Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo. Maphwando a ana ndi gawo lalikulu pakuwonetserako luso lazamalonda - wogulitsa chilolezo. Maphwando a ana a Franchise ndi mipata yopanda malire yochitira zochitika zilizonse zokongola za ana, kasupe wambiri wamaganizidwe ndi malingaliro ophulika amoto. Chilolezo cha maphwando a ana ndi gawo lomwe silinakhazikitsidwe lokhala ndi zochitika zosangalatsa, zosangalatsa kwa ana, ndi gulu lake lazopanga makanema, ndipo bizinesi yopindulitsa kwambiri yopanga ndalama mu dzina lomwe lili ndi mbiri yabwino. Pamsika wamsika, wokonzekera zochitika zikondwerero za ana, pali anthu okwanira omwe akufuna kupanga mgwirizano ndi amalonda. Komabe, si onse omwe ali ndi chilolezo chokhala nawo bizinesi yovomerezeka.

Ambiri a iwo amangodziwa momwe angatolere ndalama zochuluka, ndiyeno "kusamba m'manja" ndipo amaletsedwa kupereka chithandizo chenicheni. Mtsutso waukulu wosankha wokwatirana naye - kugulitsa chilolezo, ndi ulemu waukadaulo wogulitsa, kugwiritsa ntchito malingaliro ake ovomerezeka ndi ntchito yopanga zochitika zapadera za ana, zisangalalo zenizeni za chisangalalo ndi chisangalalo cha ana, osamenyedwa, zochitika zonse zosangalatsa ndi gulu likuyenda mozungulira. Malinga ndi magwero otseguka azachuma, ndalama zomwe zimakonzedwa kuti zikonzekeretse chisangalalo cha ana zimalipira miyezi itatu. Koma kuti bizineziyi ichitike bwino komanso kuti isayime, ndikofunikira kusintha mosiyanasiyana zochitika ndi malamulo okhudzana ndi tchuthi. Miyezo yakukhazikitsidwa kwa malonda ndi kulumikizana ndi makasitomala-ana ndi makolo awo ayenera kusinthidwa mwadongosolo. Ochita malonda aku Franchisee akuyenera kupitiliza kuchita kafukufuku wotsatsa pamsika wogwirira ntchito mdera lawo, mzinda wawo, komanso kutalika kwa omwe akupikisana nawo popereka zisangalalo zabwino kwa ana, mosangalala komanso mosangalala.

Bungwe la maphwando a ana limachita chilolezo moyenera, koma pokhapokha ngati lingakwaniritsidwe moyenera. Pakukonzekera, pamafunika kuchita zinthu zingapo zingapo zomwe zimathandizira kuchepetsa kutayika. Kukhala ndi pulani, pozindikira kuti chilolezo ndi mwayi wofunikira kwambiri. Muyenera kuchigwiritsa ntchito kwambiri. Konzani zochita zanu kutengera momwe msika ulili. Ngati mwasankha kugwiritsa ntchito chilolezo, ndiye kuti bungwe lanu liyenera kulingalira moyenera.

Ndizowona makamaka pamapangidwe akunja. Khodi yovalira ya ogwira ntchito, kapangidwe kanyumba ka nyumba kuyenera kuwonedwa potsatira malamulo onse. Ngati mukuyendetsa bungwe lazamalonda ndikukonzekera maphwando a ana, muyenera kuganizira za chitetezo cha ana. Kupatula apo, muli ndi udindo kwa iwo omwe mudapatsidwa ntchito. Chifukwa chake, zikondwerero zaphwandazi siziyenera kukhudzana ndi zochitika zilizonse zosavomerezeka kwa omvera. Perekani chidwi tchuthi cha ana cha bungwe lawo, ndikupita ku franchise agency kumlingo watsopano waluso. Ndikofunikira kugwira ntchito mwamphamvu komanso moyenera popewa zolakwika mu dongosolo lofunikira.

Tsatirani malamulo a franchisor ndipo sadzakhala ndi chilichonse. Ngati mukuchita nawo madzulo a ana monga gawo la chilolezo chazamalonda, ndiye kuti zambiri zomwe mumalandira kuchokera kwa woimira mtundu zimakuthandizani kuti mufikire luso lina latsopano. Ikani izi moyenera momwe mungathere.

Kugwira ntchito ndi bungwe la maphwando achichepere ndi ntchito, yomwe muyenera kuchita, muyenera kuzindikira kuti muyenera kupeza mulingo woposa wina aliyense wosagwiritsa ntchito ochita nawo chilolezo. Izi ndichifukwa choti muyenera kulipira ufulu wochita zinthu m'malo mwa chilolezo. Malipiro atha kukhala mpaka 9% mwezi uliwonse. Zachidziwikire, kuchuluka kwa phindu lomwe limaperekedwa ngati zopereka kumatha kukhala ochepera 9%. Nthawi zambiri, magawo awiri mwezi uliwonse amaphatikiza 3 mpaka 9%, yomwe imawerengedwa kuti ndi gawo la ndalama pamwezi. Ndi mchitidwe wabwinobwino, womwe umakhala osati paphwando lokhala ndi ana lokha lokha.

Pafupifupi zochitika zonse zamalonda zimachitika motere. Chifukwa chake, mungokumbukira izi. Chepetsani ndalama zolipirira pokambirana ndi omwe ali ndi mabungwe azisangalalo za ana.

A franchise agency yopanga tchuthi ndi bizinesi yopanda phindu. Pogwira nawo ntchito, monganso ena ambiri, ndikofunikira kudziwa zoopsa ndi zoopseza. Pogwira ntchitoyi, khalani okonzeka kupikisana ndi omwe akupikisana nawo, pewani zovuta, konzekerani pasadakhale. Komanso zoopsa zina, mphamvu, ndi zofooka za chilolezo zimatha kuwonedwa kudzera mu chida chotchedwa SWOT kusanthula. Sinthani bungwe lanu moyenera, ndikupatseni chidwi komanso kubweretsa gulu lanu lotchuthi kukhala mtsogoleri wamsika, zomwe zimapangitsa kuti otsutsa azitsogoleredwa. Nkhani ya tchuthi payokha imapereka zida zabwino zogwirira ntchito.

Malangizo awo komanso ofunikira omwe amaperekedwa ndi Franchisor, yemwe ali ndi chidwi ndi kuchuluka kwachuma pazachinthuchi.

Zochita zamalonda zimaphatikizapo chindapusa zingapo. Yoyamba ndi kubweza ndalama zochuluka. Kale pachigawo choyambirira, bungwe lanu lotchuthi limalipira kwa franchisor. Pambuyo pakwaniritsidwa kwa bungweli, maudindo anu amaphatikizira kulipira kawiri: ndalama zachifumu, mpaka 6% ya ndalama, ndi ndalama zotsatsira. Zonsezi ndizofunikira popeza manejala amapereka zida zambiri zodziwitsa, matekinoloje, maluso, njira, mapulani amabizinesi, ndi zinthu zina. Mukamagwiritsa ntchito bwino zonsezi, mumalandira ndalama zambiri kwa tonde wanu, choncho chilolezo chokhala ndi tchuthi ndi chochitika chotsimikizira kuti mumapeza ndalama zambiri.