Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo ku Omsk ndichopindulitsa kwa nthawi yayitali koma mwanjira zina ngakhale bizinesi yowopsa. Omsk si mzinda waukulu kwambiri ku Russia, komabe, pakadafunikabe zofunikira m'derali. Zowopsa zakugulitsa m'misika yamzindawu ndikuti mwina simungapeze owerengeka okwanira. Eni ma Franchise nthawi zonse amakhala tcheru ndi komwe ofesi yawo yoyimirira imatsegulidwa. Mitundu yambiri yodziwika bwino samangoyang'ana mizinda komwe, m'malingaliro awo, kulibe ogula zosungunulira okwanira. Omsk ndi likulu lomwe lili kutali kwambiri ndi gawo la Europe la Russia.

Chifukwa chake, izi ziyenera kuganiziridwanso limodzi ndi magawo ena azidziwitso.

Chilolezo chiyenera kutsegulidwa mosamala kwambiri, chifukwa muyenera kuwunika omwe akupikisana nawo ndi kuthekera kwawo pasadakhale. Muyeneranso kumvetsetsa zoopsa zanu molondola kuti musakhale ovuta. Amalonda ambiri akunja amasangalatsidwa ndi Omsk, chifukwa chake izi zimafunikanso kumvetsetsa ndikulemba momveka bwino mu bizinesi. Anthu akumaloko ali ndi zokonda zawo, chifukwa chake, mukatsegula chilolezo mtawuni, muyeneranso kudziwa izi. Omsk amadziwika ndi nyengo yozizira pang'ono komanso yotentha, koma yotentha. Izi zitha kufunikanso mukayamba kugwira ntchito ndi chilolezo.

Ngati mukuyamba chilolezo, muyeneranso kukumbukira kuti pamafunika ndalama. Muyenera kulipira franchisor mpaka 11% kale kumayambiriro kwa ntchito zamabizinesi. Izi ndizofala ndipo zimafotokozedwa mgwirizanowu. Chilolezo ku Omsk chiyeneranso kugwira ntchito moyenera kuti chikhale ndi ndalama zokwanira mwezi uliwonse. Choyamba, ndalama zachifumu zimanenedwa ngati mtundu wa renti. 'Royalty' ili mpaka 6%, koma osachepera 3.

Komanso, ntchito zotsatsa zitha kuyambira 1 mpaka 3%, kutengera kuchuluka kwa ndalama zomwe mwalandira. Chilolezo ku Omsk ndi ntchito yabizinesi yokongola yomwe, ngati ingagwiritsidwe ntchito bwino, itha kusintha kwambiri zachuma cha wochita bizinesi mwachangu.

Sitolo yogulitsa ziweto ndi ntchito yofunikira koma yovuta. Mwambiri, bizinesi iliyonse imakhala ndi zoopsa zake komanso mwayi. Mukaziphunzira mozama ndikugwiritsa ntchito zomwe mwalandira, mudzapambana. Gwiritsani ntchito chilolezocho malinga ndi zomwe anzanu akuchita. Akukufunirani zabwino ndi kupambana ndi mtima wake wonse. Izi sizili chifukwa cha kukoma mtima kwake kwachilengedwe.

Pomaliza, mukakhazikitsa malo ogulitsira ziweto, mumalipira ndalama pamwezi. Awa ndi magawo awiri, ndipo iliyonse ya iwo imawerengedwa payokha. Gawo loyamba la chilolezo chosungira nyama silikhala kwamuyaya. Amalipidwa kamodzi kokha, ndipo dzina lake ndi ndalama zochuluka. Malipiro a ndalama zonse zogulitsa chilolezo chogulitsa masitolo kuchokera ku 9 mpaka 11%. Izi ndizofala. Pafupifupi onse ochita nawo chilolezo amafunika kuchotsera ndalama zochuluka.

Ngati mwasankha kuyambitsa chiwongola dzanja, ndiye kuti mukonzekeretu pasadakhale. Izi ndizakuti mukugwira ntchito ndi zida zowunikira. Chimodzi mwa zida zothandiza kwambiri zowunikira ndi kusanthula kwa swot. Ndicho, mumakulitsa sitolo yanu ndikukwaniritsa zotsatira zabwino. Gwiritsani ntchito moyenera komanso mwaluso, kuthana ndi zovuta. Ndiye kuti mupambana. Monga gawo la sitolo yogulitsa ziweto, muyenera kugulitsa chinthu chokhacho.

Chifukwa chake mutha kudalira zabwino zanu, kuti muli ndi zinthu zosiyanasiyana kuchokera kwa omwe akupikisana nawo. Zachidziwikire, mitengoyo iyenera kukhala yokwanira, simuyenera kuwawerengera mopitirira muyeso. Sinthani malo anu ogulitsira malinga ndi zikalata zolandila kuchokera kwa franchisor. Ichi ndichifukwa chake mudatembenukira kwa woimira chizindikiro chodziwika bwino kuti mugawane kupambana kwake. Kuchita bwino kumadalira kuti imatsatira mosamalitsa malamulo ake, popanda kuphwanya chilichonse. Chilolezo chokhala ndi ziweto chimakhala ndi mwayi uliwonse wopambana ngati, mukuzindikira kwake, mumamvetsetsa zowopseza zoopsa. Momwemonso, mipata iyenera kugawidwa ndi magwiridwe antchito kwambiri.

Gwiritsani ntchito kusanthula kwa swot, gwiritsaninso ntchito kuwunika kwa omwe akupikisana nawo. Zida ziwirizi zimakupatsirani chiwongola dzanja chowoneka bwino ndikutsogola kwakukulu kuposa omwe mungapikisane nawo.

Pakukhazikitsa chilolezo chazogulitsa zapakhomo, muyenera kukulitsa assortment moyenera momwe mungathere. Sizingakhale chakudya ndi mankhwala komanso nyama. Ayenera kukhala oyera. Kupatula apo, sadzanunkha, chifukwa chake, makasitomala azikonda bungwe lanu. Onetsetsani kuti ogwira ntchito akuchita mokwanira ndikugwira ntchito yomwe apatsidwa nthawi zonse. Pochita masitolo ogulitsa ziweto, muyenera kumvetsetsa kuti muli ndi udindo wogwira bwino ntchito.

Chitani mosamala ndi chidwi powerenga ziwerengero. Pachifukwa ichi, zida zamakono, ma graph, masikelo, ma chart, gauges, ndi zina zotero ndizoyenera kwa inu. Mukamagwiritsa ntchito zida zonse zapano, mumapeza zotsatira zabwino kwambiri. Chilolezo chimalipira kuti mupeze ndalama zomwe mukuyembekezera. Chilolezo choyendetsedwa bwino chimakupatsani mpata pampikisano pokhala ndi chidziwitso chofunikira chomwe muli nacho. Kuphatikiza apo, mutha kusangalala ndi phindu lapamwamba, chifukwa zochita zanu zimakhala zopindulitsa. Chitani moyenera komanso mokwanira munthawi imeneyi, kupeza ziwerengero zonse zomwe muli nazo ndikuziwerenga panthawi yake.

Chiwongola dzanja cha malo ogulitsira ziweto chimagwira bwino ntchito zonse zomwe zingaperekedwe pokhapokha ngati bizinesiyo yakwaniritsidwa moyenera. Pogwira ntchito mogwirizana ndi chilolezocho, muli ndi zabwino zambiri kuposa omwe akupikisana nawo. Choyamba, ndinu nthumwi yoyimira yomwe ili ndi ufulu wochita zinthu m'malo mwa kampani yodziwika bwino. Ndalama zanu zimayamikiridwa ndi ogula, chifukwa zimakuthandizani kuti mugule zowerengera zokha. Sitolo yanu iyenera kuyang'aniridwa motsatira malamulo onse, ndi malangizo. Osadandaula, wogulitsa chilolezo akupatsirani zambiri zomwe mukufuna.

Mukungoyenera kupanga mgwirizano, kulipira ndalama zambiri, ndikuyamba kuchitapo kanthu. Zachidziwikire, gawo lokonzekera ndilofunikiranso, franchisor yanu iwonetsadi kufunikira koyambirira kwa analytics. Chida chabwino kwambiri pokonzekera chilolezo chogulitsa masheya ndikuwunika. Izi, limodzi ndi kusanthula kwa mpikisano, zidzaonetsetsa kuti chidziwitso chonse chofunikira chilipo. Mukudziwa zovuta zomwe zikutsatireni mukamayambitsa chilolezo chodyera nyama.

Ochita nawo mpikisano adzafunika kuwerengera ndi sitolo yanu, chifukwa zopangidwa ndi ziweto zidzakhala zapamwamba kwambiri, ntchitoyo idzakhala yayikulu. Pochita ndi chilolezo, ndikofunikira kukumbukira kuti chimalipidwa mwezi uliwonse. Kuphatikiza pa zolipiritsa, zomwe zimaperekedwa koyambirira kwa ntchitoyi, palinso ndalama zolipiridwa ndi zolipirira zotsatsa zotsatsa. Sitolo yogulitsa ziweto imawononga ndalama zambiri, mpaka pafupifupi 9% yazopeza zanu pamwezi. Samalani kwambiri ndi ziweto zomwe zilipo kenako, sitolo yanu siyiyenera kutayika. Kupatula apo, chilolezocho chimapereka kukhazikitsidwa kwa ntchito zamaofesi pamlingo watsopano, kuposa ma analog omwe amapezeka pamsika wakomweko.

Miyezo, malamulo, luso pantchito, kudziwa momwe mungachitire, ngakhale ukadaulo wapamwamba kwambiri, zonsezi zimaperekedwa kwa inu ndi chilolezo chodyera nyama. Magawo amitengo ayenera kuphimbidwa kwathunthu kenako, omvera onse adzakhala pansi panu. Sitolo yogulitsa katundu ndi bizinesi yomwe bizinesi yake imatsata ndikofunikira.

Kupereka chilolezo m'malo otere monga United States, padziko lonse lapansi, ndiye mtundu wamabizinesi omwe atukuka kwambiri komanso ogwira ntchito. Pogwirizana ndi International Franchising Association (IFA), mphindi zisanu ndi zitatu za tsiku logwira ntchito, sitolo yatsopano yamalonda imapangidwa ku United States, ili ndi malo amodzi okha omwe amatsekera malo ogulitsira asanu ndi anayi. Kuyamba kwa gawo lakapangidwe kazinthu zamalamulo masiku ano ku United States kumachitika nthawi yankhondo yachiwiri yapadziko lonse. Nkhondo itatha, chuma cha ku America chidayamba kusintha kuchokera pakupanga zida zankhondo kukhala pamtendere pachuma. Kuchulukitsa ntchito zamakampani komwe kumayenderana ndi ntchito zamtendere kwakhala kofunikira kwambiri kwa oyang'anira purezidenti waku America ndi boma. Kukula kwa chilolezo kumathandizira kukulitsa ndikukhazikitsa ntchito kwa anthu aku America, zakhala ngati galimoto yolimbikitsira chuma chamayiko, komanso zathandizira kukulitsa chuma m'maiko akunja.

Kupereka chilolezo kwa amalonda kumapangitsanso ziwongola dzanja zamalonda, kumathandizira kubweza ndalama zakunja ndi ndalama kudziko, ndi ndalama zochepa zakunja, ndipo zidalimbikitsa kulimbikitsa mbiri yaku mabizinesi aku United States chida chachuma. Kukula kwa bizinesi yamalonda yaku US kunatsatiranso zofuna zandale, kukopa, komanso kukakamizidwa ndi mayiko akunja, chifukwa chopitilira malire a dzikolo, chuma cha dziko. Ku United States of America, Federal Trade Commission (FTC) imayang'anira kuyimitsa chilolezo poyang'anira kutsata malamulo a FTC. Kutengera ndi zomwe zakhazikitsidwa ndi malamulo ogwirizana, ma franchisees amapereka malipoti akuwonetsa zonse zakampani yomwe ikufuna kupeza chilolezo chololeza mdera lomwe lili ndi zilolezo ndikuwunika ndalama zomwe zingapezeke, ndalama, ndi phindu la franchise. Kukula kwakukulu kwakukula kwa chilolezo chotere, mothandizidwa ndi mphamvu zamalamulo aboma ndi boma komanso malingaliro abwino pagulu, kwatulutsa njira zambiri zamabizinesi azamalonda. United States yogulitsa masheya, podziwa zambiri zakunyumba, yasamukira kunja kwa dzikolo, ikufalitsa bwino ntchito zamalonda padziko lonse lapansi.