Chilolezo ku Moscow ndichopambana-kupambana ngati mungathe kuzindikira kachidutswa kopanda kanthu. Chiwopsezo chokhala ndi chilolezo ku Moscow ndikuti mutha kukumana ndi mpikisano wosagonjetseka. Ndikofunikira kulowa mumsika m'njira yoti mukhale ndi mwayi wopikisana nawo koyambirira. Zimakuthandizani kuti mugonjetse omwe akupikisana nawo kwambiri, ndikuphatikizani bwino pamsika. Moscow imakondedwa ndi alendo, komanso imakopa anthu ambiri ochita bizinesi ngati chinthu chazamalonda. Anthu ambiri amapita ku Moscow mofunitsitsa, chifukwa chake chilolezocho chimakhala ndi mwayi wopeza makasitomala pakati pa anthu komanso alendo mumzinda.

Izi ziyenera kuganiziridwanso ndi zina zonse ndikuchitapo kanthu.

Pafupifupi chilolezo chilichonse chitha kukhala ndi chidwi ndi Moscow popeza mzinda wawukulu waku Europewu umafunikira anthu ambiri. Chiwerengero chachikulu cha anthu okhala m'derali atha kukupatsani mwayi wogulitsa pafupifupi chilichonse kapena ntchito. Ndikopindulitsa kuchita nawo chilolezo chokhala m'mizinda yayikulu kwambiri popeza pali mwayi wokwaniritsa zolinga zake. Choyamba, chilolezocho chimalowa m'dera lamizinda yayikulu. Moscow si mzinda waukulu chabe m'chigawo cha Russia komanso likulu la dzikolo. Izi zimasiya chizindikiro pamakampani onse, ndipo ma franchise nawonso.

Chilolezo ku Moscow chimabweretsa phindu lalikulu kwa wochita bizinesi wabwino yemwe amachita zonse bwino ndipo salakwitsa.

Pofuna kupewa zolakwa polimbikitsa chilolezo ku Moscow, muyenera kumvetsetsa kuti mzindawu ndi wapadera poyerekeza ndi madera ena ku Russia. Zonse zomwe mukudziwa zitha kugwiritsidwa ntchito pokonzekera koyambirira kuti muwone zoopsa ndi mwayi wanu. Muli ndi mwayi wofufuza bwino za swot zomwe zimakupatsani mwayi wodziwa zoopsa ndi zovuta zomwe mungakumane nazo mukayamba chilolezo ku Moscow. Kuphatikiza apo, mumvetsetsanso mwayi wopatsidwa kwa inu ngati mungaganize zokweza ntchitoyi. Koma magwiridwe antchito a kusanthula kwa swot sikuti amangokhala ndi izi. Zimathandizanso kumvetsetsa zabwino ndi mphamvu zomwe mumapeza mukamagwira ntchito ndi chilolezo ku Moscow.

Koma ngakhale izi sizingachepetse magwiridwe antchito a chida chapamwamba ichi. Ikukupatsaninso lingaliro la zofooka zomwe zingakukokereni pansi pampikisano. Gwiritsani ntchito bwino ma franchisees kwa franchisor yemwe wakupatsani dzina kuti musakhumudwe.

Kuyanjana bwino ndi chilolezo ku Moscow kumaperekanso kuwunika kwa zomwe mukufuna kuti musakope. Sizingakhale okhalamo okha komanso alendo ochuluka mumzinda waukuluwu. Chilolezo ku Moscow chitha kukhala ndi omvera osiyanasiyana, chachikulu ndikuwunika bwino ndikugwiritsa ntchito chidziwitsochi pazolinga zake. Pogwira ntchito ndi chilolezo ku Moscow, munthu ayeneranso kukumbukira kuti mpikisano wokwanira kwambiri umapanganso ntchito zamabizinesi mderali. Franchise ku Moscow iyenera kupereka zopereka kuchokera kumbali ya wogulitsa chilolezo mokomera chilolezo. Mwachitsanzo, pali zomwe zimatchedwa kuti lump-sum payment, zomwe zimawonekera kwambiri mu bajeti ya omwe amagawa.

Ndalama zoperekazo zitha kuwerengedwa ngati kuchuluka kwa ndalama zomwe mukufuna kugulitsa koyambirira kothandizana ndi chilolezocho.

Chilolezo ku Moscow chitha kubisanso zoopsa zosiyanasiyana zobisika komanso misampha. Kuti awunikire molondola, m'pofunika kusonkhanitsa zonse zomwe zilipo ndikuziunika mosamala kwambiri. Vuto lalikulu mukamayanjana ndi chilolezo mumzinda wa Moscow ndikuti mulingo wampikisano umangotsika pang'ono. Muyeneranso kukumbukira kuti anthu aku Moscow atha kukhala ndi zawo, zomwe amakonda, zomwe ziyenera kukwaniritsidwa. Franchise iyenera kukhala yogwira mtima ndipo ikhale ndi chiwopsezo chambiri pakukweza kwake kuti ikhale yopindulitsa pazinthu zamabizinesi. Nthawi zambiri, mitundu ina yamalamulo samakhazikika m'zigawo kapena mizinda ina.

Izi zikuyenera kuganiziridwanso ndikuwerengedwa ngati mukufuna kuyambitsa bizinesi yatsopano potengera chilolezo mumzinda wa Moscow.

Palinso chifukwa choti muzindikire kuti chilolezo ku Moscow chingafune kuti mulipire kuchotsera pamwezi, zomwe ziwerengedwa ngati kuchuluka kwa phindu lomwe mudakwanitsa kupeza. Ndalama za mwezi uliwonse zimaperekedwanso kuti wogulitsayo athe kutsatsa padziko lonse lapansi molipira. Zachidziwikire, nthumwi zonse za chizindikirocho zimachotsedwera pakutsatsa mulingo wofunikira, komabe, mukuyenera kukhalabe ndi vuto ili pa bajeti. Zowona zakufunika kutulutsa ndalama ngati gawo limodzi la phindu kumaakaunti a franchisor sizinganyalanyazidwe mukamayamba kugwira ntchito ndi chilolezo. Lingaliro labwino la momwe mudzagwiritsire ntchito lotsatira lidzakupatsani inu luso lotha kuthana ndi zovuta zilizonse zosayembekezereka.

Chilolezo ku Moscow chingaphatikizepo kufunikira kosamutsa ndalama ngati zolipira zotchedwa mafumu. Malipiro amachotsedwa mwezi uliwonse, ofanana ndi ndalama zotsatsa. Muyeneranso kudziwa mtundu wa chilolezo chomwe mukugula kuchokera kwa omwe akuyimira mtunduwo. Chilolezocho chimadziwika ndi kupezeka kwamitundu ndi mitundu, motero, nkhaniyi iyeneranso kufotokozedwa.

Moscow ndi umodzi mwamizinda ikuluikulu ku Europe, mzinda waukulu, womwe mwa iwo wokha umapanga chilengedwe chakomweko. Koma, ngati mungaganize zokweza chilolezo ku Moscow, muyenera kukonzekera izi, kuti makasitomala anu, mwa inertia, azigwiritsa ntchito malo odziwika bwino kukagula ndi kupereka ntchito. Ndikofunikira kuchita kampeni yotsatsa malinga ndi mulingo womwe walandila kuchokera kwa franchisor. Amakuthandizani kuti mudzidziwitse nokha kuti anthu adziwe kuti kuyimira mtundu winawake kulinso mumzinda wawo.

Chilolezo ku Moscow chidzagwira ntchito moyenera ndikupereka kuchuluka kwa omwe adzagwiritse ntchito ngati amafalitsa zonse zofunika panthawi ndi kutsatira malamulo onse. Muyeneranso kukumbukira kuti malamulo omwe ali m'chigawo cha Moscow sayenera kuphwanyidwa, kuti musapangitse ufulu wa eni ake kuti mupewe chindapusa ndi zilango zina.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chopanda ndalama zonse ndi mwayi wabwino kwambiri. Masiku ano, makampani ambiri amagwira ntchito popanda ndalama zolipira ndalama zambiri, poganizira za mpikisano womwe ukukula nthawi zonse, wopatsa omwe ali ndi mwayi pazinthu zosiyanasiyana. Kuti mumve bwino za zomwe amafalitsa, komanso kupezeka kwa zolipiritsa, muyenera kupita ku mndandanda wama franchise odziwika bwino mderali. Mutu wa ntchito m'ndandanda wa chilolezo ndi kuthandiza amalonda novice kupeza malonda awo, kupeza anthu a maganizo ofanana, kupanga bizinesi mu mtundu wina uliwonse wa ntchito. Mwachitsanzo, wophunzira, mayi wapanyumba, kapena wabizinesi wosadziwa zambiri yemwe akufuna kuyambitsa bizinesi yake, pali ndalama, koma osakumana nazo. Kapena, m'malo mwake, ndalama sizokwanira kuyambitsa bizinesi panokha.

Chifukwa chake, malo ogulitsa masheya amagwirira ntchito molingana ndi malamulo omveka bwino, kupereka mabizinesi pamtengo wotsika, wapakatikati, komanso wokwera kwamakampani, omwe nawonso, ali ndi chidwi chothandizana nawo, kufikira zigawo.

Kupatula apo, ndibwino kuti ma franchisor afunefune chilolezo kumadera ena, komwe onse atha kutsegula malo ogulitsira, kuwongolera ntchito zonse za omwe ali pansi pawo, ndikuwongolera mofananamo pansi paufulu wofanana, kuti athandizire mbali zonse ziwiri. Ndalama zolipirira zokha ndi zomwe zimatsimikizira wolandila ufuluwo, panthawi yomwe amasaina kontrakitalayo komanso asanayambe ntchito, kupereka chidziwitso, njira yothandizira, kulumikizana, komanso kubisa zinsinsi. Ndalama zolipirira chilolezocho zimatsimikizika kutengera mtengo womwe ungalandiridwe pang'onopang'ono, mutakambirana zonse ndi mnzake.

Ngati chilolezocho ndichokwera mtengo kuchokera ku mtundu wodziwika bwino, ndiye kuti muyenera kutenga zoperekazo mozama kwambiri, chifukwa sizabweza. Ndalama zoperekera ndalama zitha kutchedwa kuti ndalama zonse zomwe zimatuluka kuchokera kwa franchisor poyerekeza ndi wogulitsa, potengera dzina, dzina, kuchezera misonkhano, kuthandizira kupeza ntchito, kupereka mwayi kwa kasitomala, kanthu pulani, komanso maulendo kuti mutsegule mfundo zatsopano, ndi zina zambiri. Mukamagula chilolezo kudzera m'ndandanda, kapena mulibe ndalama, muyenera kumvetsetsa kuti, choyamba, kutsatsa, kupeza chidziwitso, kuchuluka kwa makasitomala atsopano, ndi zina zambiri. Komanso, m'ndandanda wazamalonda, ndizotheka kuwerengera pasadakhale mtengo wa ndalama, kubweza, ndi zina zomwe zimasokoneza bizinesi iliyonse.

Kuti mudziwe bwino zomwe zingatheke, zopereka zomwe zilipo pakadali pano, werengani ndemanga za makasitomala athu, ingotsatirani ulalowu mwachindunji ku sitolo yogulitsa katundu. Mutha kufunsa mafunso ndikufunsira akatswiri athu pogwiritsa ntchito zidziwitso zomwe zingapezeke pamenepo.

Chilolezo chopanda kulipira ngongole chimakhalanso ndi ufulu wokhala. Chofunikira ndikuti mukambirane zofunikira zonse ndi wogulitsa musanamalize mgwirizano. Ngati mukufuna kugula chilolezo, muyenera kuyang'ana m'ndandanda kapena webusayiti, yomwe ndi malo ogulitsira amtunduwu. Kulipira koyambirira sikofunikira nthawi zonse kuchotseredwa. Izi zimatengera momwe zinthu zilili, momwe amafotokozera payekha. Nthawi zambiri, zimakhala zosatheka kupeza ndi kulimbikitsa chilolezo popanda kubweza.

Wogulitsa sakugwirizana ndi izi, Komabe, mlandu uliwonse ndiwokha. Mwambiri, mtunduwu umagwira bwino kwambiri ndipo wabweretsa kale ndalama zambiri kwa iwo omwe akuchita nawo.

Malipiro oyambilira nthawi zambiri amapatsidwa chidwi chapadera chifukwa sialiyense amene atha kugulitsa chilolezocho ndikupatsanso wogulitsa nthawi yomweyo. Ndicho chifukwa chake oimira ambiri odziwika bwino ali okonzeka kukambirana ndikukambirana za mgwirizano. Malipiro apansi nthawi zambiri amapangidwa mukamaliza mgwirizano mukalandira zonse zofunika pa chilolezo. Izi ndizosavuta kugwiritsa ntchito malamulo ambiri odziwika bwino komanso opambana. Komabe, mutha kupeza mayankho ovomerezeka kuchokera patsamba loyenera, pomwe palinso zosankha zingapo. Nthawi zonse kumakhala bwino kusankha pamitengo yambiri kuti mupeze zabwino pamapeto pake.

Ngati mukufuna chilolezo chopanda malipiro, nthawi zambiri muyenera kukhala okonzeka kuti zina mwazomwe zikuperekedwazo sizikukuyenderani.

Chilolezo chopanda malipiro ndichosowa. Komabe, kuti mupange chisankho cholondola kwambiri, muyenera kukambirana mwachangu kulumikizana kwina ndi boma komwe mungapeze ufulu wogwiritsa ntchito logo ndi mabizinesi. Chilolezo ndi ndalama zabwino kwambiri. Wogula amangotenga mtundu womwe ulipo ndikuugwiritsa ntchito kuti apeze ndalama. Malipiro oyamba mukamagula chilolezo chitha kukhala pakati pa 9 mpaka 11%, Zonse zimadalira momwe zimayendera ndi chizindikiritso china. Palinso zosankha zina pamene chilolezo chimaperekedwa popanda kulipiritsa koyamba.

Zimangodalira momwe mumakwanitsira kukambirana komanso momwe zinthu zilili pakadali pano.

Chilolezo chopanda kubweza chimatha kukhala chipulumutso chenicheni kwa ena mwa omwe angakhale mabizinesi.