Chilolezo chamankhwala ndi bizinesi yomwe ingakhale yopindulitsa, koma mutha kukumana ndi zovuta zina pakupanga. Kuti muwone kuwopsa ndi mwayi wa ntchitoyi, zomwe zimatchedwa swot analysis ndizabwino. Sikoyenera kokha kuthana ndi chilolezo. Uwu ndiye mtundu wa ma analytics omwe amakwanira bwino mumachitidwe aliwonse abizinesi. Ngati mukuyendetsa chilolezo, ndiye ngati zili choncho, ndikofunikira kwambiri kuti muwunike bwino zomwe muli nazo ndi zofooka zanu, komanso kuti mumvetsetse zomwe zingakuwopsezeni panjira. Komanso, mwayi wakuletsa zoopseza uyenera kuyesedwa moyenera kuti athe kuthana ndi zovuta zilizonse.

Ngati mukusungitsa kampani yogulitsa mankhwala ngati chilolezo, muyenera kufunsa momwe zinthu zilili pantchitoyi. Izi ndizofunikira kuti mukwaniritse zotsatira zabwino. Ngati mukufuna mankhwala ndi kukwezetsa chilolezo muzochita zamtunduwu, mutha kugwiritsa ntchito mapulogalamu oyenera pazinthu izi. Njira yothetsera vutoli itha kuperekedwa ndi wogulitsa, kapena inu nokha muyenera kupanga chisankho choyenera popanga chisankho choyenera.

Mukamayendetsa chilolezo chamankhwala, muyenera kukumbukira kuti koyambirira kwa ntchito yanu muyenera kuphatikiza ndalama zoyambira 9 mpaka 11% kuti muchotsere mnzanuyo. Malipiro amtunduwu ndichizolowezi ndipo, titero, zimaimira phindu la bizinesi yomwe mumapeza limodzi ndi ufulu wogulitsa katundu m'malo mwa dzina lodziwika bwino. Gwirani ntchito ndi chilolezo chamankhwala moyenera komanso moyenera, popeza mudasanthula omwe akupikisana nawo omwe mudzafunika kugawana nawo zofunikira. Kuti mupeze mwayi wopikisana nawo kwambiri, sankhani mtundu wodziwika bwino womwe mungalumikizane nawo. Mitundu yotchuka imapeza ndalama zochulukirapo chifukwa chodalirika komanso wofunitsitsa kuyanjana nawo. Zomwezo zikugwiranso ntchito ku chilolezo cha mankhwala.

Ngati mtunduwu umadziwika mumzinda wanu, ndiye kuti muli ndi mwayi wopambana. Izi zitha kutsimikiziridwa kudzera pamafukufuku kapena zochitika zina zowunikira.

Ngati mukugwira ntchito ndi chilolezo chamankhwala, ndiye kuti mudzalipira gawo lina la ndalama zonse zomwe mwapeza. Kuchuluka kumeneku kumatha kusiyanasiyana ndikukhala kosiyana, zimatengera mgwirizano womwe mumaliza. Mgwirizanowu umamalizidwa potengera template yachilengedwe chonse; komabe, mutha kukambirana zomwe mungapeze mukamayanjana ndi woimira mtunduwo. Kugulitsa ma franchising kumafuna ndalama zolipirira pamwezi. Ndalamazi zimalandiridwa ndi wogulitsa ndipo zimagwiritsidwa ntchito kutsatsa bwino padziko lonse lapansi. Chifukwa chake, amapeza mwayi wodziwitsa anthu zamtundu wapamwamba, kuphatikiza m'dziko lanu.

Koma izi sizimathera ndi udindo wanu. Muyeneranso kulipira ndalama zachifumu, kuchuluka kwa ndalama, zomwe zitha kukhala pafupifupi 6% yazopeza zomwe mudalandira.

Chilolezo chamankhwala ndi ntchito yamabizinesi, kukhazikitsa kwake kungaphatikizepo kufunikira kogula zinthu zina kuchokera kwa anzanu. Izi ndizofala ndipo zitha kuphatikizidwa ndi zolipira ndi zina. Mumakambirana zofunikira zonse payekhapayekha ndikupeza mgwirizano womwe ungafanane ndi onse omwe achitapo kanthu. Phwando loyamba ndi franchisor, mwiniwake wa chizindikirocho. Wogulitsa amatchedwa chilolezo ndipo kukhazikitsa konse kwa bizinesi kumagwera pamapewa ake. Zachidziwikire, ngati mukuyambitsa chilolezo chogwiritsa ntchito mankhwala osokoneza bongo, mudzalandira zambiri zofunikira kuti mugwiritse ntchito pokwaniritsa zomwe tafotokozazi.

Chiwopsezo cha mankhwala chimakhala ndi zoopsa zonse komanso mwayi. Kuti muwone bwino, njira yothandiza kwambiri ndikuwunika. Ndi chithandizo chake, mudzadziwa chimodzimodzi zofooka zomwe zingakukokereni pansi ndi mphamvu zomwe zingakupatseni mwayi wolimbana ndi zovuta, kuzigonjetsa ndikukhala olimba. Chiwongola dzanja cha mankhwala ndi mwayi wogwira ntchito ndi kukhathamiritsa kosungira zinthu ngati izi zikugwirizana ndi mgwirizano. Komanso, mutha kuthana ndi zowerengera moyenera komanso moyenera ngati mungalumikizane ndi chilolezo chogwira ntchito bwino. Sankhani mtundu womwe umadziwika bwino mumzinda wanu.

Ichi chidzakhala chimodzi mwazinthu zazikulu zopambana mu mpikisano.

Kuyesa molondola anzanu mukamalimbikitsa chilolezo cha mankhwala ndikofunikira kuti musadzakhale ovuta komanso ovuta pambuyo pake. Pangani chisankho choyenera pofufuza mbali zonse zamtsogolo mwanu. Komanso, ndalama zonse zomwe zimafunikira kuti zichitike ziyenera kuphatikizidwa mu bizinesiyo. Izi zikuwonetserani kuti mudzachita bwino mtsogolo, popeza kukonzekera ndi njira yomwe sayenera kupeputsidwa. Ngati mukuyendetsa chilolezo chamankhwala, muyeneranso kupeza ogwira ntchito oyenera. Anthu awa ayenera kuvala molingana ndi mtundu wa chizindikirocho, komanso akuyenera kukhala ndi moyo mogwirizana ndi mfundo zina.

Makhalidwe ndi kavalidwe mumaperekedwanso kwa inu mukamayendetsa chilolezo, zomwe ndizofala. Kuchita uku kukuthandizani kuti muzitsanzira molondola chilolezo chamankhwala ndipo, potero, mudzipezera zofuna zanu, kugonjetsa otsutsa akulu ndikudziwonetsa nokha ngati mtsogoleri wamsika.

Kukhazikitsidwa kwa chilolezo cha mankhwala ndi mwayi kwa inu kuti muwonjezere kwambiri kuchuluka kwama risiti a bajeti. Pewani kusowa kwa makasitomala anu pofotokozera njirayi pasadakhale pogwiritsa ntchito zida zapadera. Zachidziwikire, ngati mutagwira ntchito ndi mnzanu wogwira naye ntchito, akupatsani zonse zofunikira ndi zida kuti muthane ndi zochitika zosayembekezereka. Muyeneranso kuphimba magawo onse amitengo omwe mudzafunika kuyanjana nawo mtsogolo. Komanso, pochita zinthu, kupezeka kwa chidziwitso chokhudza chilolezo cha mankhwala ku pharmacy kudzakuthandizani kuthana ndi zolemba pamlingo woyenera.

Kugwira ntchito ndi chilolezo cha mankhwala osokoneza bongo kumaphatikizapo zopereka zambiri kwa wogulitsa franchisor, komanso maudindo ena ena. Komabe, mutha kufikira mgwirizano wopindulitsa pokambirana bwino ndi omwe mudzakhale nawo pabanja. Kuphunzira koyenera kwamagawo amitengo kukupatsani mwayi woti muwonjezere kwambiri kuchuluka kwa ndalama. Mutha kugwira ntchito ndi Population Purchasing Power Report pogwiritsa ntchito chilolezo chamankhwala chomwe mukuyenera kupeza kuchokera ku mtundu wopambana kwambiri. Kupatula apo, chizindikiritso chodziwika bwino komanso chodziwika bwino kwambiri, ndizomveka kwambiri kuyanjana nacho. Gwirani ntchito ndi malo anu ndikuwona kuchuluka kwa okhalamo kuti muthane ndi kuchuluka kwa makasitomala.

Muyeneranso kugwira ntchito ndi ogwira nawo ntchito kuti muwonetsetse kuti akuchita mogwirizana ndi malamulowo. Zachidziwikire, kavalidwe ka chilolezo cha mankhwala ndikofunikira kwambiri. Wogulitsayo amatha kuchita macheke osiyanasiyana pamasamba. Komanso, ogula zinsinsi amabwera kwa inu kuchokera kwa woimira chizindikiro kuti adzaone ngati ntchito zomwe mwaperekazo zikugulitsidwa kapena kugulitsa katundu. Ndikofunikira kutsatira mosamalitsa ntchito zonse mwadongosolo kuti mupitilize kukhala wogawira koyambirira ndikulandila ndalama zambiri.

Chilolezo chokhala ndi ndalama zochepa chimakhala ndi mayendedwe ake pokhazikitsa zofunikira za makasitomala omwe amasankha njira yoyenera yakutukuka. Ndikosavuta kwa kasitomala aliyense kugwiritsa ntchito chilolezo chokhala ndi ndalama zochepa kuti agwire ntchito yabwino kwambiri. Kampani yathu yamakono komanso yapadera, USU Software, imapereka ntchito zogulitsa mapulogalamu okonzeka ndi malingaliro otukula. Chilolezo chilichonse chokhala ndi mndandanda wazogulitsa zazing'ono chimafunikira poyambira, pomwe kasitomala amayamba, munthawiyi, ogwira ntchito athu amapanga njira zomwe kupita patsogolo kwamaphunziro kumawonetsedwa pang'onopang'ono. Kuti mugule chilolezo chokhala ndi ndalama zochepa, muyenera kulipira mtengo wa ntchitoyi, popeza dzina lotchuka komanso lotchuka, ndizokwera mtengo kugula njira. Ntchito yogula ikakonzeka, imaperekedwa koyamba ndi akatswiri a kampani yathu USU Software, omwe akuwonetsa mndandanda wathunthu wazinthu zazikulu pakutsatsa ndi kutsatsa, zomwe zimathandizira kwambiri kugulitsa.

Ndikukhazikitsa chilolezo chokhala ndi ndalama zochepa, mumatha kuwona nsanja zamalonda zomwe pali mndandanda wa opanga, pakati pawo ndi USU Software. Ndizotheka kugula chilolezo chokonzekereratu ndi ndalama zochepa pambuyo polembetsa kampani yanu, ndikulandila mapangano omaliza okhudzana ndi mgwirizano. Chilolezo chokhala ndi mtengo wotsika sichimasiyana chifukwa mtengo wawung'ono ndi gawo lalingaliro la ndalama zazing'ono za kasitomala, yemwe amasankha lingaliro la projekiti molingana ndi thumba lake. Kugula chilolezo chokonzekera kumatha kusiyanasiyana mosiyanasiyana, kutengera kuwongolera ndi kuchuluka kwa kampaniyo, ndipo muyeneranso kulabadira dzina lake. Ma Franchise omwe ali ndi ndalama zochepa potengera kukula kwa chitukuko amachulukitsa chuma mdziko muno, komanso zimathandizira mulingo wazamalonda. Kuti mumve zambiri, potengera USU Software, muyenera kupita patsamba lathu lamagetsi, pomwe pali zofunikira pakampani. Kuphatikiza apo, mutha kupeza mndandanda wamalumikizidwe, ma adilesi, manambala a foni omwe mungalumikizane ndi omwe akutiyimira.

Kugula chilolezo chokhala ndi ndalama zochepa kwakhala kukukulira posachedwa, chifukwa njirayi ndiyosavuta komanso yopindulitsa kuofesi, kulimbikitsa lingaliro la bizinesi yokhazikitsidwa yomwe ndiyosavuta kuyambitsa. Ngati mukugwira ntchito ndi USU Software, chinsinsi chakuchita bwino chimadalira mtundu wa zochita zomwe zafotokozedwa munjira yopanga chilolezo popanda ndalama zambiri, zomwe zimalola kukula pamtengo wotsika. Chikhumbo chachikulu chofuna kuchita bwino kwa makasitomala ndicholinga chomwe akutsata ndi USU Software, kutsimikizira kukula kwa lingaliro lomwe lasankhidwa. Ndikosavuta kwambiri kumanga ofesi, kukhala ndi mwayi wolandira upangiri womwe umakupulumutsa kuzolakwika panthawi yofunika kwambiri. Pogula chilolezo chokhala ndi ndalama zoyenera, mudzachita bwino mutasainira kugula kwa lingaliro la mgwirizano, wokhala ndi mtengo wopangidwayo, kuphatikiza mtengo, wokhala ndi phindu lomwe limapangidwa ndi mapulani ake. Kwa kasitomala aliyense, akatswiri athu amasankha nthawi yamsonkhano, pomwe zofunikira ndi tsatanetsatane zimafotokozedwa mwatsatanetsatane. Pogwiritsa ntchito mgwirizano wabwino, mutha kudziwa zamomwe mungapangire bizinesi yanu, mogwirizana ndi kampani ya USU Software, yomwe yakhazikika pamsika wogulitsa.

Chilolezo cha bizinesi yamankhwala ndi ntchito yopindulitsa, koma iyenera kupangidwa ndendende molingana ndi miyezo yomwe yaperekedwa. Chilolezo mu bizinesi yamankhwala chimakhala ndi zovuta zingapo, mwachitsanzo, zoletsa kugulitsa mankhwala, omwe nawonso, ndi ovomerezeka kwathunthu kunja kwa kwawo kwa chilolezo. Izi ndizofala, ndipo pakadali pano, ndikofunikira kudziwa pasadakhale mankhwala omwe ndi ofunika kugulitsa ndi omwe sali. Mukamasankha bizinesi yamankhwala ndi chilolezo, muyenera kumvetsetsa kuti iyi ndi mtengo wofunika kwambiri wazachuma mwamagawo okhazikika pamwezi. Chimodzi mwazopereka ndi ndalama, zomwe zimaperekedwa kamodzi, koma nthawi yomweyo, ndi 11% ya kuchuluka kwa zomwe mudapanga poyamba. Mukamagwira ntchito ndi chilolezo mu bizinesi yamankhwala, ntchito yayikulu ndikuwonetsa kuchita bwino.

Kugwira ntchito yamabizinesi ogulitsa mankhwala pamalonda pamakhala mpikisano, chifukwa chake, kuti muwonetse phindu lanu, muyenera kuphunzira ukadaulowu ndikuzindikira mitundu yonse yazidziwitso. Pankhaniyi, mudzachita bwino.

Pogwira ntchito yamalonda pa chilolezo, kugulitsa katundu kumathandizanso kwambiri: kuchuluka kwa makasitomala kumadalira izi. Ngakhale mutakhala kuti mukuchita bizinesi yamankhwala pansi pa chilolezo chodziwika bwino, koma mwasankha malo osayenera, kuchuluka kwa makasitomala omwe angakhalepo kumachepa. Poterepa, sankhani ndikugwiritsa ntchito zabwino zanu zonse, zomwe zimatsimikizira kupambana pampikisano. Mwachilengedwe, mfundo yofunika ndi ntchito yabwino, yomwe ipangitsanso kuwonjezeka kwa makasitomala ndikupatseni mwayi polimbana ndi msika wogulitsa. Poganizira pamwambapa, ntchito yogulitsa ma pharmacy ibweretsa zabwino, zomwe zimabwezera mwachangu ndalama.