Ma franchise amabizinesi ang'onoang'ono ndimalonda ambiri. Mabizinesi ang'onoang'ono ndiabwino chifukwa amafunidwa m'mizinda komanso m'matawuni ang'onoang'ono. Kusankha kosankha kumatha kutchedwa kwakukulu popanda kukokomeza. Mwinanso, lero ndizovuta kutchula nthambi yazachuma komanso ntchito (osati yaying'ono chabe) yomwe ma franchise sangaperekedwe. Chifukwa chake chinthu chachikulu ndikupanga chisankho choyenera chifukwa kupambana kwa bizinesi yanu kumadalira kwambiri chisankhochi. Gawo logulitsa ndalama mu GDP yapadziko lonse lapansi likukula chaka chilichonse, ndikupereka ndalama zambiri pachuma chamayiko osiyanasiyana ndikupanga ntchito zatsopano.

Eni ake amakampani ochita bwino komanso otsatsa malonda akuitana obwera kumene kuti adzajowine bizinesi yawo ndikugula chilolezo, kukhala gawo la bizinesi yopindulitsa. Chimodzi mwazinthu zabwino kwambiri mwanjira iyi yochitira bizinesi ndikukhazikika. Matekinoloje onse, mapulani amachitidwe ndi njira, maphikidwe, dongosolo lolumikizirana ndi ogulitsa ndi makasitomala, malingaliro otsatsa, ndi zina zambiri agwiritsidwa ntchito, kuyesedwa pochita, ndikuwonetsa kuti ndiwothandiza. Izi ndizo zomwe zimapangitsa kuchepa kwa nthawi yobwezera bizinesi ndikubweretsa phindu poyerekeza ndikupanga bizinesi, monga akunenera, kuyambira pachiyambi. Ndizomveka kwa amalonda omwe akugwira ntchito ndi mabizinesi ang'onoang'ono kuti azisamalira kwambiri ndalama zogulitsa, kusamalira (malo ogulitsira khofi, tiyi tating'ono ta mabanja, malo ophika buledi, ndi zina zambiri), ogula (oyeretsa owuma, kukonza nsapato ndi zovala, katundu wachikopa, ndi nyumba Zipangizo) . Kutchuka kwa ma franchise okhudzana ndi zosangalatsa komanso kuyenda, masewera, ntchito zamankhwala (kuphatikiza mitundu yosiyanasiyana ya kutikita minofu, zolimbitsa thupi, ndi zina zambiri), komanso ntchito zamagalimoto, kukonza, ndi zomangamanga, zikukula chaka chilichonse. Ndipo ngakhale mavuto azachuma, miliri, ndi zovuta zina zofananira nthawi zambiri sizimangokhala zopinga mabizinesi ang'onoang'ono pamalonda koma zimaperekanso kukula mwachangu poyerekeza ndi nthawi yabata.

Chitsanzo cha mapulojekitiwa ndi sukulu zamaphunziro oyambira kusukulu komanso zamasukulu zomwe zimagwiritsa ntchito ukadaulo wazidziwitso zamakono. Mabungwe osiyanasiyana opititsa patsogolo maphunziro ndi maphunziro amafunikanso kwambiri munthawi yomwe pali zoletsa zosiyanasiyana pantchito zamasukulu akale ndi masukulu apamwamba. Kupanga chakudya chopita komanso kubereka kumatha kukhala chitsanzo cha chilolezo (chaching'ono kapena chachikulu) chomwe chidzalemekezeke panthawi yokhayokha, zoletsa kuyenda kwa anthu ozungulira mzindawo, ndi zina zambiri. Ntchito zonse zokhudzana ndi kutumizidwa Za chakudya, zogula, mankhwala, ndi zina zambiri zimafunikira kwambiri munthawi zotere.

Kuchita bwino kwa bizinesi kumatsimikiziridwa ndikuwunika koyambirira kwa zinthu zazikulu zomwe zimakhudza mabizinesi ang'onoang'ono ndi akulu, mosasamala kanthu kuti amaperekedwa kudzera mu chilolezo, chongogulidwa kwa eni ake, kapena kupangidwa pawokha. Choyambirira, ndikofunikira kuwunika momwe zinthu zilili pakampani yomwe ikusankhidwa ndi ziyembekezo zake, makamaka pazaka zikubwerazi. Chosafunikira kwenikweni ndikulimba mtima kwa mpikisano, kuchuluka kwa omwe akupikisana nawo kwambiri, mitengo yawo ndi ndondomeko yantchito, ntchito zotsatsa, ndi zina zambiri. Zikhala zofunikira kutengera chidwi cha mawonekedwe: kupezeka ndi kuzindikira chizindikiro, maina amtundu, mawu okumbukira, ndi zina zambiri, kupezeka kwa tsamba lawebusayiti, malamulo, ndi mfundo zoyanjanirana ndi ogula (ali okhutira bwanji ndi mtunduwu wonse) ndi magawo ena. Mukapeza chilolezo mu tsamba lapadera la intaneti, mutha kufufuza pang'ono pazowunikira zingapo ndi ndemanga zake. Mwinanso ena amalonda amawona kuti ndikofunikira kugawana zomwe agwirizana ndikuwapatsa zambiri kwa omwe ali ndi chidwi.

Ndipo, zachidziwikire, wochita bizinesiyo ayenera kuchita kuwerengera konse komwe kumakhudzana ndi bungwe la kampaniyo. Malamulo a chilolezo nthawi zambiri amatanthauza kufunika kolipira koyambirira, kuchuluka kwake kumadalira mtengo wa chizindikirocho, kutengera kupambana, kutchuka, komanso phindu pakampaniyo. Kuphatikiza apo, kukonza kampani, ndikofunikira kuyika ndalama zakuthupi muzinthu zosakhazikika (kugula kapena kubwereketsa kwa mafakitale, kugulitsa, ndi malo ena, kugula zopanga ndi zida zamaofesi, kulemba anthu ntchito, kulemba ntchito, ndi kuphunzitsa ogwira ntchito, kampeni yobweretsa malonda kumsika, ndi zina zambiri). P.). Chifukwa chake wogulitsa ngongole ayenera kuyerekezera kukula kwa ndalama zoyambira bizinesi yaying'ono molondola pomanga dongosolo lazachuma. Zimatengera momwe amayambila kupanga phindu lenileni.

Malipiro a mwezi uliwonse nthawi zambiri amawerengedwa ngati kuchuluka kwa chiwongola dzanja. Nthawi zambiri, ndondomeko yoyendetsera ndalama komanso kuwerengera kwa nthawi yobwezera ya bizinesi yaying'ono (osati yokhayo) imaperekedwa limodzi ndi kufotokozera chilolezocho pamndandanda wapaintaneti. Zomwe mabizinesi akupikisana omwe akugwiritsa ntchito chilolezo chofananira kapena m'magulu ofanana amsika atha kukhala gwero lazidziwitso zothandiza kwambiri ndikuthandizira ma franchisee kusankha bwino. Mukamasankha bwenzi logulitsira, muyenera kukumbukira kufunitsitsa kwake kupereka upangiri pantchito zopanga ukadaulo, kutsatsa, kupititsa patsogolo, kayendetsedwe kabwino ka zochitika zatsiku ndi tsiku, maphunziro antchito, kulembetsa malo ogulitsa, ndi zina zambiri, perekani othandizira ndi zida zidziwitso ndikupereka thandizo lina pokhudzana ndi chitukuko cha bizinesi . Kawirikawiri, kufunsira kotereku kumaphatikizidwanso pamndandanda wazantchito zaulere (mogwirizana ndi mgwirizano wogulitsa). Komabe, palinso zosankha mukamapereka zokambirana zilizonse payokha malinga ndi mndandanda wamitengo yapadera (eni mabizinesi ena amayamikira kwambiri zidziwitso zawo ndipo sali okonzeka kuzipereka kwaulere ngakhale kwa omwe amakhala nawo nthawi zonse). Mwa njira, upangiri ndi upangiri wokhudzana ndi kukhathamiritsa misonkho, kukhazikitsa njira yotsatsira makampani, kuthekera koti wogulitsa ngongole abwereke ku bizinesi ya mnzake wachinyamata zitha kukhala zofunikira kwambiri kumabizinesi ang'onoang'ono.

Mwa njira, palinso ma franchise aulere omwe samapereka ndalama zoyambilira kapena zolipiritsa pamwezi (makamaka m'mabizinesi ang'onoang'ono m'malo opezera anthu chakudya ndi ogula).

Mwambiri, potchula zonsezi pamwambapa, titha kunena kuti bizinesi yaying'ono yamalonda ili ndi maubwino ambiri kuposa mitundu yamabizinesi apamwamba. Pali, zachidziwikire, mtengo, zoopsa, ndi mavuto, koma sizowonekera kwambiri ndikuwopseza zotsatira zomaliza. Ndi bizinesi yaying'ono yolinganizidwa bwino komanso yowerengeredwa pansi pa pulogalamu yogulitsa ndalama, wochita bizinesi amatha kukhala wolimba mtima mumzinda wawukulu komanso mdera laling'ono kapena malo ochepa okhala ndi tanthauzo m'deralo. Chinthu chachikulu ndikusankha gawo labwino pamsika ndikuyesetsa kuti likule bwino.

Chilolezo chodyera nyama chimabweretsa ndalama zambiri ngati wazamalonda yemwe amazigwiritsa ntchito amatsatira miyezo, malamulo a kavalidwe kake. Muyeneranso kukumbukira kuti mukamayendetsa chilolezo, mutha kuyesedwa ndi franchisor. Izi zitha kukhala cheke chotseguka kapena chinsinsi shopper. Woimira chilolezo adzabwera kwa inu monyengerera kasitomala wamba ndikugula chinthu china, mosasamala kanthu za zomwe mumachita, nyama kapena mkaka. Wogulitsa zinsinsi kuchokera kwa woimira chizindikiro adzawona ngati mukutsatira malamulowo komanso mtundu wa zinthuzo. Ichi ndichifukwa chake chilolezocho chiyenera kuchitidwa mosamala pazonse zomwe zafotokozedwa mgwirizanowu.

Kugulitsa zinthu zabwino kukuthandizani kuti musangopititsa patsogolo mpikisano wanu komanso kukhulupirika kwamakasitomala. Muthanso kukhala ndi mbiri yabwino pamaso pa omwe akuyimira chilolezo, zomwe ndizofunikira kwambiri. Muyenera kusamala kwambiri ndi nyama ndi mtundu wake mukamayatsa chilolezo. Izi ndizofala ngakhale mukuchita bizinesi mwachizolowezi.

Chilolezo chodyera nyama chimathandizira kukhazikitsa kwamakasitomala kuti muthe kulumikizana nawo bwino ndikugwiranso ntchito ndi malipoti amagetsi, mutaphunzira kale. Izi zikuthandizani kumvetsetsa kuchuluka kwa zofunikira m'gawo lomwe mwapatsidwa. Chilolezo chanyama chimagwira bwino ntchito ngati mungasankhe mtundu wokongola kwambiri. Anthu amakonda kupatsidwa ntchito zamsika zomwe ndizodziwika padziko lonse lapansi. Mukamasankha chilolezo chodyera nyama, muyenera kutsogozedwa ndi njira zonse kuti mukhale ndi bizinesi yabwino kwambiri. Palinso chopereka cha ndalama, chomwe chimaperekedwa mukangoyamba bizinesi yanu.

Ndalama zoperekera ndalama mukamagwira ntchito ndi chilolezo chodyera nyama zitha kukhala mpaka 11%, koma, mwalamulo, osachepera 9%. Komabe, ngakhale mfundo iyi itha kuthetsedwa kudzera pakukambirana bwino ndi wogulitsa. Mwachitsanzo, pogulitsa chilolezo chodyera nyama, mutha kutenga zina zofunika kugula zinthu pamitengo ina pamtunduwu. Kenako, mutha kuchepetsedwa, mwina popereka ndalama pamwezi, kapena kuchepetsa kukula kwa ndalama zonsezo.

Ndalama yogulitsa malo ogulitsira nyama ndi ntchito yosangalatsa. Mukamagwira ntchito ndi chilolezo chotere, muyenera kudziwa zoopsa zonse zomwe zingakuwopsezeni, komanso mwayi womwe mudzakhale nawo. Mukamapanga chilolezo, muyenera kumvetsetsa kuti kuphwanya malamulo am'deralo sikuvomerezeka. Ndipo, ngati mumagwira ntchito ndi zinthu zanyama, pochita izi pa chilolezo, mutha kuwunika mosavuta. Mwachitsanzo, malo azaukhondo ndi matenda okonda matenda okonda matenda amakonda kuchita macheke mosayembekezereka, zomwe zikutanthauza kuti muyenera kukhala okonzeka. Ngati mwasankha kuyambitsa shopu yogulitsa ndalama, ndiye kuti muyenera kusamalira kupezeka kwa malo osungira.

Izi ziyenera kukhala mafiriji kapena mitundu ina ya mafiriji. Kuti nyama izizizira kapena kuzizira, muyenera mitundu yazipinda zosungira zozizira. Sitolo yogulitsira nyama yamalonda imafunikanso malo abwino. Kupatula apo, kugulitsa kuyenera kukwaniritsa zosowa za ogula. Kuti mukope makasitomala ochulukirapo, mudzafunikiranso kugwiritsa ntchito malonda otsatsa. Pofuna kuyendetsa bwino, franchisor atha kukupatsani ma tempuleti amakono. Muyenera kutsatira malangizo ochokera kwa franchisor popeza amadziwa zoyenera kuchita.

Chifukwa chake, mutha kukulitsa kwambiri kuchuluka kwama risiti a bajeti.

Bungwe logulitsira bwino lomwe limagwira ntchito bwino ndi bizinesi yomwe mungalipire ndalama zoyendetsera dzina lodziwika bwino. Choyamba ndi udindo wolipira ndalama pamwezi. Kuphatikiza apo, pamakhala zotsitsa zingapo. Woyamba wa iwo amatchedwa mafumu ndipo ndi mtundu wa renti ya ufulu wogulitsa malo ogulitsa nyama m'malo mwa chilolezo. Chotsatira, muyenera kukumbukiranso zopereka zotsatsa padziko lonse lapansi. Kuchuluka kwake kumasiyanasiyana ndipo zimatengera mgwirizano womwe udakwaniritsidwa.

Monga lamulo, ngati mukugulitsa chilolezo, ndiye kuti ndalama zotsatsa siziposa 3% ya ndalama zanu pamwezi. Sinthani malo ogulitsira nyama kuti mupite nawo kumalo ena atsopano. Mudzakhala ndi mwayi wodziveka akatswiri malinga ndi kavalidwe, kuwonjezera apo, ma kapangidwe azinyumba adzafunikiranso kugwiritsidwa ntchito mosamala. Kukhazikitsa chilolezo mu shopu yogulitsira nyama kumatha kukhala bizinesi yayikulu kwambiri kwa inu. Ikhoza kugawidwa ndi franchisor popanga kuchotsera komwe mukuyenera kusamutsa. Pachiyambi cha chilolezocho, malo ogulitsa nyama amayenera kulipira ndalama zambiri. Izi zikwana mpaka 11% yazachuma chonse chomwe mukuyembekezera chitukuko.

Chilolezo cha fakitole yosamalira nyama ndichinthu choyenera komanso chopindulitsa, munthawi yogwira ntchito yomwe mungakhale nayo pamaudindo ena. Kuyanjana ndi nthumwi za chilolezocho, pambuyo pomaliza mgwirizano, mudzakhala ndi ndalama. Choyamba, iyi ndi ndalama yochuluka, yomwe imayenera kutumizidwa kumaakaunti a woimira chizindikiro koyambirira. Kuphatikiza apo, pogulitsa chilolezo cha fakitale yopanga nyama, muyenera kulipira ndalama pamwezi. Yoyamba mwa izi ndi mafumu, voliyumu yake imasiyanasiyana ndipo imatha kuyambira 2 mpaka 6%. Kapenanso, pogwira ntchito yogulitsa nyama yopanga nyama, mutha kudalira kufunikira kogawananso ntchito zotsatsa, zomwe wogulitsayo azichita pawokha.

Kutsatsa kwapadziko lonse lapansi kumasiyananso ndipo kumatha kuyambira 1% mpaka 3% pamwezi. Ichi ndichizolowezi chofala, kuphatikiza apo, limodzi ndi zopereka mwezi uliwonse, mutha kudzipereka kuti mukwaniritse zina zofunika. Mwachitsanzo, muyenera kugula zowerengera kuchokera kwa wogulitsa kapena kugwiritsa ntchito ntchito zilizonse. Zonsezi zimakambilana payekha malinga ndi mgwirizano ndipo muyenera kudziwa bwino ntchito yomwe mukukumana nayo. Gwiritsani ntchito chilolezo chogwiritsa ntchito nyama ndi mulingo woyenera kwambiri wophatikizira kuti musasiyane ndi choyambirira. Izi zidzakupatsani mwayi wopeza bwino ndikukhala wabizinesi wopambana kwambiri.

Ngati mukuchita fakitale yopanga nyama ndipo mukuyang'ana chilolezo chokwanira kuti mukwaniritse bwino njira zamabizinesi, muyenera kupita kuzinthu zapadera zomwe zimapereka zosankha zosiyanasiyana. Muyenera kusankha zosankha zabwino kwambiri poyerekeza mikhalidwe. Fakitale yanu yokonza nyama sidzafunikiranso kuwonongeka, chifukwa, pogulitsa pansi pa chilolezo, mudzatha kugwiritsa ntchito matekinoloje opanda zingwe, zida, kudziwa kosangalatsa, komanso kuchita zinthu pansi pa dzina lodziwika bwino. Izi zitha kupanga kusiyana kwabwino pakukwaniritsa kampani yanu kwakanthawi. Njira yabwino yogwiritsira ntchito nyama ndiyo njira yanu yopambana. Muyenera kudutsamo ndi magwiridwe antchito pazonse kenako mudzakhala bwino.

Osanyalanyaza zizindikilo zingapo, kuwawerenga ndikupanga zisankho zoyenera pakuwunika. Chilolezo cha fakitole wogwiritsa ntchito nyama chimatha kukubweretserani zabwino zazikulu ngati simulakwitsa pakukula kwa chilolezo. Izi zimafuna kukonzekera bwino. Njira zowunikira ziyenera kuchitika pasadakhale, kuti muphunzire ziwerengero. Ma graph ndi zithunzi ndi oyenera kotero kuti popanga chilolezocho, kuchuluka kwa chidziwitso chomwe mwaphunzira kumakulitsidwa.

Franchise ndi wogulitsa sizongogwirizana chabe. Izi ndi ntchito zopanga zomwe zimafunikira kuzipanga zokha. Mapulogalamu a m'badwo watsopano ali oyenera kutengera izi. Mukutha osati kungothana ndi chilolezocho komanso kupatsa omwe amagawa nawo chidwi. Palibe bizinesi yomwe imakhala yopanda wogawira, chifukwa chake mu chilolezo, mumaganizira zinthu zonse zomwe zimagwiritsa ntchito kompyuta. Ndi mapulogalamu apadera komanso osunthika nthawi imodzi, mutha kuchita bwino komanso mosavuta kuthana ndi ntchito za mtundu waofesi, kuzichita m'njira yothandiza kwambiri.

Chilolezo chanu chimalipira, monga ndalama zogwiritsira ntchito zokha. Zovutazo sizimangopereka zochulukirapo zokha komanso ndizabwino pamtengo malinga ndi mtengo komanso mtundu wake. Ngati mugwiritsa ntchito pulogalamu yamalonda, ndiye kuti biz imaposa ma analog onse. Pulogalamu yogulitsa ma franchise iyenera kupangidwa mosamala mwatsatanetsatane. Mawonekedwe opangidwa bwino komanso opangidwa mwaluso ndichinthu chosiyanitsanso ndi malonda. Pulogalamu ya filigree imakwaniritsa bwino ntchito iliyonse yomwe yapatsidwa.

Chidwi chazogulitsa chilipo chifukwa cha kupezeka kwa zabwino zomwe onse omwe ali mgulu la chilolezo. Kwa mabizinesi ang'onoang'ono komanso amalonda payekha, zimapatsa bizinesi yopindulitsa, kwa makampani odziwika bwino ndi makampani mwayi wokulitsa ndi kulimbikitsa malo awo pamsika. Chokopa pakukula kwathu ndikuti chimakwanira kwathunthu aliyense pazolinga ndi zolinga.