Chilolezo chotsika mtengo sichimasiyana ndi zopereka zazikulu, zotsika mtengo chifukwa zoopsa zake ndizofanana kulikonse. Pofuna kuti musayike pachiwopsezo ndikugula chilolezo chokhala ndi 100% chitsimikizo, pali malo ogulitsira omwe amapereka zosankha zonse, zotsatsa pamitengo yotsika mtengo ndi zina zambiri, m'malo onse a ntchito lero. Chilolezo, chotchipa kapena chodula, pakati, chikuyimira kupezeka kwa zofuna za mtundu winawake, dzina mdera lomwelo kapena kupitirira, kukulitsa kulumikizana kwa zigawo, zonse za magalasi otchipa ndi nthambi zazikulu. Kuyambitsa bizinesi ndi kupeza chilolezo ndichopambana, kufunikira chifukwa pakadali pano palibe chifukwa choyambira kaye, malonda odziwika amamvedwa ndipo kasitomala adapangidwa kale. Ndi chilolezo chotsika mtengo, nkhaniyi ndiyosiyana pang'ono, koma mndandanda wathu wamwayi wokhala ndi akatswiri umathandizira pazonse, amalonda amalangiza ndikupereka dongosolo la bizinesi, ndi tchipisi ndi malingaliro ena pantchito.

Chifukwa chiyani kuli kopindulitsa kugula chilolezo chotsika mtengo? Choyamba, palibe chifukwa chopangira ndalama zazikuluzikuluzi. Chachiwiri, pali thandizo la akatswiri ndi akatswiri pankhaniyi. Chachitatu, mwezi uliwonse makasitomala zikwizikwi ndi amalonda amadutsa pazenera, omwe samangofuna kuyambitsa bizinesi yawo komanso amafunafuna anzawo ndi ogulitsa. Ndikosavuta kuti ma franchisees ndi ma franchisor agwire ntchito limodzi, kupanga bizinesi yawo padziko lonse lapansi, kubweretsa mapulojekiti kudera lachigawo, kukulitsa udindo wawo ndi phindu. Kugwiritsa ntchito chilolezo, chotchipa poyang'ana koyamba, ndi njira zothandiza, kumabweretsa chitukuko cha kampani yayikulu kwambiri. Cholinga cha kabukhu kakang'ono ka ndalama ndi kuthandiza amalonda amitundu yotsika mtengo kapena yayikulu kupita kumayiko ena powonetsa ndikuitanitsa katundu ndi ntchito zina.

Ndikopindulitsa kutenga chilolezo chotsika mtengo pankhani zamalonda, ntchito, chithandizo chamankhwala, zoyendera, zodzikongoletsera, zomwe mungasankhe zili kwa inu. Komanso, m'ndandanda wa chilolezocho umapereka zokambirana, thandizo ndi akatswiri, komanso kupereka nthawi yamalingaliro amakampani kukopa makasitomala, kukulitsa kufunika ndi phindu. Kufikira kwamagalimoto ndi malingaliro a SEO kumatha kukulitsa kufunika ndi kuwonekera. Mukalowa m'sitolo, mutha kusankha zomwe mukufuna. Ngati simukudziwa kuti mukufuna kutsegula bizinesi m'dera liti, mutha kungodzidziwitsa nokha zotsatsa, mfundo zamitengo (kuyambira zotsika mtengo mpaka zotsika mtengo), pali kugawa kwa mzinda ndi dziko, ndi magulu ndi magulu ang'onoang'ono, osonyeza ndikuwerengera ndalama zolandilidwa pansi, ndalama zopanda ndalama, popanda ndalama zotsika mtengo popanda iwo. Palinso nthawi yobwezera kuti poyamba musangodziwa ndalama zoyambirira zokha komanso mawu a ndalama zoyambirira. Kodi kampaniyo yakhala ikugulitsa nthawi yayitali bwanji? Kodi anthu amafuna chiyani? Ziwerengero za tsiku ndi tsiku, sabata iliyonse, mwezi uliwonse zimathandiza kupenda ziwerengero.

Pali gulu lomwe franchisors angachite nawo chilolezo chotsika mtengo. Akatswiri athu amakuthandizani pazinthu zonse. Kuthandiza kwa nthawi ndi nthawi kwa akatswiri kumathandizira pa bizinesi iliyonse, yotsika mtengo komanso yotsika mtengo.

Kuti mudziwe zambiri, kufunsa ndi kupeza dongosolo, lemberani manambala omwe atchulidwa. Komanso, m'ndandanda wathu wama franchise otchipa, mutha kudzidziwitsa nokha kuwunika kwamakasitomala, kuchuluka kwa chilolezo chotsika mtengo, nkhani, ndi zikhalidwe, kukwezedwa, ndi zina. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu, kuyembekezera mgwirizano wanthawi yayitali .

Franchise yakusisita ndi ntchito yomwe ingakhale yopindulitsa, yomwe iyenera kuchitidwa moganizira zinthu zosiyanasiyana, zowoneka ngati zazing'ono, komanso kwa iwo omwe amafunikira njira yapadera. Kugwira ntchito ndi chilolezo ndikosavuta kuposa kuyambitsa bizinesi kwathunthu kuyambira pomwepo. Zowonadi, pogwiritsa ntchito chilolezo, muli ndi zabwino zambiri, kuyambira kupezeka kwa mtundu wodziwika mpaka pamiyeso yosiyanasiyana, matekinoloje, ndi kudziwa. Njira zonse zokhazikitsira chilolezo chofikisa minofu zidzafotokozedwa bwino ndipo mutha kuzitsatira mukakhala wochita bizinesi wopambana kwambiri. Ngati mumachita masewera olimbitsa thupi, ndiye kuti chilolezocho chiyenera kugulidwa molingana ndi zigawo zina. Zomwe ogula amafunikira ziyenera kudziwika bwino ndikutsatiridwa, ndiye kuti mudzachita bwino.

Pezani kutikita minofu kudzera pachilolezo chodziwika bwino. Izi zikuthandizani kuti musangowonjezera phindu pamipikisano komanso kuti musagwiritse ntchito nthawi yambiri mukupanga dongosolo lazamalonda kuyambira pachiyambi. Uvas adzakhala kale ndi ziphaso zovomerezeka zomwe zangoyenera kukhazikitsidwa moyenera. Kugwira ntchito ndi chilolezo cha kutikita minofu ndi ntchito yomwe siyenera kukhala yovuta kwa inu konse. Kupatula apo, mudzakhala ndi chitsanzo pamanja, chomwe mungagwiritse ntchito moyenera, ngakhale mutakhala ovuta bwanji.

Franchise yakusisita ndi bizinesi yomwe mudzafunika kulipira ndalama zambiri. Kuphatikiza apo, mafumu amaperekedwanso, limodzi ndi kuchotsera kutsatsa. Ndalama zonsezi zimagwiritsidwa ntchito ndi franchisor mwakufuna kwawo, kupatula ndalama zomwe mudasamutsa zotsatsa. Ndalama izi zimagwiritsidwa ntchito podziwitsa anthu za mtundu womwe mumalumikizana nawo padziko lonse lapansi, kuphatikiza m'dziko lanu. Gwiritsani ntchito chilolezo chanu cha kutikita minofu moyenera komanso moyenera, ndikupereka chithandizo chapamwamba kwa ogula omwe akugwiritsa ntchito. Anthu ambiri amabwera kwa inu chifukwa chakuti amakhulupirira logo yotchuka padziko lonse lapansi.

Zachidziwikire, adzafunika kuthandizidwa molingana ndi miyezo yapadziko lonse lapansi. Muyeneranso kukumbukira kuti mukamayendetsa chilolezo chokhala ndi misala, mumakhala pachiwopsezo chotsutsidwa ngati sichikwaniritsidwa bwino. Mwachitsanzo, antchito anu ayenera kuvala mogwirizana ndi kavalidwe, apo ayi, mutha kukhala ndi mavuto mukayang'aniridwa ndi wogulitsa. Amatha kutumiza komiti yovomerezeka, kapena kungotumiza chinsinsi. Munthuyu amadzinamizira kuti ndi kasitomala ndipo amalandira ntchito kuchokera kwa inu, kenako amauza woimira masisitimu oyimitsa misinkhu wamgwirizano wolumikizana ndi bizinesi yanu. Ngati simugulitsa chilolezocho, mutha kulandidwa ufulu wogawa okha.

Chilolezo chokhala ndi malo othandizira kutikita minofu ndichinthu chofunikira komanso chopindulitsa mtsogolo. Kuti muchite bwino, sankhani chilolezo chabwino kwambiri. Kuti muchite izi, muyenera kupita ku malo ogulitsira apadera kapena malo ogulitsira, pokhapokha mukapeza njira yoyenera, yomwe mungafunikire kusankha yabwino kwambiri. Chilolezocho chimakupatsirani mwayi wofunikira pakukula kwa zochitika pansi pa dzina lodziwika bwino. Kugwiritsa ntchito chizindikirocho kukupatsani mwayi wothana ndi bizinesi yomwe ikukhudzana ndi kukopa ogula. Mukamagwiritsa ntchito malo ogulitsira minofu mumapeza mpikisano.

Izi zimachitika chifukwa choti muli ndi mwayi wogwiritsa ntchito logo yolimbikitsidwa, kugwiritsa ntchito matekinoloje apamwamba kwambiri ndikugwiritsa ntchito luso lapadera. Koma izi sizimathera ndi mndandanda wa maubwino a chilolezo chanu chakutikita minofu. Mumalandiranso zofunikira kuchokera kunja kwa zinthuzo ndi zofunikira zomwe mukufuna. Monga mwalamulo, izi ndi zida zawo zapadera, zomwe zingagwiritse ntchito zomwe mungathe kukwaniritsa zotsatira zabwino. Malo ogulitsira katundu wanu amafunika ogula ambiri kuti akope, muyenera kuchita bwino zotsatsa. Zachidziwikire, chilolezocho chimapereka malangizo oyenera kuti agwire ntchito ndi ogula. Mutha kuyambitsa kampeni yotsatsa ndi magwiridwe antchito apamwamba pogwiritsa ntchito zomwe zachitika posachedwa.

Ngati mukuchita masewera olimbitsa thupi kuti mulandire chilolezo, ndiye kuti muyenera kudziwa bwino kuti izi zikugwirizana ndi zoopsa zina. Ochita nawo mpikisano atha kugwiritsa ntchito njira zina zoyeserera zolimbana. Izi ndizofala zomwe zimagwiritsidwa ntchito pafupifupi m'maiko onse, ngakhale otukuka kwambiri. Muyenera kukonzekera bwino kenako kuti muchepetse zoopsa zamtunduwu. Ndikofunika kudziwa mwayi ndi kuopsa kwa chilolezo chanu chodzikongoletsera pasadakhale. Pazifukwazi, chida chapamwamba chotchedwa swot analysis ndichabwino.

Pogwira ntchito zosiyanasiyana mothandizidwa ndi chida chotere, mumakhala ndi mwayi wopambana pachipikisano. Chilolezo chogwirira ntchito mochitira masewera olimbitsa thupi chimakupatsani mpata wopambana ndi ndalama zochepa chifukwa chakuti mukugwiritsa ntchito njira yoyeserera kale yoyeserera. Samalani tsatanetsatane kenako zonse zidzakuyenderani ngati wotchi. Simusowa kuti mudzavutike chifukwa choti simunakhale ndi chidziwitso chofunikira. Zowonadi, monga gawo la chilolezo cha malo ogulitsira minofu, wogulitsayo adzagawana zomwe akudziwitsani ndikukupatsani mwayi wokhoza kuthana ndi ntchito iliyonse yaofesi.

Chilolezo chanyama chimakhala funso lofunikirabe pakufufuza. Chifukwa chiyani izi zikuchitika? Pali zifukwa zambiri, zomwe tikambirana pansipa. Koma zikuwonekeratu kuti mitu yokhudzana ndi nyama ikukhala yotchuka kwambiri, komanso mtundu womwewo wopangira bizinesi potengera chilolezocho. Ambiri amalonda amafika pamalingaliro kuti ndizopindulitsa kwambiri kupeza bizinesi yokonzedwa bwino, osati kuti ayisonkhanitse kuyambira pachiyambi, kudutsa misampha yambiri ndikuwonongeka kwakukulu chifukwa chosadziwa zambiri, kusatsimikizika, mpikisano, ndi zina zambiri zomwe zimapangitsa kulowa mu malo amabizinesi ovuta kwambiri.

Chifukwa chake, tibwerereni chifukwa chake ma franchise adatchuka kwambiri. Chowonadi ndi chakuti pafupifupi 80% ya anthu aku Russia amasunga izi kapena nyamazi m'nyumba zawo, ndipo buluwu wa ziweto ukukula: awa ndi amphaka ndi agalu wamba, ndi nsomba, ndi zolengedwa zosowa monga mbalame, akangaude, ndi abuluzi. Zolengedwa zonsezi zimafunikira chakudya, zida, mankhwala, ndi zina zambiri kuti zisamalire. Chiwerengero cha eni ziweto chikuwonjezeka. Chifukwa chake, kupeza chilolezo chazinyama kungatchedwe kochitika m'zaka zaposachedwa, chifukwa zikufunikiradi. Chilolezo chodyera ziweto chimathandizanso kupanga shopu yayikulu komanso yapadera komanso malo ogulitsira ang'onoang'ono omwe mwina adzawonongeka.

Chilolezo chanyama chabwino chimapereka njira zosiyanasiyana zokulitsira bizinesi yanu. Mutha kulandira ndalama mosalekeza, ndipo patapita kanthawi, mumalipiratu ndalama zoyambirira. Pankhani ya bizinesi ya ziweto, izi ndizofunikira monga dera lina lililonse. Chilolezo chomwe chimasankhidwa choyenera m'mizinda yambiri, yonse yayikulu (pomwe kufunika kumakhala kokulirapo) ndi yaying'ono (pomwe sipangakhale mpikisano, makamaka ndi dzina lodziwika, ndi kufunsa, poganizira ziwerengero, zidzakhala). Chifukwa cha zochitika zazing'ono zonsezi, lingaliro lakugulitsa nyama likuyamba kukopa.

Chilolezo chanyama, monga tanena kale, chitha kuwoneka ngati lingaliro labwino. Koma wochita bizinesi wachinyamata amakumana ndi funso lalikulu lokhudzana ndi kupeza chilolezo chodalirika. Mwamwayi, mutha kulumikizana ndi akatswiri athu omwe amakhala otetezera anu. Mutiuza za zokhumba zanu, onani zambiri zomwe mwapereka ndikusankha zomwe zikuwoneka zokongola kwambiri pamtengo ndi mawonekedwe. Mgwirizanowu udatha kudzera mwa ogwira ntchito athu odalirika komanso otetezeka. Mutha kukhala otsimikiza kuti simunanyengedwe, ndipo chilolezo chanu mwalamulo chili ndi ufulu wokhala ndikubweretsa zomwe mwagwirizana.