Ma franchise ku Russia sanali wamba monga m'maiko ena. Posachedwa, komabe, akutchuka kwambiri m'makona onse a Russia, akukhala bizinesi. Pali zifukwa zambiri zochitira izi, koma zazikuluzikulu ndizokhumba kwa anthu kuti ayambe bizinesi yawo ku Russia popanda nthawi yayitali yolakwitsa yomwe imalepheretsa kufunitsitsa kuyambitsa bizinesi yawo. Pankhaniyi, Russia siyosiyana ndi maiko ena: anthu amangowopa kutenga zoopsa pakuika ndalama zambiri pamalingaliro omwe sangathenso kuyambiranso.

Ndi chifukwa cha mantha awa omwe anthu akutembenukira kwambiri ku lingaliro la chilolezo. Kupereka kotereku kumawoneka ngati kopindulitsa chifukwa kumakupatsani mwayi woyambitsa bizinesi yanu popanda ndalama zoyambira. Mukhala ndi ndalama zokha, osati ntchito zonse zazikuluzi zomwe zingafooketse chikhumbo chofuna kuchita bizinesi yapadera ku Russia. Fotokozani zovuta zonse zomwe zimadza chifukwa choyambitsa bizinesi yanu ku Russia, monga kupanga mtundu, njira, kuphunzira ziyembekezo za omvera, kupanga mbiri, ndi zina zambiri kwanthawi yayitali. Kungakhale bwino kupita molunjika ku kulingalira za chilolezocho.

Chowonadi ndichakuti chilolezo ndi bizinesi yopangidwa kale. Russia nayenso sinapulumutsidwe ndi izi. Mukamagula chilolezo ku Russia, mudzapeza dzina la chizindikirocho, momwe zapangidwira, ndi zambiri, mwachitsanzo, logo, mawu, makampani, mabulosha, zikwangwani, ndi zina zotero, zokhazikika njira, pamalingaliro oyendetsera bwino njira zina, zomwe zitha kupezeka pokhapokha poyesa kwambiri. Mudzalandiranso zikalata zonse ndi zothandizira chilolezocho mtsogolo.

Pomaliza, mutha kuyang'ana kale zosankha zingapo pazomwe zakhala zikuchitika ku Russia, werengani ndemanga za kampani iliyonse, yerekezerani ndi iwo eni, ndikupanga lingaliro lina. Izi ndizosavuta kuposa kusanthula zotsatira zomwe zatsirizidwa, koma mwayi womwe ungakhale nawo pamakampani ena ku Russia. Ma franchise pankhaniyi ndi owonetsa komanso osangalatsa popanga zisankho zina. Muthanso kuweruza kusiyana pakati pakusankha chilolezo nokha ndi kulumikizana ndi munthu wina. Ndi mkhalapakati, mutha kudalira luso lake lalikulu ndikusankha zomwe zingakusangalatseni kwambiri.

Zikumveka zokopa, sichoncho?

Komabe, kupereka kopindulitsa kotereku kumatha kuyambitsa zokayikira zomwe zikuyembekezeredwa, chifukwa, monga mukudziwa, tchizi chaulere chimangokhala pamtengatenga. Ichi ndichifukwa chake muyenera kumvetsetsa msanga pazifukwa zomwe mukugulira chilolezo ndi zomwe zimapindulitsa mnzanuyo, mwini bizinesi yoyamba, ali ndi izi. Chowonadi ndichakuti, choyamba, mudzalipira ndalama zina, zotchedwa mafumu, kuchokera pazopindulitsa zanu. Mwanjira imeneyi, wopereka chilolezo atha kupindula ndi kugulitsa koteroko. Chachiwiri, amalonda ambiri safuna kuthera nthawi ndi khama kutsegula nthambi kumadera akutali awo, monga ku Russia. Komabe, kukulitsidwa kwa malo ogulitsira, malo ogulitsira mwachangu, malo opangira, ndi zina zambiri kumathandizira kutchuka, kumakupatsani mwayi wopeza anzanu atsopano, ndikuwonjezera ndalama zambiri.

Monga mukuwonera, palinso zabwino zambiri kwa wochita bizinesi pakugulitsa chilolezo, koma, zowonadi, pali omwe akufuna kuchita bwino pamabizinesi awo. Chifukwa chake, kupeza chilolezo kwa wogula wosadziwa zambiri kuchokera ku Russia kumatha kukhalaokwera mtengo kwambiri.

Mwamwayi, pali njira zosiyanasiyana zopewera chinyengo chotere. Kuyambira ndikuwunikiranso bwino za malipirowo ndikumaliza ndi kufunafuna omwe akutenga nawo mbali omwe angatsatire njira yonse kuyambira koyambirira mpaka kumapeto ndikupereka upangiri woyenera. Kwa wochita bizinesi woyamba ku Russia, zidzakhala zosavuta, zachidziwikire, kutembenukira kwa munthu wachitatu, waluso kwambiri yemwe ali ndi chidwi chofanana pakuwunika moona mtima pazinthu zonse zitatuzi. Ndi njirayi, zidzakhala zosavuta kupanga kukonzekera koyambirira, komwe kungakhalenso kovuta kwambiri. Zimalakwitsa koyambirira komwe kumatha kubweretsa kuwonongeka kwakukulu, kukana lingaliro logwiritsa ntchito chilolezo, kapena kulephera kubweza bizinesi yomwe mwapeza munthawi yochepa. Mwamwayi, tsopano mutha kupeza otsogolera odalirika ku Russia omwe ali okonzeka kuwonetsetsa kuti mlandu wanu wathetsedwa moona mtima komanso moyenera momwe zingathere.

Chifukwa chake, pakukula bwino kwa chilolezo ku Russia, muyenera kulabadira mwachangu kupeza bwenzi lomwe lingathandize kutsimikiza koyambira koyambirira koyambirira kwa ulendo wanu. Kampani yathu imapereka ntchito zoyimira pakati kuti zikuthandizireni pakufufuza ndi kupeza njira zazikulu. Ndi ntchito za akatswiri athu, mupeza mwayi wapadera kuti mupewe zolakwika zonse za omwe akuchita bizinesi yoyamba ku Russia. Mupeza chilolezo chomwe mukufuna ndikuyamba ndi lingaliro lapadera kuti mugwiritse ntchito malingaliro anu olimba mtima kwambiri.

Choyamba, akatswiri athu adzakuthandizani kusankha bajeti yanu. Ili ndi funso lovuta komanso lovuta, chifukwa zitha kukhala zovuta kwa wogula wosadziwa zambiri kuti amvetsetse momwe angafune kugwiritsira ntchito ndalama, zomwe zimadzilipira zokha, ndipo zidzakhala zopanda pake. Mafunso onse okhudzana ndi zachuma atha kukhala olemetsa, koma akatswiri athu ayesa kukuthandizani. Tipanga bajeti yanu, sankhani zosankha zabwino kwambiri zomwe anzathu atsimikiziridwa ndikukambirana nanu. Kusankha koyenera kotere kudzakuthandizani kusankha njira yabwino kwambiri.

Kuphatikiza apo, kwa amalonda ambiri ku Russia, nkhani yakukhulupirira imabuka. Kodi mungasiyanitse bwanji wabodza ndi wabizinesi weniweni? Momwe mungatsimikizire kuti malamulo omwewo agwiranso ntchito mdera la Russia mdziko la wochita bizinesi? Kampani yathu idalimbananso ndi ntchitoyi. Poyamba tidasankha zibwenzi zodalirika komanso zopambana zomwe zingakhale zotetezeka kuti mugwire nawo ntchito. Posachedwa mudzazindikira kuti ndizovuta kusankha pazosankha zathu - zopereka zonse ndizosangalatsa, zodalirika komanso zopindulitsa! Koma ndibwino kuvutika, ndikusankha pakati pazabwino kwambiri kuposa kuvutika ndi kusakhulupirirana ndi zotulukapo zobowoleza kamodzi.

Chinthu china chofunikira ndikuyang'anira kutsata. Zovuta sizimakhalapo kuyambira pachiyambi pomwe, nthawi zina zimatenga nthawi kuti mudziwe kuti ndi vuto liti. Pomwepo, akatswiri athu adzakuthandizaninso, kuthana ndi mafunso omwe abuka pamaso panu, kupereka mayankho ofunikira, ndikuwunikira. Mukumva kuthandizidwa, mumakhala ndi mwayi wothana ndi zovuta zomwe zingachitike ndikukwaniritsa zotsatira zabwino za chilolezo chimodzi.

Ma Franchise ku Russia ndi malo omwe akutukuka kumene mutha kukhala ndi mwayi wokhala nawo. Mukasankha chilolezo chanu choyambirira mosamala, mutha kupeza zotsatira zochititsa chidwi, kukhala woyamba mbali iliyonse ndikulanda msika pasanakhale opikisana nawo. Mutha kuchita zonse bwino ndikupeza phindu lalikulu polumikizana ndi kampani yathu. Akatswiri athu adzakuthandizani magawo onse amakulitsidwe a chilolezo, kukuthandizani kusankha bizinesi yamaloto anu, konzekerani bajeti yanu ndikuyamba kupeza phindu lanu loyamba!

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo pakampani yomanga chimapatsa kampani yomwe ikugulitsayo ndalama zokhazikika komanso zosasinthika. Pofuna kukhazikitsa chilolezo kuti mulipire, muyenera kuchita analytics zoyambirira. Kuphatikiza apo, muyenera kusankha chilolezo chomanga bwino kwambiri moyenera, kuti chitha kuzolowera msika wakomweko osasintha kwenikweni. Kupatula apo, malamulo mchigawo cha dziko lanu atha kusiyanasiyana kwambiri ndi omwe adakhazikitsidwa kwawo ku ntchitoyi. Konzani bwino kampani yanu yomanga ndi chilolezo chokhala mpikisano. Mutha kupambana opikisana nawo ngati mungaganizire zisonyezo zazikuluzikulu.

Mutha kudziwa zamakasitomala anu omwe kampani yanu yazomangamanga ili nawo. Muli ndi mwayi womaliza mgwirizano womwe umapereka zidziwitso zonse zofunikira munthawi yatsopano ya onse awiri. Padzakhala kulongosola zofunikira zonse ndi ufulu wa onse omwe akuchita nawo mgwirizano. Kukhazikitsa chilolezo cha kampani yomanga kumatha kuphatikizidwanso ndi zoopsa zina. Mwachitsanzo, nyumba zitha kugwa ngati mwachita china chake cholakwika. Izi zitha kuchitikanso popanda kulakwitsa kwanu popeza nthawi zonse mumakhala mphamvu yakukakamiza. Chilolezo sichinthu china koma ufulu wakukhazikitsa kwakanthawi kwamabizinesi malinga ndi malamulo komanso chindapusa.

Chilolezo chomanga chimasiyana kokha chifukwa chimachitikira mtundu wina wa zochitika. Gwirani ntchito moyenera ndipo musapatse mwayi adani anu, kuti sangakwanitse kupita patsogolo panu. Kugwira ntchito yamalonda pakampani yomanga, mudzakhala ndi ntchito yoyenera, mungafunenso zambiri zamtundu wapano.

Dongosolo lakapangidwe kabwino kakhazikitsidwe ka chilolezo cha kampani yomanga ndi theka la kupambana. Kuphatikiza apo, panthawi yakukhazikitsa, simufunikanso kupumula. Ndikofunikira kuti nthawi zonse muzichita zowunikira kuti mupeze zidziwitso zamakalata. Chilolezo cha kampani yomanga chingaphatikizepo chindapusa chotchedwa mafumu, komanso zotsatsa zotsatsa. Malipiro onsewa amayenera kutumizidwa kumaakaunti a franchisor mwezi uliwonse. Pulojekiti yokonzedwa bwino ya chilolezo cha kampani yomanga idzakupatsani ndalama zanthawi zonse.

Simuyenera kuda nkhawa kuti mupanga cholakwika. Ingotsatirani malamulowo kenako zonse zikhala bwino. Malo osungiramo katundu adzafunikiranso kukonzedwa bwino kuti kampani yanu yomanga yomwe ikugwirizana ndi chilolezocho isathe ndalama. Ndikosavuta kuchita izi ngati pulogalamu yoyenera ilipo. Mutha kuzigula nokha kapena kuchipeza kwa franchisor ngati bonasi inayake kapena kuimaliza ndi maubwino ena. Ndalama zoyendetsera kampani yomanga ziyeneranso kudzipangira pazokha kuti ntchito zisasokonezedwe.