Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chokhala ndi phukusi ndi bizinesi yomwe imayenera kukhazikitsidwa mosamala kwambiri. Kugwira ntchito ndi chilolezo ndi kopindulitsa chifukwa chokhazikitsa zochitika ngati izi muli ndi mwayi wopikisana nawo. Ubwino wake umakwaniritsidwa chifukwa chofunikanso kugawana phindu ndi wogulitsa. Chifukwa chake, kugwiritsa ntchito chilolezo chapa phukusi, mutenga ndalama zokwana 9% pamwezi, popeza pamakhala chindapusa chotchedwa mafumu, komanso kuchotsera zotsatsa padziko lonse lapansi. Kuphatikiza apo, mukamachita nawo chilolezo chokhala ndi phukusi, mukuchita zopereka zandalama kumayambiriro kwa bizinesi. Kuchuluka kwake kumatha kukhala 9, 10, kapena 11% ya kuchuluka kwa ndalama zomwe mukuganiza koyambirira.

Muyenera kulumikizana ndi phukusi m'njira yoti mukazigwiritsa ntchito, musakhale ndi mavuto ndi mabungwe aboma. Mukamayendetsa chilolezo, m'pofunika kufunsa pasadakhale za malamulo omwe akuluakulu aboma amapereka mukamachita izi. Izi ndizofunikira kwambiri kuti musadzavutike pambuyo pake mukayenera kuchita ntchito zosiyanasiyana zopeza ndalama ngati chindapusa.

Maphukusi ndi zinthu zama cellophane, monga lamulo, komabe, mukamayendetsa chilolezo, mutha kukumananso ndi zinthu zachilengedwe. Izi ziyeneranso kukumbukiridwa kuti mupange njira yanu, chifukwa ngati mukugwiritsa ntchito chilolezo chobiriwira, ndiye kuti izi ziyenera kutsimikizika mukamayankhulana ndi ogula. Mwambiri, muyenera kuzindikira mphamvu zanu ndi zofooka zanu kuti muchite bwino maofesi ndikukhala ndi mwayi wopambana mpikisano. Kuchita bwino phukusi ndi mwayi wanu wopezera phindu kwakanthawi. Zachidziwikire, phindu logulitsa chilolezocho limagawanika pakati pa inu ndi wogulitsayo. Izi ziyenera kuganiziridwa ndikupeza ndalama zochulukirapo kuposa kampani wamba yomwe imagulitsa pamsika payokha.

Chilolezo chokhala ndi phukusi ndi ntchito yamalonda, yomwe mungapangire kuti mukhale ndi moyo wabwino. Kupatula apo, mudzakhala ndi dongosolo lamabizinesi logwira ntchito moyenera, dzina lodziwika bwino, kudziwa, komanso ukadaulo wapamwamba kwambiri. Pogwiritsa ntchito maubwino onsewa, mudzatha kupindula kwambiri ndi mwayi wanu wazamalonda.

Amuna chilolezo - m'gululi mulinso zopereka kwa amuna ndi omwe amakopeka ndi bizinesi ya amuna. Ma franchise awa akuphatikiza mapulojekiti okhudzana ndi zokambirana, ntchito zamagalimoto, kupanga, kumanga. Monga lamulo, kuti mukhale ndi chilolezo chokhala ndi amuna, muyenera kukhala ndi chidziwitso chaukadaulo kapena maluso ena mu bizinesi inayake kapena kukhala odziwa zambiri pankhani inayake. Ngakhale nthawi ikuwonetsa kuti amuna samanyinyirika pochita chakudya, kupereka chakudya, kapena malo odziwika bwino kwambiri ogulitsa malonda, mwachitsanzo, kugulitsa zakudya zokoma. Posachedwa, amuna amakonda mutu wophika akatswiri, mwachitsanzo, masheya kapena masikono. Monga nthawi yawonetsera, theka lamphamvu laumunthu limakonda ntchito zamafashoni pamasewera ndi kapangidwe.

Izi zikuphatikiza kutsegulidwa kwamakalabu amasewera, malo ometera ometera tsitsi, ma salon amuna, malo ojambulira mawu. Palinso malingaliro osazolowereka, mwachitsanzo, chilolezo cha 'Stroytaxi' kapena ntchito ya 'Dating'. Ma franchise amuna amaphatikizanso zida zogulira kapena zida zogulira. Mulimonse momwe mungasankhire, kumbukirani kuti kugulitsa chilolezo kwa amuna ndi kopindulitsa kwambiri. Kuzindikira kuthekera kwanu ndichinthu chofunikira kwambiri pamoyo wamtendere. Njira zamakono zamabizinesi zimathandizira kwambiri njira yopambana. M'malo mwake, mutha kugwiritsa ntchito njira ndi njira zatsimikiziridwa kale zochitira bizinesi.

Kukopa kwa chilolezo cha amuna kumadza chifukwa cha zinthu zambiri, kugwira ntchito ndi mtundu wotsimikizika kumachepetsa kwambiri kuwopsa kwamabizinesi, kuthekera koyambira mwachangu bizinesi pansi pa dzina lodziwika bwino, kukhazikitsidwa ndi kugwiritsa ntchito njira zotsimikizika za biz , thandizo lochokera kwa franchisor. Nthawi yomweyo, simuyenera kuwononga ndalama zambiri pakukweza bizinesi yanu. Kuphatikiza apo, mumalandira upangiri wothandiza pakupezeka kwa biz yanu ndikuwunika kwakanthawi. Komanso, ena amalonda amapereka mwayi wopeza ngongole, inshuwaransi, ndi mabhonasi ena a anzawo. M'ndandanda yathu, mupeza zotsatsa kuchokera kuma brand akunja ndi akunja. Kuti muwone malingaliro oyenera kwambiri, muyenera kungotsatira ulalo ndipo mudzakhala ndi mwayi wothandizirana nawo: mtengo wogwirizira, mtengo wake, ndemanga, ndi zidziwitso zina za franchise zothandiza. Takusonkhanitsirani zopereka kuchokera kuzinthu zodalirika zama franchise amuna, tsegulani bizinesi yanu popanda zoopsa kapena zotayika.

Kupanga kwa ma franchise ndi ntchito yofunika kwambiri pakadali pano. Pafupifupi aliyense amagwiritsa ntchito phukusi, chifukwa chake, samalani kupanga kwawo, kenako mutha kukhala olemera kwambiri. Ngati mugwiritsa ntchito chilolezo, mumalandira maubwino angapo ofunika kwambiri. Mukamagwiritsa ntchito moyenera, muli ndi mwayi wotsogolera msika mosalekeza kutsogolera otsutsana nawo. Phukusili liyenera kukhala labwino kwambiri, ndipo zopangidwazo ziyenera kuchitidwa mwanjira yakuti musadzakhale ndi zovuta zina pambuyo pake. Tsatirani chilolezo chanu moyenera komanso moyenera.

Izi zimapangitsa kuti athe kuthana ndi zovuta zilizonse ndikuthana ndi otsutsana nawo. Muli ndi mwayi wopambana pamsika, ndikulimbitsa udindo wanu ngati mtsogoleri wosatsutsika. Mukamagwiritsa ntchito chilolezo, muli ndi udindo wina. Choyamba, ndikutsata momveka bwino komanso mosamalitsa zofunikira zomwe mwini wa chizindikirocho amapanga. Kachiwiri, mukamapanga zopanga, m'pofunika kuti musasokoneze ukadaulo, pogwiritsa ntchito zofunikira. Chachitatu, ngati mukuchita nawo chilolezo chomangirira, ndiye kuti mutha kudalira kulandira zida zofunikira, matekinoloje, ngakhale zida zochokera kwa franchisor. Kuphatikiza apo, mumalipira chindapusa pamwezi, zomwe zikutanthauza kuti muyenera kupeza ndalama zokwanira.

Pogwiritsa ntchito chilolezo chopanga matumba, mutha kukumana ndi zolakwika zosiyanasiyana panjira. Izi zonse ndi zotsutsana ndi omwe akupikisana nawo komanso mabungwe aboma. Choyamba, akhoza kukuyang'anirani potumiza nthumwi zosiyanasiyana za olamulira. Chachiwiri, misonkho iyenera kuchotsedwa, chifukwa chake, muyenera kuyesetsa kuchita izi mwaluso komanso osalandira chindapusa. Phukusi la franchise limatha kutsutsidwa ndi omwe akupikisana nawo omwe sangapereke ndalama kumsika zomwe zimawapatsa mwayi wopeza ndalama. Pomaliza, mukupempha malo awo padzuwa, chifukwa chake, muyenera kuchita nawo mpikisano.

Maphukusi opanga chilolezo ndi mpikisano wampikisano. Kuti mukhale owoneka bwino kwambiri ndikuthana ndi otsutsana nawo, tsatirani malamulo olembedwa bwino. Kuphatikiza apo, muyenera kuphunzira pafupipafupi ziwerengero zofunikira kuti mupange zisankho zolondola ndikuzilingalira bwino. Kenako bizinesi yanu ipita kukwera, ndipo mutha kusangalala ndi kuchuluka kwama risiti a ndalama. Kuzindikira moyenera kwazopanga kumakupatsani mwayi woti muzilamulira msika nthawi zonse, potero otsutsa odabwitsa ndikugawana kagawidwe ka chuma mokomera inu.

Thumba la chilolezo chapa pepala limatha kubweretsa ndalama zambiri kwa wochita bizinesi yemwe angaganize zakugulitsa. Mukamagwiritsa ntchito chilolezo, muyenera kulipira ndalama kwa wogulitsayo mwezi uliwonse. Yoyamba mwa iyi idzakhala yachifumu, yomwe voliyumu yake imasiyanasiyana kuyambira 3 mpaka 6%. Adzawerengedwa ngati gawo la ndalama kapena zolowa pamwezi. Lonjezani chilolezo chanu mwanzeru ndi chidwi pakupanga. Malo anu ayenera kukhala ogwirizana kwathunthu ndi mawonekedwe apachiyambi.

Kuphatikiza apo, ukadaulo uyeneranso kugwiritsidwa ntchito, popewa kusintha kosafunikira. Zachidziwikire, malamulo ndi malamulo am'deralo ayenera kutsatiridwa, komabe, cholinga chanu ndikutengera mtundu wonsewo. Kupanga mapepala kumabweretsa ndalama zambiri ngati mutagulitsa malinga ndi chilolezo. Zambiri zidzaperekedwa kuti muphunzire; chifukwa chake, muyenera kuyika fomuyo pothandizira bizinesiyo. Samalani ndi zikwama zamapepala ndi zokolola zawo mukamagwira ntchito ndi projekiti ngati imeneyi. Khalani omasuka kufunsa mnzanu wamkulu kuti akuthandizeni upangiri ndi chithandizo. Kupatula apo, ali wokonzeka kukuthandizani, chifukwa choti ali ndi chidwi chake chadyera.

Zimangokhala kuti amangolandira gawo limodzi mwazopeza zanu. Chifukwa chake, chilolezocho ali ndi chidwi chofuna kuti chikwama cha pepala chikhale chogwira ntchito momwe angathere. Ndipo adagwira ntchito ndi ndalama zambiri.

Ngati mugwiritsa ntchito matumba apepala ngati gawo la chilolezo kuti mupange, ndiye kuti muyenera kudziwa kuti ndinu woyankha. Chitani zinthu moyenera ndipo musaphwanye lamulo. Komanso, makasitomala anu amafunika kutumizidwa m'njira yoti aliyense wa iwo ayamikire ntchito yanu yabwino kwambiri. Mudzakhala ndi mwayi wopambana wotsimikiza komanso wosatsutsika mumakani ampikisano ngati mupitiliza kuwerenga ziwerengero ndikupeza mayankho oyenera. Chilolezo chogwiritsidwa ntchito bwino papepala ndi mwayi wopeza zotsatira zabwino pamtengo wotsika kwambiri. Zotsatira zake, mudzapeza zotsatira zowonjezera.

Zomwe zimawonjezeka zikufanana ndi ndege yofananira ndi dzinalo, yomwe imapangidwa projekitiyo ikakhudza zida zankhondo za thankiyo. Mwa kufananiza ndi chipolopolochi, kampaniyo itha kukhala gawo lotsogola. Mudzalandira ndalama zambiri, ndipo matumba apepala adzagulitsa ngati ma hotcake. Chilolezocho chimakupatsani mgwirizano wathunthu ndi choyambirira. Kungoyenera kuwunika bwino kuti miyezo ndi malamulo onse atsatiridwa. Izi siziyenera kukhala vuto, chifukwa mudzakhala ndi chidziwitso chonse chopezeka mosavuta.