Tsegulani malo ogulitsa chilolezo ndi chiyambi chabwino cha bizinesi yopambana. Koma momwe mungatsegule osataya? Tiyeni tiwone. Chifukwa chake, muli ndi chikhumbo ndi ndalama zoyambira kuyambitsa bizinesi yanu. Kuti muchepetse zoopsa ndikusataya ndalama, mwaganiza zogula chilolezo mu sitolo. Koma chilolezo ndi chiyani? Ndi mtundu wa layisensi kapena ufulu woyimira mtundu mumzinda kapena dziko lanu. Wogulitsayo amagulitsa ufuluwu ndikuthandizira wogulitsa ufuluwo kupanga biz, malinga ndi pulani ya biz yomwe idapangidwa kale, pomwe amasunga mfundo zaukadaulo kapena ukadaulo wopanga.

Chifukwa chake, wochita bizinesi wamalonda amayamba ntchito motsogozedwa ndi kampani yodziwika bwino. Zikuwoneka ngati izi, mumatsegula malo ogulitsira malonda kuchokera ku mtundu wodziwika bwino, wolimbikitsidwa mdziko lanu, komanso wodziwika ndi ogula. Franchisor amakupatsirani njira zantchito zokhazikika, matekinoloje, ndi njira zamabizinesi. Ma Franchise amagawika m'magulu: owongoka, okhazikika, aulere, osinthidwa, okonzeka. Mutha kutsegula malo ogulitsira ngati ndalama zanu zili zochepa. Mgwirizano wamtunduwu umapereka ufulu wotsegulira ofesi yoyimira m'modzi kapena awiri. Standard imakhala ndi kuyankha kwathunthu kwa franchisor wanu.

Poterepa, ndikofunikira kutsatira miyezo ndi miyezo yonse yamakampani. Chilolezo chaulere chimakhala ndi malamulo ogwirira ntchito kuchokera kwa franchisor, kuyang'anira m'sitolo kumachitika. Ndi m'malo mwake, oyenera opanga ma franchisee. Poterepa, kampani yamalonda imapereka njira ndi ukadaulo, ndipo mumasankha omwe akukupatsani. Makampani okonzeka, mtundu uwu wama franchising umafuna ndalama zochuluka, mumagula bizinesi yokonzeka, ndipo pobweza mumalipira ndalama zachifumu kapena chiwongola dzanja. Kodi maubwino otsegulira chilolezo ndi otani? Kwa wabizinesi wosadziwa zambiri, tsegulani izi ndizoyenera kwambiri. Kupatula apo, si chinsinsi pomwe simukudziwa kanthu kapena kumvetsa, ndi nthawi yoyenera kutembenukira kwa othandizira omwe amadziwa zomwe zikuchitika ndipo amadziwa njira yothetsera izi.

Kodi wogulitsa chilolezo angatani? Njira zamabizinesi ndi machenjerero, mapulani a biz, zida zotsatsira, ukadaulo wopanga zinthu, makasitomala ndi malo ogulitsa. Zimawononga ndalama zingati kutsegula sitolo? Choyamba, ndalama zimafunikira kuti mugule chilolezo. Mtengo wake umasiyanasiyana kutengera mtundu wa mgwirizano ndi kuchuluka kwa kutsatsa. Muyeneranso kulipira ndalama za mwezi uliwonse pogwiritsa ntchito dzina la kampaniyo. Ngati mukuvomera, mutha kuchotsa chidwi powonjezera ndalama zoyambirira kubizinesi. Njira ina yokopa ndikuwatsimikizira kuti franchisor wanu waluso komanso kutha kupeza phindu kuchokera ku biz mtsogolomo, potero mutha kukopa ndalama koma osayika ndalama zilizonse. Chitani bwino ntchito za mgwirizano kuti musadzakumane ndi mavuto mtsogolo.

Chifukwa chiyani kuli kopindulitsa kutsegula malo ogulitsira? Pali zifukwa zingapo. Mutha kugulitsa m'sitolo ndi malo enieni ogulitsa. Katundu wosiyanasiyana amagulitsidwa ndikugulidwa chaka chonse. Zikuwoneka kuti muyenera kusankha kagawo kakang'ono kanu ndikupatsa ogula zinthu zabwino kuposa zomwe amapikisana nawo. Kugulitsa pa intaneti ndikofunikira makamaka pano, ndizosavuta kwa kasitomala komanso kothandiza kwambiri pakudzipatula. Tsegulani bizinesi yanu pa intaneti ndiyopindulitsa. Simufunikanso kubwereka ofesi, kulipira zofunikira, kulemba antchito ambiri, kulipiritsa ndalama pakukhalira muofesi.

Mukungoyenera kukonzekera kutumiza, mayankho amakasitomala. Kugulitsa chilolezo kumapereka mwayi wotere popeza malonda omwe agulitsidwa adayamba kutchuka ndi ogula. Kodi ndi mitundu iti yomwe ikuchitika tsopano? Kugulitsa chilolezo chodyera, kugulitsanso, kupanga, zopangira ana, zovala ndi nsapato, maphunziro. Madera omwe ali pamwambapa ndi otchuka komanso obwezera mwachangu. Mutha kutsegula malo ogulitsa zovala kapena nsapato mopanda mantha kuti sizinatchulidwe, kachiwiri chinthu chachikulu ndikusankha pazomwe mungachite. Musanayambe bizinesi yokhudzana ndi izi, muyenera kusankha ndalama zoyambira, ndikumvetsetsa zomwe mukufuna kukwaniritsa pamapeto pake. Pangani pulani ndikuchita, werengani nkhani zopambana za wogulitsa ufuluwo, onani mwayi wanu wopambana.

Kabukhu kathu kapadera kamathandizira kupeza mgwirizano woyenera. Zapangidwa m'njira yoti mutha kuyendetsa bwino malingaliro anu ndikuwunika zomwe mungasankhe. Tasonkhanitsa malingaliro kuchokera kumakampani akunyumba ndi akunja. Mutha kupeza zotsatsa zingapo za bajeti. Nthawi yomweyo, timangoyika okhawo omwe amawakhulupilira okha, palibe malo ochitira zachinyengo patsamba lathu. Tsegulani malo ogulitsa kapena bizinesi yomwe mumakonda ndi gawo loti muzindikire kuthekera kwanu, ndife okonzeka kukuthandizani ndi izi.

Chilolezo chotsika mtengo sichimasiyana ndi zopereka zazikulu, zotsika mtengo chifukwa zoopsa zake ndizofanana kulikonse. Pofuna kuti musayike pachiwopsezo ndikugula chilolezo chokhala ndi 100% chitsimikizo, pali malo ogulitsira omwe amapereka zosankha zonse, zotsatsa pamitengo yotsika mtengo ndi zina zambiri, m'malo onse a ntchito lero. Chilolezo, chotchipa kapena chodula, pakati, chikuyimira kupezeka kwa zofuna za mtundu winawake, dzina mdera lomwelo kapena kupitirira, kukulitsa kulumikizana kwa zigawo, zonse za magalasi otchipa ndi nthambi zazikulu. Kuyambitsa bizinesi ndi kupeza chilolezo ndichopambana, kufunikira chifukwa pakadali pano palibe chifukwa choyambira kaye, malonda odziwika amamvedwa ndipo kasitomala adapangidwa kale. Ndi chilolezo chotsika mtengo, nkhaniyi ndiyosiyana pang'ono, koma mndandanda wathu wamwayi wokhala ndi akatswiri umathandizira pazonse, amalonda amalangiza ndikupereka dongosolo la bizinesi, ndi tchipisi ndi malingaliro ena pantchito.

Chifukwa chiyani kuli kopindulitsa kugula chilolezo chotsika mtengo? Choyamba, palibe chifukwa chopangira ndalama zazikuluzikuluzi. Chachiwiri, pali thandizo la akatswiri ndi akatswiri pankhaniyi. Chachitatu, mwezi uliwonse makasitomala zikwizikwi ndi amalonda amadutsa pazenera, omwe samangofuna kuyambitsa bizinesi yawo komanso amafunafuna anzawo ndi ogulitsa. Ndikosavuta kuti ma franchisees ndi ma franchisor agwire ntchito limodzi, kupanga bizinesi yawo padziko lonse lapansi, kubweretsa mapulojekiti kudera lachigawo, kukulitsa udindo wawo ndi phindu. Kugwiritsa ntchito chilolezo, chotchipa poyang'ana koyamba, ndi njira zothandiza, kumabweretsa chitukuko cha kampani yayikulu kwambiri. Cholinga cha kabukhu kakang'ono ka ndalama ndi kuthandiza amalonda amitundu yotsika mtengo kapena yayikulu kupita kumayiko ena powonetsa ndikuitanitsa katundu ndi ntchito zina.

Ndikopindulitsa kutenga chilolezo chotsika mtengo pankhani zamalonda, ntchito, chithandizo chamankhwala, zoyendera, zodzikongoletsera, zomwe mungasankhe zili kwa inu. Komanso, m'ndandanda wa chilolezocho umapereka zokambirana, thandizo ndi akatswiri, komanso kupereka nthawi yamalingaliro amakampani kukopa makasitomala, kukulitsa kufunika ndi phindu. Kufikira kwamagalimoto ndi malingaliro a SEO kumatha kukulitsa kufunika ndi kuwonekera. Mukalowa m'sitolo, mutha kusankha zomwe mukufuna. Ngati simukudziwa kuti mukufuna kutsegula bizinesi m'dera liti, mutha kungodzidziwitsa nokha zotsatsa, mfundo zamitengo (kuyambira zotsika mtengo mpaka zotsika mtengo), pali kugawa kwa mzinda ndi dziko, ndi magulu ndi magulu ang'onoang'ono, osonyeza ndikuwerengera ndalama zolandilidwa pansi, ndalama zopanda ndalama, popanda ndalama zotsika mtengo popanda iwo. Palinso nthawi yobwezera kuti poyamba musangodziwa ndalama zoyambirira zokha komanso mawu a ndalama zoyambirira. Kodi kampaniyo yakhala ikugulitsa nthawi yayitali bwanji? Kodi anthu amafuna chiyani? Ziwerengero za tsiku ndi tsiku, sabata iliyonse, mwezi uliwonse zimathandiza kupenda ziwerengero.

Pali gulu lomwe franchisors angachite nawo chilolezo chotsika mtengo. Akatswiri athu amakuthandizani pazinthu zonse. Kuthandiza kwa nthawi ndi nthawi kwa akatswiri kumathandizira pa bizinesi iliyonse, yotsika mtengo komanso yotsika mtengo.

Kuti mudziwe zambiri, kufunsa ndi kupeza dongosolo, lemberani manambala omwe atchulidwa. Komanso, m'ndandanda wathu wama franchise otchipa, mutha kudzidziwitsa nokha kuwunika kwamakasitomala, kuchuluka kwa chilolezo chotsika mtengo, nkhani, ndi zikhalidwe, kukwezedwa, ndi zina. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu, kuyembekezera mgwirizano wanthawi yayitali .

M'ndandanda wamasitolo ogulitsa amakupatsani mwayi kuti mutsegule bizinesi yanu yamagulu ogulitsa. Gawo la bizinesi ili ndilotchuka kwambiri, makamaka pakati pa mabizinesi ang'onoang'ono komanso apakati. Kugulitsa sikufuna ndalama zochuluka komanso kugula zida zopangira, chifukwa chake zochitika zamtunduwu zimadziwika ndikubweza ndalama mwachangu komanso kuchuluka kwa ndalama.

M'ndandanda wamasitolo ogulitsa ali ndi zotsatsa zokongola kwambiri: mutha kusankha njira yogulitsira, kutsegula chilolezo ndikuyendetsa bwino bizinesi yanu. Malo odziwika kwambiri ndi monga malo ogulitsira zakudya, masitolo azovala, nsapato, katundu wa ana, zida, ndi zina zambiri. Zonsezi zimapezeka m'ndandanda yathu. Kuphatikiza apo, m'ndandanda wazamalonda, mutha kupeza mwayi wogulitsa masitolo paintaneti, kufunikira kwake sikungasinthike masiku ano. Mu 2020-2021 mulingo wopeza malonda pa intaneti wakula kwambiri, zomwe zidapangitsa malo ogulitsira pa intaneti kukhala osangalatsa kuchokera pamalonda: ndalama zochepa, kubweza mwachangu, phindu lalikulu popanda kufunika kodziyimira pawokha pazinthu, ndipo palibe chifukwa zida zapadera.

Bwanji osankha chilolezo chosungira ndikugwiritsa ntchito kabukhu? Choyambirira, m'ndandanda, mutha kupeza mndandanda wazogulitsa zonse zoperekedwa ndi malo ogulitsa abwino kwambiri padziko lonse lapansi. Kachiwiri, kubweza ndalama kumachitika kale mchaka choyamba cha bizinesi. Zachidziwikire, mulingo wampikisano m'gawo lazamalonda uyeneranso kuganiziridwa. Pazifukwa izi, njira yabwino kwambiri ikanakhala kuwunika ma intaneti onse omwe alipo ndi zotsatsa zawo.

Kodi m'ndandanda wathu ndi kugulitsa chilolezo kungapereke chiyani?

• Zopereka kuchokera kuzinthu zodziwika bwino;

• Kutha kugulitsa zinthu zabwino m'masitolo abwino kwambiri;

• Pindulani munthawi yobwezera, kukula kwa ndalama, komanso mitengo yokongola;

• Makampani omwe amapereka chilolezo amapereka njira zawo zotsatsa bwino komanso zotsatsa - simukuyenera kuyambitsa bizinesi yanu kuyambira pomwepo.

M'ndandanda yathu yamasitolo ogulitsa, mutha kupeza mosavuta ndikusankhira zopereka zosangalatsa komanso zopindulitsa zomwe zingakupatseni ndalama komanso chisangalalo kuchokera kuntchito. Chifukwa cha kabukhuko, mudzatha kulumikizana mwachindunji ndi eni malo ogulitsa chilolezo. Bizinesi yanu ili m'manja mwanu, maziko a bizinesi yanu ali m'ndandanda wathu wazamalonda!