Ma franchise amabizinesi ang'onoang'ono ndimalonda ambiri. Mabizinesi ang'onoang'ono ndiabwino chifukwa amafunidwa m'mizinda komanso m'matawuni ang'onoang'ono. Kusankha kosankha kumatha kutchedwa kwakukulu popanda kukokomeza. Mwinanso, lero ndizovuta kutchula nthambi yazachuma komanso ntchito (osati yaying'ono chabe) yomwe ma franchise sangaperekedwe. Chifukwa chake chinthu chachikulu ndikupanga chisankho choyenera chifukwa kupambana kwa bizinesi yanu kumadalira kwambiri chisankhochi. Gawo logulitsa ndalama mu GDP yapadziko lonse lapansi likukula chaka chilichonse, ndikupereka ndalama zambiri pachuma chamayiko osiyanasiyana ndikupanga ntchito zatsopano.

Eni ake amakampani ochita bwino komanso otsatsa malonda akuitana obwera kumene kuti adzajowine bizinesi yawo ndikugula chilolezo, kukhala gawo la bizinesi yopindulitsa. Chimodzi mwazinthu zabwino kwambiri mwanjira iyi yochitira bizinesi ndikukhazikika. Matekinoloje onse, mapulani amachitidwe ndi njira, maphikidwe, dongosolo lolumikizirana ndi ogulitsa ndi makasitomala, malingaliro otsatsa, ndi zina zambiri agwiritsidwa ntchito, kuyesedwa pochita, ndikuwonetsa kuti ndiwothandiza. Izi ndizo zomwe zimapangitsa kuchepa kwa nthawi yobwezera bizinesi ndikubweretsa phindu poyerekeza ndikupanga bizinesi, monga akunenera, kuyambira pachiyambi. Ndizomveka kwa amalonda omwe akugwira ntchito ndi mabizinesi ang'onoang'ono kuti azisamalira kwambiri ndalama zogulitsa, kusamalira (malo ogulitsira khofi, tiyi tating'ono ta mabanja, malo ophika buledi, ndi zina zambiri), ogula (oyeretsa owuma, kukonza nsapato ndi zovala, katundu wachikopa, ndi nyumba Zipangizo) . Kutchuka kwa ma franchise okhudzana ndi zosangalatsa komanso kuyenda, masewera, ntchito zamankhwala (kuphatikiza mitundu yosiyanasiyana ya kutikita minofu, zolimbitsa thupi, ndi zina zambiri), komanso ntchito zamagalimoto, kukonza, ndi zomangamanga, zikukula chaka chilichonse. Ndipo ngakhale mavuto azachuma, miliri, ndi zovuta zina zofananira nthawi zambiri sizimangokhala zopinga mabizinesi ang'onoang'ono pamalonda koma zimaperekanso kukula mwachangu poyerekeza ndi nthawi yabata.

Chitsanzo cha mapulojekitiwa ndi sukulu zamaphunziro oyambira kusukulu komanso zamasukulu zomwe zimagwiritsa ntchito ukadaulo wazidziwitso zamakono. Mabungwe osiyanasiyana opititsa patsogolo maphunziro ndi maphunziro amafunikanso kwambiri munthawi yomwe pali zoletsa zosiyanasiyana pantchito zamasukulu akale ndi masukulu apamwamba. Kupanga chakudya chopita komanso kubereka kumatha kukhala chitsanzo cha chilolezo (chaching'ono kapena chachikulu) chomwe chidzalemekezeke panthawi yokhayokha, zoletsa kuyenda kwa anthu ozungulira mzindawo, ndi zina zambiri. Ntchito zonse zokhudzana ndi kutumizidwa Za chakudya, zogula, mankhwala, ndi zina zambiri zimafunikira kwambiri munthawi zotere.

Kuchita bwino kwa bizinesi kumatsimikiziridwa ndikuwunika koyambirira kwa zinthu zazikulu zomwe zimakhudza mabizinesi ang'onoang'ono ndi akulu, mosasamala kanthu kuti amaperekedwa kudzera mu chilolezo, chongogulidwa kwa eni ake, kapena kupangidwa pawokha. Choyambirira, ndikofunikira kuwunika momwe zinthu zilili pakampani yomwe ikusankhidwa ndi ziyembekezo zake, makamaka pazaka zikubwerazi. Chosafunikira kwenikweni ndikulimba mtima kwa mpikisano, kuchuluka kwa omwe akupikisana nawo kwambiri, mitengo yawo ndi ndondomeko yantchito, ntchito zotsatsa, ndi zina zambiri. Zikhala zofunikira kutengera chidwi cha mawonekedwe: kupezeka ndi kuzindikira chizindikiro, maina amtundu, mawu okumbukira, ndi zina zambiri, kupezeka kwa tsamba lawebusayiti, malamulo, ndi mfundo zoyanjanirana ndi ogula (ali okhutira bwanji ndi mtunduwu wonse) ndi magawo ena. Mukapeza chilolezo mu tsamba lapadera la intaneti, mutha kufufuza pang'ono pazowunikira zingapo ndi ndemanga zake. Mwinanso ena amalonda amawona kuti ndikofunikira kugawana zomwe agwirizana ndikuwapatsa zambiri kwa omwe ali ndi chidwi.

Ndipo, zachidziwikire, wochita bizinesiyo ayenera kuchita kuwerengera konse komwe kumakhudzana ndi bungwe la kampaniyo. Malamulo a chilolezo nthawi zambiri amatanthauza kufunika kolipira koyambirira, kuchuluka kwake kumadalira mtengo wa chizindikirocho, kutengera kupambana, kutchuka, komanso phindu pakampaniyo. Kuphatikiza apo, kukonza kampani, ndikofunikira kuyika ndalama zakuthupi muzinthu zosakhazikika (kugula kapena kubwereketsa kwa mafakitale, kugulitsa, ndi malo ena, kugula zopanga ndi zida zamaofesi, kulemba anthu ntchito, kulemba ntchito, ndi kuphunzitsa ogwira ntchito, kampeni yobweretsa malonda kumsika, ndi zina zambiri). P.). Chifukwa chake wogulitsa ngongole ayenera kuyerekezera kukula kwa ndalama zoyambira bizinesi yaying'ono molondola pomanga dongosolo lazachuma. Zimatengera momwe amayambila kupanga phindu lenileni.

Malipiro a mwezi uliwonse nthawi zambiri amawerengedwa ngati kuchuluka kwa chiwongola dzanja. Nthawi zambiri, ndondomeko yoyendetsera ndalama komanso kuwerengera kwa nthawi yobwezera ya bizinesi yaying'ono (osati yokhayo) imaperekedwa limodzi ndi kufotokozera chilolezocho pamndandanda wapaintaneti. Zomwe mabizinesi akupikisana omwe akugwiritsa ntchito chilolezo chofananira kapena m'magulu ofanana amsika atha kukhala gwero lazidziwitso zothandiza kwambiri ndikuthandizira ma franchisee kusankha bwino. Mukamasankha bwenzi logulitsira, muyenera kukumbukira kufunitsitsa kwake kupereka upangiri pantchito zopanga ukadaulo, kutsatsa, kupititsa patsogolo, kayendetsedwe kabwino ka zochitika zatsiku ndi tsiku, maphunziro antchito, kulembetsa malo ogulitsa, ndi zina zambiri, perekani othandizira ndi zida zidziwitso ndikupereka thandizo lina pokhudzana ndi chitukuko cha bizinesi . Kawirikawiri, kufunsira kotereku kumaphatikizidwanso pamndandanda wazantchito zaulere (mogwirizana ndi mgwirizano wogulitsa). Komabe, palinso zosankha mukamapereka zokambirana zilizonse payokha malinga ndi mndandanda wamitengo yapadera (eni mabizinesi ena amayamikira kwambiri zidziwitso zawo ndipo sali okonzeka kuzipereka kwaulere ngakhale kwa omwe amakhala nawo nthawi zonse). Mwa njira, upangiri ndi upangiri wokhudzana ndi kukhathamiritsa misonkho, kukhazikitsa njira yotsatsira makampani, kuthekera koti wogulitsa ngongole abwereke ku bizinesi ya mnzake wachinyamata zitha kukhala zofunikira kwambiri kumabizinesi ang'onoang'ono.

Mwa njira, palinso ma franchise aulere omwe samapereka ndalama zoyambilira kapena zolipiritsa pamwezi (makamaka m'mabizinesi ang'onoang'ono m'malo opezera anthu chakudya ndi ogula).

Mwambiri, potchula zonsezi pamwambapa, titha kunena kuti bizinesi yaying'ono yamalonda ili ndi maubwino ambiri kuposa mitundu yamabizinesi apamwamba. Pali, zachidziwikire, mtengo, zoopsa, ndi mavuto, koma sizowonekera kwambiri ndikuwopseza zotsatira zomaliza. Ndi bizinesi yaying'ono yolinganizidwa bwino komanso yowerengeredwa pansi pa pulogalamu yogulitsa ndalama, wochita bizinesi amatha kukhala wolimba mtima mumzinda wawukulu komanso mdera laling'ono kapena malo ochepa okhala ndi tanthauzo m'deralo. Chinthu chachikulu ndikusankha gawo labwino pamsika ndikuyesetsa kuti likule bwino.

Chilolezocho ndi mnzake ayenera kulumikizana bwino kuti akwaniritse ntchito yogwirira ntchito limodzi. Ngati mukufuna chilolezo, muyeneranso kufunafuna bwenzi loyenera kuti bizinesiyo ikhale yothandiza kwambiri. Ma franchise osiyanasiyana amagwira ntchito m'njira yomwe imakulolani kuti mukonze bizinesi yanu moyenera, osadzetsa chilichonse chatsopano kuchokera kwa inu. Munthu amatenga kale bizinesi yokonzedwa kale ndipo amaigwiritsa ntchito kuti iwongolere msika. Njirayi ndiyabwino kwambiri kwa anthu omwe amangofuna ndalama komanso njira zina zopezera ndalama. Chilolezo chitha kugulidwa motchipa ngati mungakambirane bwino.

Kuphatikiza apo, ndikofunikira kuchita zonse potsatira malamulo operekedwa ndi mnzake. Izi ndizofunikira kwambiri kuti mukwaniritse zotsatira zabwino. Ngati muli mnzake wa chilolezo, ndiye kuti mutha kukulitsa kuchuluka kwa ndalama zomwe mungapeze pongotsogozedwa ndi zikhalidwe ndi malamulo omwe akhazikitsidwa molingana ndi malamulo oyenera. Kugwiritsa ntchito zinthu zomwe zidayesedwa kale kumapereka kuyambika mwachangu. Chilolezo chimagwira bwino ntchito ngati wogula akuganizira momwe mabizinesi akhalira mdera lomwe akufuna kuti akwaniritse ntchitoyi. Wothandizana naye chilolezo ayenera kukhala tcheru pakusiyana kwam'magawo ndikuwapindulitsa kwambiri. Chifukwa chake, kupezeka kwa chilolezo ndikulingalira zakomweko kumamupatsa mwayi mwayi wopanga bizinesi yawo molingana ndi zomwe apatsidwa.

Chilolezocho chimagwira bwino ntchito ngati mnzakeyo atsatira malangizowo kuchokera pakati. Kuphatikiza apo, simuyenera kuyambitsa china chatsopano munjira zamabizinesi, potero ndikupulumutsa nthawi. Chilolezocho chimagulidwa izi kuti muthe kugwiritsa ntchito mtundu wina wa biz ndikupanga ndalama nthawi yomweyo. Chilolezo choyenera chiyenera kuchitika nthawi zonse ndi manja a anzawo omwe ali ndi malingaliro amomwe angagwiritsire ntchito ofesi. Zida zokhazokha zoperekedwa ndi mwini chilolezo zitha kukhala zabwino. Komabe, izi sizofunikira, popeza mnzake amene ali ndi ufulu wogwiritsa ntchito ufuluwo amatha kugwiritsa ntchito mayankho ake ngati pakufunika kutero.

Franchising imagwiritsidwa ntchito m'mabizinesi osiyanasiyana. Mosakayikira, ikukula mwakhama m'makampani ndi ntchito monga makampani opanga magalimoto ndi ntchito zamagalimoto, kuthandizira kukonza bizinesi (zowerengera ndalama, ntchito zaofesi, kutsatsa, ndi zina zambiri), zomangamanga, ntchito zokhudzana ndi kukonza ndi kukonza nyumba , ntchito zamaphunziro, zosangalatsa, zosangalatsa, malo odyera mwachangu, malo odyera, malo ogulitsira zakudya, malo ogulitsa, zamankhwala ndi zokongola, ntchito zapakhomo, kugulitsa, monga USU Software bungwe.

Chilolezo chazitseko ndi bizinesi yopindulitsa yomwe ingabweretse ndalama zambiri ku kampani yomwe yasankha kuchilimbikitsa. Mukamagwiritsa ntchito chilolezo, muyenera kumvetsetsa kuti iyi ndi ntchito yolipidwa ndi mtundu wokhawo. Chifukwa chake, mudzayenera kulipira ntchito za franchisor mosalekeza, ndikutenga ndalama zina kuchokera ku ndalama zomwe mwapeza. Kuchuluka kwa chilolezo chazitseko pakukhazikitsa bizinesi kudzakhala mpaka 11%, iyi ndiye ndalama yotchedwa lump-sum, yomwe imayenera kulipidwa koyambirira kwa mgwirizano wabwino. Kuphatikiza apo, mukamagwira ntchito yolandila pakhomo, mudzalandira ndalama zachifumu komanso zotsatsa. Ndalamazi zipita kwa wopereka ndalama kwa wochotsayo ndipo adzagawa mwakufuna kwake.

Ngati mukugwira ntchito m'nyumba, ndiye kuti chilolezocho chiyenera kuchitidwa malinga ndi malamulo. Ichi ndichifukwa chake mumakhala ndi ufulu wogwiritsa ntchito mitundu yamabizinesi kuti musadzakhale ndi zovuta mtsogolo, ndipo mutha kutsatira molondola malamulo oyenera. Lumikizanani ndi zitseko kuti musakhale ndi zovuta zokhudzana ndi malamulo. Ochita bizinesi yakomweko kapena oimira ma franchise onse ndi ofanana pamaso pa boma, chifukwa chake, muyenera kutsatira lamuloli osaliphwanya.

Chilolezo chazitseko ndi ntchito, momwe muyenera kukumbukira kuti uwu ndi mpikisano wampikisano kwambiri. Chifukwa chake, muyenera kuchita zowerengera zamapikisano pasadakhale kuti mukhale okonzekera chilichonse. Kuphatikiza apo, muyenera kusanthula swot kuti mukonzekere zoopsa zilizonse zomwe zingakuwopsezeni, komanso kudziwa kuthekera kwanu, zofooka zanu, ndi mphamvu zanu. Pogulitsa chilolezo chachitseko, muyenera kunena kuti mwalowa mumsika komanso kuti muli ndi mwayi wofananira. Chimodzi mwamaubwino ampikisano ndicho kukhalapo kwa mwayi wogwiritsa ntchito mtundu wotchuka. Kukhala ndi logo yodziwika bwino pazogulitsa zanu ndi maginito okopa makasitomala ambiri.

Chilolezo chazitseko chimakupatsani mwayi wokonza makasitomala anu pogwiritsa ntchito mawonekedwe ena. Kupatula apo, mudzakhala ndi matekinoloje osiyanasiyana, kudziwa, zokumana nazo, komanso chidziwitso chomwe chingakuthandizeni kuthana ndi vutoli ndikupanga chisankho chokha choyenera. Khazikitsani chilolezo chitseko moyenera komanso mosasunthika pokhala bizinesi yabwino kwambiri komanso mpikisano.

Malo ogulitsira khomo atha kukhala ntchito yofunikira komanso yopindulitsa. Kuti muchite izi, muyenera kugwira nawo ntchito molondola komanso mwaukadaulo. Pazifukwazi, ndikofunikira kugwiritsa ntchito matekinoloje apamwamba, zidziwitso zapadera, komanso kuthekera kochita zinthu m'malo mwa dzina lodziwika bwino. Zonsezi zidzakhala ndi inu ngati mutachita mgwirizano ndi woimira chilolezo chokwanira. Kuti muchite izi, muyenera kusankha njira yabwino kwambiri pamsika. Pitani ku sitolo kapena mndandanda wazamalonda kumeneko mukapeza zonse zomwe mungapezeko ndipo mungafanizire.

Mukayerekezera zosankhazo, sankhani njira yabwino kwambiri. Yendetsani sitolo yanu kuti zitseko zikhale zapamwamba kwambiri. Ngati mukufuna kugwira ntchito ndi chilolezo chazitseko, ndiye kuti nthawi zonse muyenera kutsatira mosamalitsa malamulowo. Sankhani njira zomwe mungakonde zomwe zikugwirizana ndi zomwe mumakonda. Kenako, mudzatha kukhala ndi ndalama zambiri. Ngati mukufuna mitundu yazitseko zosiyanasiyana ndipo mukufuna kutsegula malo ogulitsira, ndiye kuti ndi chisankho chabwino. Zochita zamtunduwu zimalonjeza ndalama zambiri, komabe, kuti mukwaniritse zabwino, muyenera kuthana ndi zovuta zosiyanasiyana.

Monga gawo la chilolezo chosungira pakhomo, mudzakhala mukuchita ndi omwe akupikisana nawo. Izi sizingapewe; Chifukwa chake, muyenera kukonzekera. Ndikwabwino ngati omwe akupikisana nawo atachita mogwirizana ndi chikhalidwe chakumenyana. Choyipa chachikulu ngati chitseko chanu chamasheya chikukumana ndi njira zotsutsana komanso zopanda chilungamo. Komabe, njirayi iyeneranso kuganiziridwa ndipo muyenera kukhala okonzekera chilichonse. Kupatula apo, simungadziwe zomwe zichitike, chifukwa chake, musanapange chilolezo chodyera pakhomo, muyenera kuwunika zonse zomwe mungachite.

Zowopsa ndi mwayi zimayesedwa pogwiritsa ntchito chida chotchedwa swot analysis. Akupatsani malingaliro azomwe zikuchitika mkati ndi kunja kwa kampani yanu. Kafukufuku wamsika ndi chimodzi mwazinthu zopambana. Pangani malo ogulitsira malonda anu moyenera ndikuwonetsetsa kwambiri ziwerengero. Kenako bizinesi ya kampani yanu ipita patsogolo kwambiri, ndipo mudzatha kupikisana ndi otsutsana nawo chimodzimodzi, kapena ngakhale kuwadutsa.

Chilolezo chazitseko zamkati zamkati chimagwira ntchito yake mosasamala, bola ngati chitakonzedwa mwanzeru. Konzani chilolezo chanu kuti ndalama zomwe mumalandira zikhale zazikulu kwambiri. Ngati mukugwira ntchito ndi chilolezo, ndiye kuti sitoloyo iyenera kusamalidwa kwambiri. Amakakamizidwa kugwira ntchito moyenera. Mutha kugwira ntchito zonse mukapeza ogwira ntchito zapamwamba. Chilolezo chazogulitsa mkati chithandizira.

Mutha kuthana nayo bwino ntchitoyi, ndikuigwira mosalakwitsa. Samalani kwambiri zitseko zamkati mukamagulitsa sitolo ngati gawo la chilolezo. Izi zikuthandizani kuthana ndi otsutsana nawo, sangathe kukutsutsani. Zitseko zamkati ziyenera kusamalidwa mwaukadaulo. Izi ziyenera kukumbukiridwa ngati mukugulitsa sitolo pogwiritsa ntchito chilolezo. Pindulani ndi zokumana nazo zapamwamba kwambiri za franchisor. Iye ndi wofunitsitsa kutipatsa.

Izi zidzakuthandizani kukwaniritsa mapulani onse mosavuta. Osanyalanyaza kugwiritsa ntchito zida zowunikira. Mtundu wa zida zamtunduwu umathandizira kuthana ndi zovuta zilizonse zovuta.

Chilolezo chogulitsira khomo lamkati chimabweretsa phindu lalikulu kwambiri. Zidzaonetsetsa kuti mukugwiritsa ntchito zida zapamwamba kwambiri. Mudzawalandira ngati gawo la ntchito ya chizindikiritso komanso mwayi wothandizana nawo. Chilolezo sichimangopatula mwayi woti abwereke ufulu wokhala kazembe wa mtundu. Udzakhala wofalitsa wokha. Mwanjira ina, amatchedwa chilolezo.

Chilolezo chazitseko zamkati zamkati chimabweretsa ndalama zambiri. Kampani yanu isangalala ndi chikondi cha makasitomala ake. Kudzakhala kotheka kugwira bwino ntchito iliyonse ngati mukugulitsa chilolezo. Mudzakhala ndi malamulo anu anu pachilichonse. Ziyenera kuchitidwa ndendende mpaka kalatayo. Zifunikanso kugwira ntchito ndi chilolezo chazitseko zamkati zamkati mwanjira yoti aliyense wa omwe akupikisana nawo sangakhale nawo mwayi wolankhula nanu malinga ndi kuchuluka kwa ntchito. Akatswiri onse ayenera kukhala ndi chidziwitso chomwe angafunike.

Izi zidzakuthandizani kuti mupambane mwachangu. Kugwira ntchito ndi chilolezo chazitseko zamkati sizingakumane ndi zovuta zilizonse. Mutha kusamalira izi polumikizana ndi franchisor mwachindunji.