Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chosindikizira ndi bizinesi yamachitidwe amtunduwu. Kuti chilolezocho chigwire bwino ntchito, pakukwaniritsa muyenera kuphunzira bwino malamulowo ndikuwatsatira mosanyinyirika. Malamulo ndi miyezo idzaperekedwa kwa inu kale mukakhazikitsa chilolezocho, mukamapanga bizinesi. Kuphatikiza apo, nthawi yomweyo muyenera kuyika pamalipiro mpaka 11% ngati chopereka cha ndalama. Ndalamayi imasamutsidwa kwa woyimilira chilolezo kuti asindikize ndipo imayimira gawo linalake la ndalama zomwe mukufuna kugwiritsa ntchito ngati ndalama. Kusindikiza kuli kopindulitsa, ndipo ngati mugwiritsanso ntchito chilolezo, mwayi wanu wopambana udzawonjezeka kwambiri.

Mukasindikiza, munthu sayenera kuiwala kuti chilolezocho chimafuna kuchotsedwa kwina. Mwachitsanzo, iyi ndi ndalama yomwe mumagwiritsa ntchito kukhazikitsa maofesi kuti musamutse gawo lina lazachuma mokomera wolipiritsa. Izi ndi mpaka 9% pamwezi. Mwachitsanzo, ngati mutagulitsa chilolezo chosindikiza, mutenga ndalama zomwe mumapereka ndi 1, 2, kapena 3% ya ndalama zanu. Kuphatikiza apo, muyenera kugwira ntchito ndi mafumu. Izi ndi gawo limodzi la zomwe mumapeza kapena zomwe mumapeza, zomwe zimawerengedwa ngati gawo la ndalama zomwe mwalandira. Kugwira ntchito ndi chilolezo chosindikiza kumakupatsani mwayi wokhoza kupambana pamipikisano.

Izi zidzachitika chifukwa choti mudzatha kugwiritsa ntchito mtundu wodziwika bwino wamakhalidwe.

Kupanga chilolezo cha kampani kuti isindikizidwe ndiyofunikanso. Choyamba, muyenera kutsatira kavalidwe mukamapatsa antchito anu zovala. Kachiwiri, kapangidwe kake kamayenera kuyang'aniridwa mosamala mukakongoletsa malo, kunja ndi mkati. Franchise yosindikiza imagwira bwino ntchito pokhapokha ikachitika malinga ndi malamulo. Kuphatikiza apo, muyenera kutengera zolondola zonse zomwe mtunduwo umalumikizana nawo. Chilolezo chosindikiza sikuyenera kukhala chovuta kuyambitsa chifukwa choti muli ndiukadaulo wonse womwe mungafune.

Kufikira kudziwitsa kwapadera ndi imodzi mwa mfundo zomwe zimalankhula posankha chilolezo ngati chinthu chogwirira ntchito. Chilolezo chosindikizira chimakupatsani mwayi wogwiritsa ntchito bwino maofesi, kuwachita moyenera komanso moyenera. Kupatula apo, mudzakhala ndi chitsanzo cha kampani yomwe yakhala ndi zotsatira zabwino. Mutha kugwira ntchito ndi zinthu zosiyanasiyana momwe mungakambirane kuti muchepetse gawo lanu pamwezi. Komabe, pogulitsa chilolezo kuti musindikize, muyenera kubwezera chilolezo kwa yemwe wataya ndalama. Mwachitsanzo, kudzakhala kufunika kugula katundu kapena ntchito kuchokera kwa iye pamlingo winawake.

Ma Franchise ku Brazil amatsatira njira yomweyo monga amachitira padziko lonse lapansi. Ngati mukufuna chilolezo ndi momwe mungagwiritsire ntchito, ndiye kuti muyenera kuphunzira zomwe franchisor amakupatsani. Ma Franchise ndi osiyana ndipo, kutengera momwe zinthu zilili, mutha kuyenda komwe kuli kopindulitsa kwambiri kuchita bizinesi. Chilolezo chimakhala choyenera kwa aliyense wazamalonda chifukwa sichifuna kuyesayesa kulikonse kuti akwaniritse. Mukungoyenera kutsatira malamulo omwe a Franchisor amakupatsani kenako mutha kupeza zotsatira zabwino. Dziko la Brazil ndilodziwika bwino padziko lonse lapansi, chifukwa chake chilolezochi chimagwira ntchito nthawi yayitali kudera la Latin America.

Amalonda ambiri amalandira ndalama zambiri kuchokera kuzinthuzi. Chilolezo ku Brazil chimagwira ntchito motsatira malamulo omwe amalandiridwa m'maiko ena. Mwachitsanzo, franchisor amabwereketsa chizindikiritso chake, matekinoloje, ndi zina zodziwa, ndipo wogula amachotsera ndalama kwa wogulitsa. Nthawi zambiri zimachitika kutengera mgwirizano, ndipo kuchuluka kwa ndalama zolipirira kumasiyana.

Franchising ndi bizinesi yomwe yakhala ikugwira bwino ntchito kuyambira m'zaka za zana la 19. Ngati mukufuna Brazil ndi kupititsa patsogolo chilolezo, ndiye lingaliro labwino. Kupatula apo, boma ili ndi nyengo yabwino yogulitsa ndalama, ndipo wabizinesi amangofunikira kuti aphunzire moyenera magawo onse azigawo ndi zikhalidwe za boma mokhudzana ndi malamulo. Ma franchise amakono ku Brazil amapindula kwambiri chifukwa chogwiritsa ntchito dzina laukadaulo ndi ukadaulo womwe alandila. Izi ndizosavuta kwa amalonda omwe safuna kuyambitsa gudumu, koma amangofuna kugwiritsa ntchito mtundu wa bizinesi yomwe ilipo kuti alandire zabwino ndi bizinesi. Mukamagwiritsa ntchito chilolezo ku Brazil, mutha kuchita zinthu motsogozedwa ndi malamulo, zikhalidwe, ndi malangizo.