Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo cha malo ogulitsira masewerawa chidzagwira ntchito moyenera, bola ngati ntchitoyi ikwaniritsidwa moyenera. Pogwiritsa ntchito chilolezocho, ndikutanthauza kutsatira mosamalitsa malamulo omwe mudzalandire mukangomaliza mgwirizano ndikuwapeza mogwirizana ndi zomwe zalembedwazo. Zachidziwikire, kuti muthane ndi chilolezo chodyera, muyenera kulipira ndalama zoyambirira. Imatchedwa ndalama yolipirira ndipo imachotsedwera ku 11% yamalonda anu omaliza oyambira. Ngati mukufuna kuti ogula azicheza ndi malo ogulitsira, ndiye kuti mutsatire masewera abwino kwambiri. Kuchokera kwa omwe akuyimira chilolezo, mudzakhala ndi masheya osiyanasiyana ndipo mukawagulitsa, mudzatha kuwotcherera bwino, mutalandira ndalama zambiri.

Sewerani masewerawa moyenera komanso moyenera, ndikupatseni sitolo yanu chisamaliro choyenera. Mukamayendetsa chilolezo, mudzakhala ndi maubwino osiyanasiyana amtundu wofunikira kwambiri. Choyamba, ndi mtundu, chachiwiri, ndi matekinoloje, ndipo chachitatu, ndimachitidwe apamwamba kwambiri.

Malo ogulitsira masewerawa ndi mwayi wanu wopambana pampikisano wovuta komanso wovuta. Mutha kupitilira otsutsa onse akulu, ndikulimbitsa ulamuliro wanu pamsika. Khalani mtsogoleri ndikuwongolera bizinesi yanu moyenera. Izi zikuthandizani kuthana ndi vuto lililonse kuntchito. Mukamayanjana ndi chilolezo cha malo ogulitsira masewerawa, uwu ndi mwayi wanu wopambana mpikisano wopikisana ndi ziwonetsero zowononga kwaotsutsana nawo. Mudzakhala ndi mwayi wodziwa ntchito zapamwamba zomwe franchisor angakupatseni.

Ingogulani ufulu wokhazikitsa chilolezo cha malo ogulitsira masewera ndikusangalala ndikuti mudzapatsidwa bizinesi yokonzedwa kale ndikufotokozerani momwe imagwirira ntchito. Izi ndizosavuta, ndipo ngakhale mutagulitsa zotsatsa zamalo ogulitsa, mudzalandira chitsogozo chofunikira.