Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Mitundu yayikulu yamalonda yokhala ndi dzina lodziwika bwino, imakhala patsogolo pamsika, padziko lonse lapansi. Zochita zazikulu, phindu lalikulu ndipo ichi sichinsinsi kwa aliyense. Omwe ali ndi ndalama sataya nthawi pachabe, amangotsegula malo ambiri odyera, malo ogulitsira, malo owetera, malo ogulitsira malo, malo ogulitsira mafuta, ndi zina zambiri. Mitundu yotchuka kwambiri ndi McDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, ndi ena ambiri. Tsiku lililonse pamakhala zochulukirapo. Chifukwa chiyani kugula chilolezo chotsika mtengo kapena chachikulu ndikofunikira? Chilichonse ndichapafupi.

Palibe chifukwa choyambira zonse kuyambira pachiyambi, izi ndizothandiza makamaka kwa oyamba kumene omwe samazindikira maziko kapena oyang'anira pawokha. Mukamagula chilolezo, chachikulu, chapakatikati, kapena chotchipa, muyenera kumvetsetsa kuti kuwonjezera pa dongosololi, mumalandira thandizo kuchokera kwa omwe amalipira ngongole, akatswiri athu, ndi pulani ndi malangizo ena, upangiri wotsatsa, komanso kutsatsa. Tsegulani bizinesi, kuyambira osati koyambira, koma mothandizidwa ndi bizinesi ya shark. Nthawi yomweyo, ndi zotembenuka zazikulu, kuchuluka komwe amachotsera kwa franchisors sikofunikira, kubweza ndalama zonse kuyambira mwezi woyamba. Mukamayanjana ndi katunduyu wa chilolezocho, mumakhala pachiwopsezo chochepa pofufuza momwe kampani inayake imagwirira ntchito, poganizira nthawi yogwirira ntchito pamsika, chindapusa, ndi magawo ena. Komanso, malo ogulitsira omwe amapezeka kuti azilandila malipoti tsiku lililonse, sabata iliyonse, mwezi uliwonse, pachaka. Komanso, m'ndandandawu mulipo kuti muwone momwe magulu onse akuluakulu amagulitsira (kuyambira mtengo wotsika mtengo), kutanthauzira malowa (dera).

Malipiro oyambilira, poganizira zolipira ndi kuchuluka kwa zomwe adayambitsa ndi omwe adayambitsa, kuti awone kufunikira kwa udindo pamsika ndi zina. China chowonjezera pakupeza chilolezo chachikulu ndikuti palibe chifukwa chowonongera nthawi kukhathamiritsa zinthu.

Kuti mudziwe zambiri, chonde lemberani akatswiri athu pogwiritsa ntchito manambala olumikizidwawo. Tumizani pempho kudzera pa imelo, komanso pitani ku kabukhu ka chilolezocho kuti mudziwe zambiri zamitengoyo, mayina a chilolezo chachikulu kapena chotchipa, werengani ndemanga zamakasitomala (omwe ali ndi chilolezo chokwera). Tikukuthokozani pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekeza mgwirizano wanthawi yayitali.

Chilolezo cha paki ya ana chatchuka kwambiri ndi amalonda omwe awonetsa komwe akutsogolera m'derali. Ma franchise apaki a ana adzagwiritsidwa ntchito kwambiri, okhudzana ndi bizinesi yawo. Chilolezo mu paki ya ana chimagwiritsidwa ntchito padziko lonse lapansi, kupereka zotsatira zabwino kwambiri komanso zogwira mtima, zomwe zimayang'ana kasitomala. Ogula ambiri amasangalatsidwa ndi funso loti mtengo wa chilolezo cha paki ya ana ndi wotani, pankhaniyi, ziyenera kunenedwa kuti mtengo umadalira kutchuka kwa chizindikirocho, chomwe chapangidwa ndi wopanga kwa zaka zambiri. Wogula ntchitoyo azitha kusankha mnzake kudzera papulatifomu yapaderadera patsamba lino, lomwe lili ndi mndandanda wathunthu wazopanga ma brand osiyanasiyana apadziko lonse lapansi a franchise zopangidwa kale. Kuti mgwirizano ukhale wopindulitsa, choyambirira, zidzakhala zofunikira kukambirana, ndikumaliza kwamgwirizano wokhudza kusamutsa ufulu wogwiritsa ntchito dzinalo ndi kampani.

Pambuyo pake, gawo latsopano pakukula kwamabizinesi awo liyamba, ndikugwiritsa ntchito chilolezo chodyera ana, chomwe pakapita nthawi chidzalowa mgulu la mayiko, ndi phindu labwino.