Chilolezo chogulitsa nyumba - kwa iwo omwe sali okonzeka kuyika ndalama, koma akufuna kutsegula bizinesi yawo. Kusamalira katundu sikophweka. Msika wogulitsa nyumba zikukulirakulira, nyumba zatsopano zikumangidwa mwachangu kwambiri, nyumba zachiwiri zikufunika nthawi zonse. Koma ndizovuta kwambiri kutenga ndi kutsegula kampani yogulitsa nyumba momwemonso, mpikisano mderali ndiwokwera kwambiri. Komabe, ngati mumakonda gawo ili lazamalonda, simukufuna kugwirira ntchito kampaniyo, njira yothetsera vuto ikhoza kukhala kugula chilolezo. Werengani za izi pansipa.

Kodi ma franchise ogulitsa nyumba ndi chiyani? Amatha kuyimilidwa ndi mabungwe ogulitsa nyumba, makampani omanga ndi kukonzanso, kubwereka, kufunsira m'mabizinesi, ndipo zimakhudzanso malo ogulitsa anthu. Chifukwa chiyani chilolezo chogulitsa nyumba ndi malo chosangalatsa? Monga lamulo, makampani ali ndi chidwi chotsatsa malonda awo ndipo ali okonzeka kulandira ndalama zochepa zachifumu ndikuchotsa kwathunthu ndalama zolipiritsa. Wochita bizinesi amafunika kuti azigwiritsa ntchito ndalama pochita lendi ofesi, kugula zida zamaofesi, ndikulemba anthu ntchito. Ndibwino kuti mutsegule bizinesi yogulitsa nyumba moyenera, ndiye kuti, ndibwino ngati pali bungwe lokonzekera lomwe likungofunika kukwezedwa. Izi ndiye kuti ngati muli ndi bungwe ndipo mukufuna kulikulitsa ndikugwira ntchito pansi pa dzina lodziwika bwino. Njirayi ilipira mwachangu kwambiri kuposa kuyambitsa bizinesi kuyambira pomwepo. Ubwino wake wachilolezo ndi chiyani? Ndi chithandizo chonse kuchokera kwa franchisor.

Osangokhala woyang'anira woyang'anira wosiyana yekha, komanso ndi gulu lonse la akatswiri ochita nawo chilolezo. Ubwino wina ndikuti mumapeza malo okonzekera kugulitsa nyumba omwe makasitomala ndi eni nyumba amakayendera tsiku lililonse. Kupeza malangizo othandizira pakuchita bizinesi. Komanso, franchisor atha kukutsegulirani njira zowonjezera zogwirira ntchito ndi mabanki ndi omwe akutukula. Ndipo mukadziwitsidwa ndi kampani yomwe amakhulupirira, mwayi wanu wopambana udzawonjezeka. Ogulitsa malo ogulitsa nyumba nthawi zonse amayang'anira msika, kukonzekera zotsatsa, kugwira ntchito yambiri kuti akhazikitse ubale ndi omwe akutukula. Momwe mungapezere chilolezo choyenera osagwera achinyengo? Choyamba, muyenera kugwiritsa ntchito njira yosakira yodalirika.

Kufunafuna chilolezo kumachitika makamaka kudzera pa intaneti. Mumakatalogu, mutha kusankha gulu loyenera kapena kukhazikitsa malo osakira. Komanso, zopereka zitha kusweka pakukwera kapena kutsika kwa dongosolo lolonjezedwa. Mukasankha chilolezo, ndi bwino kufufuza mbiri ya franchisor. Izi zitha kuchitika kudzera pagwero lotseguka la chidziwitso. Kutchuka kwa chizindikirocho kuyenera kuti kuzindikiridwe ndi wina (ndipo izi zikuyenera kuwonetsedwa munyuzipepala), mutha kuwonanso ndemanga. Musanamalize mgwirizano wamalonda, samalani kwambiri mfundo zazikuluzikulu zakugwirizana.

Osasaina mgwirizano ngati uli ndi chilankhulo chodziwika bwino komanso chosamveka bwino. Kuti mukhale ndi mtendere wamumtima, funsani kampaniyo kuti mupeze zolemba zanu ndikuwunika satifiketi ndi manambala a ziphaso. Musawone mawu akulu, khulupirirani manambala ndi zisonyezo zokha. Titha kuthandiza posankha chilolezo, m'ndandanda yathu mupeza zopindulitsa kwambiri, zotsalira molingana ndi ndalama. Tikuyimira makampani akunja ndi akunja. Msika wogulitsa nyumba ndiwosakhazikika koma wopindulitsa kwambiri. Popeza mwayesetsa koyambirira kwa njirayo ndikupempha thandizo la mnzanu wodalirika, mudzatha kuyika njira yanu yopambana, ikuyamba ndi ife.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Franchise ya malo ogulitsa ndi ntchito yofunikira komanso yolimba mtima. Kotero kuti pakukwaniritsa kwake simukuyenera kukumana ndi zovuta zosagonjetseka, khalani okonzekera bwino koyambirira. Zimathandizira kuchepetsa zoopsa zomwe chilolezo chanu chimawonekera. Muyenera kukonzekera mwadongosolo pogwiritsa ntchito chida chotchedwa swot analysis. Mothandizidwa ndi kusanthula kwa swot, mutha kumvetsetsa zovuta zomwe zikuwopseza chilolezocho. Bungwe lanu lilinso ndi mphamvu ndi zofooka zake.

Chida chapamwamba ichi chimakuthandizani kuzindikira, kugawa ndikugwiritsa ntchito. Kupatula apo, kupezeka kwa chidziwitso chofunikira kumakupatsani mwayi wokana ampikisano, kukhala wazamalonda wopambana kwambiri komanso waluso. Ngati mukugulitsa malo ndi bungwe, ndiye kuti chilolezo chimakuthandizani kuti muchite zinthu mwamphamvu komanso mwamphamvu momwe mungathere. Kupatula apo, mumatsogozedwa ndi malamulo, mawu apano, ndi zosintha zenizeni. Ndizothandiza kwambiri, zomwe zikutanthauza kuti mwayi wapaderawu sayenera kunyalanyazidwa. Kugulitsa nyumba ndi malo, gulu lanu lazamalonda limatha kufikira ukadaulo watsopano. Izi zonse zimachitika chifukwa choti wogulitsayo amagawana zomwe akumana nanu.

Zachidziwikire, ndikofunikira kuzindikira chidziwitso chomwe mumalandira. Kugwiritsa ntchito kwawo moyenera kumawonjezera mwayi wanu wopambana mpikisano.

Gwiritsani ntchito chilolezo chothandizira kuyendetsa bizinesi yanu. Ndikofunikanso kugwira ntchito zokha, kupeza phindu lalikulu pantchitoyi. Ndalama zanu zogulitsa malo zimapereka chithunzithunzi chokwanira pazofunikira pabizinesi yanu. Ndizotheka kuthana ndi zovuta zamtundu uliwonse ndikuzichita moyenera momwe zingathere. Mothandizidwa ndi chilolezo, bungweli limagwira ntchito mwamphamvu kwambiri kuposa ngati mumachita zinthu pawokha. Kupatula apo, mukuchita malinga ndi zomwe wazamalonda akuchita bwino.

Adapeza kale ndalama zake ndipo wabweretsanso kuchuluka kwachidziwitso chake pamilingo yayikulu. Ogwiritsa ntchito padziko lonse lapansi amadziwa chilolezo chogulitsa nyumba. Ngakhale mumzinda mwanu, mulingo wodziwika wa chizindikirocho unali wokwera, ngakhale musanalowe mumsika ngati wogawa okha. Chifukwa chake, munthu ameneyo ali ndi zambiri zoti aphunzire ndipo mwayi wapaderawu sayenera kuphonya. Pogwiritsa ntchito chilolezo chazogulitsa nyumba, zovuta zambiri zimatha kubuka. Atha kuthana nawo mosavuta pogwiritsa ntchito pulani yomwe idapangidwa kale. Tsambali limalemba zonse zofunika kuchita zomwe muyenera kuchita.

Gwiritsani ntchito molondola komanso mwaluso, potero mumadzipindulitsa kwambiri pamipikisano. Mutha kupambana pankhondoyi ndi zigoli zowononga kwa omwe akutsutsana nawo chifukwa muli ndi zabwino zosiyanasiyana pamayendedwe obala zipatso. Zonsezi zimachitika chifukwa choti mukuchita zomwe kampani yanyumba imagulitsa.

Kuphatikiza pa zabwino zambiri, pokhala wofalitsa wogulitsa nyumba ndi malo, mumapanganso ndalama zina. Mwachitsanzo, koyambirira, uku ndikubweza ndalama zochuluka. Ma voliyumu ake nthawi zambiri amasiyana, koma, monga lamulo, sangakhale ochepera 9 komanso kuposa 11% yazopereka zoyambirira. Izi zimalipira mwachangu kwambiri, choncho musadandaule. Komanso, panthawi yopereka chilolezo, muyenera kulipira mwezi uliwonse kuchokera pa 3 mpaka 9%. Awa ndi magawo awiri, iliyonse yomwe amawerengera payekha.

Gawo loyamba limatchedwa mafumu. Pogulitsa chilolezo, imakhala pakati pa 2 mpaka 6%. Ndalamayi imawerengedwa ngati kuchuluka kwa ndalama zomwe mumalandira pamwezi. Kuphatikiza apo, pakukhazikitsa kampani yogulitsa nyumba, gawo lina limaperekedwa. Amatchedwa malonda aulemu. Ndalamayi imagwiritsidwa ntchito ndi chilolezo kuti iwonjezere kutchuka kwa chizindikirocho. Kuphatikiza apo, ntchito zotsatsa zikuchitika padziko lonse lapansi kuti zifikire anthu ambiri omwe angawatsatire.

Chifukwa chake, bungwe lazogulitsa nyumba lidzakulirakulira ndikukopa makasitomala ambiri. Mumalandiranso phindu lopanda chitsogozo kuchokera izi, chifukwa m'dera lanu mzindawu chilolezo chimakula.

Chilolezo chopanda ndalama zonse ndi mwayi wabwino kwambiri. Masiku ano, makampani ambiri amagwira ntchito popanda ndalama zolipira ndalama zambiri, poganizira za mpikisano womwe ukukula nthawi zonse, wopatsa omwe ali ndi mwayi pazinthu zosiyanasiyana. Kuti mumve bwino za zomwe amafalitsa, komanso kupezeka kwa zolipiritsa, muyenera kupita ku mndandanda wama franchise odziwika bwino mderali. Mutu wa ntchito m'ndandanda wa chilolezo ndi kuthandiza amalonda novice kupeza malonda awo, kupeza anthu a maganizo ofanana, kupanga bizinesi mu mtundu wina uliwonse wa ntchito. Mwachitsanzo, wophunzira, mayi wapanyumba, kapena wabizinesi wosadziwa zambiri yemwe akufuna kuyambitsa bizinesi yake, pali ndalama, koma osakumana nazo. Kapena, m'malo mwake, ndalama sizokwanira kuyambitsa bizinesi panokha.

Chifukwa chake, malo ogulitsa masheya amagwirira ntchito molingana ndi malamulo omveka bwino, kupereka mabizinesi pamtengo wotsika, wapakatikati, komanso wokwera kwamakampani, omwe nawonso, ali ndi chidwi chothandizana nawo, kufikira zigawo.

Kupatula apo, ndibwino kuti ma franchisor afunefune chilolezo kumadera ena, komwe onse atha kutsegula malo ogulitsira, kuwongolera ntchito zonse za omwe ali pansi pawo, ndikuwongolera mofananamo pansi paufulu wofanana, kuti athandizire mbali zonse ziwiri. Ndalama zolipirira zokha ndi zomwe zimatsimikizira wolandila ufuluwo, panthawi yomwe amasaina kontrakitalayo komanso asanayambe ntchito, kupereka chidziwitso, njira yothandizira, kulumikizana, komanso kubisa zinsinsi. Ndalama zolipirira chilolezocho zimatsimikizika kutengera mtengo womwe ungalandiridwe pang'onopang'ono, mutakambirana zonse ndi mnzake.

Ngati chilolezocho ndichokwera mtengo kuchokera ku mtundu wodziwika bwino, ndiye kuti muyenera kutenga zoperekazo mozama kwambiri, chifukwa sizabweza. Ndalama zoperekera ndalama zitha kutchedwa kuti ndalama zonse zomwe zimatuluka kuchokera kwa franchisor poyerekeza ndi wogulitsa, potengera dzina, dzina, kuchezera misonkhano, kuthandizira kupeza ntchito, kupereka mwayi kwa kasitomala, kanthu pulani, komanso maulendo kuti mutsegule mfundo zatsopano, ndi zina zambiri. Mukamagula chilolezo kudzera m'ndandanda, kapena mulibe ndalama, muyenera kumvetsetsa kuti, choyamba, kutsatsa, kupeza chidziwitso, kuchuluka kwa makasitomala atsopano, ndi zina zambiri. Komanso, m'ndandanda wazamalonda, ndizotheka kuwerengera pasadakhale mtengo wa ndalama, kubweza, ndi zina zomwe zimasokoneza bizinesi iliyonse.

Kuti mudziwe bwino zomwe zingatheke, zopereka zomwe zilipo pakadali pano, werengani ndemanga za makasitomala athu, ingotsatirani ulalowu mwachindunji ku sitolo yogulitsa katundu. Mutha kufunsa mafunso ndikufunsira akatswiri athu pogwiritsa ntchito zidziwitso zomwe zingapezeke pamenepo.

Chilolezo chopanda kulipira ngongole chimakhalanso ndi ufulu wokhala. Chofunikira ndikuti mukambirane zofunikira zonse ndi wogulitsa musanamalize mgwirizano. Ngati mukufuna kugula chilolezo, muyenera kuyang'ana m'ndandanda kapena webusayiti, yomwe ndi malo ogulitsira amtunduwu. Kulipira koyambirira sikofunikira nthawi zonse kuchotseredwa. Izi zimatengera momwe zinthu zilili, momwe amafotokozera payekha. Nthawi zambiri, zimakhala zosatheka kupeza ndi kulimbikitsa chilolezo popanda kubweza.

Wogulitsa sakugwirizana ndi izi, Komabe, mlandu uliwonse ndiwokha. Mwambiri, mtunduwu umagwira bwino kwambiri ndipo wabweretsa kale ndalama zambiri kwa iwo omwe akuchita nawo.

Malipiro oyambilira nthawi zambiri amapatsidwa chidwi chapadera chifukwa sialiyense amene atha kugulitsa chilolezocho ndikupatsanso wogulitsa nthawi yomweyo. Ndicho chifukwa chake oimira ambiri odziwika bwino ali okonzeka kukambirana ndikukambirana za mgwirizano. Malipiro apansi nthawi zambiri amapangidwa mukamaliza mgwirizano mukalandira zonse zofunika pa chilolezo. Izi ndizosavuta kugwiritsa ntchito malamulo ambiri odziwika bwino komanso opambana. Komabe, mutha kupeza mayankho ovomerezeka kuchokera patsamba loyenera, pomwe palinso zosankha zingapo. Nthawi zonse kumakhala bwino kusankha pamitengo yambiri kuti mupeze zabwino pamapeto pake.

Ngati mukufuna chilolezo chopanda malipiro, nthawi zambiri muyenera kukhala okonzeka kuti zina mwazomwe zikuperekedwazo sizikukuyenderani.

Chilolezo chopanda malipiro ndichosowa. Komabe, kuti mupange chisankho cholondola kwambiri, muyenera kukambirana mwachangu kulumikizana kwina ndi boma komwe mungapeze ufulu wogwiritsa ntchito logo ndi mabizinesi. Chilolezo ndi ndalama zabwino kwambiri. Wogula amangotenga mtundu womwe ulipo ndikuugwiritsa ntchito kuti apeze ndalama. Malipiro oyamba mukamagula chilolezo chitha kukhala pakati pa 9 mpaka 11%, Zonse zimadalira momwe zimayendera ndi chizindikiritso china. Palinso zosankha zina pamene chilolezo chimaperekedwa popanda kulipiritsa koyamba.

Zimangodalira momwe mumakwanitsira kukambirana komanso momwe zinthu zilili pakadali pano.

Chilolezo chopanda kubweza chimatha kukhala chipulumutso chenicheni kwa ena mwa omwe angakhale mabizinesi.