‘Chilolezo chachikulu’ - What is it? ndi Momwe mungasankhire? Pali ma brand odziwika padziko lonse omwe ali ndi phindu lalikulu komanso kupititsa patsogolo mwachangu, chifukwa cha dzina komanso nthawi yayitali pamsika wadziko linalake. Ngati mukufuna ndikuyika ndalama, nthawi, komanso khama, ndizotheka kukhazikitsa bizinesi yanu pawokha, popanda chilolezo ndi kulumikizana kwakukulu, ndikwanira kudziwa mfundo za kasamalidwe ndi kukopa makasitomala, ndiye kuti ndalama zazikulu sizimaganiziridwa. Ngati ndinu oyamba kumene ndipo mukufuna kuyambitsa bizinesi yanu, koma simukudziwa momwe mungayambire, ndipo ndibwino kupita ku sitolo yayikulu yazamalonda, kuti mudziwe zomwe mwapatsidwa, mfundo zamitengo ndikusankha mtima wanu. Ndikosavuta kwa iwo omwe akudziwa kale gawo lantchito lomwe akufuna kutsegula bizinesi yayikulu kuposa momwe zimakhalira zosavuta kupeza chilolezo chifukwa cha injini zosakira zomwe zikupezeka m'sitolo. Choyambirira, muyenera kudzidziwitsa bwino zomwe mukufuna kupereka, mapulani, zazing'ono, zapakatikati, kapena ndalama zoyambira, ndi maubwino. Sitolo yogulitsira ma franchise imapangidwira onse omwe ali ndi chilolezo chogwiritsa ntchito chilolezo.

Kutola kumatha kukhala mtundu uliwonse wamabizinesi ang'onoang'ono, apakatikati, akuluakulu, kuchokera ku malonda, ntchito, zodyera, ndi zina zambiri. Pali magawo ndi magawo, mutha kusankha mzinda wanu, dziko lanu, kuti mudziwe bwino zopereka zabwino kwambiri, mfundo zamitengo, kufunsa, werengani ndemanga zamakasitomala pakhomo. Ikupezekanso kuti muwone kuti bizinesi yakampani yakhala ikugwira ntchito kwa nthawi yayitali bwanji, ndalama ndi kubweza, udindo wa chilolezo, ndi gulu kuchokera kutsika mtengo kwambiri mpaka chilolezo chachikulu kwambiri. Pogula chilolezo chachikulu, palibe chifukwa chotsatsira malonda, zopangidwa ndi mbiri yapadziko lonse lapansi zimadziwika ndi aliyense ndipo zimakhala ndi kasitomala wawo. Mulimonsemo, pogula chilolezo chachikulu, mumachita bizinesi limodzi ndi franchisor, yemwe amakuwuzani za tchipisi ndikupititsa patsogolo malingaliro amathandizidwe kapena chithandizo. Komanso, pali ma franchise ambiri m'sitolo pamitengo yotsika mtengo. Pogula chilolezo, mumakhala ndi mwayi woyimira zofuna za mtundu winawake mdera lanu, kuwonjezeka kwachangu komanso phindu, ndikubwezeretsanso ndalama zanu nthawi yomweyo.

Ndalama zazikulu zolipirira, ndalama zambiri. Komanso, pogula chilolezo, chilipo kuti chithandizidwe posankha ogwira ntchito, kasamalidwe, ndi kuwongolera, chitukuko cha bizinesi. Palinso kufunsira kwa nthawi ndi nthawi kwa akatswiri omwe nthawi yomweyo amapereka malingaliro awo okweza zotsatsa. Pamalowa, ndizotheka kuwona osati magulu omwe akufunidwa komanso kuwona ziwerengero za tsiku, sabata, mwezi, chaka. Pali kutsegula, kukonza, ndi kukonza madipatimenti azamalonda, kupanga bizinesi ku Russia, Kazakhstan, ndi mayiko ena. Kubwezera mwachangu chifukwa chogwirizana ndi malo ogulitsira ambiri. Kukopa kwapamwamba kwa anthu, ndi kusankha koyenera, kuzindikira, ndi kuchuluka kwa SEO.

Khalani mnzanu ndipo musamaike pachiwopsezo bizinesi yanu kapena ndalama zanu. Makatalogu a Franchise ndi njira yothandiza kukulitsa biz yanu mumitundu yayikulu, ndikuchita zochitika nthawi zonse. Oyang'anira omwe akutenga nawo gawo pazachitukuko kuyambira koyambirira mpaka kumapeto, akubwera ndi kukwezedwa kwatsopano, mafomu ophunzitsira, kukopa ndi kusangalatsa anthu omwe ali ndi mwayi wogulitsa nawo ntchito limodzi. Mfundo zochulukirapo, ndikokulira kufikira, ndikulandila ndalama zambiri ndikufikira ogwiritsa ntchito ambiri. Timapereka ntchito yolumikizana kwa zaka zambiri, mothandizidwa pambuyo pake. Franchisors ayenera kukumbukira kuti kuwonjezera pa makasitomala, mumalandira zotsatsa. Kupanga njira yoyambira mwachangu, mosavuta, mosavuta, komanso mwachangu, kumalola kukwaniritsa zomwe mukufuna, kubweretsa makampani ku feduro.

Ntchito yayikulu pantchito yathu ndikulitsa msika, kupanga mabizinesi ang'onoang'ono, apakatikati, kapena akulu padziko lonse lapansi. Timapereka mwayi wogulitsa ntchito zathu kapena katundu wathu kufupi kapena kutali kunja, chifukwa chakupezeka kwa sitolo yamagetsi, kabukhu ka ma franchise. Mgwirizano wama franchisor ndi ma franchisees umatsimikizira kukula kwambiri ndi chitukuko, chomwe chimayendetsedwa m'malo onse a ntchito. Kugwiritsa ntchito njira yapadera komanso kupezeka kwakukulu pamndandanda wazamalonda kumapangitsa kukhala kosavuta komanso kosavuta kubweretsa kampaniyo padziko lonse lapansi. Makampani ambiri alowa kale pamsika ndi mndandanda wazamalonda, ndipo simukuzengereza. Tili ndi gulu lokumana ndi makasitomala. Ndizosavuta komanso kosavuta kwa ma franchisors kuyika chilolezo chawo m'ndandanda.

Mutha kulipira m'njira iliyonse yabwino, ndalama ndi ndalama.

Kuti mudziwe zambiri, zilipo kuti mulumikizane ndi akatswiri athu, komanso kuti mupereke pempholi. Kuti mudziwe za njirazi ndikuyika momwe mungayendetsere chilolezo, zotsatsa zodziwika, ingopitani kusitolo. Mutha kuchita palokha kapena mwakonza ma nuances onse ndi akatswiri athu.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo ku Omsk ndichopindulitsa kwa nthawi yayitali koma mwanjira zina ngakhale bizinesi yowopsa. Omsk si mzinda waukulu kwambiri ku Russia, komabe, pakadafunikabe zofunikira m'derali. Zowopsa zakugulitsa m'misika yamzindawu ndikuti mwina simungapeze owerengeka okwanira. Eni ma Franchise nthawi zonse amakhala tcheru ndi komwe ofesi yawo yoyimirira imatsegulidwa. Mitundu yambiri yodziwika bwino samangoyang'ana mizinda komwe, m'malingaliro awo, kulibe ogula zosungunulira okwanira. Omsk ndi likulu lomwe lili kutali kwambiri ndi gawo la Europe la Russia.

Chifukwa chake, izi ziyenera kuganiziridwanso limodzi ndi magawo ena azidziwitso.

Chilolezo chiyenera kutsegulidwa mosamala kwambiri, chifukwa muyenera kuwunika omwe akupikisana nawo ndi kuthekera kwawo pasadakhale. Muyeneranso kumvetsetsa zoopsa zanu molondola kuti musakhale ovuta. Amalonda ambiri akunja amasangalatsidwa ndi Omsk, chifukwa chake izi zimafunikanso kumvetsetsa ndikulemba momveka bwino mu bizinesi. Anthu akumaloko ali ndi zokonda zawo, chifukwa chake, mukatsegula chilolezo mtawuni, muyeneranso kudziwa izi. Omsk amadziwika ndi nyengo yozizira pang'ono komanso yotentha, koma yotentha. Izi zitha kufunikanso mukayamba kugwira ntchito ndi chilolezo.

Ngati mukuyamba chilolezo, muyeneranso kukumbukira kuti pamafunika ndalama. Muyenera kulipira franchisor mpaka 11% kale kumayambiriro kwa ntchito zamabizinesi. Izi ndizofala ndipo zimafotokozedwa mgwirizanowu. Chilolezo ku Omsk chiyeneranso kugwira ntchito moyenera kuti chikhale ndi ndalama zokwanira mwezi uliwonse. Choyamba, ndalama zachifumu zimanenedwa ngati mtundu wa renti. 'Royalty' ili mpaka 6%, koma osachepera 3.

Komanso, ntchito zotsatsa zitha kuyambira 1 mpaka 3%, kutengera kuchuluka kwa ndalama zomwe mwalandira. Chilolezo ku Omsk ndi ntchito yabizinesi yokongola yomwe, ngati ingagwiritsidwe ntchito bwino, itha kusintha kwambiri zachuma cha wochita bizinesi mwachangu.

Chilolezo chokhala ndi kalabu yolimbitsa thupi chidatchuka chifukwa cha kuchuluka kwa omwe akufuna kuchita masewera, momwe kuchuluka kwa ma gym kumayamba kuchuluka. Chilolezo mu kalabu yolimbitsa thupi chiyenera kugwiritsidwa ntchito mwatsatanetsatane popeza ntchito yomwe idaganiziridwa bwino idzawonjezera mwayi wopambana komanso wolonjeza mwa njira yayikulu. Ma franchise kumakalabu olimbitsa thupi atha kuperekedwa ndi mitundu yodziwika bwino yomwe ili ndi malo ofanana. Ichi ndichifukwa chake nthawi zina zimakhala zosavuta kupanga bizinesi yanu, yokhala ndi dzina lotchuka lomwe lingakope anthu ambiri omwe akufuna kuchita masewera olimbitsa thupi. Tiyenera kunena kuti mtengo wa chilolezocho uphatikizidwa kuchokera pamndandanda wazachuma zosiyanasiyana ndikuwerengera kwathunthu phindu lomwe wopanga angapangire, zomwe zimapatsa kasitomala ufulu wogwiritsa ntchito chizindikirocho. Chisankho cholondola kwambiri ndi chisankho chanu chogula chilolezo chokhala kalabu yolimbitsa thupi, yomwe ingakuthandizeni kukhazikitsa bizinesi yanu kwakanthawi kwakanthawi, kufikira kukula kofunikira.