Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chokhala ndi zipatso ndiye chisankho chabwino kwambiri pabizinesi yomwe simukuyenera kuchita zoopsa ndikudutsa zovuta zomwe zikubwera mwanjira yanu. Zipatso franchise zitha kugwiritsidwa ntchito ndi amalonda osiyanasiyana, ang'onoang'ono, apakatikati, ndi mabizinesi akuluakulu, omwe akufuna kulandira gawo limodzi la phindu pantchitoyi. Tiyenera kunena kuti tsopano ndikofunikira kwambiri kuti mupange lingaliro lokonzekereratu kuposa kupanga projekiti kuyambira pachiyambi. Izi zimawerengedwa kuti ndizofunikira ndikuchotsa zoopsa zosiyanasiyana ndi misampha, popeza chilolezo chazipatso chidapangidwa ndi opanga, ndikupenda mwatsatanetsatane gawo lililonse lotsatira. Pachifukwa ichi, ndichachilungamo kunena kuti bizinesi iyamba kudutsa mseu wopita munjira yomwe idamangidwayo ndi malangizo owongoleredwa pazochita. Pofunafuna chilolezo chaphindu, muyenera kusinthira papulatifomu momwe mungaganizire malingaliro osiyanasiyana kuchokera kwa opanga, kutsatsa mapulani omwe apangidwa kale.

Ngati mukufuna zina zambiri zofunikira, muyenera kupita patsamba laopanga, komwe mudzawona zambiri ndi ndemanga zingapo kuchokera kwa ogula osiyanasiyana. Pambuyo pazokambirana, mudzatha kupita ku sitepe yatsopano, yomwe idzakhala yotseguka kwaulere kwa kasitomala ndi wopanga kuti akwaniritse bwino ndikupeza phindu. Atachita mgwirizano, pomaliza mgwirizano, kasitomala amalandila ufulu wogwiritsa ntchito mtundu wa wopanga kale. Kuyambira pano, mukuyamba njira yodalirika yokulitsira bizinesi yanu munthawi yokonzekera ndi chilolezo cha zipatso chomwe muyenera kutsatira nthawi yoyamba. Makasitomala ambiri amafunsa kuti mtengo wa chilolezo cha zipatso ndi wotani, ndi yankho loti kukula kwa chizindikirocho kudzakhudza kwambiri mtengo. Chifukwa chake, sizabwino kunena kuti chizindikirocho chakhala chodziwika kwambiri pazaka zambiri, mtengo wamtengo wapatali wolowera chipatso umakhala wokwera kwambiri. Kuti mumve zambiri zakukula kwa kampani, nthawi zonse muyenera kufunsira kwa wopanga, ndikulandila upangiri wapanthawi yake womwe ungasankhe zofunikira.

Ngati mungaganize zoyamba bizinesi, ndichabwino kwambiri kugula chilolezo chokhala ndi zipatso, chomwe chingakuthandizeni munthawi yochepa kuti mukwaniritse bwino zomwe mukufuna ndikukhala ndi phindu, mukuyenda padziko lonse lapansi.

Sitolo yogulitsa zipatso imapatsa bungwe lanu ndalama zolimba, zopitilira muyeso m'malo mwa dzina lodziwika bwino. Kuphatikiza apo, ndizotheka kukwaniritsa zotsatira zabwino popereka assortment yosiyana ndi omwe akupikisana nawo. Khazikitsani chilolezo chanu kuti muchite bwino kuti musadzakhale ndi zovuta mtsogolo. Pamapeto pake, muli ndi mwayi wopeza zotsatira zabwino pamipikisano. Gwiritsani ntchito chilolezo kuti mupatse shopu lanu mawonekedwe apadera komanso apachiyambi. Mutha kubwereka kwa franchisor yemwe angakonde kugawana zambiri.

Potsirizira pake, amalandila kuchotsera kwa inu, zomwe zimadziwika kuti ndalama. Izi zili pachiyambi choyamba. Kuphatikiza apo, mukamachita chilolezo chogulitsira zipatso, mutha kuyembekeza kulipira ndalama zina. Wogulitsayo amalandira kuchokera kwa inu, choyamba, ndalama zachifumu, ndipo chachiwiri, kusamutsidwa kwa ndalama zotsatsa padziko lonse lapansi. Kuphatikizidwa, zopereka ziwirizi zimakhala mpaka 9% yazopeza zanu pamwezi. Ngati mukufuna kugulitsa zipatso m'sitolo, perekani antchito anu yunifolomu yoyenera. Ayenera kuvala zovala zodziwika bwino kwa onse ogwira ntchito kubungwe lazakudya zamitundu yonse.

Chifukwa chake, mumakulitsa kukhulupirika kwa makasitomala omwe afunsira. Kupatula apo, amadziwa nthawi yomweyo kuti akuchita ndi kampani yayikulu komanso yopambana.

Chitani chilolezo chogulitsira zipatso ndi mphamvu zambiri, motsogozedwa ndi malamulowo ndikusintha. Zovuta zitha kuthetsedwa mosavuta ngati mukuzikonzekera. Pomaliza, mudzakhala okonzeka, motsatana, okhala ndi bizinesi yomwe ilipo kale. Zipatso ziyenera kukhala zapamwamba kwambiri komanso zatsopano, ndiye kuti sitolo yogulitsa masheya sikuti imangokopa makasitomala, komanso amafunanso kubwerera. Amayamikira ntchito yabwino kwambiri komanso mtundu wazogulitsa. Pakukwaniritsidwa kwa bizinesi, ochita mpikisano atha kuchitapo kanthu kuti akuvulazeni.

Mukamayendetsa chilolezo, zimakhala zoopsa zomwe zingagonjetsedwe ndikukonzekera bwino. Ichi ndichifukwa chake ndikofunikira kuti muziwerenga pafupipafupi ziwerengero zomwe zilipo, pogwiritsa ntchito zida zowoneka bwino. Mukatero mudzachita bwino.

Msika wogulitsa zipatso ndi ndiwo zamasamba ndi ntchito yabizinesi. Iyenela kugwilisidwa nchito munjira yoyan'anila zakakhalidwe akakhalidwe ka boma. Kupanda kutero, mutha kukumana ndi zovuta ngakhale zilango. Mukamayendetsa chilolezo, muyenera kudziwa momveka bwino kuti musawononge mbiri ya chizindikirocho. Izi ndizofunikira kwambiri chifukwa mitengo yotchuka ndiyovuta kwambiri komanso yovuta kukonza. Ngati muli mu bizinesi yamalonda, muyenera kupereka chidwi chanu kusitolo.

Izi zimakupatsani mwayi wokulitsa assortment yanu ndikupanga mapangidwe oyenera. Mapangidwe amatha kubwereka kwa wogulitsa. Pachifukwa ichi, mudapereka ma code apadera. Yendetsani sitolo ndikugulitsa ndiwo zamasamba kuti musakhale ndivuto lanyumba komanso matenda. Woimira chilolezo amakupatsirani kabukhu, komabe, kutsatira kwanuko ndiudindo wanu. Ndiwe wogawa yekha amene amatenga nawo gawo pazomwe amachita. Choyimira zipatso, kugulitsa zakudya zamasamba, masamba, ndi malo ogulitsa maluwa chimangokupatsani mwayi wofanizira njira zamaofesi, kugulitsa zinthu zapadera, ndikugwiritsa ntchito matekinoloje apamwamba kwambiri.

Zachidziwikire, mumachitanso zinthu m'malo mwa dzina lotchuka komanso lotchuka padziko lonse lapansi. Njirayi imaperekedwanso ndi franchisor nayenso. Ngati mukufuna zipatso kapena ndiwo zamasamba, komanso mukufuna kutsegula malo ogulitsira, muyenera kuchitapo kanthu mwatsatanetsatane, mutakonzekera koyambirira. Zimakuthandizani kupanga zisankho zoyenera. Muyenera kutsatira mosamalitsa malamulowo, kutsatira malamulo, kenako, mudzachita bwino. Chitani pulojekiti yanu ya biz potengera njira zopangira zomwe zingabwereke kwa wogulitsa, adzakhala wokondwa kugawana zambiri. Patsani bizinesi yanu yazipatso chidwi m'sitolo.

Chilolezocho chimakupatsani mwayi woyenera, mutha kuthana ndi zovuta zamtundu uliwonse, ndikuzigonjetsa. Chitani zinthu motsatira mfundo ndi kusintha, popewa zolakwika pazinthu zakuthupi. Kenako kampani yanu ipita patsogolo, ndipo mutha kuthana bwino ndi ntchito zaofesi zovuta zilizonse. Kugwiritsa ntchito chilolezo chamasamba ndi zipatso ndi bizinesi, pochita zomwe, muli ndi mwayi wopambana, muyenera kuzigwiritsa ntchito molondola kenako mudzapeza ndalama zambiri. Monga gawo la malo ogulitsira malonda, mukuyenera kulipira. Kuphatikiza apo, m'modzi mwa iwo ayenera kusamutsidwa kupita kwa woyang'anira nawo gawo loyambirira la ntchitoyi. Zina ziwirizi mumalipira mwezi uliwonse.

Mukayamba kukwaniritsa chilolezo chodyera masamba, muyenera kuphunzira ziwerengero. Kusanthula zambiri ndikofunikira posankha zochita.