Wamalonda aliyense amafuna kupeza ma franchise ofunikira a mtundu wodziwika bwino chifukwa cha malonda awo, osagwiritsa ntchito mtengo, bizinesi, komanso kubweza mwachangu. Komabe, nachi chododometsa chotsutsana cha kulumikizana kwanzeru pakati pa chizindikiritso chodziwika bwino, dzina lake, ndi kugwiritsa ntchito yotsika mtengo kumachitika, popeza kukwera kwamakalasi, mtundu, ndi mtundu, ndizokwera mtengo kwambiri kuzisunga ndi kuzisungitsa mu bizinesi yamalonda . Kulipira ndalama monga kulipira kamodzi, ndalama zapamwezi, komanso ndalama zotsatsa, kuti mugwiritse ntchito logo yotchuka, zimafunikira ndalama zambiri, jakisoni, ndi ndalama. Kulipira kwakanthawi ndalama zonse zokhudzana ndi bizinesi kuchokera kumafakitole ofunikirako kumafuna chiwongola dzanja choyenera, kudzera mu akaunti yakubanki, bungwe labwino pantchito, malo ogulitsira otukuka komanso otukuka, kuchuluka kwamagalimoto ambiri, ndi malo ambiri ogulitsa, mabwalo, okhala ndi malo ambiri osiyanasiyana katundu. Chifukwa chake, pakukweza bizinesi, mukufunika kutsatsa, kupeza, ndi kutsitsa zida zamalonda ndi zopangira, ndikuwonjezera kuchuluka kwa amalonda ogulitsa, mamaneja, alangizi, ukadaulo, kupanga, ndi ogwira ntchito. Mukamagwira ntchito ndi ma franchise omwe amafunidwa omwe agulidwa, chinthu chachikulu ndikuwerengera molondola mtengo wogulitsa katundu ndi zinthu, ndikubwezeretsanso ndalama zonse zofunika ndi zothandizira powerengera mtengo wake.

Kukwera mtengo kwa kugulitsa katundu ndi zinthu pogwiritsa ntchito mtundu wa wolowa m'malo 'kumatha kuopseza wogula ambiri, ndipo akukana kugula chinthu chamtengo wapatali. Mwachizoloŵezi, maunyolo ogulitsa ogulitsa odziwika bwino komanso okwera mtengo amakhala ndi makasitomala awo osankhidwa, osankhidwa, olemekezeka, olimba omwe amagula mtundu winawake. Pali alendo ochepa wamba, makamaka ogula ambiri, m'malo ogulitsira. Pazamalonda ochulukirapo, zomwe zikutanthauza gulu lalikulu la anthu, m'pofunika kuyandikira zochitika ndi ma franchise ofunidwa ndi malingaliro apadera, kuti mupeze 'tanthauzo lagolide', kuzizindikiro zinali zotheka kwa iwo ndipo adadalira mtundu wa katundu ndi ntchito zawo. M'machitidwe apadziko lonse lapansi, katundu wamsika, mafakitale, ndi mabizinesi alipo komanso akufalikira, pomwe ma franchise amtundu amawerengera makumi asanu ndi anayi pa zana achuma. Ma franchise odziwika bwino pazogulitsa zamalonda amagwirizana ndi kugulitsa pizza, khofi wokonzedwa kale, zovala, nsapato, zida zamagetsi zamagetsi ndi zapakhomo, magalimoto, komanso kuti agulitse amalonda amatsegulira masitolo ndi malo ogulitsira. Kuchita bwino kwa malonda pazogulitsa zamalonda makamaka zimadalira kuthekera kwa akatswiri alangizi ndi oyang'anira malonda kuti apereke zomwe zatsirizidwa kwa wogula kuti akhale osangalala, ofunitsitsa kugula katundu, ndikukhutira ndi kugula bwino, achoke m'misika.

Kupeza mphamvu pama franchise ofunidwa kumalumikizidwa ndikuphunzitsa ogwira ntchito mosalekeza, mu zida zaluso kwambiri komanso maluso omwe apeza, mwaluso komanso kuzindikira kwa bizinesi yogulitsa malonda. Maphunziro ovomerezeka ndi ma webusayiti pantchito yophunzitsa anthu ogwira nawo ntchito yogulitsa zinthu, atakwaniritsa luso ndi luso laukadaulo, kukweza mwaulemu, mwaluso komanso mwaluso kasitomala kuti agule, zomwe zikutsimikiziranso zowona kuti 'ogwira ntchito ndi chilichonse '. Ma franchise omwe amafunidwa amafunidwa, chifukwa ndi njira yoyenera, yolinganizira, yolumikizana ndi dongosolo, amalipira mwachangu, kubweretsa ndalama zabwino kwa wochita bizinesi. Ndi njira yophatikizira komanso mwadala pakukonzekera bizinesi yamalonda, yokhala ndi pulani yopanga bwino, kafukufuku wowunika, ndikuwunika mayanjano amisika, ndikuwunika kwa ogula omwe amafunidwa, zomwe zimabweretsa kubweza mwachangu komanso kubweretsa ma franchise ku gulu ndi mndandanda wazomwe amafunidwa. Kuchita ntchito yoyeserera koyambirira kwamakedzedwe azachuma ochokera kubizinesi yomwe idasungidwa, ndikuwerengera zachuma, kuwerengetsa kwamabizinesi, pakuyenda kwa ndalama, kuwerengera kwa projekiti ya ndalama, ndalama, ndi phindu zimapereka chifukwa chilichonse chopezera chilolezo chofunira. Kukhazikitsa zolinga zamalingaliro ndikukonzekera ntchito zogawa moyenera, kuchuluka kwa ndalama zoyambira, kuti tiwonjezere phindu, kukhalabe olimba komanso 'kusinthanitsa' pakati pa mtengo wama franchise ndi ndalama zomwe zikubwera pochita bizinesi, ndi umboni ndi mawonekedwe lingaliro lomveka kuti kusankha kwa ma franchise kunapangidwa molondola ndipo amafuna kuti ma franchise agulidwe.

Kuyimitsa chilolezo cha taxi ndikumakulitsa bizinesi yamayendedwe. Munthu aliyense amene ali ndi galimoto, poopseza kuti achotsedwa ntchito kapena ngati ndalama zowonjezera, kamodzi adaganiza zapa mayendedwe. Izi zimafunikira layisensi, galimoto, ndi kugwiritsa ntchito foni. Utumiki wama taxi ndi njira yatsopano yopezera ndalama. Mtundu wakale wa kampani yamatekisi ndi yokhudza kugula galimoto, kulemba ntchito madalaivala, ndi gulu lazinthu zina zovuta. Tsopano zonse ndizosavuta, ndikokwanira kulembetsa ngati wochita bizinesi, kumaliza mapangano ndi oyendetsa chipani chachitatu ndikuyamba kugwira ntchito.

Koma pakadali pano, vuto la mpikisano wokwera limabuka, ndipo kupezeka kwa chilolezo cha taxi kungakhale njira yothetsera vutoli. Njirayi ikuthandizani kuti muzitsogolera bizinesi yanu mumzinda wanu. Popeza kampani ya franchisor ndiotchuka popereka taxi. Anthu amamkhulupirira ndipo ali okonzeka kulipira. Muthanso kupewa ngozi zomwe zingachitike; Franchisor amadziwa tsatanetsatane wa msika ndipo ali wokonzeka kufotokoza zomwe akumana nazo. Wogulitsa kumeneku angakumane ndi vuto la kayendetsedwe kazinthu zantchito, ndi omwe akupikisana nawo, oyendetsa taxi omwe sagwira ntchito mwalamulo (motero amagwetsa misonkho nthawi zonse). Wogulitsayo amadziwa kuthana ndi mavutowa.

Tsopano makampani akuluakulu akulanda misika yonyamula anthu mayendedwe ndipo mabungwe akalewo sangachitire mwina koma kutseka bizinesi yawo kapena kugula chilolezo. Musanagule chilolezo, ndikofunikira kuti muphunzire bwino za mgwirizano, kuti muthe kupewa zovuta mtsogolo. Chifukwa chake mwagula chilolezo chokhala ndi taxi. Mukupeza chiyani? Mutha kudalira kugwira ntchito pansi pa dzina la mtundu wotchuka, pamalo ozizira ogwiritsira ntchito, kugwiritsa ntchito mafoni, komanso malingaliro othandizira kugwira ntchito ndi madalaivala. M'malo mwake, wogulitsa chilolezo amatha kungoyang'anira mtundu wa ntchito zomwe amapatsidwa, ndipo ntchito zonse zoyang'anira zimachitika ndi wogulitsa. Komanso, franchisor amasamalira ntchito yolinganizidwa bwino yama taxi okha. Athandizira kukonza ntchito m'njira yoti omwe akupikisana nawo sangakhudze momwe makasitomala akuyendera komanso kufunika kwa ntchito.

Kodi mtengo wa chilolezo ungadalire chiyani? Mtengo umawerengedwa potengera okhalamo, mzinda womwe mayendedwe adzachitike. Komanso, mtengo umakhudzidwa ndi boma la taxi. Poterepa, wogulitsa chilolezo adzafunika kuyika ndalama pakampani yama taxi komanso ndalama zambiri. Ena mwa franchisors samapereka zolipira pamwezi (mafumu). Mukamaliza mgwirizano ndi kasitomala aliyense, zikhalidwe zimakambirana padera. Chifukwa chake, chilolezo cha taxi chimapindulira: ndalama zochepa (ndipo nthawi zina zimachepetsedwa mpaka zero); zotayika ndi zoopsa sizikupezeka; mtsogolomo, mutha kulandira ndalama zodalirika; wogulitsa chilolezo amatha kugwiritsa ntchito kampani yodziwika bwino, amangoyimira; palibe chifukwa chochitira ndi zotsatsa ndi mapulogalamu; mumapeza kuchuluka kwa makasitomala, chifukwa chodziwika ndi kampani yotchuka, muyenera kusokonezeka ndi mitengo, kutsegula malo ozizira; maubwino owonjezera amgwirizano amaperekedwa, mwachitsanzo, kuthekera kogula magalimoto okhala ndi kuchotsera, inshuwaransi yokonda galimoto. Kodi ndi chiani china chomwe wogulitsa chilolezo angadalire? Kuphunzitsa ndi kuthandizira mosalekeza.

Izi zikutanthawuza kulandila malongosoledwe ndi maphunziro pakugwira ntchito pama foni apafoni, kupereka maphunziro ndi mapulogalamu apadera othetsera zovuta zamabungwe, ntchito zantchito. Wogulitsayo amathanso kuthandizira posankha mtundu wapadera wamabizinesi, kusankha malo okwera taxi, kupeza ziphaso, ndikupanga ndikusamalira makasitomala. Muthanso kudalira thandizo lalamulo, thandizo pakulemba madalaivala, ndi oyang'anira. Momwe mungasankhire ndalama zaposachedwa, ndipo koposa zonse, ndalama zolipirira taxi? Choyamba, muyenera kuchita kafukufuku pazomwe zilipo. Muyenera kumvera chiyani? Choyamba, pa mbiri ya kampaniyo, kodi pali zambiri pa intaneti. Sankhani njira zoyenera, yerekezerani ndi kulumikizana ndi kampani yopanga chilolezo. Mutha kupempha ku kampani zilolezo zonse zakampani, ziphaso, ziphaso.

Izi zidzakupulumutsani kuti musayanjane ndi ochita zachinyengo. Wogulitsa moona mtima samabisa zikalata zawo, monga lamulo, osewerawa ali ndi chilichonse chowonekera komanso chosavuta. Mukamagula chilolezo, pali chiopsezo chopeza dummy mwa mawonekedwe osagwiritsa ntchito intaneti kapena tsamba. Kuti muwone mndandanda wathunthu wazomwe tikupereka, onani kabukhu kathu ka intaneti. Tasonkhanitsa zotsatsa zofunikira kwambiri kwa inu, zomwe zidawonongeka chifukwa cha ndalama zomwe mudapereka. Patsamba lathu, mudzapeza okhawo otsimikizika ogulitsa chilolezo. Yambani kupambana kwanu ndi kabukhu lathu.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Ma Franchise ku Palestine tsopano ndiotchuka komanso odziwika bwino kwa kasitomala aliyense amene amachita bizinesi. Ponena za chilolezocho, ndibwino kunena kuti Palestina ikweza kuchuluka kwachuma mdzikolo kangapo, kukulitsa mwayi wake. Franchise yotukuka, yoyimira Palestine, iwonetsa pamlingo wapadziko lonse kutchuka kwa ufulu wopezeka wopereka mtundu winawake, kuti apange kukonzekera kwapamwamba komanso koyenera kwamgwirizano wamgwirizano. Masiku ano, ndikosavuta kugula ntchito yokonzedwa bwino m'malo moika pachiwopsezo kupanga lingaliro lanu ndi misampha yambiri. Oimira mtundu wodziwika adzakudziwitsani zamtundu uliwonse, kuyambitsa malonda amakono kumsika. Kaya kampaniyo ili ndi ndalama zotani, mutha kuyesa kugula chilolezo chosavuta kuchokera ku mtundu wodziwika bwino ndikubweretsa pazotsatira zomwe mukufuna.

Mukamagwiritsa ntchito chilolezo ku Palestina, bizinesi yanu ikula mpaka kukula kwambiri.