Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chokhala ndi bafa ndi bizinesi yomwe ingakhale yopindulitsa, pokhapokha ngati ikuyendetsedwa bwino. Kuti musalakwitse, muyenera kungokopera, malinga ndi ndondomekoyi, tchipisi tomwe wogulitsayo amagwiritsa ntchito bwino. Koma kukopera kosavuta sikungokhala kukhazikitsidwa kwa chilolezo. Muyeneranso kuchita kukonzekera nokha. Mutha kuwunika omwe akupikisana nawo pokhapokha mutachita zochitika zowunikira. Kuphatikiza apo, muyenera kuyikanso kusanthula swot musanayambe chilolezo chosambira.

Njira yowerengera iyi imakupatsani mwayi wodziwa mphamvu ndi zofooka za bizinesi yomwe mukufuna kuti mugwiritse ntchito. Kuphatikiza apo, mukamagwira ntchito ndi malo osambira, muyenera kudziwa momwe zinthuzi zimaperekedwera malinga ndi malamulo amderalo. Musanagule chilolezo, muli ndi mwayi wopanga chisankho choyenera. Muyenera kuwunika mozama zoopsa zanu ndi mwayi wanu; Chifukwa chake, simungathe kuchita popanda kusanthula ndi kusanthula kwa ochita mpikisano. Zambiri ndizomwe mumachita nawo mpikisano. Konzani nyumba yanu yosambira pogula chilolezo ndi ufulu wokhala ndi dzina lotchuka. Zachidziwikire, kulumikizana ndi franchisor sikumangokhala mtundu umodzi.

Mumapezanso mabhonasi osiyanasiyana.

Kuphatikiza pa maubwino, mukakhazikitsa chilolezo chosambira, mudzakhalanso ndi maudindo ena. Kupatula apo, kupeza mabhonasi osiyanasiyana kumachitika chifukwa choti muyenera kulipira. Chifukwa chake, koyambirira, mudzafunika kulipira kuchokera ku 9 mpaka 11% yazogulitsa zoyambirira. Chilolezo chokhala m'nyumba yosambiramo chimagwira ntchito mosasamala pokhapokha pokhapokha mutamatsatira mosamalitsa miyezo yomwe mwapangana ndi wogulitsayo. Kukhazikitsa kavalidwe ka antchito ndikulemba chizindikiro kudzakuthandizani kukulitsa kukhulupirika kwamakasitomala. Khazikitsani chilolezo chosambira molingana ndi ma templates ochokera kwa omwe akuyimira mtunduwo.

Izi zikuthandizani kuti mupambane molimba mtima poyambana ndi otsutsana nawo. Mukamakhazikitsa chilolezo chosambira, ndiyeneranso kukumbukira kuti uku si kusangalatsa kwaulere. Mudzasamutsa pafupifupi 10% ya ndalama zanu kumaakaunti a kampani yomwe mudachita nawo mgwirizano. Ndinu nthumwi yachigawo yomwe imagwirira ntchito chilolezo. Chifukwa chake, mutha kuyang'aniridwa, kutumizidwa chinsinsi shopper, kapena kutumizidwa kwathunthu. Zonse zimatengera kufunikira kwa woyimilira.