Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo cha mzindawu chimapereka mndandanda wazosankha zabwino kwambiri. Msakatuli aliyense amapereka maulalo angapo kuzinthu zingapo zapaintaneti, zomwe zimapereka chidwi kwa amalonda omwe akufuna kugula ufulu wochita bizinesi yokonzekera mumzinda wawo, mwayi wazopezera ndalama zambiri. Nthawi yomweyo, ndikofunikira kumvetsetsa kuti pakupanga kabukhu kameneka, malo okhala akhoza kukhala ofunikira kwambiri. Mwachitsanzo, mzinda waukulu udzafotokozera zofunikira zawo kwa omwe ali ndi chilolezo, ndipo likulu laling'ono ladzikakamiza kukhala lake. Zikuwonekeratu kuti kuchuluka kwa mizinda ikuluikulu, zizolowezi zawo zatsiku ndi tsiku, moyo wawo, dengu laogula ndi ntchito zitha kukhala zosiyana kwambiri ndi magawo ofanana am'midzi yaying'ono, ndipo izi zikuyenera kuwonetsedwa m'ndandanda yazamalonda. M'mbuyomu, pamakhala zofunikira, ngakhale zochepa, zakufunika kwa zinthu ndi ntchito, ndipo palinso owerengeka ochepa omwe samayang'ana kwenikweni kusintha kwa mitengo yazogulitsa zomwe amagula pafupipafupi.

Zilibe kanthu kwa iwo. Koma amayamikira nthawi yawo komanso mwayi wawo, chifukwa chake amafuna kuwona zinthu zomwe amakonda kudya tsiku lililonse mtunda woyenda ndipo sanakonzekere kuzithamangira kumapeto kwina kwa mzindawo. Komabe, mumzinda uliwonse waukulu, mulinso gulu la anthu omwe amalandila ndalama zochepa, chifukwa chake, amafuna zochepa pamtengo ndi chakudya, zovala, nsapato, zosangalatsa, ndi zina zambiri. Mwanjira ina, kuchuluka kwa ma franchise omwe amafunidwa m'malo ocheperako atha kukhala otakata ndipo amasiyana mosiyanasiyana malinga ndi mulingo wamtengo, mtundu, ntchito yofananira, ndi zinthu zina zomwe zimakhudza kusankha mukamawerenga kabukhu. Mwachilengedwe, kukhazikika kwakukulu, chifukwa cha kuchuluka kwa anthu ndipo, chifukwa chake, kufunikira kofunikira, kumathandizira kupititsa patsogolo bizinesi ndikulandila phindu. Ziwopsezo zakulephera pakakhala chilolezo chodziwika bwino komanso chodziwika bwino mumzinda waukulu ndizotsika kwambiri kuposa mzindawu.

Izi ziyenera kuganiziridwa mukamagwira ntchito ndi kabuku ka ma franchise, komanso zofunikira kwambiri kwa ogwiritsa ntchito masamba pazomwe zilipo ndikukonzekera malo azidziwitso. Mwanjira ina, mzindawu uli ndi zokonda zawo komanso zofunikira kwa ogula zomwe zimafunikira kukumbukiridwa pokonzekera kabukhu ndi malingaliro azamalonda, kuphatikiza mafotokozedwe atsatanetsatane a ma franchise, kuwerengera kwa nthawi yolipira, kulumikizana ndi eni ake kulumikizana mwachangu, ndi zina zambiri.

Chilolezo cha tawuni yaying'ono chili ndi mndandanda wazosankha zabwino kwambiri. Kusankhidwa bwino kwa ma franchise amtauni yanu yaying'ono. Ochita bizinesi omwe akuyang'ana kuti agule ufulu wochita bizinesi yokonzeka, kaya pang onono kapena yayikulu amatha kupeza maulalo otere mu injini iliyonse yosakira. Nthawi zambiri, kugulitsa chilolezo kumakhala kosavuta, kodalirika, komanso kopindulitsa poyerekeza ndi kupanga kwa bizinesi inayake, monga akunenera, 'kuyambira pachiyambi'. Simuyenera kuchita kuphunzira pamsika ndi zomwe makasitomala amakonda, kuti mupange Zogulitsa kapena ntchito yokhala ndi zinthu zapadera, zonse zomwe mukusowa ndikuti mukhale osiyana ndi omwe mukupikisana nawo, makamaka m'tawuni yaying'ono, pangani chizindikiro ndikuwonetsera zithunzi ndi mawu, monga logo, mawu, malonda, ndi zina zambiri, sungani ndalama zambiri ndalama pakampeni wobweretsa malonda kumsika ndikuwalimbikitsa. Ndipo nthawi yomweyo, pamakhala chiopsezo kuti mumalakwitsa, ogula alibe chidwi ndi malonda anu, ndipo bizinesiyo ipsa.

Ndipo mudzasiyidwa ndikukhumudwitsidwa mu mphamvu zanu ndi ngongole zanu, zikhale zazing'ono kapena zazikulu, kutengera zomwe mumanena poyamba. Komabe, posankha, kukonza kabukhu lapadera lamagetsi ndikugwiranso ntchito ndi ma franchise, zinthu monga kukula kwa tawuni ziyenera kuganiziridwa mosalephera. Zimatengera momwe anthu akukhalira, ndipo chifukwa chake, zomwe amakonda malinga ndi chakudya, zosangalatsa, nsapato ndi zovala, maphunziro oyambira ndi owonjezera, masewera, zosangalatsa, ndi zina zambiri. M'matawuni ang'onoang'ono, mulibe zofunikira pazogulitsa ndi ntchito za premium, chifukwa chake sizomveka kugula chilolezo chogulitsa zodzikongoletsera, katundu wapamwamba, zovala zodula kwambiri, nsapato ndi katundu wachikopa, magalimoto apamwamba, kapena chilichonse chamtunduwu .

Chifukwa chake, palibe chifukwa chopanga ma katalog omwe amaphatikizapo zinthu ngati izi. Koma kufunika kwamitundu yotsika mtengo yazinthu zomwe tatchulazi, zoperekedwa ndi kakhazikika kakang'ono, kumatha kubweretsa ndalama zokhazikika. Zomwezo zimagwiranso ntchito pama franchise ophunzitsira ndikupitiliza maphunziro, mabungwe amasewera, monga malo olimbitsira thupi, zibonga, kapena maiwe osambira. Kawirikawiri m'ndandanda, kuphatikizapo kufotokozera chilolezocho, kulumikizana ndi eni ake kuti akambirane za mgwirizano, ndi zina zotero, palinso kuwerengera kwakanthawi kwakubwezeredwa kwa bizinesi. Chilolezocho chimafuna kufunika kolipira koyamba komanso kulipira mwezi uliwonse, zomwe zimadalira phindu la chizindikirocho ndikuwerengera koyambirira phindu la ntchitoyi m'tawuni yaying'ono. Kuwerengetsa koteroko kuyenera kuyang'aniridwa mwatsatanetsatane, poganizira kuchuluka kwa anthu okhala m'tawuni yaying'ono, basiketi ya ogula, mulingo wapakati wa malipiro, ndi magawo ena ofunikira.

Ma franchise m'matawuni ang'onoang'ono masiku ano amapezeka pamitundu iliyonse yazachuma. Chidwi pama franchise chikukula chaka chilichonse ndipo msika wazamalonda ukukula mwachangu kwambiri. Zowonjezera ndalama zimapereka zofunikira pakukula uku. M'malo mwake, kuyambitsa bizinesi yamalonda ndizosavuta kuposa kuyambitsa bizinesi yanu. Chifukwa chakuti mtundu, malonda, kapena ntchito zimaperekedwa ndi franchisor munjira yokonzekera, ndikupanga ndi kugulitsa matekinoloje, njira zotsimikizirika zamakampani pakukonzekera, kuwongolera, ndikuwerengera ndalama, malingaliro othandizira kusankha ndi kuphunzitsa anthu ogwira ntchito, kayendetsedwe kabungwe kali mwachangu komanso kopambana. Zachidziwikire, zambiri zimadalira kukula kwa gawo lomwe akukonzekera kukhazikitsa kampani.

Matauni ang'onoang'ono pankhaniyi ali ndi zoperewera zochepa poyerekeza ndi megalopolises. Zikuwonekeratu kuti mzinda wawung'ono ndi woyenera kubizinesi yaying'ono pamalonda kuposa bizinesi yayikulu. Ndipo gawo la mtengo liyenera kukhala loyenera (pakati komanso pansipa). Katundu wapamwamba, zovala zapamwamba, ndi nsapato, magalimoto apamwamba, ndi zina zambiri sangapeze ogula zosungunulira m'tawuni yaying'ono. Chifukwa chake, wogulitsa ngongole ayenera kuphunzira pamsika mumzinda womwe akufuna kukagwira ntchito, kuwunika kuthekera ndi chiyembekezo cha kufunikira kwa ogula, mpikisano, ndi zina zambiri. kuwerengera. Kupatula apo, chilolezo chimapezeka ndikuyembekeza kuchita bwino ndikupindulitsa bizinesi.

Kuwona kolakwika pamsika, nthawi yobwezera ndalama zoyambirira, kuchuluka kwa ndalama zapakhomo pamisonkho, misonkho, malipiro, ndi zina zogwiritsira ntchito zitha kuthetsa ziyembekezo zonse ndi ziyembekezo. Nthawi zambiri, zinthu zapaintaneti zomwe zimakhala ndi ma catalogs a franchise, kuwonjezera pamafotokozedwe ndi kulumikizana kwa omwe ali ndi chilolezo, zimaperekanso chidziwitso pakulipira koyambirira, nthawi yolipira, komanso zina zowonjezera zoperekedwa ndi eni mabizinesi (mfundo zabwino, mitundu yaukadaulo ndi malingaliro, maphunziro mapulogalamu antchito, zambiri zamalonda, ndi zina zambiri). Chifukwa chake, chilolezocho nthawi zonse chimakhala ndi mwayi wopeza chilolezo. Kuchita bwino kwa bizinesi yaying'ono (ndi ina iliyonse) kudalira kwathunthu chisamaliro, udindo, ndipo, pamlingo winawake, zaluso za wochita bizinesi woyamba.

Chilolezo cha tawuni yaying'ono chimakhala ndi zinthu zingapo zomwe ziyenera kuwerengedwa pofufuza msika, zokonda za ogula, kukhazikika kwa kufunikira koyenera, ndi zina zomwe zimakhudza chiyembekezo cha bizinesi komanso kuchuluka kwa phindu lake. Kukhazikika kwakung'ono sikumapangitsa kuti zinthu zizikhala bwino pakukula kwamalonda. Ambiri aiwo ndimakampani ang'onoang'ono, nthawi zambiri amakhala ndi mabanja omwe amamvetsetsa bwino zosowa ndi zofunikira za okhala m'mizinda. Chifukwa chake, m'tawuni yaying'ono chonchi, pamafunika ma franchise osakwera mtengo kwambiri, osafunikira zofunikira kwambiri pakuchita bizinesi, malamulo owerengera ndalama, kusankha, ndi kuphunzitsa ogwira ntchito.

Tawuni yaying'ono imalingalira njira yosavuta yolumikizirana ndi ogulitsa ndi ogula, nthawi zambiri njira yodziyimira payokha kwa kasitomala aliyense. Popeza kuchuluka kwa makasitomala m'makhalidwe oterewa ndi ochepa, kupambana kwa chilolezo chonse kumadalira mtundu wa ntchito. Pogwira ntchito yamalonda, wochita bizinesi safunika kupanga bizinesi yake, amalandiranso maphikidwe okonzedwa bwino, njira zamabizinesi, momwe angapangire zochitika zatsiku ndi tsiku zowerengera ndalama, zida zidziwitso, komanso zofunikira kwa ogwira ntchito, kuphatikiza mapulogalamu awo . Komabe, ndi iye yekha amene angathe kuphunzira pamsika ndikuwona ngati katundu ndi ntchitozi zikufunika mtawuni yaying'ono iyi, ngati kufunikira kokwanira ndikokwanira, ngati pali mwayi wopititsa patsogolo bizinesi, ndi zina zambiri. Kumbali imodzi, ndi ufulu wosankha chilolezo, mzinda wawung'ono umapereka kuchepa kwa zoopsa zamabizinesi, popeza kuuma kwa mpikisano, kuwopseza olanda, ndi zina zoyipa zimawonetsedwa pang'ono poyerekeza ndi mzinda waukulu . Bizinesi yaying'ono mtawuni yaying'ono imakhalapo mwamtendere komanso modekha, popanda ma spike ambiri ndi zolephera ngati, kumene, ipeza ogula ake odalirika.

Kawirikawiri, mndandanda wamagetsi wama franchise samangofotokoza mwatsatanetsatane mbiri ya bizinesiyo komanso kulumikizana ndi eni ake kulumikizana, komanso kuwerengera kwakubwezeredwa kwa ntchito yamalonda. Kuwerengetsa kumeneku kumaganizira zolipirira ndalama zoyambilira, kutengera mtengo wamtundu, komanso ndalama zapakhomo pamwezi, zomwe zimawerengedwa kuti ndi gawo la ndalama zomwe akuyerekezera. Ndikofunika kuti katswiri wazamalonda aziyang'ana mapulani ndi kuwerengera, ndalama zosasinthika ndi zosinthika, ndalama, kusintha kwakanthawi kofunikira, ndi zina zambiri mwatsatanetsatane kuti asasochere pazomwe amayembekezera.

Chilolezo cha paki ya ana chatchuka kwambiri ndi amalonda omwe awonetsa komwe akutsogolera m'derali. Ma franchise apaki a ana adzagwiritsidwa ntchito kwambiri, okhudzana ndi bizinesi yawo. Chilolezo mu paki ya ana chimagwiritsidwa ntchito padziko lonse lapansi, kupereka zotsatira zabwino kwambiri komanso zogwira mtima, zomwe zimayang'ana kasitomala. Ogula ambiri amasangalatsidwa ndi funso loti mtengo wa chilolezo cha paki ya ana ndi wotani, pankhaniyi, ziyenera kunenedwa kuti mtengo umadalira kutchuka kwa chizindikirocho, chomwe chapangidwa ndi wopanga kwa zaka zambiri. Wogula ntchitoyo azitha kusankha mnzake kudzera papulatifomu yapaderadera patsamba lino, lomwe lili ndi mndandanda wathunthu wazopanga ma brand osiyanasiyana apadziko lonse lapansi a franchise zopangidwa kale. Kuti mgwirizano ukhale wopindulitsa, choyambirira, zidzakhala zofunikira kukambirana, ndikumaliza kwamgwirizano wokhudza kusamutsa ufulu wogwiritsa ntchito dzinalo ndi kampani.

Pambuyo pake, gawo latsopano pakukula kwamabizinesi awo liyamba, ndikugwiritsa ntchito chilolezo chodyera ana, chomwe pakapita nthawi chidzalowa mgulu la mayiko, ndi phindu labwino.

Chilolezo ku Bukhara chikuyenera kuchitika poganizira mikhalidwe yapaderadera chifukwa chilolezocho chiyenera kukwezedwa mosamala komanso moganiza bwino popeza pali ndalama zochuluka kwambiri. Zachidziwikire, kuchuluka kwa ndalama pazogulitsa zimadalira mtundu wa zochitika zomwe wochita bizinesiyo akuchita. Komabe, chilolezo chimayendetsedwa ndi anthu omwe ali ndi chuma chambiri. Bukhara amakondedwa ndi alendo; Chifukwa chake, chilolezocho chikuyenera kukhazikitsidwa m'njira yoti aganizire izi. Izi ndizosankha; komabe, obwera kumene ndi omvera osungulumwa kwambiri omwe sayenera kunyalanyazidwa. Limbikitsani chilolezo ku Bukhara moyenera komanso moyenera poyesa kusanthula koyambirira kwa zomwe zikubwera.

Ikuthandizani kuzindikira zovuta zomwe zili pachiwopsezo komanso mwayi womwe ulipo kuti muthane nawo.

Anthu am'deralo amanyadira Bukhara, popeza mzindawu ndi wokongola kwambiri. Chifukwa chake, m'pofunika kukumbukira izi mukamayambira chilolezo ku Bukhara ndikuwonjezera china chake chopatsa chidwi, chofananira ndi kununkhira kwakomweko. Chilolezo ku Bukhara chidzagwira ntchito bwino ngati wochita bizinesi yoyambira angaganizire zakunja ndi malamulo amderalo. Ndikofunikira kuphunzira zoopsa zonse zomwe zingachitike kuti muwunike bwino ndikupanga chisankho choyenera. Chilolezo ku Bukhara ndi mwayi wabwino kuthana ndi ntchito zopanga ndikuzikwaniritsa bwino mothandizidwa ndi zida zomwe franchisor adapereka. Mukamagwiritsa ntchito chikwangwani chomwe mungabwereke, muyenera kuganizira mosamala malamulo onse, komanso malamulo omwe mudzakhale nawo.

Chilolezo ku Bukhara chidzagwira ntchito bwino ngati mupereka zoperekazo munthawi yake.