Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chotsika mtengo sichimasiyana ndi zopereka zazikulu, zotsika mtengo chifukwa zoopsa zake ndizofanana kulikonse. Pofuna kuti musayike pachiwopsezo ndikugula chilolezo chokhala ndi 100% chitsimikizo, pali malo ogulitsira omwe amapereka zosankha zonse, zotsatsa pamitengo yotsika mtengo ndi zina zambiri, m'malo onse a ntchito lero. Chilolezo, chotchipa kapena chodula, pakati, chikuyimira kupezeka kwa zofuna za mtundu winawake, dzina mdera lomwelo kapena kupitirira, kukulitsa kulumikizana kwa zigawo, zonse za magalasi otchipa ndi nthambi zazikulu. Kuyambitsa bizinesi ndi kupeza chilolezo ndichopambana, kufunikira chifukwa pakadali pano palibe chifukwa choyambira kaye, malonda odziwika amamvedwa ndipo kasitomala adapangidwa kale. Ndi chilolezo chotsika mtengo, nkhaniyi ndiyosiyana pang'ono, koma mndandanda wathu wamwayi wokhala ndi akatswiri umathandizira pazonse, amalonda amalangiza ndikupereka dongosolo la bizinesi, ndi tchipisi ndi malingaliro ena pantchito.

Chifukwa chiyani kuli kopindulitsa kugula chilolezo chotsika mtengo? Choyamba, palibe chifukwa chopangira ndalama zazikuluzikuluzi. Chachiwiri, pali thandizo la akatswiri ndi akatswiri pankhaniyi. Chachitatu, mwezi uliwonse makasitomala zikwizikwi ndi amalonda amadutsa pazenera, omwe samangofuna kuyambitsa bizinesi yawo komanso amafunafuna anzawo ndi ogulitsa. Ndikosavuta kuti ma franchisees ndi ma franchisor agwire ntchito limodzi, kupanga bizinesi yawo padziko lonse lapansi, kubweretsa mapulojekiti kudera lachigawo, kukulitsa udindo wawo ndi phindu. Kugwiritsa ntchito chilolezo, chotchipa poyang'ana koyamba, ndi njira zothandiza, kumabweretsa chitukuko cha kampani yayikulu kwambiri. Cholinga cha kabukhu kakang'ono ka ndalama ndi kuthandiza amalonda amitundu yotsika mtengo kapena yayikulu kupita kumayiko ena powonetsa ndikuitanitsa katundu ndi ntchito zina.

Ndikopindulitsa kutenga chilolezo chotsika mtengo pankhani zamalonda, ntchito, chithandizo chamankhwala, zoyendera, zodzikongoletsera, zomwe mungasankhe zili kwa inu. Komanso, m'ndandanda wa chilolezocho umapereka zokambirana, thandizo ndi akatswiri, komanso kupereka nthawi yamalingaliro amakampani kukopa makasitomala, kukulitsa kufunika ndi phindu. Kufikira kwamagalimoto ndi malingaliro a SEO kumatha kukulitsa kufunika ndi kuwonekera. Mukalowa m'sitolo, mutha kusankha zomwe mukufuna. Ngati simukudziwa kuti mukufuna kutsegula bizinesi m'dera liti, mutha kungodzidziwitsa nokha zotsatsa, mfundo zamitengo (kuyambira zotsika mtengo mpaka zotsika mtengo), pali kugawa kwa mzinda ndi dziko, ndi magulu ndi magulu ang'onoang'ono, osonyeza ndikuwerengera ndalama zolandilidwa pansi, ndalama zopanda ndalama, popanda ndalama zotsika mtengo popanda iwo. Palinso nthawi yobwezera kuti poyamba musangodziwa ndalama zoyambirira zokha komanso mawu a ndalama zoyambirira. Kodi kampaniyo yakhala ikugulitsa nthawi yayitali bwanji? Kodi anthu amafuna chiyani? Ziwerengero za tsiku ndi tsiku, sabata iliyonse, mwezi uliwonse zimathandiza kupenda ziwerengero.

Pali gulu lomwe franchisors angachite nawo chilolezo chotsika mtengo. Akatswiri athu amakuthandizani pazinthu zonse. Kuthandiza kwa nthawi ndi nthawi kwa akatswiri kumathandizira pa bizinesi iliyonse, yotsika mtengo komanso yotsika mtengo.

Kuti mudziwe zambiri, kufunsa ndi kupeza dongosolo, lemberani manambala omwe atchulidwa. Komanso, m'ndandanda wathu wama franchise otchipa, mutha kudzidziwitsa nokha kuwunika kwamakasitomala, kuchuluka kwa chilolezo chotsika mtengo, nkhani, ndi zikhalidwe, kukwezedwa, ndi zina. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu, kuyembekezera mgwirizano wanthawi yayitali .

Malo ogulitsira ayisikilimu ndi ntchito yosangalatsa komanso yoyenera. Pofuna kuti musakumane ndi zovuta zosagonjetseka pakukwaniritsidwa kwake, ndikofunikira kuchita kukonzekera koyambirira. Choyamba, muyenera kumvetsetsa omwe akupikisana nawo ndi omwe, zomwe zikuyenera kuchitidwa kuti mupambane polimbana nawo. Kuphatikiza apo, mukakhazikitsa chilolezo chodyera cafe, muyenera kudziwa zamphamvu ndi zofooka zomwe bizinesi yanu ili nazo. Izi zidzakuthandizani kuthana ndi zovuta ndikukhala amalonda opambana kwambiri. Kuphatikiza apo, kuwunika kwa swot kukuwonetsa mwayi ndi zoopsa zomwe kampani yanu ya ayisikilimu imadziwika.

Chitani zochitika zofananira wamba pogwiritsa ntchito chidziwitso chonse cha ziwerengero. Kugwiritsa ntchito zidziwitso zaposachedwa kumakupatsani chidziwitso chazomwe zikuchitika kumsika. Kuphatikiza apo, padzakhala kumvetsetsa kwamomwe kampani yanu imamvera ndi zomwe zikufunika kuti mukwaniritse bwino njira zamabizinesi. Ndikofunika kusamala kwambiri ayisikilimu mkati mwa cafe yamalonda, makamaka ndi yabwino. Pangani mankhwalawa molingana ndi chinsinsicho, izi zimakumasulani kuzinthu zosasangalatsa zokhudzana ndi wogulitsa ndi makasitomala. Komanso, boma limatha kukhala ndi madandaulo ngati simukutsatira miyezo. Chifukwa chake, muyenera kungowayang'ana.

Mukamagwiritsa ntchito chilolezo chokhala ndi ayisikilimu, muyenera kuwoneka bwino pantchito yochitidwa muofesi. Kuphatikiza apo, muyenera kupeza mayankho ochokera kwa makasitomala anu mosalekeza. Kwa izi, mwachitsanzo, kuvota kwa SMS ndikoyenera. Gwiritsani ntchito bwino kenako mutha kuthana ndi zovuta, ngakhale zovuta kwambiri. Komanso, mudzakhala ndi mwayi wogwiritsa ntchito chilolezo chokhala ndi ayisikilimu. Izi zitha kuthandiza kwambiri zolembazo.

Kugwira ntchito ndikulongosola kwathunthu kwamagawo amtengo wogulitsira, simudzakhala ndi zovuta zokopa makasitomala konse. Makamaka ngati mungayambitse zotsatsa. Malo opangira ayisi ayisikilimu ayenera kukhala athunthu. Zachidziwikire, poganizira zofunikira zina zam'madera, masinthidwe akuyenera kupangidwa ngati kuli kofunikira, komabe, muyenera kufunsa franchisor. Mukamasintha chilolezo chokhala ndi malo ogulitsira ayisikilimu, muyenera kutsatira mosamala mndandandawo ndipo nthawi zonse muziwitsa ena za mgwirizano.

Chilolezo chokhala ndi ayisikilimu ndiye njira yabwino kwambiri pamalipiro a chilimwe, zomwe zimabweretsa phindu. Ma franchise a ayisikilimu, okhala ndi bizinesi yamanyengo, amakhala otchuka nthawi yayitali. Chilolezocho chitha kugwiritsidwa ntchito pogwiritsa ntchito ayisikilimu, yomwe idzakhala ya mtundu wotchuka, pamtengo woyenera. Kukhalapo kwa mitundu ingapo yamitundu ingapo ya ayisikilimu m'malo apadera kumathandizira kusankha lingaliro lamabizinesi, malinga ndi malingaliro omwe alipo, omwe ali ndi mtengo wabwino. Pakadali pano, muyamba kugwiritsa ntchito ma franchise a ayisikilimu ndikupeza, pambuyo pomaliza mgwirizano ndi mapangano, maphunziro apadera mu semina, yomwe ipereka mndandanda wazidziwitso zomwe zikusowa kwa kasitomala. Ngati mukugwira ntchito, mafunso amalingaliro ena ayamba kuwoneka omwe ndi ovuta kuwathetsa pawokha, ndiye kuti muyenera kufunafuna thandizo kuti mupeze njira yopangira opanga.

Kudzakhala kotheka kunena molimba mtima kuti bizinesi itenga gawo lake ndikupeza chilolezo chokhala ndi ayisikilimu, chomwe chidzakweza kuchuluka kwa kampaniyo kukula komwe ikufunidwa.