Mitundu yayikulu yamalonda yokhala ndi dzina lodziwika bwino, imakhala patsogolo pamsika, padziko lonse lapansi. Zochita zazikulu, phindu lalikulu ndipo ichi sichinsinsi kwa aliyense. Omwe ali ndi ndalama sataya nthawi pachabe, amangotsegula malo ambiri odyera, malo ogulitsira, malo owetera, malo ogulitsira malo, malo ogulitsira mafuta, ndi zina zambiri. Mitundu yotchuka kwambiri ndi McDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, ndi ena ambiri. Tsiku lililonse pamakhala zochulukirapo. Chifukwa chiyani kugula chilolezo chotsika mtengo kapena chachikulu ndikofunikira? Chilichonse ndichapafupi.

Palibe chifukwa choyambira zonse kuyambira pachiyambi, izi ndizothandiza makamaka kwa oyamba kumene omwe samazindikira maziko kapena oyang'anira pawokha. Mukamagula chilolezo, chachikulu, chapakatikati, kapena chotchipa, muyenera kumvetsetsa kuti kuwonjezera pa dongosololi, mumalandira thandizo kuchokera kwa omwe amalipira ngongole, akatswiri athu, ndi pulani ndi malangizo ena, upangiri wotsatsa, komanso kutsatsa. Tsegulani bizinesi, kuyambira osati koyambira, koma mothandizidwa ndi bizinesi ya shark. Nthawi yomweyo, ndi zotembenuka zazikulu, kuchuluka komwe amachotsera kwa franchisors sikofunikira, kubweza ndalama zonse kuyambira mwezi woyamba. Mukamayanjana ndi katunduyu wa chilolezocho, mumakhala pachiwopsezo chochepa pofufuza momwe kampani inayake imagwirira ntchito, poganizira nthawi yogwirira ntchito pamsika, chindapusa, ndi magawo ena. Komanso, malo ogulitsira omwe amapezeka kuti azilandila malipoti tsiku lililonse, sabata iliyonse, mwezi uliwonse, pachaka. Komanso, m'ndandandawu mulipo kuti muwone momwe magulu onse akuluakulu amagulitsira (kuyambira mtengo wotsika mtengo), kutanthauzira malowa (dera).

Malipiro oyambilira, poganizira zolipira ndi kuchuluka kwa zomwe adayambitsa ndi omwe adayambitsa, kuti awone kufunikira kwa udindo pamsika ndi zina. China chowonjezera pakupeza chilolezo chachikulu ndikuti palibe chifukwa chowonongera nthawi kukhathamiritsa zinthu.

Kuti mudziwe zambiri, chonde lemberani akatswiri athu pogwiritsa ntchito manambala olumikizidwawo. Tumizani pempho kudzera pa imelo, komanso pitani ku kabukhu ka chilolezocho kuti mudziwe zambiri zamitengoyo, mayina a chilolezo chachikulu kapena chotchipa, werengani ndemanga zamakasitomala (omwe ali ndi chilolezo chokwera). Tikukuthokozani pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekeza mgwirizano wanthawi yayitali.

Chilolezo chopanda ndalama zonse ndi mwayi wabwino kwambiri. Masiku ano, makampani ambiri amagwira ntchito popanda ndalama zolipira ndalama zambiri, poganizira za mpikisano womwe ukukula nthawi zonse, wopatsa omwe ali ndi mwayi pazinthu zosiyanasiyana. Kuti mumve bwino za zomwe amafalitsa, komanso kupezeka kwa zolipiritsa, muyenera kupita ku mndandanda wama franchise odziwika bwino mderali. Mutu wa ntchito m'ndandanda wa chilolezo ndi kuthandiza amalonda novice kupeza malonda awo, kupeza anthu a maganizo ofanana, kupanga bizinesi mu mtundu wina uliwonse wa ntchito. Mwachitsanzo, wophunzira, mayi wapanyumba, kapena wabizinesi wosadziwa zambiri yemwe akufuna kuyambitsa bizinesi yake, pali ndalama, koma osakumana nazo. Kapena, m'malo mwake, ndalama sizokwanira kuyambitsa bizinesi panokha.

Chifukwa chake, malo ogulitsa masheya amagwirira ntchito molingana ndi malamulo omveka bwino, kupereka mabizinesi pamtengo wotsika, wapakatikati, komanso wokwera kwamakampani, omwe nawonso, ali ndi chidwi chothandizana nawo, kufikira zigawo.

Kupatula apo, ndibwino kuti ma franchisor afunefune chilolezo kumadera ena, komwe onse atha kutsegula malo ogulitsira, kuwongolera ntchito zonse za omwe ali pansi pawo, ndikuwongolera mofananamo pansi paufulu wofanana, kuti athandizire mbali zonse ziwiri. Ndalama zolipirira zokha ndi zomwe zimatsimikizira wolandila ufuluwo, panthawi yomwe amasaina kontrakitalayo komanso asanayambe ntchito, kupereka chidziwitso, njira yothandizira, kulumikizana, komanso kubisa zinsinsi. Ndalama zolipirira chilolezocho zimatsimikizika kutengera mtengo womwe ungalandiridwe pang'onopang'ono, mutakambirana zonse ndi mnzake.

Ngati chilolezocho ndichokwera mtengo kuchokera ku mtundu wodziwika bwino, ndiye kuti muyenera kutenga zoperekazo mozama kwambiri, chifukwa sizabweza. Ndalama zoperekera ndalama zitha kutchedwa kuti ndalama zonse zomwe zimatuluka kuchokera kwa franchisor poyerekeza ndi wogulitsa, potengera dzina, dzina, kuchezera misonkhano, kuthandizira kupeza ntchito, kupereka mwayi kwa kasitomala, kanthu pulani, komanso maulendo kuti mutsegule mfundo zatsopano, ndi zina zambiri. Mukamagula chilolezo kudzera m'ndandanda, kapena mulibe ndalama, muyenera kumvetsetsa kuti, choyamba, kutsatsa, kupeza chidziwitso, kuchuluka kwa makasitomala atsopano, ndi zina zambiri. Komanso, m'ndandanda wazamalonda, ndizotheka kuwerengera pasadakhale mtengo wa ndalama, kubweza, ndi zina zomwe zimasokoneza bizinesi iliyonse.

Kuti mudziwe bwino zomwe zingatheke, zopereka zomwe zilipo pakadali pano, werengani ndemanga za makasitomala athu, ingotsatirani ulalowu mwachindunji ku sitolo yogulitsa katundu. Mutha kufunsa mafunso ndikufunsira akatswiri athu pogwiritsa ntchito zidziwitso zomwe zingapezeke pamenepo.

Chilolezo chopanda kulipira ngongole chimakhalanso ndi ufulu wokhala. Chofunikira ndikuti mukambirane zofunikira zonse ndi wogulitsa musanamalize mgwirizano. Ngati mukufuna kugula chilolezo, muyenera kuyang'ana m'ndandanda kapena webusayiti, yomwe ndi malo ogulitsira amtunduwu. Kulipira koyambirira sikofunikira nthawi zonse kuchotseredwa. Izi zimatengera momwe zinthu zilili, momwe amafotokozera payekha. Nthawi zambiri, zimakhala zosatheka kupeza ndi kulimbikitsa chilolezo popanda kubweza.

Wogulitsa sakugwirizana ndi izi, Komabe, mlandu uliwonse ndiwokha. Mwambiri, mtunduwu umagwira bwino kwambiri ndipo wabweretsa kale ndalama zambiri kwa iwo omwe akuchita nawo.

Malipiro oyambilira nthawi zambiri amapatsidwa chidwi chapadera chifukwa sialiyense amene atha kugulitsa chilolezocho ndikupatsanso wogulitsa nthawi yomweyo. Ndicho chifukwa chake oimira ambiri odziwika bwino ali okonzeka kukambirana ndikukambirana za mgwirizano. Malipiro apansi nthawi zambiri amapangidwa mukamaliza mgwirizano mukalandira zonse zofunika pa chilolezo. Izi ndizosavuta kugwiritsa ntchito malamulo ambiri odziwika bwino komanso opambana. Komabe, mutha kupeza mayankho ovomerezeka kuchokera patsamba loyenera, pomwe palinso zosankha zingapo. Nthawi zonse kumakhala bwino kusankha pamitengo yambiri kuti mupeze zabwino pamapeto pake.

Ngati mukufuna chilolezo chopanda malipiro, nthawi zambiri muyenera kukhala okonzeka kuti zina mwazomwe zikuperekedwazo sizikukuyenderani.

Chilolezo chopanda malipiro ndichosowa. Komabe, kuti mupange chisankho cholondola kwambiri, muyenera kukambirana mwachangu kulumikizana kwina ndi boma komwe mungapeze ufulu wogwiritsa ntchito logo ndi mabizinesi. Chilolezo ndi ndalama zabwino kwambiri. Wogula amangotenga mtundu womwe ulipo ndikuugwiritsa ntchito kuti apeze ndalama. Malipiro oyamba mukamagula chilolezo chitha kukhala pakati pa 9 mpaka 11%, Zonse zimadalira momwe zimayendera ndi chizindikiritso china. Palinso zosankha zina pamene chilolezo chimaperekedwa popanda kulipiritsa koyamba.

Zimangodalira momwe mumakwanitsira kukambirana komanso momwe zinthu zilili pakadali pano.

Chilolezo chopanda kubweza chimatha kukhala chipulumutso chenicheni kwa ena mwa omwe angakhale mabizinesi.