Palibe chilolezo chaulere monga 'palibe chakudya cham'mawa chaulere'. Chilolezo chaulere ndi kusuntha kwamalonda ndi kampani yogulitsa masheya kuti imalize mwachangu mgwirizano wogula ndi amalonda a novice komanso kukopa makasitomala osadziwa zambiri, kuti athe kukulitsa malonda awo ogulitsa kuti agawire ndikulimbikitsa zomwe amalonda amachita. Adapanga mabizinesi ang'onoang'ono omwe aganiza zoyambitsa bizinesi yawo ndi chilolezo chokhala ndi chilolezo ndipo alibe ndalama zoyambira, 'gwerani nyambo iyi', osayang'ana ndipo samawerenga zomwe zili mgwirizanowu, asainire poganiza kuti ali mwayi wodabwitsa, zimakonda zazikulu ndikuchotsera, potero 'kuyika' nyambo 'yoyikiratu. Pomaliza mgwirizano ndi chilolezo chaulere, amatanthauza kuti kulibe ndalama zolipiritsa, zomwe poyang'ana koyamba, pakumverera kosangalatsa komanso chisangalalo, zimawoneka ngati zopatsa chidwi. Komabe, pochita izi, izi sizichitika, chifukwa aliyense wolandila ndalama amakana kutaya ndalama zokhazikika pamtengo wa chilolezocho. Chinyengo cha mtundu wotsatsa ndi malonda 'chinyengo' ndikuti ndalama zonse zimasamutsidwa pamtengo wogula zonse zomwe zimagulitsidwa kapena mtengo wagulitsidwe, zomwe zingapitirire mtengo wamsika , akugwira ntchito molingana ndi mfundoyo, mophiphiritsira, malinga ndi 'lamulo lakutumizira zotengera', adachoka m'malo ena, adafika ku malo ena.

Komanso, wogulitsayo atha, malinga ndi zomwe mgwirizano womwe wasainidwa, 'amange' wogulitsa-wogulitsa, kugula katundu, ndi zinthu kuchokera kwa franchisor, pogwiritsa ntchito ziganizo ndi zomwe zaperekedwa pakampani, osaphwanya malamulo a mgwirizano wovomerezeka. Wogulitsayo atha kugwiritsanso ntchito njira yoyendetsera malonda, pogwiritsa ntchito zanzeru komanso kusazindikira kwa wochita bizinesi m'njira yobisika ya chilolezo chaulere, timamupatsa chiwonjezeko chochepa pamitengo yachifumu ndi zolipiritsa, kuchokera pazopeza ndalama za chilolezo cha chilolezocho bizinesi, kusiya ndalama zokhazikika, zomwe, zikagulitsa, zitha kukulitsa kuchuluka kwa zomwe achotse. Kufotokozera mwachidule mfundoyi, chilolezo chaulere, mawu odziwika bwino achi Russia akuti 'tchizi chaulere chimangochitika mumtengowu' amakumbukira. Oimira mabizinesi sayenera kudzikongoletsa komanso 'kuthamanga mwachangu' kuti agwirizane ndi kupereka ufulu wolipira. Ndikofunikira kuphunzira mosamala maubwino onse oyambira, kupanga ma biz omwe agula ndikugwiritsa ntchito moyenera malonda a eni chilolezo, ukadaulo wawo, ndikukhazikitsa mfundo zamabizinesi. Pachiyambi chokhazikitsa biz franchise, muyenera kuphunzira zoyambira pochita biz, maphunziro aukadaulo, komanso ndalama zochepa zoyambira. Muyenera kudziwa kuti kampani ya franchisor sachita nawo zachifundo, kupereka njira yokonzekereratu kapena kumaliza bizinesi, kufunsa, kupereka zina 'bling', ndikuyambitsa bizinesi yanu siyopanda ufulu.

Kusowa kwa chilolezo, ndalama zolipiritsa, kapena mafumu pamgwirizanowu sizimapatsa mwayi oimira oimira mabizinesi ang'onoang'ono omwe akufuna kukhala ndi bizinesi yawo, ngakhale atapatsidwa chilolezo chaulere, kuthamangira ' osadzikumbukira okha mwachimwemwe 'kusaina mgwirizano wopeza chilolezo. Pofuna kupititsa patsogolo bizinesi, kukonzekera mosamala komanso mwadongosolo ndikofunikira, ndipo kwa wochita bizinesi woyamba kumene, ndikofunikira kudziwa mtundu womwe wapatsidwa, kusanthula mozama ndikusanthula kampani yomwe imapereka mwayi wogulitsa ndi malonda.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chotsika mtengo sichimasiyana ndi zopereka zazikulu, zotsika mtengo chifukwa zoopsa zake ndizofanana kulikonse. Pofuna kuti musayike pachiwopsezo ndikugula chilolezo chokhala ndi 100% chitsimikizo, pali malo ogulitsira omwe amapereka zosankha zonse, zotsatsa pamitengo yotsika mtengo ndi zina zambiri, m'malo onse a ntchito lero. Chilolezo, chotchipa kapena chodula, pakati, chikuyimira kupezeka kwa zofuna za mtundu winawake, dzina mdera lomwelo kapena kupitirira, kukulitsa kulumikizana kwa zigawo, zonse za magalasi otchipa ndi nthambi zazikulu. Kuyambitsa bizinesi ndi kupeza chilolezo ndichopambana, kufunikira chifukwa pakadali pano palibe chifukwa choyambira kaye, malonda odziwika amamvedwa ndipo kasitomala adapangidwa kale. Ndi chilolezo chotsika mtengo, nkhaniyi ndiyosiyana pang'ono, koma mndandanda wathu wamwayi wokhala ndi akatswiri umathandizira pazonse, amalonda amalangiza ndikupereka dongosolo la bizinesi, ndi tchipisi ndi malingaliro ena pantchito.

Chifukwa chiyani kuli kopindulitsa kugula chilolezo chotsika mtengo? Choyamba, palibe chifukwa chopangira ndalama zazikuluzikuluzi. Chachiwiri, pali thandizo la akatswiri ndi akatswiri pankhaniyi. Chachitatu, mwezi uliwonse makasitomala zikwizikwi ndi amalonda amadutsa pazenera, omwe samangofuna kuyambitsa bizinesi yawo komanso amafunafuna anzawo ndi ogulitsa. Ndikosavuta kuti ma franchisees ndi ma franchisor agwire ntchito limodzi, kupanga bizinesi yawo padziko lonse lapansi, kubweretsa mapulojekiti kudera lachigawo, kukulitsa udindo wawo ndi phindu. Kugwiritsa ntchito chilolezo, chotchipa poyang'ana koyamba, ndi njira zothandiza, kumabweretsa chitukuko cha kampani yayikulu kwambiri. Cholinga cha kabukhu kakang'ono ka ndalama ndi kuthandiza amalonda amitundu yotsika mtengo kapena yayikulu kupita kumayiko ena powonetsa ndikuitanitsa katundu ndi ntchito zina.

Ndikopindulitsa kutenga chilolezo chotsika mtengo pankhani zamalonda, ntchito, chithandizo chamankhwala, zoyendera, zodzikongoletsera, zomwe mungasankhe zili kwa inu. Komanso, m'ndandanda wa chilolezocho umapereka zokambirana, thandizo ndi akatswiri, komanso kupereka nthawi yamalingaliro amakampani kukopa makasitomala, kukulitsa kufunika ndi phindu. Kufikira kwamagalimoto ndi malingaliro a SEO kumatha kukulitsa kufunika ndi kuwonekera. Mukalowa m'sitolo, mutha kusankha zomwe mukufuna. Ngati simukudziwa kuti mukufuna kutsegula bizinesi m'dera liti, mutha kungodzidziwitsa nokha zotsatsa, mfundo zamitengo (kuyambira zotsika mtengo mpaka zotsika mtengo), pali kugawa kwa mzinda ndi dziko, ndi magulu ndi magulu ang'onoang'ono, osonyeza ndikuwerengera ndalama zolandilidwa pansi, ndalama zopanda ndalama, popanda ndalama zotsika mtengo popanda iwo. Palinso nthawi yobwezera kuti poyamba musangodziwa ndalama zoyambirira zokha komanso mawu a ndalama zoyambirira. Kodi kampaniyo yakhala ikugulitsa nthawi yayitali bwanji? Kodi anthu amafuna chiyani? Ziwerengero za tsiku ndi tsiku, sabata iliyonse, mwezi uliwonse zimathandiza kupenda ziwerengero.

Pali gulu lomwe franchisors angachite nawo chilolezo chotsika mtengo. Akatswiri athu amakuthandizani pazinthu zonse. Kuthandiza kwa nthawi ndi nthawi kwa akatswiri kumathandizira pa bizinesi iliyonse, yotsika mtengo komanso yotsika mtengo.

Kuti mudziwe zambiri, kufunsa ndi kupeza dongosolo, lemberani manambala omwe atchulidwa. Komanso, m'ndandanda wathu wama franchise otchipa, mutha kudzidziwitsa nokha kuwunika kwamakasitomala, kuchuluka kwa chilolezo chotsika mtengo, nkhani, ndi zikhalidwe, kukwezedwa, ndi zina. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu, kuyembekezera mgwirizano wanthawi yayitali .