Ma franchise amabizinesi ndiotsika mtengo pamabizinesi ang'onoang'ono kapena apakatikati ofunikira masiku ano. Ma Franchise okha ndi omwe amapereka ufulu wogwiritsa ntchito dzina (mtundu), dzina lomwe lili ndi bizinesi muntchito inayake, yokhazikitsidwa pamikhalidwe ina, yotsika mtengo kapena yokwera mtengo. Kugula chilolezo kumathandizira pa bizinesi yanu ngati mukudziwa momwe mungachitire. Ma franchise amatha kuganiziridwa ngati kubwereketsa kwanthawi yayitali ndi malingaliro abizinesi, kuyambitsa koyambirira, ndi maudindo ena. Lero, palibe chosatheka, ngati koyambirira kunali koyenera kuganiza pawokha, kufunsa ndi kulipira kuti mudziwe zambiri, lero, chifukwa cha zomwe zakhala zikuchitika pa IT, ndichachangu komanso chothandiza kupeza mabizinesi oyenera, pogwiritsa ntchito mndandanda wama franchise, kuwonetsa mtengo wotsika mtengo . Kupezeka kwa chida ndi kugawa, kusefa data yakusaka, kumakhalapo kuti muchepetse ndikusintha zomwe zapezeka, komanso kukhathamiritsa nthawi yogwira ntchito, chifukwa cha nthawi, ndalama.

Musanafufuze, muyenera kusankha zomwe mukuganiza kuti ndi bizinesi yanu, mutu wanji, ndi ziti zomwe mukuwona, muwerenge ndalama zoyambira, chifukwa pogula ndalama zotsika mtengo ndizothekanso kubweza. Ngati, komabe, simunasankhe pamalonda anu, sankhani ma franchise pazomwe mwasankha, china chake chingakuyankhireni. Kwa izi, pali tsamba linalake, lokhala ndi ma franchise apano, zikhalidwe, njira zolipirira, zosefera mitundu yotsika mtengo komanso yotsika mtengo. Mukapeza, mumangokhala ndi bizinesi yanu ndi ma franchise, oyimira zofuna mdera lomwe lakhazikitsidwa. Mukamagula ma franchise, mudzalandira zida zotsika mtengo kapena mapulani a bizinesi, okhala ndi zoopsa zochepa kubizinesi yanu. N'zotheka kugwira ntchito pansi pa franchise yopulumutsa pa kutsatsa, pakupititsa patsogolo bizinesi. Kupatula apo, monga mukudziwa, zaka zoyambirira ndizovuta kwambiri komanso zotsika mtengo pakuwona kwachuma.

Ngati ndi kotheka, mutha kugwira ntchito ndi data ya franchisor. Mitundu yambiri yamabizinesi omwe amafunsidwa ndi ma franchise pantchito zodyera, cosmetology ndi njira za salon, malonda, ntchito, makampani a inshuwaransi, ndi zina zambiri, koma mutha kudziwa zambiri patsamba lino. Kuphatikiza pakufunsira, mutha kusankha gawo lomwe mukufuna. Sungani ndalama zapanthawi ndi ntchito zotsika mtengo pamtengo wotsika. Komanso, ziyenera kukumbukiridwa kuti mukamabzala ndalama mu bizinesi yama franchise, muyenera kufotokoza bwino za ndalama zolipira. Lero, mutuwu watukuka kwambiri, chifukwa chake pali zosankha zambiri, mukamafunafuna bizinesi yotsika mtengo, kapena ma franchise, malingaliro opitilira zana limodzi ndi makumi asanu ndi awiri amaperekedwa. Patsamba lino, mutha kudziwa osati kusankha mabizinesi, chilolezo chokwera mtengo, mtengo wake, komanso ziwonetsero zowerengera tsiku lililonse, sabata iliyonse kapena mwezi, onani mavoti, dziwani bwino malingaliro amabizinesi, pemphani mapulani, werengani nkhani ndi magawo azinthu zogulitsa ndi ma franchise atsopano, kutchuka, mitundu yotsimikizika yamabizinesi, yolipira mwachangu.

Komanso, kuwonetsa kuchuluka kwa ndalama (zotsika mtengo, zapakatikati, komanso zodula), mumzinda ndi mudzi. Chilichonse chomwe mungasankhe, ndibwino kukumbukira kuti bizinesiyo iyenera kukhala yomwe mungakonde. Ndiyeneranso kudziwa kuti tsambalo siligwira ntchito kungosaka ma franchise amabizinesi komanso kupereka malingaliro anu, kuwonjezera ma franchise anu m'ndandanda pogwiritsa ntchito mgwirizano womwe waperekedwa. Ndikoyenera kukumbukira kuti zochulukirapo za bizinesi yanu mdziko lanu komanso akunja, zimakweza zofunikira, ndalama, udindo. Ndikofunika kumvetsetsa zakupereka chilolezo mumtundu wina wamabizinesi otsika mtengo. Kuthamangira kolipira mwachangu, kukwera mtengo. Chachikulu ndikusankha chikwatu choyenera chotsatsa ma franchise 'nsanja ndi SEO traffic.

Pakukulitsa bizinesi yanu, tsamba lathu limakhala lothandizira osasinthika kwazaka zambiri, chaka chilichonse kukopa anthu omwe angakhale abwenzi anu (achilolezo) kubizinesi yanu. Wogulitsayo amathandizira wogulitsa chilolezo pakuphunzitsidwa, kupeza makasitomala, ndikukuwuzani zazinthu zofunikira pabizinesi yanu.

Kuti mulandire zambiri, muyenera kutumiza pempho kudzera pa imelo kapena kuyimba nambala kuti mulumikizane ndi mlangizi. Tsamba lathu limaperekedwa osati kwa oyamba kumene komanso ochita nawo msika wodziwa bwino omwe amafunikira ndipo safuna kutsatsa kowonjezera. Akatswiri athu amatithandizira potithandizira komanso kuwalangiza nthawi yayitali, kuwathandiza kugwiritsa ntchito ndikulandila zomwe angakonde makasitomala anu. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekezera mgwirizano wanthawi yayitali.

Chilolezo cha shawarma chidzagwira bwino ntchito mukamagula zinthu zina mukamazigwiritsa ntchito. Muyenera kuti mumalandira malamulo angapo kuchokera kwa mwiniwake wa shawarma franchise, yomwe imayang'anira kugula kwa zinthu. Zachidziwikire, mumagula zinthuzo mumsika kapena m'masitolo, komabe, ziyenera kukhala zabwino. Ngati mukuchita nawo shawarma franchise, ndiye muyenera kuchita mantha kuti otchedwa wachinsinsi shopper abwere kwa inu. Amatha kunamizira kuti ndi kasitomala wanu ndikupeza zofooka zonse za polojekiti yanu. Chifukwa chake, ndikofunikira kutumizira ndendende kasitomala aliyense amene akubwera kuti apewe zovuta zilizonse.

Kupatula apo, chilolezo chodyera mwachangu chimatha kungochotsedwa kwa inu ndikupanga chisankho m'malo mwa wogulitsa wabwino. Ngati mukufuna shawarma, ndiye mukamaigulitsa, muyenera kusankha chilolezo chabwino kwambiri. Izi ndi zochitika zenizeni, chifukwa chake, ndikofunikira kusankha chizindikiritso chodziwika kwambiri padziko lonse lapansi. Shawarma iyenera kuchitidwa molingana ndi malamulo okhwima kuti musaphwanye. Ichi ndichifukwa chake muyenera kugula chilolezo. Kuphatikiza apo, ngati mukugwira ntchito ndi chilolezo chodyera, muyenera kukumbukiranso kuti muyenera kupereka zopereka zina mu 9 mpaka 11% kale koyambirira kwa ntchitoyo. Ndalamayi imatchedwa ndalama.

Zimachitika mosasamala mtundu wa bizinesi yomwe mukuchita. Zachidziwikire, chilolezocho chitha kupereka zosiyana pang'ono. Zimangodalira momwe mumakambirana komanso zomwe mumakonza pamgwirizano womaliza.

Gwiritsani ntchito chilolezo chotsogola kwambiri cha shawarma kuti mupeze mwayi wosatsutsika kuposa omwe akutsutsana nawo. Muyeneranso kudziwa kuti muyenera kulipira pafupifupi 9% ya phindu lomwe mumalandira mwezi uliwonse ngati mtundu wa kubwereka. Malipiro a renti amatanthauza ndalama zaulemu ndi zotsatsa. Kuzindikira kutsatsa kwa shawarma franchise kumachokera pa 1 mpaka 3% ya ndalama zomwe mungapeze. Royalty ndi ndalama, yomwe imakhala pakati pa 6 mpaka 9%, kutengera kuchuluka kwa ndalama zomwe mwalandira. Kuti mugwiritse ntchito chilolezocho, m'pofunikanso kuwunika koyambirira.

Ndicho, mutha kuzindikira mwayi ndi zoopsa zomwe kampani yanu imakumana nazo. Kuphatikiza apo, kuwunika kwa swot kumapangidwanso kuti mudziwe kulimba ndi kufooka kwa chinthu chamabizinesi anu.

Shawarma franchise imakupatsirani mwayi wogwiritsa ntchito bwino zinthu ngati malamulo akuyenera kuperekedwa ndi wogulitsa. Ngati kasitomala wanu woyamba wayamba, njirayi iyenera kuzindikiridwa pakapita nthawi. Chifukwa chake mutha kupanga chisankho munthawi yake kuti musataye makasitomala palimodzi. Kutuluka kwa kasitomala pochita chilolezo kumatha kuchitika chifukwa chosagula bwino zinthu, kapena pazifukwa zina. Muyeneranso kusamala ndi otchedwa chinsinsi shopper, yemwe angawonekere kwa inu monyengerera kasitomala. Wobisalira wachinsinsi amatha kuyesa shawarma yogulitsidwa m'malo mwa chilolezo chodziwika bwino ndikuwona ngati zikugwirizana ndi zomwe mtundu woyambirira umanena.

Gwirani ntchito ndi kuwonjezeka kwa mabhonasi amakasitomala kuwalimbikitsa kuti agule zochulukirapo zamautumiki ndi zinthu zanu. Izi zimakhudzanso chilolezo cha shawarma, chifukwa bizinesi yamtundu uliwonse iyenera kutsagana ndi mabhonasi okongola a makasitomala.

Kuyanjana ndi chilolezo chodyera zakudya zopanda pake nthawi zambiri sikusiyana ndi cafe ina iliyonse yachangu. Kusiyanitsa kokha ndizophatikizira, komabe, izi sizosiyana kwenikweni. Chifukwa chake, ngati mukugwira ntchito ndi chilolezo chogulitsa chakudya, ndiye kuti muyenera kudziwa ngati chili ndi mwayi wopambana mumzinda wanu. Bizinesiyo iyenera kukhala ndi anthu omwe akufuna, ndipo ngati mungasankhe malo olakwika, muli pachiwopsezo chachikulu kuti ndalamazo sizilipira. Chilolezo cha shawarma chidzagwira ntchito bwino ngati mungaganizire madera onse osaphwanya lamulo. Muyenera kupanga ndalama zambiri kuposa amalonda ena osagulitsa.

Pamapeto pake, sayenera kutenga gawo limodzi la ndalama zomwe amalandila wolamulirayo, koma inu. Komanso, mukamapereka chilolezo cha mtundu uliwonse, muyenera kungowerengera ndalama zolipirira ndalama zogwirizana ndi mtundu wina wa chindapusa. Pakukwaniritsa chilolezo, sikumangokhudza kubwereketsa koma njira ina yosamutsira ndalama ndi mtundu wa ndalama. Monga tafotokozera pamwambapa, mumagwira ntchito, choyamba, ndi ndalama zochuluka, kenako, mukadutsa gawo loyambira, ndi mafumu ndi zipatso zakutsatsa kwapadziko lonse.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.