Chilolezo chokonzekera bizinesi ndi chiyambi chabwino choyambira bizinesi yanu. Bizinesi yokonzekera chilolezo ndi bizinesi yolimbikitsidwa bwino yomwe imakhala ndi ndalama zokhazikika. Monga lamulo, katunduyo kapena ntchito zake zimayamba kukondana ndi wogula, chizindikirocho chimadziwika mosavuta ndipo chimakhala ndi mawonekedwe apamwamba. Kugula chilolezo chokonzekera bizinesi ndikosavuta, muyenera kungoyendetsa pempho lanu pa intaneti ndi mazana amndandanda pamasankhidwe osiyanasiyana m'malo osiyanasiyana komanso momwe mungapezere ndalama zina. Zikuwoneka ngati zosavuta, koma mutha kugwera mumsampha wachinyengo. Nthawi zambiri, dummy imatha kuperekedwa pakati pa ma franchise omwe amaperekedwa.

Bizinesi yokonzekera imaperekedwa kuti ipange tsamba wamba pa intaneti popanda kugwira ntchito ndi kugulitsa njira. Ma Franchise amasiyana pamgwirizano, atha kukhala achindunji, osintha ndi ena. Mgwirizano wamgwirizanowu uyenera kufotokoza za mgwirizano, kuchuluka komwe kumaperekedwa poyambitsa bizinesi ndi zinthu zofunikira. Musanamalize mgwirizano, ndikofunikira kuti muphunzire zonse, ganizirani za maubwino onse ogwirizana. Sizinapwetekenso kuphunzira zomwe opikisana nawo atha kuchita. Zabwino za bizinesi yopanga chilolezo: kasitomala amadziwa malonda kapena ntchito yoperekedwa ndi wogulitsa (motero, palibe chifukwa chokhazikitsira malonda, njirayi ndiyolakwika), palibe chifukwa chogwiritsa ntchito chuma kutsatsa. Konzekerani kukonzekera mayendedwe amachitidwe kumatanthauza kulemba anthu ntchito, othandizira, othandizira, zida, ndi zina zambiri.

Ubwino wake umaphatikizaponso thandizo kuchokera kwa wowalangiza omwe akwanitsa kuchita bwino bizinesi yake, kubwereketsa kokhazikika, ndikuyika ndalama (mwapadera). Zinthu zoyipa zogulitsa chilolezo chokonzekera bizinesi zimatanthauza kutsatira mosamalitsa miyezo ndi miyezo kuchokera kwa franchisor (chilichonse chimafotokozedwa mgwirizanowu), kulipira ndalama zachifumu nthawi zonse, kuthetsa mgwirizano pansi pazifukwa zomwe sizili bwino kwa wolandila ufuluwo. Kodi muyenera kudziwa chiyani kuti mutsegule bwino bizinesi yamalonda? Choyambirira, sankhani zomwe mukufuna kutuluka mu bizinesi yanu, dziwani malangizo, konzani bajeti, pendani zoopsa zomwe zingachitike ndi njira zothetsera mavutowo. Mayendedwe odziwika bwino a bizinesi yamalamulo: zodyera, zovala, nsapato, zodzikongoletsera, zovala za ana ndi zoseweretsa, maphunziro, kupanga katundu, malonda amakono (malo ometera nsalu, malo okonzera kukongola), ntchito zantchito, zokambirana, ndi zina zambiri. Gawo lotsatira ndikusankha wogulitsa moona mtima kuti awone zonse zomwe akupereka. Kenako phunzirani pamsika, pendani ntchito ya omwe akupikisana nawo, yesani kusintha zovuta za ntchito yawo kukhala zabwino zanu. Kuti muyambe bwino, ndikofunikira kuwunika mozama ndalama zanu.

Ganizirani mtengo wa polojekitiyi, dziwani ngati mukufunikira kutenga ngongole, pangani chithunzi chonse cha ndalama zanu. Kusanthula kwa franchisor kumawonetsa kuchuluka kwa ndalama zake, nthawi yopuma ku msika, kuchuluka kwa othandizana nawo. Lolani franchisor akupatseni chithunzi chathunthu chachuma, nthawi yobwezera. Malipiro a Ro, ndi chiyani? Ma Royalties amalipidwa pamwezi pakugwiritsa ntchito dzina. Kuchuluka kwa zolipira kumayikidwa mgwirizanowu. M'magazini ino, mafotokozedwe osamveka sayenera kuloledwa, zisonyezo zonse ziyenera kukhala zomveka komanso zokwanira. Yang'anani mnzanu pamagulu otseguka kuti muwone ngati mbiri yawo yochokera kwa ogula ikugwirizana ndi zenizeni.

Ndikofunikira kuti chilolezo kuti azidziwa bwino makampani omwe asankhidwa, izi zimathandizira kwambiri njira yakukweza fayilo yanu. Lembani mapepala ovomerezeka a wogulitsa, zovomerezeka zake, ndi mtundu. Unikani ndi kutsimikizira chitsimikizo kuchokera kwa wogulitsa. Ngati wogulitsa agwirizana ndi malonda apadziko lonse lapansi, uwu ndi umboni wokhazikika kwake komanso kudziwika kwake. Zambiri zovomerezeka za franchisor zitha kufufuzidwa pazofalitsa, kapena mutha kufunsa mwachindunji, kenako yang'anani za kulembetsa, ziphaso, ndi zina zambiri. Ngati izi zabisika, ndibwino kuti musagwirizane ndi wogulitsa wotere. Onetsetsani kuti mgwirizanowu uli ndi mgwirizano wogwirizana, osati mawu osamveka bwino monga othandizira apamwamba, kasamalidwe ka malonda, ndi zina zotero.

Ndikosavuta kuyendetsa bizinesi yopanga ndalama ngati mwazindikira zochitika zonse zamgwirizano pasadakhale. Kusankha chilolezo kumatha kuchitika patsamba lathu. Tili ndi kabukhu kabwino ka chilolezo chopangidwa kale kuchokera kuzinthu zapakhomo ndi zakunja. Tasonkhanitsa zotsatsa zatsopano komanso zofunikira kwambiri za 2021. Timagwira ntchito ndi mitundu yodalirika yokha. Zotsatsa zomwe zakonzedwa zakonzedwa m'magulu molingana ndi ndalama zomwe zikugulitsidwa. Timakuganizirani ndipo timapereka mayankho omwe angayesedwe nthawi.

Pezani malonda anu okonzeka kukonzekera nafe.

Ma franchise amabizinesi ndiotsika mtengo pamabizinesi ang'onoang'ono kapena apakatikati ofunikira masiku ano. Ma Franchise okha ndi omwe amapereka ufulu wogwiritsa ntchito dzina (mtundu), dzina lomwe lili ndi bizinesi muntchito inayake, yokhazikitsidwa pamikhalidwe ina, yotsika mtengo kapena yokwera mtengo. Kugula chilolezo kumathandizira pa bizinesi yanu ngati mukudziwa momwe mungachitire. Ma franchise amatha kuganiziridwa ngati kubwereketsa kwanthawi yayitali ndi malingaliro abizinesi, kuyambitsa koyambirira, ndi maudindo ena. Lero, palibe chosatheka, ngati koyambirira kunali koyenera kuganiza pawokha, kufunsa ndi kulipira kuti mudziwe zambiri, lero, chifukwa cha zomwe zakhala zikuchitika pa IT, ndichachangu komanso chothandiza kupeza mabizinesi oyenera, pogwiritsa ntchito mndandanda wama franchise, kuwonetsa mtengo wotsika mtengo . Kupezeka kwa chida ndi kugawa, kusefa data yakusaka, kumakhalapo kuti muchepetse ndikusintha zomwe zapezeka, komanso kukhathamiritsa nthawi yogwira ntchito, chifukwa cha nthawi, ndalama.

Musanafufuze, muyenera kusankha zomwe mukuganiza kuti ndi bizinesi yanu, mutu wanji, ndi ziti zomwe mukuwona, muwerenge ndalama zoyambira, chifukwa pogula ndalama zotsika mtengo ndizothekanso kubweza. Ngati, komabe, simunasankhe pamalonda anu, sankhani ma franchise pazomwe mwasankha, china chake chingakuyankhireni. Kwa izi, pali tsamba linalake, lokhala ndi ma franchise apano, zikhalidwe, njira zolipirira, zosefera mitundu yotsika mtengo komanso yotsika mtengo. Mukapeza, mumangokhala ndi bizinesi yanu ndi ma franchise, oyimira zofuna mdera lomwe lakhazikitsidwa. Mukamagula ma franchise, mudzalandira zida zotsika mtengo kapena mapulani a bizinesi, okhala ndi zoopsa zochepa kubizinesi yanu. N'zotheka kugwira ntchito pansi pa franchise yopulumutsa pa kutsatsa, pakupititsa patsogolo bizinesi. Kupatula apo, monga mukudziwa, zaka zoyambirira ndizovuta kwambiri komanso zotsika mtengo pakuwona kwachuma.

Ngati ndi kotheka, mutha kugwira ntchito ndi data ya franchisor. Mitundu yambiri yamabizinesi omwe amafunsidwa ndi ma franchise pantchito zodyera, cosmetology ndi njira za salon, malonda, ntchito, makampani a inshuwaransi, ndi zina zambiri, koma mutha kudziwa zambiri patsamba lino. Kuphatikiza pakufunsira, mutha kusankha gawo lomwe mukufuna. Sungani ndalama zapanthawi ndi ntchito zotsika mtengo pamtengo wotsika. Komanso, ziyenera kukumbukiridwa kuti mukamabzala ndalama mu bizinesi yama franchise, muyenera kufotokoza bwino za ndalama zolipira. Lero, mutuwu watukuka kwambiri, chifukwa chake pali zosankha zambiri, mukamafunafuna bizinesi yotsika mtengo, kapena ma franchise, malingaliro opitilira zana limodzi ndi makumi asanu ndi awiri amaperekedwa. Patsamba lino, mutha kudziwa osati kusankha mabizinesi, chilolezo chokwera mtengo, mtengo wake, komanso ziwonetsero zowerengera tsiku lililonse, sabata iliyonse kapena mwezi, onani mavoti, dziwani bwino malingaliro amabizinesi, pemphani mapulani, werengani nkhani ndi magawo azinthu zogulitsa ndi ma franchise atsopano, kutchuka, mitundu yotsimikizika yamabizinesi, yolipira mwachangu.

Komanso, kuwonetsa kuchuluka kwa ndalama (zotsika mtengo, zapakatikati, komanso zodula), mumzinda ndi mudzi. Chilichonse chomwe mungasankhe, ndibwino kukumbukira kuti bizinesiyo iyenera kukhala yomwe mungakonde. Ndiyeneranso kudziwa kuti tsambalo siligwira ntchito kungosaka ma franchise amabizinesi komanso kupereka malingaliro anu, kuwonjezera ma franchise anu m'ndandanda pogwiritsa ntchito mgwirizano womwe waperekedwa. Ndikoyenera kukumbukira kuti zochulukirapo za bizinesi yanu mdziko lanu komanso akunja, zimakweza zofunikira, ndalama, udindo. Ndikofunika kumvetsetsa zakupereka chilolezo mumtundu wina wamabizinesi otsika mtengo. Kuthamangira kolipira mwachangu, kukwera mtengo. Chachikulu ndikusankha chikwatu choyenera chotsatsa ma franchise 'nsanja ndi SEO traffic.

Pakukulitsa bizinesi yanu, tsamba lathu limakhala lothandizira osasinthika kwazaka zambiri, chaka chilichonse kukopa anthu omwe angakhale abwenzi anu (achilolezo) kubizinesi yanu. Wogulitsayo amathandizira wogulitsa chilolezo pakuphunzitsidwa, kupeza makasitomala, ndikukuwuzani zazinthu zofunikira pabizinesi yanu.

Kuti mulandire zambiri, muyenera kutumiza pempho kudzera pa imelo kapena kuyimba nambala kuti mulumikizane ndi mlangizi. Tsamba lathu limaperekedwa osati kwa oyamba kumene komanso ochita nawo msika wodziwa bwino omwe amafunikira ndipo safuna kutsatsa kowonjezera. Akatswiri athu amatithandizira potithandizira komanso kuwalangiza nthawi yayitali, kuwathandiza kugwiritsa ntchito ndikulandila zomwe angakonde makasitomala anu. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekezera mgwirizano wanthawi yayitali.

Kabukhu kakang'ono ka chilolezo ndi kugula bizinesi yopangidwa kale. Lero, pogwiritsa ntchito msakatuli aliyense, mutha kupeza zinthu zambiri zapaintaneti zomwe zimakhala ndi mndandanda wazamalonda omwe agulitsidwe. Kwa zokonda zonse, zokonda, kuthekera kwachuma ndi bungwe. Zachidziwikire, izi ndizosavuta ngati munthu atha kuwona mazana azosankha munthawi yochepa ndikusankha yomwe ikugwirizana ndi mapulani ake. Ndikukula kwamachitidwe osagwiritsa ntchito ndalama, ndizotheka kugula chilolezo chokonzekera mosavuta komanso mwachangu, mosasamala kanthu komwe wogulitsa wamkulu amagwirira ntchito padziko lapansi. Mukamagwira ntchito ndi zolemba zamakalata, muyenera kukumbukira kuti tsambalo limalemba chidwi chanu pa mtundu wina wa chilolezo.

M'tsogolomu, mudzalandira maimelo a tsiku ndi tsiku okhala ndi bizinesi yatsopano yomwe imaperekedwa pamalipiro, ofanana ndi katundu wawo ndi zomwe mwaziwona m'ndandanda. Buku labwino, lokonzedwa bwino limapatsa mwayi ochita malonda, omwe akufuna kugula ufulu wogwira ntchito mogwirizana ndi bizinesi yomwe yakonzedwa kale, kukutsogolerani pamalingaliro ambirimbiri, kusaka mwachangu ndikusankha zidziwitso.

Zoyenera kutsata ndizofanana ndi tsamba lina lililonse. Iyenera kukhala pamizere 10 yoyambirira yakusaka, kukhala ndi magalimoto ambiri, dongosolo lomveka bwino komanso lomveka, komanso kupeza njira zofunika. Alendo sayenera kuthera maola ambiri akusankha njira kuti agule. Kuphatikiza apo, chidziwitsochi chiyenera kukhala chatsopano komanso chofunikira, osapereka chakale mayankho okonzedwa kale. Zomwe zili m'makalata oterewa zimasinthidwa tsiku lililonse ndipo sizimangotanthauzira kampani ya franchisor komanso kulumikizana ndi kulumikizana ndi eni ake (izi ndizofunikira kwa iwo omwe akufuna kugula chilolezo), mbiri yakapangidwe ndi chitukuko cha bizinesi, Kuphatikizira koyambirira kwa mgwirizano, ndi zina zambiri. Komanso, mindandanda yotere nthawi zambiri imagwiritsa ntchito njira zatsopano zotsatsira, kufalitsa, ndi kupititsa patsogolo chilolezo ngati zinthu zogulitsa ndi kugula, kusanthula phindu komanso kuwerengera kokonzekera kwa ukadaulo wawo wobwezera.

Nthawi zambiri, kabukhu lotere limapanga mwayi wofunsa funso, kupeza upangiri, kapena zopempha zowonjezera. Zachidziwikire, monga lamulo, ntchito zoterezi zimalipidwa, koma mwayi wogula bwino ufulu wochita bizinesi yopambana ndiyofunika. Lingaliro lililonse lazamalonda limalumikizidwa ndi zoopsa (ngakhale zikafika pamalingaliro omwe akwaniritsidwa bwino pochita). Chifukwa chake upangiri wa akatswiri pankhani zotere sudzakhala wopepuka.

Franchise ndi wogulitsa sizongogwirizana chabe. Izi ndi ntchito zopanga zomwe zimafunikira kuzipanga zokha. Mapulogalamu a m'badwo watsopano ali oyenera kutengera izi. Mukutha osati kungothana ndi chilolezocho komanso kupatsa omwe amagawa nawo chidwi. Palibe bizinesi yomwe imakhala yopanda wogawira, chifukwa chake mu chilolezo, mumaganizira zinthu zonse zomwe zimagwiritsa ntchito kompyuta. Ndi mapulogalamu apadera komanso osunthika nthawi imodzi, mutha kuchita bwino komanso mosavuta kuthana ndi ntchito za mtundu waofesi, kuzichita m'njira yothandiza kwambiri.

Chilolezo chanu chimalipira, monga ndalama zogwiritsira ntchito zokha. Zovutazo sizimangopereka zochulukirapo zokha komanso ndizabwino pamtengo malinga ndi mtengo komanso mtundu wake. Ngati mugwiritsa ntchito pulogalamu yamalonda, ndiye kuti biz imaposa ma analog onse. Pulogalamu yogulitsa ma franchise iyenera kupangidwa mosamala mwatsatanetsatane. Mawonekedwe opangidwa bwino komanso opangidwa mwaluso ndichinthu chosiyanitsanso ndi malonda. Pulogalamu ya filigree imakwaniritsa bwino ntchito iliyonse yomwe yapatsidwa.

Chidwi chazogulitsa chilipo chifukwa cha kupezeka kwa zabwino zomwe onse omwe ali mgulu la chilolezo. Kwa mabizinesi ang'onoang'ono komanso amalonda payekha, zimapatsa bizinesi yopindulitsa, kwa makampani odziwika bwino ndi makampani mwayi wokulitsa ndi kulimbikitsa malo awo pamsika. Chokopa pakukula kwathu ndikuti chimakwanira kwathunthu aliyense pazolinga ndi zolinga.

Chilolezo ku Chicago ndi bizinesi yodalirika yomwe imafunikira njira yapadera. Chicago ndi mzinda wabwino kwambiri ku United States, chifukwa chake, ma franchise osiyanasiyana akhala akugwira bwino ntchito kwa nthawi yayitali, yomwe imakhala ndi ziphuphu zokongola kwambiri. Chilolezo ku Chicago chitha kuchitidwa mofanananso ndi padziko lonse lapansi, wogulitsayo amapatsa wogawa, yemwe amatchedwa chilolezo, ufulu wogwiritsa ntchito chizindikirocho ndi mndandanda wonse wamalamulo omwe adapanga kuti akhale ake bizinesi. Mofananamo, chilolezocho amalipira mwini chilolezocho ndalama zokwana 11% koyambirira kwa bizinesi. Malipirowa amatchedwa ndalama zolipiritsa ndipo amalipiritsa kamodzi. Kuphatikiza apo, ngati mukuchita nawo chilolezo ku Chicago, muyeneranso kutulutsa mitundu iwiri yazopereka mwezi uliwonse.

Kutsatsa kwatsatsa mpaka 3%, ndipo yachiwiri amatchedwa mafumu ndipo itha kukhala 6% yazopeza zanu kapena phindu lomwe mudapeza mwezi umodzi.

Tengani mwayi wofalitsa chilolezo ku Chicago kuti mukope makasitomala ambiri pokhala ochita bwino kwambiri komanso olemera. Mukamayanjana ndi chilolezo ku Chicago, simuyenera kukhala ndi zovuta, potero, chitani mogwirizana ndi malamulowo, kenako zinthu zidzakwera. Kupatula apo, Chicago ndi mzinda ku United States, ndipo, monga mukudziwa, United States ndi boma lomwe limakonda kwambiri ma franchise ndipo, makamaka, kumakampani akunja. Malamulo a demokalase ndi owolowa manja amalola kuchita zinthu moyenera, ndipo mudzakhala otetezeka nthawi zonse ndi lamulo. Chilolezo pamalo otere chimakupatsirani mwayi wogwiritsa ntchito zomwe ena adakumana nazo, kutukuka, kupanga ndikulimbikitsa mtundu, ndipo, nthawi yomweyo, kukhala wochita bizinesi wochita bwino yemwe amasungitsa chuma pachitukuko cha bizinesi yanu. Pambuyo pake, mudzakhala mwini wa bizinesi yomwe imabwereka chizindikiritso komanso ufulu woyendetsa bizinesi yamtunduwu, yomwe yatsimikizira kuti ndiyotheka kwambiri mdera lina.