Wamalonda aliyense amafuna kupeza ma franchise ofunikira a mtundu wodziwika bwino chifukwa cha malonda awo, osagwiritsa ntchito mtengo, bizinesi, komanso kubweza mwachangu. Komabe, nachi chododometsa chotsutsana cha kulumikizana kwanzeru pakati pa chizindikiritso chodziwika bwino, dzina lake, ndi kugwiritsa ntchito yotsika mtengo kumachitika, popeza kukwera kwamakalasi, mtundu, ndi mtundu, ndizokwera mtengo kwambiri kuzisunga ndi kuzisungitsa mu bizinesi yamalonda . Kulipira ndalama monga kulipira kamodzi, ndalama zapamwezi, komanso ndalama zotsatsa, kuti mugwiritse ntchito logo yotchuka, zimafunikira ndalama zambiri, jakisoni, ndi ndalama. Kulipira kwakanthawi ndalama zonse zokhudzana ndi bizinesi kuchokera kumafakitole ofunikirako kumafuna chiwongola dzanja choyenera, kudzera mu akaunti yakubanki, bungwe labwino pantchito, malo ogulitsira otukuka komanso otukuka, kuchuluka kwamagalimoto ambiri, ndi malo ambiri ogulitsa, mabwalo, okhala ndi malo ambiri osiyanasiyana katundu. Chifukwa chake, pakukweza bizinesi, mukufunika kutsatsa, kupeza, ndi kutsitsa zida zamalonda ndi zopangira, ndikuwonjezera kuchuluka kwa amalonda ogulitsa, mamaneja, alangizi, ukadaulo, kupanga, ndi ogwira ntchito. Mukamagwira ntchito ndi ma franchise omwe amafunidwa omwe agulidwa, chinthu chachikulu ndikuwerengera molondola mtengo wogulitsa katundu ndi zinthu, ndikubwezeretsanso ndalama zonse zofunika ndi zothandizira powerengera mtengo wake.

Kukwera mtengo kwa kugulitsa katundu ndi zinthu pogwiritsa ntchito mtundu wa wolowa m'malo 'kumatha kuopseza wogula ambiri, ndipo akukana kugula chinthu chamtengo wapatali. Mwachizoloŵezi, maunyolo ogulitsa ogulitsa odziwika bwino komanso okwera mtengo amakhala ndi makasitomala awo osankhidwa, osankhidwa, olemekezeka, olimba omwe amagula mtundu winawake. Pali alendo ochepa wamba, makamaka ogula ambiri, m'malo ogulitsira. Pazamalonda ochulukirapo, zomwe zikutanthauza gulu lalikulu la anthu, m'pofunika kuyandikira zochitika ndi ma franchise ofunidwa ndi malingaliro apadera, kuti mupeze 'tanthauzo lagolide', kuzizindikiro zinali zotheka kwa iwo ndipo adadalira mtundu wa katundu ndi ntchito zawo. M'machitidwe apadziko lonse lapansi, katundu wamsika, mafakitale, ndi mabizinesi alipo komanso akufalikira, pomwe ma franchise amtundu amawerengera makumi asanu ndi anayi pa zana achuma. Ma franchise odziwika bwino pazogulitsa zamalonda amagwirizana ndi kugulitsa pizza, khofi wokonzedwa kale, zovala, nsapato, zida zamagetsi zamagetsi ndi zapakhomo, magalimoto, komanso kuti agulitse amalonda amatsegulira masitolo ndi malo ogulitsira. Kuchita bwino kwa malonda pazogulitsa zamalonda makamaka zimadalira kuthekera kwa akatswiri alangizi ndi oyang'anira malonda kuti apereke zomwe zatsirizidwa kwa wogula kuti akhale osangalala, ofunitsitsa kugula katundu, ndikukhutira ndi kugula bwino, achoke m'misika.

Kupeza mphamvu pama franchise ofunidwa kumalumikizidwa ndikuphunzitsa ogwira ntchito mosalekeza, mu zida zaluso kwambiri komanso maluso omwe apeza, mwaluso komanso kuzindikira kwa bizinesi yogulitsa malonda. Maphunziro ovomerezeka ndi ma webusayiti pantchito yophunzitsa anthu ogwira nawo ntchito yogulitsa zinthu, atakwaniritsa luso ndi luso laukadaulo, kukweza mwaulemu, mwaluso komanso mwaluso kasitomala kuti agule, zomwe zikutsimikiziranso zowona kuti 'ogwira ntchito ndi chilichonse '. Ma franchise omwe amafunidwa amafunidwa, chifukwa ndi njira yoyenera, yolinganizira, yolumikizana ndi dongosolo, amalipira mwachangu, kubweretsa ndalama zabwino kwa wochita bizinesi. Ndi njira yophatikizira komanso mwadala pakukonzekera bizinesi yamalonda, yokhala ndi pulani yopanga bwino, kafukufuku wowunika, ndikuwunika mayanjano amisika, ndikuwunika kwa ogula omwe amafunidwa, zomwe zimabweretsa kubweza mwachangu komanso kubweretsa ma franchise ku gulu ndi mndandanda wazomwe amafunidwa. Kuchita ntchito yoyeserera koyambirira kwamakedzedwe azachuma ochokera kubizinesi yomwe idasungidwa, ndikuwerengera zachuma, kuwerengetsa kwamabizinesi, pakuyenda kwa ndalama, kuwerengera kwa projekiti ya ndalama, ndalama, ndi phindu zimapereka chifukwa chilichonse chopezera chilolezo chofunira. Kukhazikitsa zolinga zamalingaliro ndikukonzekera ntchito zogawa moyenera, kuchuluka kwa ndalama zoyambira, kuti tiwonjezere phindu, kukhalabe olimba komanso 'kusinthanitsa' pakati pa mtengo wama franchise ndi ndalama zomwe zikubwera pochita bizinesi, ndi umboni ndi mawonekedwe lingaliro lomveka kuti kusankha kwa ma franchise kunapangidwa molondola ndipo amafuna kuti ma franchise agulidwe.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chogulitsa masitolo azithunzithunzi ndi ntchito yopindulitsa kwambiri mtsogolo, kuti mukwaniritse zomwe muyenera kukhala ndi dongosolo lokonzekera bwino. Kupatula apo, mutha kufunsa naye nthawi iliyonse ndikumvetsetsa ngati zonse zikuyenda monga mwa pulani, kapena ngati mukufuna kusintha zina ndi zina. Mukamagwiritsa ntchito chilolezo, muyenera kukumbukira kuti iyi ndi ntchito yolipidwa ndi amene amalipiritsa. Choyamba, mukamagula chilolezo mu sitolo, mumalipira ndalama zambiri. Ichi ndiye chidutswa chomwe chimatchedwa mafuta, chomwe chimafika mpaka 11% yazachuma chonse mu bizinesi yolimbikitsidwa. Ngati mungaganize zokhala ndi shopu momwe mudzagulitse nthabwala, ndiye kuti chilolezocho chikuthandizani kukhazikitsa bwino ofesi.

Mudzakhala ndi mwayi wopambana m'kupita kwanthawi ngati mungapeze chidziwitso chonse chomwe mungafune kuchokera kwa franchisor ndipo mutha kuchigwiritsa ntchito moyenera momwe mungathere. Kuphatikiza apo, mudzakhala bizinesi yopambana komanso yotsogola kwambiri yomwe ili ndi mwayi wopambana m'kupita kwanthawi. Zoseweretsa zikhala zowongolera kwathunthu, ndipo sitolo yanu siyiyenera kutayika chifukwa choti oyang'anira analibe chilolezo. M'malo mwake, mudzakhala ndi zabwino zonse zokhudzana ndi kupezeka kwake.

Chilolezo chogulitsa bwino chosangalatsa chikuyenera kumalizidwa mukatha kulingalira. Choyamba ndi kusanthula kwa swot. Kachiwiri, ndi ma analytics kuti azindikire omwe akupikisana nawo ndi zochita zawo. Gwiritsani ntchito moyenera komanso moyenera pokhazikitsa chilolezo chokomera masheya malinga ndi zitsanzo zowoneka bwino. Mudzafika poyambira pa omwe akupikisana nawo ndipo mudzatha kulemba zolemba zonse moyenera momwe mungathere. Kuti mukope makasitomala ambiri, muyenera kuwachitira zochulukirapo kuposa omwe akupikisana nawo.

Mutha kulipira ndalama zachifumu, zomwe zimatchedwa zopereka, zomwe zimaperekedwa mwezi uliwonse. Kuphatikiza apo, amalonda amalipiranso ntchito zotsatsa padziko lonse lapansi. Ngati mukugulitsa sitolo yamabuku azoseketsa, zopereka zanu zotsatsa padziko lonse lapansi zimatha kuyambira 1% mpaka 3% kutengera ndalama zomwe kampani yanu imapeza mwezi uliwonse. Sankhani mwatsatanetsatane kuchuluka kwa katundu amene mukufuna kukhala nawo pamashelefu. Izi zidzakuthandizani kuchepetsa ndalama zothandizira. Kukhazikitsa chilolezo mu malo ogulitsira azithunzithunzi kumakupatsani mwayi wokulitsa bajeti yanu.