Chilolezo kuchokera pachiyambi ndi cholinga chofunikira komanso chopunthwitsa ambiri nthawi yomweyo. Atadzisankhira okha kuti sakufuna kudzipangira okha zero zero pachiyambi, ambiri amalipira chilolezo. Komabe, misampha yosiyanasiyana imatuluka mwachangu, zomwe zitha kupangitsa zochitika zina za wochita bizinesi yatsopano. Zowonadi, ngakhale atapeza chilolezo, mavuto osiyanasiyana amatha kuchitika, kuyambira bajeti yowerengeredwa molakwika mpaka kungokumana ndi achinyengo!

Ubwino wa chilolezo chimadziwika bwino kuti sichingafotokozere mwatsatanetsatane. Chokwanira kungonena kuti mwanjira imeneyi mumathana ndi mavuto ambiri nthawi imodzi, zomwe muyenera kuthana nazo koyambirira zikadapanda kukhala bizinesi yokonzeka kale. Muyenera kuyesetsa kwambiri kulimbikira kupanga nyumba ndi kusankha njira. Amayesa zolakwika zomwe zingachitike kwa inu pasadakhale, kuzikonza ndikupereka ukadaulo wopangidwa kale. Pomaliza, mutha kudziwa pasadakhale kuti chilolezo chomwe mwasankha ndichofunikira, lingaliro 'kuwombera' ndikupeza omvera. Vuto lalikulu ndikuyamba.

Nthawi zambiri zimachitika, zimakhala zovuta kuyambira pomwepo ngakhale bizinesi yomwe yatsala pang'ono kumaliza, monga chilolezo. Zowona ndizakuti mavuto ambiri amafunika kuthetsedwa asanagule imodzi yamalamulo. Muyenera kuwerengera bajeti, kudutsa zotsatsa zambiri, pewani pambali zokayikira zowona. Wozunguzika kale, sichoncho? Oyamba kumene ambiri amakumana ndi izi, ndipo zikuwoneka kuti sipangakhale kuthawa pachiyambi choyipa ichi kuyambira pomwepo. Kapena sichoncho?.

Mantha ndi mantha ndizabwinobwino, chifukwa chake pali njira zambiri zochotsera zomwe zimapangitsa. Umu ndi momwe kampani yathu imagwirizira posankha chilolezo chake choyamba, kuyambira pomanga mpaka kubweza kwathunthu nthawi yoyamba. Akatswiri odalirika a kampani yotsimikizika omwe akudziwa zambiri amapereka bajeti, amafufuza anzawo omwe angakhale odalirika pamachitidwe omwe asankhidwa, onetsetsani kuti akuyamba bwino kuyambira pachiyambi ndikuyang'anira mtsogolo. Kukhazikitsidwa kwa mapulani anu olimba mtima kuti mutsegule bizinesi yanu kumakhala kosavuta komanso kothandiza, ndipo ndalama zonse zimalipira mwachangu!

Kufunika kwa otetezera ndi kwakukulu ngati mukufuna kuyambitsa bizinesi kuyambira pomwepo. Choyamba, anthu odziwa zambiri amatha kuzindikira misampha yonse yomwe ingachitike. Chachiwiri, mumalandira bwalo la omwe mumawakhulupilira omwe samachita zachinyengo komanso osakugulitsani chopukutira chopanda zopanda phindu kumapeto. Pomaliza, komanso koposa zonse, mumalandira upangiri wowona mtima pazinthu zonse zosangalatsa kuchokera kwa akatswiri pantchito yawo, omwe amakuthandizani kusankha zotsatira zabwino ndikukwaniritsa zotsatira zoyambira koyambirira kwaulendo wanu, kuyambira pomwepo. Chilolezo kuyambira pachiyambi sichinthu chophweka kwambiri. Mothandizidwa ndi oyimira pakati, mumakwanitsa kukwaniritsa zomwe mukufuna ndikupanga bizinesi yanu pansi pa dzina lodziwika bwino.

Mukalandira zonse zoyambira, ndi othandizira athu mupezanso anzanu odalirika, mupeze phindu posachedwa, ndikubwezeretsanso chilolezo chomwe mwapeza. Makhalidwe abwino kwambiri a chilolezo amakukondweretsani kwanthawi yayitali, ndipo pamapeto pake mumatha kusiya ntchito yanu yosakondedwa ndikukhala eni kampani yanu. Kuyamba kuwerengetsa ndalama, upangiri watsatanetsatane, mndandanda wama franchise odalirika operekedwa ndi zina zambiri zimapangitsa kuti kuyambika kwanu kukhale kosavuta, kogwira ntchito, komanso kotetezeka. Muthanso kutsimikiza kuti anthu omwe mumagwira nawo ntchitowo ndi odalirika. Ife, monga nkhoswe, timayang'anira kutsatira malamulo onse a mgwirizano.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chokhala ndi thanzi labwino ndichinthu chodziwika kwambiri pakadali pano. Ngati mwasankha kugwira ntchito ndi chilolezo, ndiye kuti muyenera kusankha zosankha zabwino kwambiri. Pachifukwa ichi, malo ogulitsira malonda ndi oyenera, komwe mungapeze njira zambiri zomwe mungasankhe. Pangani chisankho choyenera poyankhulana ndi polojekiti yodalirika kwambiri. Ndipo chakudya chopatsa thanzi pakadali pano ndi mutu wodziwika bwino, chifukwa chake, mukamayendetsa chilolezo, muyenera kutsimikizira kuti makasitomala anu azimva bwino atalumikizana ndi kampani yanu. Kuyendetsa chilolezo chodya moyenera ndikofala.

Chifukwa chake, simuyenera kuphonya mwayi wanu ndipo muyenera kuchitapo kanthu mwachangu kuti mukwaniritse bizinesi. Komabe, simuyenera kuthamangira kwambiri, muyenera kuwunika musanapange zisankho zolondola pazoyang'anira. Kupatula apo, ngati mwakonzekera bwino, ndiye mukamayendetsa chilolezo chodya moyenera, simudzakhala ndi zovuta zazikulu. Mutha kukonzekera zovuta zilizonse musanachitike; chifukwa chake, sangakudabwitseni. Mungotenga zofunikira ndikuyamba kudzidalira.

Pakadali pano, kudya bwino kumalandira chidwi chapadera kuchokera nzika zambiri zamayiko osiyanasiyana. Gwiritsani ntchito chilolezo chothandiza kwambiri, kuchita bizinesi yanu moyenera komanso osapanga zolakwika zazikulu. Kuphatikiza apo, mudzakhala ndi mapulani okonzekereratu omwe muyenera kungozolowera momwe dera lanu limakhalira. Palibe chovuta pankhaniyi, komabe, ndikofunikirabe kusanthula koyambirira kwa omwe akupikisana nawo. Kuphatikiza pa kusanthula kwapikisano, kuwunika kwa swot kuyeneranso kuchitidwa mukakhazikitsa chilolezo chodyera. Ndi chida chodziwika bwino chomwe chimakupatsani mwayi wodziwa zomwe mungathe komanso kufooka kwanu.

Kuphatikiza apo, kugwiritsa ntchito swot analysis mukakhazikitsa chilolezo chodyera, kudzakhalanso kotheka kudziwa mwayi ndi zoopsa zomwe zimakhalapo pakukhazikitsa bizinesi yoyenera. Mukamaliza kugwira ntchitoyi, kuti muwunikire zochitika zamtsogolo, ndikofunikira kugwira ntchito muofesi molingana ndi malamulo osiyanasiyana. Ngati mukuyendetsa Franchise Yoyenera Kudya, malamulo ndi zikalata zina azikupatsirani mukalipira ndalama zambiri. Izi ndiye kuchuluka kwa ndalama zomwe zimasamutsidwa koyambirira kwa ntchitoyi pomwe mwangoyamba kucheza ndi chilolezo chodyera.

Chilolezo chopeza zakudya zoyenera ndi ntchito yofunikira komanso yopindulitsa mtsogolo. Lonjezani moyenera komanso mosamala mwatsatanetsatane, kenako mudzachita bwino nthawi zonse. Mukamapanga chilolezo, mutha kukumana ndi zovuta zina. Amatha kuphatikizidwa ndi zochitika zampikisano, komanso kuti boma limatha kukuyang'anirani nthawi iliyonse. Cheke chimatha kugwirizana ndi malo ogulitsira, malipoti amisonkho komanso zina mwabizinesi yanu. Kukula kwa chilolezocho kuyenera kukhala koyenera komanso kolondola, kuyankha mwachangu pazomwe zingakhale zoopsa kukupatsani mpikisanowu.

Kukula koyenera kwa chilolezo kumatanthauza kufunikira kotsata malamulowo ndikutsatira malamulowo. Adzapatsidwa kwa inu ndi woyang'anira, ndipo adzafuna kupereka malipoti athunthu. Ngati mwasankha kukhala ndi zakudya zopatsa thanzi ndikuwugulitsa, ndiye chisankho choyenera. Kupatula apo, mudzakhala ndi mwayi wopambana mpikisano wopikisana nawo. Chilolezocho chidzaonetsetsa kuti mumatha kuyanjana ndi chakudya mwaluso kwambiri. Kupatula apo, mudzakhala ndi ukadaulo, zida, kudziwa komanso mtundu wodziwika womwe ungakhale nawo. Izi zikuthandizani kuti mulimbikitse polimbana ndi otsutsana kwambiri.

Mutha kuwadutsa, potero mukudzitsimikizira kuti muli patsogolo pamsika. Samalani ndi chakudya choyenera kenako ogula adzafuna kuyanjana ndi chilolezo chanu. Adzayamikira ntchito yowonjezera.

Ntchito za atsogoleri azomwe zikuyenerazi zikuyenera kuchitidwa munthawi yolemba. Kuyankha mofulumira pazomwe zingakhale zoopsa kudzakuthandizani kuthana ndi zovuta zilizonse. Mukamakulitsa chilolezo chopeza zakudya zoyenera, simudzakhala ndi zovuta ngati mutachita zonse mogwirizana ndi zomwe franchisor akufuna. Zachidziwikire, malamulo sayenera kuphwanyidwa, kutsatira mosamalitsa zofunikira zonse. Mukatero mudzachita bwino polimbana ndi otsutsa ndipo mudzatha kusangalala ndi ndalama zambiri. Zikhala zotheka kugwira ntchito zonse popanda zovuta, zomwe zikutanthauza kuti kampani yanu ipambana.

Simufunikanso kuvutika chifukwa chakuti njirazi sizinapangidwe zokha. Zowonadi, mkati mwa chilolezo chokhala ndi ufulu wopeza zakudya zoyenera, mwina mudzapatsidwa mapulogalamu apadera. Ikuthandizani kukonza ntchito yanu kuofesi. Komanso, tikamakhala ndi chilolezo chopeza zakudya zoyenera, zingakhale bwino kukhala ndi mphamvu pa CRM system. Ichi ndi chida chomwe muthanso kufunsa mafunso kuchokera kwa ogula munthawi yolemba komanso osataya zida zidziwitso za malo ofunikira. Pezani kupambana powapatsa zonse zofunikira pamipikisano. Zitha kuchitika chifukwa chogwiritsa ntchito chilolezo chodya zakudya zoyenera, mudzakhala ndi zida zofunikira.

Mukamagwiritsa ntchito moyenera, mudzachita bwino.

Chakudya chodyera cha cafe ndichinthu chodziwika bwino komanso chofunikira. Komabe, pantchito pali mwayi wokumana ndi zovuta zina, kuthana nazo, zomwe, mutha kudzipezera mwayi wamsika. Kugwira ntchito yopanga chilolezo, muli ndi udindo winawake kwa makasitomala ndi akuluakulu aboma. Ngati kulakwitsa, aliyense wa iwo ali ndi madandaulo motsutsana nanu. Chifukwa chake, mukamakhazikitsa chilolezo chodyera podyera, muyenera kukhala okonzeka kuyankha mafunso onse omwe amafunsidwa, komanso kukhala ndi mbiri yabwino. Izi zimakupangitsani kupikisana.

Ngati mukufuna kudya wathanzi, koma fulumirani kuntchito, ndithudi, mutakonzekera bwino, koma kumbukirani: palibe chifukwa chozengereza ndikusinthasintha. Pomwe opikisana nawo akuganiza, khalani otsogola.

Chilolezo chodyera chakudya chopatsa thanzi chimaphatikizapo ma metric angapo. Zochita mu cafe ziyenera kuchitika ndi chidwi chonse, malinga ndi kafukufuku woyenera wa ziwerengero. Khalani okonzeka kuti zopinga zina pazogulitsa chilolezo zopangidwa ndi omwe akupikisana nawo omwe safuna kutaya makasitomala, ndipo njira zawo sizingakhale zachilungamo nthawi zonse. Mwachitsanzo, kubera olembetsa kuti asokoneze ulamuliro pa malo ochezera a pa Intaneti. Konzekerani bwino kwambiri, lembani momwe mungachitire, kenako chakudya chodyera chopatsa thanzi mkati mwa chilolezo chimagwira zana.