Chilolezo chofotokozera ndi ntchito yokongola kwambiri, yomwe mukuyenera kuyigwiritsa ntchito muyenera kutsatira miyezo yonse yomwe ili mgwirizanowu, komanso malamulo. Zimakupatsirani mwayi wogwiritsa ntchito chilolezo chanu moyenera, potero kukhala wazamalonda wopambana kwambiri komanso wotsogola. Mukamayanjana ndi chilolezo, ndiyeneranso kukumbukira zopereka zosiyanasiyana zimaperekedwa kotero kuti wogulitsayo amawona kuti akuyenera kulumikizana ndi omwe amagawa okha. Ndinu ogawa wogawa okha, yemwe amatchedwa kuti franchisee mkati mwa chilolezo cha chilolezo cha mfundo zomwe mwatulutsa. Ngati mukuchita ndi malo oti mutenge, ndiye kuti chilolezocho chiyenera kukhala chotchuka mumzinda wanu. Ichi ndi chimodzi mwazinsinsi zopambana chifukwa mtundu wosadziwika sikungayanjane nawo komanso mtundu wotchuka.

Ngati mukuchita bizinesi yopanga ndipo mukufuna kutsegula gawo m'dera lanu, mutha kuphunzira ma franchise onse pamsika. Ichi ndi chizolowezi chofala chomwe chimafala pamitundu yonse yazinthu.

Chilolezo chololeza mwayi chimakupatsirani mwayi wampikisano wokwanira ndi omwe angatsutse ngati mukukongoletsa zamkati ndi zakunja m'njira yofananira koyambirira. Zachidziwikire, kavalidwe kayeneranso kutsatiridwa ngati mukugwiritsa ntchito chilolezo chonyamula. Ili ndiye lamulo lomwe pafupifupi onse omwe amalipira ngongole amatsatira. Wogulitsayo atha kuwona zomwe mukufuna pankhaniyo potumiza wogula mwachinsinsi kumeneko, kapena Commission. Izi ndizofala kuma franchise popeza omwe amagawa amafunika kuwunika. Zambiri kuchokera ku chinsinsi shopper zimatumizidwa mwachindunji kwa omwe akuyimira mtunduwo.

Ngati simugwiritsa ntchito bwino udindo womwe mwapatsidwa pamasambawo, mavuto angabuke, mpaka kuphwanya ufulu wogwiritsa ntchito chizindikirocho. Chifukwa chake, muyenera kutsatira malangizowo, kuwayang'anira bwino popanda zolakwika zilizonse. Chizindikiro chobweretsa katundu chilolezo chili ndi udindo wina wochotsera chuma m'malo mwa wolandira. Koma izi sizingokhala pamndandanda wazokakamiza zomwe mumadzipangira nokha pobweza zomwe mumalandira kuchokera ku chizindikirocho. Mwachitsanzo, mfundo yoperekera mwayi imagula masheya ena kapena ntchito mu voliyumu yofunikira kuchokera kwa wogulitsa. Izi zimapatsa mwayi kwa mwiniwake wa chizindikirocho kuti apindulenso pochita zinthu ndi bungwe lanu. Ufulu ndi ntchito yomwe imatha kuwonedwa ngati mtundu wosakhalitsa.

Mfundo yoperekera masheya kuchotseranso ndizosiyana ndipo imaperekanso zopereka mwezi uliwonse, zofanana ndi zolipira kubwereka. Choyamba, mfundo yotulutsidwa ingapereke ndalama zolipiritsa, zomwe zimalipidwa kamodzi. Ndipafupifupi 11% ya ndalama zomwe mumapereka kuti mugulitse ndalama koyambirira. M'tsogolomu, mwayi wokhala pamutuwu umaperekanso zopereka zina mpaka 9% pamlingo wopeza womwe mwalandira kwakanthawi. Ichi ndi chizolowezi chofala, komabe, pali kusintha kosiyanasiyana ndikusintha. Mwachitsanzo, pogwirizana, mukamayendetsa chilolezo, mutha kuchepetsa kuchuluka kwa zomwe mumasintha mwezi uliwonse kumaakaunti ama franchisor.

Kugwira ntchito ndi chilolezo sikumakhala kovuta chifukwa choti muli ndi zonse zofunika pakadali pano. Kulumikizana ndi bizinesi yamtunduwu sikungakhale ndi zoopsa zambiri ngati kuti mumalimbikitsa ntchitoyo kuyambira pachiyambi. Gulani chilolezo kuti mugwiritse ntchito malamulo okonzekera bwino komanso ogwira ntchito omwe atsimikizira kuti ali bwino pakukhazikitsa bizinesi.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chodzifunira ndi bizinesi yoyenera. Ngati mukufuna kukulitsa luso lapamwamba kwambiri, muyenera kutsatira mosamalitsa miyezo ndikutsatira malamulo omwe atchulidwa mgwirizanowu. Kenako wolandirayo sadzakhala ndi mlandu uliwonse pa inu, ndipo mudzakhala ndi ufulu wokhala wokhawo wodziwitsa za chizindikirochi. Mukamayanjana ndi chilolezo, mumakhala ndi maudindo osiyanasiyana. Choyamba ndi kusunga mosamalitsa gawo la mgwirizano. Chachiwiri ndi udindo wolipira zopereka.

Kuphatikiza apo, choyamba, mumalipira ndalama zochepa, ndiye kuti mwezi uliwonse mumachokera ku 9%. Kuphatikiza apo, awa ndi mitundu iwiri yazopereka. Gawo loyamba la chilolezo chofika pamalamulo amatchedwa mafumu. Ndikofunikira ndipo imakhala pakati pa 2 mpaka 6%, komanso, kuchuluka kwake kumawerengedwa ngati gawo la ndalama zomwe amalandila mweziwo. chachiwiri, gawo locheperako pamwezi ndi kuchotsera padziko lonse lapansi. Imachitika mu kuchuluka kwa 1 mpaka 3%. Zikupezeka kuti pamapeto pake, mudzalipira pafupifupi 10% pamwezi kuti mukhale ndi ufulu wogwira ntchito pansi pa dzina lodziwika bwino.

Zachidziwikire, chilolezo chopezeka pamalamulo chimapezeka kuti chizitha kugwiritsa ntchito ukadaulo wapamwamba, mtundu wodziwika, ndi maubwino ena.

Pogulitsa chilolezo, mumakhala ndi mtengo wofanana. Muyenera kulimbikitsa bizinesi yanu ndi ndalama zanu ndikulipira ndalama zoyambira koyambirira. Izi ndi pafupifupi 11% zachuma chanu, zomwe ndizochulukanso. Chilolezo chokhala ndi malo osonkhanitsira masheya chidzagwira ntchito moyenera pokhapokha ngati muli ndi njira yabwino komanso yodalirika. Kuti muchite izi, muyenera kuchita zonse zokonzekera zamtundu wapano. Choyamba, pali ma analytics.

Imachitika pogwiritsa ntchito zida zosiyanasiyana. Chimodzi mwazida zothandiza kwambiri kusanthula musanatsegule chilolezocho ndi kusanthula kusanthula. Mothandizidwa ndi chida chapamwamba ichi, mudzatha kudziwa zovuta zomwe mungakumane nazo komanso zomwe muyenera kuchita kuti muthane nazo. Mipata yonse yomwe ingapezeke pakukula kwa chilolezo chofunira madongosolo iyeneranso kutsimikizika pogwiritsa ntchito chida chapamwamba kwambiri ichi. Koma izi sizikuchepetsa mndandanda wazabwino zomwe zatchulidwazi. Mothandizidwa ndi kusanthula kwa swot, mutha kusanthula zabwino ndi zoyipa zakugwira ntchito ndi chilolezo cholozera. Kupezeka kwa zidziwitso zaposachedwa kumatsimikizira kuti mpikisano wa projekiti ndiwokwera kwambiri.

Mutha kumenya nkhondo mofanana ndi adani ndi omwe akupikisana nawo, ndipo mudzatha kugonjetsa ambiri aiwo.

Kuthamangitsani tsamba lanu ndi magwiridwe antchito, kupereka zotsatira munthawi yolemba. Samalirani kwambiri malamulo, chifukwa mukugwira nawo chilolezo. Chifukwa chake, ntchito zanu zachipembedzo ziyenera kuyendetsedwa bwino mosazengereza, popanda chovuta chilichonse. Kupatula apo, muli ndi udindo wowonetsetsa kuti chizindikirocho sichikuwonongeka chifukwa cha mbiri iliyonse. Ma oda amayenera kuperekedwa kwa omwe adakwaniritsa. Kutulutsa kwawo kuyenera kuchitidwa ndi akatswiri oyenerera.

Katundu wanu wachilolezo amafunika kudziwika ndi kampani. Izi ndizosavuta kukwaniritsa ngati mutachita ntchitoyi motsatira zonse malamulo ndi ma algorithms. Mulandila kavalidwe ka ogwira nawo ntchito komanso kapangidwe kamalo amalo mukasainirana mgwirizano. Zophatikiza ndi zikalata zamatchulidwe zimakupatsani chidziwitso chonse chokwanira. Kukhazikitsa chilolezo chotsata ndi njira yamabizinesi yomwe imafuna kuti muzindikire zomwe zingawopseze kuchokera kwa omwe akupikisana nawo. Nthawi zambiri amagwiritsa ntchito njira zachinyengo zolimbanirana. Izi sizingapewe; komabe, munthu akhoza kukonzekera bwino.

Kukula kwa ntchito zokonzekera kuyenera kumalizidwa munthawi yake. Komanso, ngati mukugulitsa chilolezo chodziwitsira, muyenera kuphunzira ziwerengero zomwe zilipo. Izi zidzakupatsani lingaliro la momwe mukugwirira ntchito ndi ofesi yapano. Malizitsani ntchito zonse kuti mukwaniritse bwino, ndikupeza ufulu wotsogolera msika. Njira yolondolera ndalama yoti atolere sayenera kukhala yochulukirapo. Kupatula apo, mudzakhala ndi mwayi wopeza mwayi kwa franchisor, ukadaulo wake, ndi momwe angadziwire.

Chilolezo chopanda ndalama zonse ndi mwayi wabwino kwambiri. Masiku ano, makampani ambiri amagwira ntchito popanda ndalama zolipira ndalama zambiri, poganizira za mpikisano womwe ukukula nthawi zonse, wopatsa omwe ali ndi mwayi pazinthu zosiyanasiyana. Kuti mumve bwino za zomwe amafalitsa, komanso kupezeka kwa zolipiritsa, muyenera kupita ku mndandanda wama franchise odziwika bwino mderali. Mutu wa ntchito m'ndandanda wa chilolezo ndi kuthandiza amalonda novice kupeza malonda awo, kupeza anthu a maganizo ofanana, kupanga bizinesi mu mtundu wina uliwonse wa ntchito. Mwachitsanzo, wophunzira, mayi wapanyumba, kapena wabizinesi wosadziwa zambiri yemwe akufuna kuyambitsa bizinesi yake, pali ndalama, koma osakumana nazo. Kapena, m'malo mwake, ndalama sizokwanira kuyambitsa bizinesi panokha.

Chifukwa chake, malo ogulitsa masheya amagwirira ntchito molingana ndi malamulo omveka bwino, kupereka mabizinesi pamtengo wotsika, wapakatikati, komanso wokwera kwamakampani, omwe nawonso, ali ndi chidwi chothandizana nawo, kufikira zigawo.

Kupatula apo, ndibwino kuti ma franchisor afunefune chilolezo kumadera ena, komwe onse atha kutsegula malo ogulitsira, kuwongolera ntchito zonse za omwe ali pansi pawo, ndikuwongolera mofananamo pansi paufulu wofanana, kuti athandizire mbali zonse ziwiri. Ndalama zolipirira zokha ndi zomwe zimatsimikizira wolandila ufuluwo, panthawi yomwe amasaina kontrakitalayo komanso asanayambe ntchito, kupereka chidziwitso, njira yothandizira, kulumikizana, komanso kubisa zinsinsi. Ndalama zolipirira chilolezocho zimatsimikizika kutengera mtengo womwe ungalandiridwe pang'onopang'ono, mutakambirana zonse ndi mnzake.

Ngati chilolezocho ndichokwera mtengo kuchokera ku mtundu wodziwika bwino, ndiye kuti muyenera kutenga zoperekazo mozama kwambiri, chifukwa sizabweza. Ndalama zoperekera ndalama zitha kutchedwa kuti ndalama zonse zomwe zimatuluka kuchokera kwa franchisor poyerekeza ndi wogulitsa, potengera dzina, dzina, kuchezera misonkhano, kuthandizira kupeza ntchito, kupereka mwayi kwa kasitomala, kanthu pulani, komanso maulendo kuti mutsegule mfundo zatsopano, ndi zina zambiri. Mukamagula chilolezo kudzera m'ndandanda, kapena mulibe ndalama, muyenera kumvetsetsa kuti, choyamba, kutsatsa, kupeza chidziwitso, kuchuluka kwa makasitomala atsopano, ndi zina zambiri. Komanso, m'ndandanda wazamalonda, ndizotheka kuwerengera pasadakhale mtengo wa ndalama, kubweza, ndi zina zomwe zimasokoneza bizinesi iliyonse.

Kuti mudziwe bwino zomwe zingatheke, zopereka zomwe zilipo pakadali pano, werengani ndemanga za makasitomala athu, ingotsatirani ulalowu mwachindunji ku sitolo yogulitsa katundu. Mutha kufunsa mafunso ndikufunsira akatswiri athu pogwiritsa ntchito zidziwitso zomwe zingapezeke pamenepo.

Chilolezo chopanda kulipira ngongole chimakhalanso ndi ufulu wokhala. Chofunikira ndikuti mukambirane zofunikira zonse ndi wogulitsa musanamalize mgwirizano. Ngati mukufuna kugula chilolezo, muyenera kuyang'ana m'ndandanda kapena webusayiti, yomwe ndi malo ogulitsira amtunduwu. Kulipira koyambirira sikofunikira nthawi zonse kuchotseredwa. Izi zimatengera momwe zinthu zilili, momwe amafotokozera payekha. Nthawi zambiri, zimakhala zosatheka kupeza ndi kulimbikitsa chilolezo popanda kubweza.

Wogulitsa sakugwirizana ndi izi, Komabe, mlandu uliwonse ndiwokha. Mwambiri, mtunduwu umagwira bwino kwambiri ndipo wabweretsa kale ndalama zambiri kwa iwo omwe akuchita nawo.

Malipiro oyambilira nthawi zambiri amapatsidwa chidwi chapadera chifukwa sialiyense amene atha kugulitsa chilolezocho ndikupatsanso wogulitsa nthawi yomweyo. Ndicho chifukwa chake oimira ambiri odziwika bwino ali okonzeka kukambirana ndikukambirana za mgwirizano. Malipiro apansi nthawi zambiri amapangidwa mukamaliza mgwirizano mukalandira zonse zofunika pa chilolezo. Izi ndizosavuta kugwiritsa ntchito malamulo ambiri odziwika bwino komanso opambana. Komabe, mutha kupeza mayankho ovomerezeka kuchokera patsamba loyenera, pomwe palinso zosankha zingapo. Nthawi zonse kumakhala bwino kusankha pamitengo yambiri kuti mupeze zabwino pamapeto pake.

Ngati mukufuna chilolezo chopanda malipiro, nthawi zambiri muyenera kukhala okonzeka kuti zina mwazomwe zikuperekedwazo sizikukuyenderani.

Chilolezo chopanda malipiro ndichosowa. Komabe, kuti mupange chisankho cholondola kwambiri, muyenera kukambirana mwachangu kulumikizana kwina ndi boma komwe mungapeze ufulu wogwiritsa ntchito logo ndi mabizinesi. Chilolezo ndi ndalama zabwino kwambiri. Wogula amangotenga mtundu womwe ulipo ndikuugwiritsa ntchito kuti apeze ndalama. Malipiro oyamba mukamagula chilolezo chitha kukhala pakati pa 9 mpaka 11%, Zonse zimadalira momwe zimayendera ndi chizindikiritso china. Palinso zosankha zina pamene chilolezo chimaperekedwa popanda kulipiritsa koyamba.

Zimangodalira momwe mumakwanitsira kukambirana komanso momwe zinthu zilili pakadali pano.

Chilolezo chopanda kubweza chimatha kukhala chipulumutso chenicheni kwa ena mwa omwe angakhale mabizinesi.