Lero, chilichonse chilipo, kuphatikiza kayendetsedwe ka kayendetsedwe ka kampani, zowerengera ndalama, komanso kukhathamiritsa kwa nthawi yogwirira ntchito, kuwongolera, komanso mwayi wogulitsa bizinesi yomwe ili ndi ndalama zochepa komanso zochepa zachuma. Kutsogozedwa ndi zofuna zawo komanso zofuna zawo, amapezeka kuti akweze bizinesi yanu mwachangu komanso moyenera mu gawo lina la ntchito, osagwiritsa ntchito nthawi ndi zinthu zina. Ngati mwatsopano pankhaniyi, muyenera upangiri waukadaulo, thandizo laukadaulo wa IT, ndiye muyenera kutembenukira kuma pulatifomu akatswiri omwe amakhazikika pa chilolezocho ndi chilichonse chokhudzana nacho. Kodi ndichifukwa chiyani kuli koyenera komanso kopindulitsa kugula chilolezo? Chilichonse ndichosavuta kufotokoza. Mukamapanga bizinesi kuyambira pachiyambi, muyenera kuyika ndalama, muyenera kupanga mapulani, kuwerengera ndalama zoyambira ndi ndalama zomwe bizinesi ikufuna kukweza. Nthawi yomweyo, ndikofunikira kukhala ndi chidziwitso chochepa pakuwongolera, kuwerengera ndalama, komanso kuwongolera osati kokha ndi ogwira nawo ntchito komanso njira zosiyanasiyana, kuti musasokonezeke komanso kuti musatayike.

Pogula ndikugwira ntchito limodzi ndi wogulitsa, zimakhala zosavuta kupanga bizinesi, chifukwa chodziwa mtundu, maluso omwe aphunzira, omwe mosakayikira amagawana nawo, komanso makasitomala omwe adapeza. Choyamba, muyenera kuwerengera zabwino zonse ndi zoyipa zake, sankhani malo omwe mukufuna kuti mutsegule bizinesi, fotokozerani za capital capital, kenako ndikuchitapo kanthu. Komabe, ngati mpaka pano mukuzunzidwa ndi chisankho, ndiye kuti mutha kupita kumalo, kusanthula chisankho chomwe chaperekedwa, yerekezerani mtengo wamtengo, ndikupeza dongosolo la bizinesi. Komanso, patsamba lino, mutha kuwona ziwerengero zamayendedwe amtundu wa SEO, werengani ndemanga za makasitomala athu (omwe ali ndi ufulu wogulitsa ndalama ndi ma franchisees), onani momwe chiwongolero chimakhalira, fotokozerani za ndalama, ndalama, ndi zolipiritsa. Patsamba lathu pali kusankha kwakukulu, mukamafufuza, mutha kugwiritsa ntchito makina osakira kapena kusankha gulu, dziko, mzinda, mudzi, pezani kuchuluka kwa ndalama zoyambirira, ndi zina zotero. Lero zonse zilipo, komanso kuwerengera mu sitolo yamalonda, yoperekedwa kwa aliyense. Palibe chifukwa chodutsa chilichonse kuyambira koyambirira mpaka kumapeto, muli ndi chidziwitso chofunikira.

Dziwani zambiri zakugwirizana mgulu lazamalonda. Komanso, upangiri waluso umaperekedwa, amalonda amathandizira omwe amathandizira pakufunsira, ndikukuwuzani zama tchipisi, zochita ndi kupereka chidziwitso chofunikira pakukweza bizinesi. Pakukulitsa ndi kutsegula malo, aliyense amapambana. Wogulitsa bizinesi amapatsa mphamvu kuyimilira zokonda nthawi yayitali pamtundu winawake, muntchito inayake, malinga ndi zina. Mitundu yofunikira kwambiri yama franchise oyang'anira mabizinesi ndi chakudya chachangu, ntchito, katundu, ndi ntchito. Catalog ya franchise imalola kusankha chilolezo chofunikira, kuwonetsa njira zanu, kupulumutsa nthawi ndi mabizinesi akukulitsa kuchuluka kwa SEO. Aliyense apeza mwayi wabwino kwa iwo, poganizira za ndalama ndi zida.

Timapereka chitsimikizo cha zana limodzi lachitukuko chokhudzana ndi chitukuko cha bizinesi kudzera pakupeza chilolezo.

Kuti mufunse pazinthu zosiyanasiyana, muyenera kulumikizana ndi manambala omwe angatchulidwe, kutumiza pempho kudzera pa imelo. Tikukuthokozani chifukwa cha chidwi chanu ndipo tikuyembekezera mgwirizano, wopindulitsa.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo cha kalabu ya ana ndi mtundu wa zochitika zamabizinesi zomwe zitha kuphatikizidwa ndi zoopsa zina. Choyamba, pogulitsa chilolezo, muli ndi mwayi, komabe, muyenera kulipira. Izi ndizopereka ndalama zambiri, zomwe mumasamutsa koyambirira monga kuchuluka kwa zomwe mwapanga. Mukamatsata chilolezo chokhala ndi kalabu ya ana, muyenera kukumbukira kuti mukuyanjana ndi chinthu chamtengo wapatali kwambiri chomwe anthu ali nacho. Amakukhulupirirani ndi ana awo, chifukwa chake, muli ndi udindo wanu. Ngati mukufuna kuchita nawo kalabu ya mwana, ndiye kuti chilolezocho chithandizira kupititsa patsogolo zochitika zanu koyambirira, pogwiritsa ntchito mwayi waukulu.

Choyamba, mumachita zinthu m'malo mwa dzina lodziwika bwino, ndipo chachiwiri, mumachita mogwirizana ndi malamulo ndi malamulo omwe amakupatsani omwe akuchita bwino pabizinesi. Kuphatikiza apo, mumakhala ndi chidziwitso chofunikira pakukhazikitsa kalabu ya mwana, yomwe ndi yabwino kwambiri. Kupatula apo, simuyenera kulakwitsa, chifukwa mumagwirira ntchito chilolezo ndipo chifukwa chake, ndinu ochita bwino pantchito.

Komabe, munthu ayenera kukumbukira kuti mtundu umodzi wakwanira sikokwanira kupititsa patsogolo chilolezo cha kalabu ya mwana. Muyenera kuyesetsa kuchita mbali yanu. Zachidziwikire, mutu wanu uyenera kutchuka, komabe muyenera kulengeza kuti mwalowa msika. Kuphatikiza apo, muyenera kukhalabe ndiutumiki wapamwamba mwanjira yomwe mumalandila kuchokera kwa franchisor. Mukamayendetsa chilolezo cha kalabu ya mwana, muyeneranso kukumbukira kuti muyenera kupeza mulingo wapamwamba kuposa amalonda wamba. Kupatula apo, mumavomereza kulipira gawo linalake la ndalama zomwe mumalandira mwezi uliwonse.

Chifukwa chake, ndalama zomwe mumapeza ziyenera kukhala zazikulu kwambiri kuposa momwe mungagwiritsire ntchito nokha. Chilolezo chogwira bwino ntchito kalabu ya mwana chidzakupatsani ndalama zochulukirapo, chifukwa mudzatha kuwakopa kuti achite bizinesi yopindulitsa. Muthanso kudalira kuti wobisalira wachinsinsi amabwera kwa inu. Uyu ndi munthu yemwe amayang'ana kuchuluka kwa ntchito yanu monyengerera kasitomala.

Chilolezo chazamalonda chokhala ndi kabukhu kazogulitsa chimapereka mpata wosankha mwayi wopindulitsa pamtengo wotsika, poganizira zolipiritsa, mfundo ndi zofunikira pamgwirizano wamalamulo. Mutha kutsegula bizinesi yanu nokha, kuyambira pomwepo, koma kenako muyenera kumvetsetsa bwino komwe mungayambire ndi mfundo zoyendetsera ntchito, kutengera kuwerengera ndalama ndi mapulani amabizinesi. Kutsatsa, kumanga kasitomala ndizovuta kwambiri, makamaka poganizira momwe zinthu ziliri, mpikisano womwe ukukula nthawi zonse. Chifukwa chake, ngati ndinu oyamba kumene, koma molimbika kuyesetsa kuti mukhale mwini wa bizinesi yanu, kodi mungayambe bizinesi motsogozedwa ndi mtundu wina wodziwika bwino, wokhala ndi dzina lokwanira komanso ndalama zokwanira. Ngati simukudziwa komwe mungayambire, ndipo mulinso gawo liti lantchito kuti mutsegule bizinesi yanu, pitani m'mabuku a franchise ndikusankha bizinesi yomwe ili pafupi kwambiri ndi mtima wanu, chifukwa palibe chabwino kuposa bizinesi yomwe mumakonda . Chifukwa chake, m'ndandanda yazamalonda mutha kuwona zotsatsa zapano, ndikupanga ndalama zina, zidziwitseni za chilolezocho, dzina la mulandu, kulipira ndalama kapena kupezeka kwake, zambiri zowonjezera, kuwunika ndi mfundo zina mdera lina lomwe mungakonde.

Ma Franchisors amathandizira ma franchisees osati kungotsegula bizinesi, komanso adzabwera, kulangiza, kuthandizira kulemba anthu ntchito, kunena za zabwino ndi zanzeru zake, kupanga mapulani, ndi zina zambiri. imapezeka mwachindunji m'sitolo yogulitsa katundu. Imbani nambala yolumikizirana ndipo mufunse mafunso enanso. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu, polumikizana ndi catalog ya ma franchise ndi mabizinesi, tikuyembekeza mgwirizano wogwirizana.