Chilolezo chokonzekera bizinesi ndi chiyambi chabwino choyambira bizinesi yanu. Bizinesi yokonzekera chilolezo ndi bizinesi yolimbikitsidwa bwino yomwe imakhala ndi ndalama zokhazikika. Monga lamulo, katunduyo kapena ntchito zake zimayamba kukondana ndi wogula, chizindikirocho chimadziwika mosavuta ndipo chimakhala ndi mawonekedwe apamwamba. Kugula chilolezo chokonzekera bizinesi ndikosavuta, muyenera kungoyendetsa pempho lanu pa intaneti ndi mazana amndandanda pamasankhidwe osiyanasiyana m'malo osiyanasiyana komanso momwe mungapezere ndalama zina. Zikuwoneka ngati zosavuta, koma mutha kugwera mumsampha wachinyengo. Nthawi zambiri, dummy imatha kuperekedwa pakati pa ma franchise omwe amaperekedwa.

Bizinesi yokonzekera imaperekedwa kuti ipange tsamba wamba pa intaneti popanda kugwira ntchito ndi kugulitsa njira. Ma Franchise amasiyana pamgwirizano, atha kukhala achindunji, osintha ndi ena. Mgwirizano wamgwirizanowu uyenera kufotokoza za mgwirizano, kuchuluka komwe kumaperekedwa poyambitsa bizinesi ndi zinthu zofunikira. Musanamalize mgwirizano, ndikofunikira kuti muphunzire zonse, ganizirani za maubwino onse ogwirizana. Sizinapwetekenso kuphunzira zomwe opikisana nawo atha kuchita. Zabwino za bizinesi yopanga chilolezo: kasitomala amadziwa malonda kapena ntchito yoperekedwa ndi wogulitsa (motero, palibe chifukwa chokhazikitsira malonda, njirayi ndiyolakwika), palibe chifukwa chogwiritsa ntchito chuma kutsatsa. Konzekerani kukonzekera mayendedwe amachitidwe kumatanthauza kulemba anthu ntchito, othandizira, othandizira, zida, ndi zina zambiri.

Ubwino wake umaphatikizaponso thandizo kuchokera kwa wowalangiza omwe akwanitsa kuchita bwino bizinesi yake, kubwereketsa kokhazikika, ndikuyika ndalama (mwapadera). Zinthu zoyipa zogulitsa chilolezo chokonzekera bizinesi zimatanthauza kutsatira mosamalitsa miyezo ndi miyezo kuchokera kwa franchisor (chilichonse chimafotokozedwa mgwirizanowu), kulipira ndalama zachifumu nthawi zonse, kuthetsa mgwirizano pansi pazifukwa zomwe sizili bwino kwa wolandila ufuluwo. Kodi muyenera kudziwa chiyani kuti mutsegule bwino bizinesi yamalonda? Choyambirira, sankhani zomwe mukufuna kutuluka mu bizinesi yanu, dziwani malangizo, konzani bajeti, pendani zoopsa zomwe zingachitike ndi njira zothetsera mavutowo. Mayendedwe odziwika bwino a bizinesi yamalamulo: zodyera, zovala, nsapato, zodzikongoletsera, zovala za ana ndi zoseweretsa, maphunziro, kupanga katundu, malonda amakono (malo ometera nsalu, malo okonzera kukongola), ntchito zantchito, zokambirana, ndi zina zambiri. Gawo lotsatira ndikusankha wogulitsa moona mtima kuti awone zonse zomwe akupereka. Kenako phunzirani pamsika, pendani ntchito ya omwe akupikisana nawo, yesani kusintha zovuta za ntchito yawo kukhala zabwino zanu. Kuti muyambe bwino, ndikofunikira kuwunika mozama ndalama zanu.

Ganizirani mtengo wa polojekitiyi, dziwani ngati mukufunikira kutenga ngongole, pangani chithunzi chonse cha ndalama zanu. Kusanthula kwa franchisor kumawonetsa kuchuluka kwa ndalama zake, nthawi yopuma ku msika, kuchuluka kwa othandizana nawo. Lolani franchisor akupatseni chithunzi chathunthu chachuma, nthawi yobwezera. Malipiro a Ro, ndi chiyani? Ma Royalties amalipidwa pamwezi pakugwiritsa ntchito dzina. Kuchuluka kwa zolipira kumayikidwa mgwirizanowu. M'magazini ino, mafotokozedwe osamveka sayenera kuloledwa, zisonyezo zonse ziyenera kukhala zomveka komanso zokwanira. Yang'anani mnzanu pamagulu otseguka kuti muwone ngati mbiri yawo yochokera kwa ogula ikugwirizana ndi zenizeni.

Ndikofunikira kuti chilolezo kuti azidziwa bwino makampani omwe asankhidwa, izi zimathandizira kwambiri njira yakukweza fayilo yanu. Lembani mapepala ovomerezeka a wogulitsa, zovomerezeka zake, ndi mtundu. Unikani ndi kutsimikizira chitsimikizo kuchokera kwa wogulitsa. Ngati wogulitsa agwirizana ndi malonda apadziko lonse lapansi, uwu ndi umboni wokhazikika kwake komanso kudziwika kwake. Zambiri zovomerezeka za franchisor zitha kufufuzidwa pazofalitsa, kapena mutha kufunsa mwachindunji, kenako yang'anani za kulembetsa, ziphaso, ndi zina zambiri. Ngati izi zabisika, ndibwino kuti musagwirizane ndi wogulitsa wotere. Onetsetsani kuti mgwirizanowu uli ndi mgwirizano wogwirizana, osati mawu osamveka bwino monga othandizira apamwamba, kasamalidwe ka malonda, ndi zina zotero.

Ndikosavuta kuyendetsa bizinesi yopanga ndalama ngati mwazindikira zochitika zonse zamgwirizano pasadakhale. Kusankha chilolezo kumatha kuchitika patsamba lathu. Tili ndi kabukhu kabwino ka chilolezo chopangidwa kale kuchokera kuzinthu zapakhomo ndi zakunja. Tasonkhanitsa zotsatsa zatsopano komanso zofunikira kwambiri za 2021. Timagwira ntchito ndi mitundu yodalirika yokha. Zotsatsa zomwe zakonzedwa zakonzedwa m'magulu molingana ndi ndalama zomwe zikugulitsidwa. Timakuganizirani ndipo timapereka mayankho omwe angayesedwe nthawi.

Pezani malonda anu okonzeka kukonzekera nafe.

Kabukhu kakang'ono ka chilolezo ndi kugula bizinesi yopangidwa kale. Lero, pogwiritsa ntchito msakatuli aliyense, mutha kupeza zinthu zambiri zapaintaneti zomwe zimakhala ndi mndandanda wazamalonda omwe agulitsidwe. Kwa zokonda zonse, zokonda, kuthekera kwachuma ndi bungwe. Zachidziwikire, izi ndizosavuta ngati munthu atha kuwona mazana azosankha munthawi yochepa ndikusankha yomwe ikugwirizana ndi mapulani ake. Ndikukula kwamachitidwe osagwiritsa ntchito ndalama, ndizotheka kugula chilolezo chokonzekera mosavuta komanso mwachangu, mosasamala kanthu komwe wogulitsa wamkulu amagwirira ntchito padziko lapansi. Mukamagwira ntchito ndi zolemba zamakalata, muyenera kukumbukira kuti tsambalo limalemba chidwi chanu pa mtundu wina wa chilolezo.

M'tsogolomu, mudzalandira maimelo a tsiku ndi tsiku okhala ndi bizinesi yatsopano yomwe imaperekedwa pamalipiro, ofanana ndi katundu wawo ndi zomwe mwaziwona m'ndandanda. Buku labwino, lokonzedwa bwino limapatsa mwayi ochita malonda, omwe akufuna kugula ufulu wogwira ntchito mogwirizana ndi bizinesi yomwe yakonzedwa kale, kukutsogolerani pamalingaliro ambirimbiri, kusaka mwachangu ndikusankha zidziwitso.

Zoyenera kutsata ndizofanana ndi tsamba lina lililonse. Iyenera kukhala pamizere 10 yoyambirira yakusaka, kukhala ndi magalimoto ambiri, dongosolo lomveka bwino komanso lomveka, komanso kupeza njira zofunika. Alendo sayenera kuthera maola ambiri akusankha njira kuti agule. Kuphatikiza apo, chidziwitsochi chiyenera kukhala chatsopano komanso chofunikira, osapereka chakale mayankho okonzedwa kale. Zomwe zili m'makalata oterewa zimasinthidwa tsiku lililonse ndipo sizimangotanthauzira kampani ya franchisor komanso kulumikizana ndi kulumikizana ndi eni ake (izi ndizofunikira kwa iwo omwe akufuna kugula chilolezo), mbiri yakapangidwe ndi chitukuko cha bizinesi, Kuphatikizira koyambirira kwa mgwirizano, ndi zina zambiri. Komanso, mindandanda yotere nthawi zambiri imagwiritsa ntchito njira zatsopano zotsatsira, kufalitsa, ndi kupititsa patsogolo chilolezo ngati zinthu zogulitsa ndi kugula, kusanthula phindu komanso kuwerengera kokonzekera kwa ukadaulo wawo wobwezera.

Nthawi zambiri, kabukhu lotere limapanga mwayi wofunsa funso, kupeza upangiri, kapena zopempha zowonjezera. Zachidziwikire, monga lamulo, ntchito zoterezi zimalipidwa, koma mwayi wogula bwino ufulu wochita bizinesi yopambana ndiyofunika. Lingaliro lililonse lazamalonda limalumikizidwa ndi zoopsa (ngakhale zikafika pamalingaliro omwe akwaniritsidwa bwino pochita). Chifukwa chake upangiri wa akatswiri pankhani zotere sudzakhala wopepuka.

Franchise ndi wogulitsa sizongogwirizana chabe. Izi ndi ntchito zopanga zomwe zimafunikira kuzipanga zokha. Mapulogalamu a m'badwo watsopano ali oyenera kutengera izi. Mukutha osati kungothana ndi chilolezocho komanso kupatsa omwe amagawa nawo chidwi. Palibe bizinesi yomwe imakhala yopanda wogawira, chifukwa chake mu chilolezo, mumaganizira zinthu zonse zomwe zimagwiritsa ntchito kompyuta. Ndi mapulogalamu apadera komanso osunthika nthawi imodzi, mutha kuchita bwino komanso mosavuta kuthana ndi ntchito za mtundu waofesi, kuzichita m'njira yothandiza kwambiri.

Chilolezo chanu chimalipira, monga ndalama zogwiritsira ntchito zokha. Zovutazo sizimangopereka zochulukirapo zokha komanso ndizabwino pamtengo malinga ndi mtengo komanso mtundu wake. Ngati mugwiritsa ntchito pulogalamu yamalonda, ndiye kuti biz imaposa ma analog onse. Pulogalamu yogulitsa ma franchise iyenera kupangidwa mosamala mwatsatanetsatane. Mawonekedwe opangidwa bwino komanso opangidwa mwaluso ndichinthu chosiyanitsanso ndi malonda. Pulogalamu ya filigree imakwaniritsa bwino ntchito iliyonse yomwe yapatsidwa.

Chidwi chazogulitsa chilipo chifukwa cha kupezeka kwa zabwino zomwe onse omwe ali mgulu la chilolezo. Kwa mabizinesi ang'onoang'ono komanso amalonda payekha, zimapatsa bizinesi yopindulitsa, kwa makampani odziwika bwino ndi makampani mwayi wokulitsa ndi kulimbikitsa malo awo pamsika. Chokopa pakukula kwathu ndikuti chimakwanira kwathunthu aliyense pazolinga ndi zolinga.

Chilolezo chopangira malo osewerera ndi ntchito yosangalatsa. Kuti mugwiritse ntchito bwino, muyenera kukhala pansi ndikuganiza, komanso kuchita analytics. Monga franchisee, muyenera kupereka zopereka zosiyanasiyana, zoyambirira komanso mwezi uliwonse. Choyamba, mumalipira ndalama zochuluka, ndiye kuti pamakhala kuchotsedwa pakutsatsa ndi zomwe amatchedwa mafumu. Ndalama zanu zopanga zidzawerengedwa ndi omwe akupikisana nawo chifukwa azindikira nthawi yomweyo kuti ndinu wotsutsana kwambiri. Kuphatikiza apo, makasitomala amayamikira ntchito yabwino kwambiri yomwe mungasinthe mogwirizana ndi wogulitsa.

Ndikopindulitsa kutenga nawo mbali pakupanga zikhumbo za ana za chilolezo chifukwa muli kale pachiyambi muli ndi zabwino zonse zomwe franchisor wakhala akugwira kwa nthawi yayitali. Ichi ndi chochitika chamtengo wapatali, ukadaulo, komanso mapulani apamwamba a bizinesi. Ngati mungaganize zopita kumalo osewerera ndi kukhazikitsa momwe amapangira, ndiye kuti chilolezo ndiye njira yabwino kwambiri. Zowonadi, ndi chithandizo chake, mutha kukwaniritsa zotsatira zabwino kwambiri.

Mukamacheza ndi malo osewerera, ogwiritsira ntchito zazing'onozi amakhala ndi mphamvu yayikulu. Izi ziyenera kukumbukiridwa mukakhazikitsa chilolezo kuti mupange. Zipangizo ziyenera kukhala zolimba, zapamwamba kwambiri komanso zopanda poizoni. Mabungwe owongolera aboma akhoza kukuyesani kuti muone ngati mukutsatira malamulo oopsa ndi chitetezo. Muyenera kupambana mayeso awa, ndipo muyenera kukonzekera izi pasadakhale. Malo osewerera ndi zinthu zawo zimayenera kuganiziridwa moyenera ngati mukuyendetsa chilolezo.

Khazikitsani zikalata momveka bwino, kenako, kutsatira malamulowo, chilolezo chokhala ndi ana chidzakupatsani mwayi wogwira ntchito moyenera, potero mudzadzipereka pampikisano. Zopereka kutsatsa kwapadziko lonse lapansi kwa malo osewerera masewerawa ziziwonetsetsa kuti padziko lonse lapansi pali kuzindikira kwakukulu. Ntchito zotsatsa padziko lonse lapansi zimachitika pang'ono pokhapokha wolipira chilolezo. Kupatula apo, pozindikira chilolezo chokhala ana monga wogawa okha, muyenera kuchotsa 1 mpaka 3% pamwezi pakutsatsa kwapadziko lonse.

Chilolezo ku Chicago ndi bizinesi yodalirika yomwe imafunikira njira yapadera. Chicago ndi mzinda wabwino kwambiri ku United States, chifukwa chake, ma franchise osiyanasiyana akhala akugwira bwino ntchito kwa nthawi yayitali, yomwe imakhala ndi ziphuphu zokongola kwambiri. Chilolezo ku Chicago chitha kuchitidwa mofanananso ndi padziko lonse lapansi, wogulitsayo amapatsa wogawa, yemwe amatchedwa chilolezo, ufulu wogwiritsa ntchito chizindikirocho ndi mndandanda wonse wamalamulo omwe adapanga kuti akhale ake bizinesi. Mofananamo, chilolezocho amalipira mwini chilolezocho ndalama zokwana 11% koyambirira kwa bizinesi. Malipirowa amatchedwa ndalama zolipiritsa ndipo amalipiritsa kamodzi. Kuphatikiza apo, ngati mukuchita nawo chilolezo ku Chicago, muyeneranso kutulutsa mitundu iwiri yazopereka mwezi uliwonse.

Kutsatsa kwatsatsa mpaka 3%, ndipo yachiwiri amatchedwa mafumu ndipo itha kukhala 6% yazopeza zanu kapena phindu lomwe mudapeza mwezi umodzi.

Tengani mwayi wofalitsa chilolezo ku Chicago kuti mukope makasitomala ambiri pokhala ochita bwino kwambiri komanso olemera. Mukamayanjana ndi chilolezo ku Chicago, simuyenera kukhala ndi zovuta, potero, chitani mogwirizana ndi malamulowo, kenako zinthu zidzakwera. Kupatula apo, Chicago ndi mzinda ku United States, ndipo, monga mukudziwa, United States ndi boma lomwe limakonda kwambiri ma franchise ndipo, makamaka, kumakampani akunja. Malamulo a demokalase ndi owolowa manja amalola kuchita zinthu moyenera, ndipo mudzakhala otetezeka nthawi zonse ndi lamulo. Chilolezo pamalo otere chimakupatsirani mwayi wogwiritsa ntchito zomwe ena adakumana nazo, kutukuka, kupanga ndikulimbikitsa mtundu, ndipo, nthawi yomweyo, kukhala wochita bizinesi wochita bwino yemwe amasungitsa chuma pachitukuko cha bizinesi yanu. Pambuyo pake, mudzakhala mwini wa bizinesi yomwe imabwereka chizindikiritso komanso ufulu woyendetsa bizinesi yamtunduwu, yomwe yatsimikizira kuti ndiyotheka kwambiri mdera lina.