Ma franchise amabizinesi ndiotsika mtengo pamabizinesi ang'onoang'ono kapena apakatikati ofunikira masiku ano. Ma Franchise okha ndi omwe amapereka ufulu wogwiritsa ntchito dzina (mtundu), dzina lomwe lili ndi bizinesi muntchito inayake, yokhazikitsidwa pamikhalidwe ina, yotsika mtengo kapena yokwera mtengo. Kugula chilolezo kumathandizira pa bizinesi yanu ngati mukudziwa momwe mungachitire. Ma franchise amatha kuganiziridwa ngati kubwereketsa kwanthawi yayitali ndi malingaliro abizinesi, kuyambitsa koyambirira, ndi maudindo ena. Lero, palibe chosatheka, ngati koyambirira kunali koyenera kuganiza pawokha, kufunsa ndi kulipira kuti mudziwe zambiri, lero, chifukwa cha zomwe zakhala zikuchitika pa IT, ndichachangu komanso chothandiza kupeza mabizinesi oyenera, pogwiritsa ntchito mndandanda wama franchise, kuwonetsa mtengo wotsika mtengo . Kupezeka kwa chida ndi kugawa, kusefa data yakusaka, kumakhalapo kuti muchepetse ndikusintha zomwe zapezeka, komanso kukhathamiritsa nthawi yogwira ntchito, chifukwa cha nthawi, ndalama.

Musanafufuze, muyenera kusankha zomwe mukuganiza kuti ndi bizinesi yanu, mutu wanji, ndi ziti zomwe mukuwona, muwerenge ndalama zoyambira, chifukwa pogula ndalama zotsika mtengo ndizothekanso kubweza. Ngati, komabe, simunasankhe pamalonda anu, sankhani ma franchise pazomwe mwasankha, china chake chingakuyankhireni. Kwa izi, pali tsamba linalake, lokhala ndi ma franchise apano, zikhalidwe, njira zolipirira, zosefera mitundu yotsika mtengo komanso yotsika mtengo. Mukapeza, mumangokhala ndi bizinesi yanu ndi ma franchise, oyimira zofuna mdera lomwe lakhazikitsidwa. Mukamagula ma franchise, mudzalandira zida zotsika mtengo kapena mapulani a bizinesi, okhala ndi zoopsa zochepa kubizinesi yanu. N'zotheka kugwira ntchito pansi pa franchise yopulumutsa pa kutsatsa, pakupititsa patsogolo bizinesi. Kupatula apo, monga mukudziwa, zaka zoyambirira ndizovuta kwambiri komanso zotsika mtengo pakuwona kwachuma.

Ngati ndi kotheka, mutha kugwira ntchito ndi data ya franchisor. Mitundu yambiri yamabizinesi omwe amafunsidwa ndi ma franchise pantchito zodyera, cosmetology ndi njira za salon, malonda, ntchito, makampani a inshuwaransi, ndi zina zambiri, koma mutha kudziwa zambiri patsamba lino. Kuphatikiza pakufunsira, mutha kusankha gawo lomwe mukufuna. Sungani ndalama zapanthawi ndi ntchito zotsika mtengo pamtengo wotsika. Komanso, ziyenera kukumbukiridwa kuti mukamabzala ndalama mu bizinesi yama franchise, muyenera kufotokoza bwino za ndalama zolipira. Lero, mutuwu watukuka kwambiri, chifukwa chake pali zosankha zambiri, mukamafunafuna bizinesi yotsika mtengo, kapena ma franchise, malingaliro opitilira zana limodzi ndi makumi asanu ndi awiri amaperekedwa. Patsamba lino, mutha kudziwa osati kusankha mabizinesi, chilolezo chokwera mtengo, mtengo wake, komanso ziwonetsero zowerengera tsiku lililonse, sabata iliyonse kapena mwezi, onani mavoti, dziwani bwino malingaliro amabizinesi, pemphani mapulani, werengani nkhani ndi magawo azinthu zogulitsa ndi ma franchise atsopano, kutchuka, mitundu yotsimikizika yamabizinesi, yolipira mwachangu.

Komanso, kuwonetsa kuchuluka kwa ndalama (zotsika mtengo, zapakatikati, komanso zodula), mumzinda ndi mudzi. Chilichonse chomwe mungasankhe, ndibwino kukumbukira kuti bizinesiyo iyenera kukhala yomwe mungakonde. Ndiyeneranso kudziwa kuti tsambalo siligwira ntchito kungosaka ma franchise amabizinesi komanso kupereka malingaliro anu, kuwonjezera ma franchise anu m'ndandanda pogwiritsa ntchito mgwirizano womwe waperekedwa. Ndikoyenera kukumbukira kuti zochulukirapo za bizinesi yanu mdziko lanu komanso akunja, zimakweza zofunikira, ndalama, udindo. Ndikofunika kumvetsetsa zakupereka chilolezo mumtundu wina wamabizinesi otsika mtengo. Kuthamangira kolipira mwachangu, kukwera mtengo. Chachikulu ndikusankha chikwatu choyenera chotsatsa ma franchise 'nsanja ndi SEO traffic.

Pakukulitsa bizinesi yanu, tsamba lathu limakhala lothandizira osasinthika kwazaka zambiri, chaka chilichonse kukopa anthu omwe angakhale abwenzi anu (achilolezo) kubizinesi yanu. Wogulitsayo amathandizira wogulitsa chilolezo pakuphunzitsidwa, kupeza makasitomala, ndikukuwuzani zazinthu zofunikira pabizinesi yanu.

Kuti mulandire zambiri, muyenera kutumiza pempho kudzera pa imelo kapena kuyimba nambala kuti mulumikizane ndi mlangizi. Tsamba lathu limaperekedwa osati kwa oyamba kumene komanso ochita nawo msika wodziwa bwino omwe amafunikira ndipo safuna kutsatsa kowonjezera. Akatswiri athu amatithandizira potithandizira komanso kuwalangiza nthawi yayitali, kuwathandiza kugwiritsa ntchito ndikulandila zomwe angakonde makasitomala anu. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekezera mgwirizano wanthawi yayitali.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Kugulitsa masitolo ndi bizinesi yopindulitsa kwambiri. Ndizopindulitsa kupanga bizinesi m'masitolo akuluakulu, koma pano komanso ngati gawo lililonse la ntchito pali zina zomwe muyenera kudziwa. Kuti mutsegule bizinesi yanu pankhani yazamalonda, pamtengo wotsika komanso phindu lalikulu, muyenera kugwiritsa ntchito chilolezo. Pali makampani ambiri pamsika omwe amalola omwe akufuna kuchita bizinesi kuyambitsa mabizinesi awo. Kuti zinthu zikuyendereni bwino, mashelufu amagulosale nthawi zonse ayenera kukhala ndi zinthu zodziwika bwino komanso zinthu zabwino zomwe zimakhala ndi mashelufu abwino. Chilolezocho chimalola mayankho okonzedwa kale ndi mawonekedwe osinthika, mothandizidwa nthawi zonse, kuti ayambe kulandira dera linalake.

Wogulitsayo atha kuwunika kufunika kwa kampaniyo, chaka chokhazikitsa supermarket yoyamba, mabizinesi ogulitsa ndalama, onani zotuluka, nthawi yobweza, ndalama zogulira, ndi zina zambiri. Masitolo akuluakulu omwe ali ndi masomphenya amakono ayenera kukhala mtunda woyenda pang'ono kuti awonjezere kukhulupirika kwa makasitomala . Wogulitsayo amapatsa wogulitsa chilolezo kukhala ndi logo yokonzedwa bwino, kapangidwe kake, amathandizira kupeza malo obwereketsa, kupereka chidziwitso kwa omwe amapereka, ndikuwonetsa zinthu m'mashelefu, ndi chithandizo chotsatsa, komanso mgwirizano wowonekera. Kusunga tsamba limodzi ndi makina omwe azamasulira zopempha kuchokera kwa makasitomala kupita ku supermarket yomwe yasankhidwa. Pulogalamu yam'manja pomwe makasitomala amatha kugula osachoka pakhomo. Mukamasankha chilolezo, muyenera kudzidziwitsa nokha kuthekera ndi mtengo wa chilolezocho, komanso ndalama zolipira, ndalama, ndi zina zowonjezera zida, renti, ndi zinthu. M'mayiko ena, ndalama zolipiritsa sizipezeka, zomwe zimakhudza mgwirizano ndi mgwirizano.

Komanso ndimaketani ambiri amagulosale, wogulitsayo amapereka chithandizo pakutsatsa, kupanga zotsatsa, kukwezedwa pafupipafupi, kukhulupirika kwamakasitomala. Njira zofunikira zotsegulira supermarket zikuwonetsedwa pamndandanda, kuphatikiza malo onse, Kutentha, zimbudzi, magetsi, ndi intaneti. Kuti mudziwe zambiri zama franchise, muyenera kupita ku catalog, komwe akatswiri amathanso kufunsa, posankha limodzi nanu masitolo ogulitsa.

Malo ogulitsa masitolo ndi ntchito yosangalatsa kwambiri. Mukamayigwiritsa ntchito, mutha kukumana ndi zovuta zina, kuti muthane nayo, lemberani oimira chilolezo. Amakupatsirani chidziwitso chokwanira komanso zida zamakono. Ndi chithandizo chawo, ndizotheka kugwira ntchito iliyonse yazamatchalitchi ndikuthana ndi zovuta zosiyanasiyana. Chilolezo chogulitsira malonda ndichofunikira mukafuna kukhala wochita bwino kwambiri pogwiritsa ntchito bizinesi yabwinobwino. Kuphatikiza pa mtundu womwe chilolezocho chimapatsa malo ogulitsira, mumakhalanso ndi chidziwitso, ukadaulo wapamwamba, ndi maubwino ena ofunikira.

Sitolo yogulitsa masheya sikuyenera kuwonongeka chifukwa cha kunyalanyaza antchito. Kupatula apo, mutha kugwiritsa ntchito njira zothandizira kuti muchepetse bwino. Sitolo yogulitsira zinthu imachita bwino ngati ili ndi chilolezo. Kupatula apo, imapereka zida zothandiza zomwe mungagonjetsere otsutsana nawo mosavuta.

Zopindulitsa zonse, phindu, ndi zida zapamwamba zochokera kugulitsa masitolo zidalipira mwezi uliwonse. Kuphatikiza apo, ndalama zolipiritsa zimaperekedwa. Iyenera kulowetsedwa kale kumayambiriro kwa bizinesi. Kuchuluka kwa ndalama ndi 9, 10, kapena 11% yokha. Sitolo yogulitsa yogulitsa bwino imakupatsani mwayi wabwino wosamalira zochitika zilizonse zamabizinesi, ngakhale zikuwoneka zovuta bwanji. Ikani mapulogalamu abwino mukamayendetsa chilolezo chogulitsira malonda.

Zimakuthandizani kusonkhanitsa ndi kusanthula ziwerengero. Gwiritsani ntchito ma graph, ma chart, ndi zina zowonera. Amakuthandizani kuyendetsa njira yophunzirira mosavuta ndikungowonetsetsa kuti zidziwitsozo ndi zaposachedwa. Mukamayendetsa chilolezo chogulitsa masitolo, ndikupatseni mwayi wokhala wamalonda wotchuka kwambiri. Kupatula apo, amene akuchenjezedwa amakhala ndi zida. Nzeru zamtunduwu ndizowonadi. Khazikitsani chilolezo chokhudzana ndi malo ogulitsira (malonda ogulitsa) malingana ndi kavalidwe kalikonse ndi ma code omwe mungapeze kuchokera kwa franchisor.

Izi ndizofunika kwambiri, chifukwa chake mumalipira ndalama zochepa kwambiri pazopeza zanu. Ponena za chilolezo chogulitsira, mumalipira 9% pazolipira ndi kuchotsera kutsatsa. Chilolezo chilichonse chili ndi malo oti chikhale. Zikatero, ndizofunikira kwambiri momwe mungayankhire moyenera kusankha, kugwiritsa ntchito kapena pulogalamu, ogwira ntchito, zida, komanso mapulogalamu oyendetsera bwino bizinesi yanu yomwe mumawakonda. Musaphonye mwayi wokopawu, womwe ungagwere kamodzi zaka zana, m'malo mwake pitani patsamba lovomerezeka la kampani yathu yodalirika komanso yodalirika.