Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo ku Omsk ndichopindulitsa kwa nthawi yayitali koma mwanjira zina ngakhale bizinesi yowopsa. Omsk si mzinda waukulu kwambiri ku Russia, komabe, pakadafunikabe zofunikira m'derali. Zowopsa zakugulitsa m'misika yamzindawu ndikuti mwina simungapeze owerengeka okwanira. Eni ma Franchise nthawi zonse amakhala tcheru ndi komwe ofesi yawo yoyimirira imatsegulidwa. Mitundu yambiri yodziwika bwino samangoyang'ana mizinda komwe, m'malingaliro awo, kulibe ogula zosungunulira okwanira. Omsk ndi likulu lomwe lili kutali kwambiri ndi gawo la Europe la Russia.

Chifukwa chake, izi ziyenera kuganiziridwanso limodzi ndi magawo ena azidziwitso.

Chilolezo chiyenera kutsegulidwa mosamala kwambiri, chifukwa muyenera kuwunika omwe akupikisana nawo ndi kuthekera kwawo pasadakhale. Muyeneranso kumvetsetsa zoopsa zanu molondola kuti musakhale ovuta. Amalonda ambiri akunja amasangalatsidwa ndi Omsk, chifukwa chake izi zimafunikanso kumvetsetsa ndikulemba momveka bwino mu bizinesi. Anthu akumaloko ali ndi zokonda zawo, chifukwa chake, mukatsegula chilolezo mtawuni, muyeneranso kudziwa izi. Omsk amadziwika ndi nyengo yozizira pang'ono komanso yotentha, koma yotentha. Izi zitha kufunikanso mukayamba kugwira ntchito ndi chilolezo.

Ngati mukuyamba chilolezo, muyeneranso kukumbukira kuti pamafunika ndalama. Muyenera kulipira franchisor mpaka 11% kale kumayambiriro kwa ntchito zamabizinesi. Izi ndizofala ndipo zimafotokozedwa mgwirizanowu. Chilolezo ku Omsk chiyeneranso kugwira ntchito moyenera kuti chikhale ndi ndalama zokwanira mwezi uliwonse. Choyamba, ndalama zachifumu zimanenedwa ngati mtundu wa renti. 'Royalty' ili mpaka 6%, koma osachepera 3.

Komanso, ntchito zotsatsa zitha kuyambira 1 mpaka 3%, kutengera kuchuluka kwa ndalama zomwe mwalandira. Chilolezo ku Omsk ndi ntchito yabizinesi yokongola yomwe, ngati ingagwiritsidwe ntchito bwino, itha kusintha kwambiri zachuma cha wochita bizinesi mwachangu.

Chilolezo chazinthu zofunikira ndi bizinesi inayake, pakukwaniritsa komwe muyenera kuyang'ana kwa omvera. Kukhazikitsa kwa mtundu uwu wa chilolezo kumaganizira kuti makasitomala anu akulu adzakhala azimayi omwe amakonda zokongoletsera. Zimatengera mtundu wa zida zomwe mugulitse. Posankha chilolezo, muyenera kusankha omvera omwe mwasankha. Ngati mugulitsa zida zamtengo wapatali, ndiye kuti chilolezocho chikuyenera kukhala choyenera. Ngati mukutsogozedwa ndi omvera ocheperako potengera ndalama, ndiye kuti chilolezocho chiyenera kusankhidwa kuti musalakwitse.

Kupatula apo, kupambana kwanu kwakanthawi kumadalira. Mukamayanjana ndi chilolezo, ndiyeneranso kukumbukira kuti mukuyenera kuchita ntchito zina. Kudzipereka kumakhala kwachilendo kuma franchise onse, osati omwe amangokhudza kulumikizana ndi zida. Ichi ndi chizolowezi chofala kwambiri padziko lonse lapansi. Mukamayendetsa chilolezo pazinthu zowonjezera, muyenera kukumbukiranso kuti bizinesi yamtunduwu imalipira pokhapokha ikayendetsedwa bwino. Ndikofunikira kuti mufufuze bwino pasadakhale ndikumvetsetsa ndi omwe muyenera kumenyera misika yogulitsa. Kuphatikiza apo, zitha kukhala zofunikira kuwerengera komanso kumvetsetsa omvera omwe mungafikire, komanso magawo amitengo ati omwe mungayanjane nawo.

Chilolezocho chimaphatikizapo kulandila ndalama kumayambiliro. Izi ndizambiri zachuma zomwe mungawerengere kuchuluka kwa ndalama zomwe mwapeza. Kuphatikiza apo, mukamachita bizinesi yamtunduwu, mumayeneranso kulipira ndalama zingapo mwezi uliwonse kwa wogulitsa. Kugwira ntchito ndi chilolezo chowonjezera kungakhale ndi zina zowonjezera. Mwachitsanzo, mudzafunika kugula zigawo zingapo za franchisor mwezi uliwonse. Itha kukhalanso gawo la ntchito, osati katundu.

Mukamagwira ntchito ndi chilolezo chowonjezera, muyenera kukumbukira kuti muyenera kupeza dongosolo lalikulu kuposa ngati mukuchita nokha. Izi ndichifukwa choti amalonda odzilemba okha omwe sagwiritsa ntchito chilolezo samagawana zomwe amapeza ndipo samapereka mwezi uliwonse. Alibensoudindo kwa franchisor; chifukwa chake, ndizosavuta kwa iwo kuchita. Komabe, chilolezo chazitsulo chimalipirabe, chifukwa mumagwira ntchito molingana ndi mtundu wa mtundu wodziwika bwino, komanso kugulitsa malonda anu kuchokera ku mtundu wodziwika padziko lonse lapansi. Izi pazokha zimakupangitsani kukhala bizinesi yopikisana kwambiri yomwe ili ndi mwayi wopambana pamsika wamsika.

Kupereka chilolezo m'malo otere monga United States, padziko lonse lapansi, ndiye mtundu wamabizinesi omwe atukuka kwambiri komanso ogwira ntchito. Pogwirizana ndi International Franchising Association (IFA), mphindi zisanu ndi zitatu za tsiku logwira ntchito, sitolo yatsopano yamalonda imapangidwa ku United States, ili ndi malo amodzi okha omwe amatsekera malo ogulitsira asanu ndi anayi. Kuyamba kwa gawo lakapangidwe kazinthu zamalamulo masiku ano ku United States kumachitika nthawi yankhondo yachiwiri yapadziko lonse. Nkhondo itatha, chuma cha ku America chidayamba kusintha kuchokera pakupanga zida zankhondo kukhala pamtendere pachuma. Kuchulukitsa ntchito zamakampani komwe kumayenderana ndi ntchito zamtendere kwakhala kofunikira kwambiri kwa oyang'anira purezidenti waku America ndi boma. Kukula kwa chilolezo kumathandizira kukulitsa ndikukhazikitsa ntchito kwa anthu aku America, zakhala ngati galimoto yolimbikitsira chuma chamayiko, komanso zathandizira kukulitsa chuma m'maiko akunja.

Kupereka chilolezo kwa amalonda kumapangitsanso ziwongola dzanja zamalonda, kumathandizira kubweza ndalama zakunja ndi ndalama kudziko, ndi ndalama zochepa zakunja, ndipo zidalimbikitsa kulimbikitsa mbiri yaku mabizinesi aku United States chida chachuma. Kukula kwa bizinesi yamalonda yaku US kunatsatiranso zofuna zandale, kukopa, komanso kukakamizidwa ndi mayiko akunja, chifukwa chopitilira malire a dzikolo, chuma cha dziko. Ku United States of America, Federal Trade Commission (FTC) imayang'anira kuyimitsa chilolezo poyang'anira kutsata malamulo a FTC. Kutengera ndi zomwe zakhazikitsidwa ndi malamulo ogwirizana, ma franchisees amapereka malipoti akuwonetsa zonse zakampani yomwe ikufuna kupeza chilolezo chololeza mdera lomwe lili ndi zilolezo ndikuwunika ndalama zomwe zingapezeke, ndalama, ndi phindu la franchise. Kukula kwakukulu kwakukula kwa chilolezo chotere, mothandizidwa ndi mphamvu zamalamulo aboma ndi boma komanso malingaliro abwino pagulu, kwatulutsa njira zambiri zamabizinesi azamalonda. United States yogulitsa masheya, podziwa zambiri zakunyumba, yasamukira kunja kwa dzikolo, ikufalitsa bwino ntchito zamalonda padziko lonse lapansi.