Chilolezo chanyama chimakhala funso lofunikirabe pakufufuza. Chifukwa chiyani izi zikuchitika? Pali zifukwa zambiri, zomwe tikambirana pansipa. Koma zikuwonekeratu kuti mitu yokhudzana ndi nyama ikukhala yotchuka kwambiri, komanso mtundu womwewo wopangira bizinesi potengera chilolezocho. Ambiri amalonda amafika pamalingaliro kuti ndizopindulitsa kwambiri kupeza bizinesi yokonzedwa bwino, osati kuti ayisonkhanitse kuyambira pachiyambi, kudutsa misampha yambiri ndikuwonongeka kwakukulu chifukwa chosadziwa zambiri, kusatsimikizika, mpikisano, ndi zina zambiri zomwe zimapangitsa kulowa mu malo amabizinesi ovuta kwambiri.

Chifukwa chake, tibwerereni chifukwa chake ma franchise adatchuka kwambiri. Chowonadi ndi chakuti pafupifupi 80% ya anthu aku Russia amasunga izi kapena nyamazi m'nyumba zawo, ndipo buluwu wa ziweto ukukula: awa ndi amphaka ndi agalu wamba, ndi nsomba, ndi zolengedwa zosowa monga mbalame, akangaude, ndi abuluzi. Zolengedwa zonsezi zimafunikira chakudya, zida, mankhwala, ndi zina zambiri kuti zisamalire. Chiwerengero cha eni ziweto chikuwonjezeka. Chifukwa chake, kupeza chilolezo chazinyama kungatchedwe kochitika m'zaka zaposachedwa, chifukwa zikufunikiradi. Chilolezo chodyera ziweto chimathandizanso kupanga shopu yayikulu komanso yapadera komanso malo ogulitsira ang'onoang'ono omwe mwina adzawonongeka.

Chilolezo chanyama chabwino chimapereka njira zosiyanasiyana zokulitsira bizinesi yanu. Mutha kulandira ndalama mosalekeza, ndipo patapita kanthawi, mumalipiratu ndalama zoyambirira. Pankhani ya bizinesi ya ziweto, izi ndizofunikira monga dera lina lililonse. Chilolezo chomwe chimasankhidwa choyenera m'mizinda yambiri, yonse yayikulu (pomwe kufunika kumakhala kokulirapo) ndi yaying'ono (pomwe sipangakhale mpikisano, makamaka ndi dzina lodziwika, ndi kufunsa, poganizira ziwerengero, zidzakhala). Chifukwa cha zochitika zazing'ono zonsezi, lingaliro lakugulitsa nyama likuyamba kukopa.

Chilolezo chanyama, monga tanena kale, chitha kuwoneka ngati lingaliro labwino. Koma wochita bizinesi wachinyamata amakumana ndi funso lalikulu lokhudzana ndi kupeza chilolezo chodalirika. Mwamwayi, mutha kulumikizana ndi akatswiri athu omwe amakhala otetezera anu. Mutiuza za zokhumba zanu, onani zambiri zomwe mwapereka ndikusankha zomwe zikuwoneka zokongola kwambiri pamtengo ndi mawonekedwe. Mgwirizanowu udatha kudzera mwa ogwira ntchito athu odalirika komanso otetezeka. Mutha kukhala otsimikiza kuti simunanyengedwe, ndipo chilolezo chanu mwalamulo chili ndi ufulu wokhala ndikubweretsa zomwe mwagwirizana.

Ndalama yolumikizirana ndi bizinesi yaposachedwa. Kuti mugwiritse ntchito bwino, muyenera kukhala ndi njira yabwino. Izi zikutanthauza kukhazikitsidwa kwa analytics yoyambirira kuti mtsogolo musakhale zovuta. Pogwira chilolezo, inu, monga chilolezo, mumakhala ndi zovuta zina kwa mnzanu wamkulu. Choyamba, mukamagwiritsa ntchito chilolezo, mumayenera kuchotsera zopereka pamwezi, zomwe zimasiyanasiyana kutengera ndalama. Komanso kuchuluka kwa kuchotsedwa kumatha kukhala kosiyana, zimangotengera mapangano omwe akwaniritsidwa.

Chilolezo cholumikizirana chiziwonetsetsa kuti muli ndi ukadaulo womwe omwe akupikisana nawo alibe. Ichi pachokha ndi mwayi wofunikira polimbana ndi omwe akupikisana nawo. Sizingatheke kuti otsutsa anu adzafuna kupereka maulalo a msika omwe mukufuna kukhala nawo. Chilolezo chitha kupereka chidziwitso chofunikira, kudziwa, ndi ukadaulo. Zachidziwikire, kukhala ndi dzina lodziwika bwino pa chilolezo cholumikizirana ndikofunikanso. Kuyankhulana ndiye gwero la kulumikizana, chifukwa chake, muyenera kupeza chilolezo chogwirira ntchito bwino pamsika. Sankhani kuchokera m'sitolo yomwe imapereka njira zomwe mungasankhe.

Ngati mukufuna kulumikizana ndi kukhazikitsa mtundu uwu wa chilolezo, ndiye kuti muyenera kuzindikira omwe akupikisana nawo omwe muyenera kukumana nawo mukamagwira ntchito kuofesi. Ngati mukugwira ntchito yopenda mpikisano, musanyalanyaze zida zina zofunika. Mukamayendetsa chilolezo cholumikizirana, ndikofunikira kukumbukira chida chotchedwa swot analysis. Zimakupatsani mwayi wongodziwa zabwino ndi zoyipa zanu komanso kumvetsetsa mwayi womwe muli nawo komanso zoopsa zomwe zingawopseze kukhazikitsidwa kwa bizinesi. Chilolezo chopangidwira bwino cholumikizirana chikuthandizani kuti mugwiritse bwino ntchito malo osungira kuti kusungira katundu sikubweretsa zovuta. Pangani ndalama pamlingo woyambirira posamutsa 9 mpaka 11% mokomera franchisor.

Adzakondwera ndipo adzakupatsirani chidziwitso chonse momwe mungapangire chilolezo choyenera cholumikizirana. Kupatula apo, mbali zonsezo zimakondweretsana, chifukwa chake zonse zidzatheka.

Kuwerengera mwadala, kusanthula, njira yolankhulirana yosankhika ndi chitsimikizo chakukula kwamphamvu kwa njira yolumikizirana pama foni ndikutsatsa mwachangu malo ogulitsa ogulitsa. Eni ake a franchise ya salon yolumikizirana, onse ali mofanana komanso olingana polimbikitsa bizinesi yawo. Chilichonse chogula chilolezo, ndi cholinga chokhala mnzake wa woyendetsa, kulumikizana pafoni, kuli ndi zabwino zake komanso zoyipa zake, ndipo m'malo osiyanasiyana mdziko muno amadziwonetsera m'njira zosiyanasiyana. M'madera ena akumaloko, kulumikizana, matelefoni amayenda bwino, m'malo ena, ngakhale 'kuzizira' kwa chizindikiritso cha woyendetsa. Makasitomala malinga ndi kuchuluka kwa makasitomala sawonetsa zopatuka zazikulu. Mtengo wa zolipiritsa pamwezi, mtengo wamagalimoto paintaneti, kulumikizana kwa mafoni, mitengo yolowera ndi yotuluka mitengo imathandizira kwambiri pakukula kwamakasitomala.

Bizinesi, kupindulitsana kwa mgwirizano pakati pa franchisor ndi franchisee ndikofunikira kwambiri pakufunira ufulu wa salon. Choyamba, kutseguka kwathunthu kwamgwirizano wamgwirizano kuli patsogolo. Kutalika kwakuti mgwirizano wamalonda udzakwaniritsidwa mokhulupirika, ndikukwaniritsa magawo onse amgwirizanowu. Mwabwino komanso pamulingo woyenera, thandizo lazithandizo limaperekedwa kwa omwe ali ndi salon franchisee. Kuchita maphunziro opitilira a franchisee ogwira ntchito kuti akwaniritse njira zamalonda zodzikongoletsera zomwe zitha kukopa chidwi cha makasitomala, kukhala olembetsa chilolezo chanu, ndikugula, kokha mu salon yanu. Mgwirizano wogwira ntchito, wogwirizira wosinthira mitengo yamitengo, wokhala ndi kuchotsera kwa ntchito, imalola kukweza makasitomala mwachangu ndikufikira gawo lokhala ndi chilolezo chogulidwa.

Franchise ndi wogulitsa sizongogwirizana chabe. Izi ndi ntchito zopanga zomwe zimafunikira kuzipanga zokha. Mapulogalamu a m'badwo watsopano ali oyenera kutengera izi. Mukutha osati kungothana ndi chilolezocho komanso kupatsa omwe amagawa nawo chidwi. Palibe bizinesi yomwe imakhala yopanda wogawira, chifukwa chake mu chilolezo, mumaganizira zinthu zonse zomwe zimagwiritsa ntchito kompyuta. Ndi mapulogalamu apadera komanso osunthika nthawi imodzi, mutha kuchita bwino komanso mosavuta kuthana ndi ntchito za mtundu waofesi, kuzichita m'njira yothandiza kwambiri.

Chilolezo chanu chimalipira, monga ndalama zogwiritsira ntchito zokha. Zovutazo sizimangopereka zochulukirapo zokha komanso ndizabwino pamtengo malinga ndi mtengo komanso mtundu wake. Ngati mugwiritsa ntchito pulogalamu yamalonda, ndiye kuti biz imaposa ma analog onse. Pulogalamu yogulitsa ma franchise iyenera kupangidwa mosamala mwatsatanetsatane. Mawonekedwe opangidwa bwino komanso opangidwa mwaluso ndichinthu chosiyanitsanso ndi malonda. Pulogalamu ya filigree imakwaniritsa bwino ntchito iliyonse yomwe yapatsidwa.

Chidwi chazogulitsa chilipo chifukwa cha kupezeka kwa zabwino zomwe onse omwe ali mgulu la chilolezo. Kwa mabizinesi ang'onoang'ono komanso amalonda payekha, zimapatsa bizinesi yopindulitsa, kwa makampani odziwika bwino ndi makampani mwayi wokulitsa ndi kulimbikitsa malo awo pamsika. Chokopa pakukula kwathu ndikuti chimakwanira kwathunthu aliyense pazolinga ndi zolinga.

Ma franchise olumikizirana ndi ma cellular, omwe amakhala ndi kampani yotsatsa bwino, amapereka ndalama kubizinesi yaying'ono - koyambirira kuposa miyezi isanu ndi umodzi, ndi chitsimikiziro, mwezi uliwonse, phindu lazamalonda - franchisee, opitilira 5 madola US. Chilolezo cha ma cell ndi chisonyezo cha kutsatsa, phindu, ndi kugulitsa kwamphamvu, chitukuko champhamvu cha mtundu. Ma franchise olumikizana ndi ma cellular ndi mitundu yonse yothandizidwa ndi wogulitsa nthawi yogwirira ntchito komanso kutenga nawo mbali mwatsatanetsatane kwa wochita bizinesi-wotsatsa malonda, kutsatsa malonda, ndi kukwezedwa. Chilolezo cha mafoni olumikizirana chimapangitsa kuti zinthu zizikhala bwino pamtengo wotsika kwambiri wazigawo zosungunulira za anthu amderali. Chilolezocho chimapangitsa kuti zikhale zotheka kupereka ntchito ndi kugulitsa katundu wamagetsi pamitengo yotsika pamsika, kutsatira njira yosinthira mitengo, yolimbikitsa kudalirika komanso kukhulupirika kwa makasitomala pamalonda. Kumanga ma cell ndi chitsimikizo cha ogwira ntchito pafupipafupi njira yophunzitsira a salon, m'malo awo ophunzitsira ndi maphunziro, ndi mitundu yonse yama franchise omwe amakhala nawo komanso nthawi yayitali yolumikizana nawo.

Kupereka zida zosiyanasiyana za telefoni, katundu, ndi zina ndi kuchotsera kwakukulu. Pangano lomaliza lamalumikizidwe apakompyuta limapereka zotsimikizika kwa wogulitsa katundu wabwino kwambiri kuchokera kwa opanga pamtengo wabwino, kuchepetsa chiopsezo chogula zinthu zotsika kapena zabodza. Kupereka chithandizo pansi pa chilolezo cha mtundu wodziwika bwino wamalonda ndi chitsimikizo chokwaniritsidwa kosatha, kufunika kopindulitsa kwa anthu, pazogulitsa zamakampani, ndikupeza ndalama zambiri kwa wolipira ufulu.

Ma Franchise ku Chile ndi mtundu wa bizinesi pomwe wolandila ndalama amachotsa kwa franchisor ufulu wogwiritsa ntchito chizindikiritso, mtundu wamabizinesi, malamulo, ndi zonsezi pobweza kuchotsera ndalama zina mokomera bajeti kwa mwini wake mtundu uwu. Izi ndizopindulitsa kwambiri pamtundu wazogulitsa. Komabe, ayenera kusamala kuti asakumane ndi zovuta kapena zovuta. Bizinesi iliyonse imafunikira malingaliro oyenera komanso kuwerengera zowopsa, muyeneranso kudziwa mwayi womwe muli nawo kuti muwagwiritse ntchito moyenera. Chile ndi dziko lomwe ma franchise akhala akugwira ntchito kwanthawi yayitali ndipo amalola ntchito zopanga bwino. Chifukwa chake, muyenera kumvetsetsa kuti ndi zinthu ziti zomwe sizinagwiritsidwe ntchito kuti mudzipezere nokha posachedwa.

Ma Franchise amapatsidwa chidwi pamagawo aboma ku Chile. Chifukwa chake, mutha kuyembekeza thandizo ndi chitetezo cha boma munthawi zosayembekezereka.

Omwe akuchita bizinesi omwe safuna kuyambitsa bizinesi yatsopano kuyambira pachiyambi amakonda kuyanjana ndi ma franchisees, koma amangofuna kupezerapo mwayi pamakampani omwe ali okonzeka, ogwira ntchito, oyesedwa, ochita bwino, kuti asinthe momwe amagwirira ntchito. Zachidziwikire, malamulo ndi miyambo iyenera kuganiziridwa kuti chilolezo ku Chile chizigwira ntchito pamlingo waukulu kwambiri. Mukapeza ndalama zambiri, franchisor amakhala wokhutira chifukwa, monga lamulo, amakhutira ndi gawo linalake lazopeza kapena phindu lanu. Mukamalimbikitsa chilolezo ku Chile, muyenera kukumbukira kuti mufunikanso kulonjeza ndalama zingapo kuti franchisor azigulitsa padziko lonse lapansi. Izi sizimangochitika m'ma chilolezo ku Chile komanso zimagwira ntchito padziko lonse lapansi ndipo ndizofala.