Chilolezo cha mzindawu chimapereka mndandanda wazosankha zabwino kwambiri. Msakatuli aliyense amapereka maulalo angapo kuzinthu zingapo zapaintaneti, zomwe zimapereka chidwi kwa amalonda omwe akufuna kugula ufulu wochita bizinesi yokonzekera mumzinda wawo, mwayi wazopezera ndalama zambiri. Nthawi yomweyo, ndikofunikira kumvetsetsa kuti pakupanga kabukhu kameneka, malo okhala akhoza kukhala ofunikira kwambiri. Mwachitsanzo, mzinda waukulu udzafotokozera zofunikira zawo kwa omwe ali ndi chilolezo, ndipo likulu laling'ono ladzikakamiza kukhala lake. Zikuwonekeratu kuti kuchuluka kwa mizinda ikuluikulu, zizolowezi zawo zatsiku ndi tsiku, moyo wawo, dengu laogula ndi ntchito zitha kukhala zosiyana kwambiri ndi magawo ofanana am'midzi yaying'ono, ndipo izi zikuyenera kuwonetsedwa m'ndandanda yazamalonda. M'mbuyomu, pamakhala zofunikira, ngakhale zochepa, zakufunika kwa zinthu ndi ntchito, ndipo palinso owerengeka ochepa omwe samayang'ana kwenikweni kusintha kwa mitengo yazogulitsa zomwe amagula pafupipafupi.

Zilibe kanthu kwa iwo. Koma amayamikira nthawi yawo komanso mwayi wawo, chifukwa chake amafuna kuwona zinthu zomwe amakonda kudya tsiku lililonse mtunda woyenda ndipo sanakonzekere kuzithamangira kumapeto kwina kwa mzindawo. Komabe, mumzinda uliwonse waukulu, mulinso gulu la anthu omwe amalandila ndalama zochepa, chifukwa chake, amafuna zochepa pamtengo ndi chakudya, zovala, nsapato, zosangalatsa, ndi zina zambiri. Mwanjira ina, kuchuluka kwa ma franchise omwe amafunidwa m'malo ocheperako atha kukhala otakata ndipo amasiyana mosiyanasiyana malinga ndi mulingo wamtengo, mtundu, ntchito yofananira, ndi zinthu zina zomwe zimakhudza kusankha mukamawerenga kabukhu. Mwachilengedwe, kukhazikika kwakukulu, chifukwa cha kuchuluka kwa anthu ndipo, chifukwa chake, kufunikira kofunikira, kumathandizira kupititsa patsogolo bizinesi ndikulandila phindu. Ziwopsezo zakulephera pakakhala chilolezo chodziwika bwino komanso chodziwika bwino mumzinda waukulu ndizotsika kwambiri kuposa mzindawu.

Izi ziyenera kuganiziridwa mukamagwira ntchito ndi kabuku ka ma franchise, komanso zofunikira kwambiri kwa ogwiritsa ntchito masamba pazomwe zilipo ndikukonzekera malo azidziwitso. Mwanjira ina, mzindawu uli ndi zokonda zawo komanso zofunikira kwa ogula zomwe zimafunikira kukumbukiridwa pokonzekera kabukhu ndi malingaliro azamalonda, kuphatikiza mafotokozedwe atsatanetsatane a ma franchise, kuwerengera kwa nthawi yolipira, kulumikizana ndi eni ake kulumikizana mwachangu, ndi zina zambiri.

Chilolezo cha tawuni yaying'ono chili ndi mndandanda wazosankha zabwino kwambiri. Kusankhidwa bwino kwa ma franchise amtauni yanu yaying'ono. Ochita bizinesi omwe akuyang'ana kuti agule ufulu wochita bizinesi yokonzeka, kaya pang onono kapena yayikulu amatha kupeza maulalo otere mu injini iliyonse yosakira. Nthawi zambiri, kugulitsa chilolezo kumakhala kosavuta, kodalirika, komanso kopindulitsa poyerekeza ndi kupanga kwa bizinesi inayake, monga akunenera, 'kuyambira pachiyambi'. Simuyenera kuchita kuphunzira pamsika ndi zomwe makasitomala amakonda, kuti mupange Zogulitsa kapena ntchito yokhala ndi zinthu zapadera, zonse zomwe mukusowa ndikuti mukhale osiyana ndi omwe mukupikisana nawo, makamaka m'tawuni yaying'ono, pangani chizindikiro ndikuwonetsera zithunzi ndi mawu, monga logo, mawu, malonda, ndi zina zambiri, sungani ndalama zambiri ndalama pakampeni wobweretsa malonda kumsika ndikuwalimbikitsa. Ndipo nthawi yomweyo, pamakhala chiopsezo kuti mumalakwitsa, ogula alibe chidwi ndi malonda anu, ndipo bizinesiyo ipsa.

Ndipo mudzasiyidwa ndikukhumudwitsidwa mu mphamvu zanu ndi ngongole zanu, zikhale zazing'ono kapena zazikulu, kutengera zomwe mumanena poyamba. Komabe, posankha, kukonza kabukhu lapadera lamagetsi ndikugwiranso ntchito ndi ma franchise, zinthu monga kukula kwa tawuni ziyenera kuganiziridwa mosalephera. Zimatengera momwe anthu akukhalira, ndipo chifukwa chake, zomwe amakonda malinga ndi chakudya, zosangalatsa, nsapato ndi zovala, maphunziro oyambira ndi owonjezera, masewera, zosangalatsa, ndi zina zambiri. M'matawuni ang'onoang'ono, mulibe zofunikira pazogulitsa ndi ntchito za premium, chifukwa chake sizomveka kugula chilolezo chogulitsa zodzikongoletsera, katundu wapamwamba, zovala zodula kwambiri, nsapato ndi katundu wachikopa, magalimoto apamwamba, kapena chilichonse chamtunduwu .

Chifukwa chake, palibe chifukwa chopanga ma katalog omwe amaphatikizapo zinthu ngati izi. Koma kufunika kwamitundu yotsika mtengo yazinthu zomwe tatchulazi, zoperekedwa ndi kakhazikika kakang'ono, kumatha kubweretsa ndalama zokhazikika. Zomwezo zimagwiranso ntchito pama franchise ophunzitsira ndikupitiliza maphunziro, mabungwe amasewera, monga malo olimbitsira thupi, zibonga, kapena maiwe osambira. Kawirikawiri m'ndandanda, kuphatikizapo kufotokozera chilolezocho, kulumikizana ndi eni ake kuti akambirane za mgwirizano, ndi zina zotero, palinso kuwerengera kwakanthawi kwakubwezeredwa kwa bizinesi. Chilolezocho chimafuna kufunika kolipira koyamba komanso kulipira mwezi uliwonse, zomwe zimadalira phindu la chizindikirocho ndikuwerengera koyambirira phindu la ntchitoyi m'tawuni yaying'ono. Kuwerengetsa koteroko kuyenera kuyang'aniridwa mwatsatanetsatane, poganizira kuchuluka kwa anthu okhala m'tawuni yaying'ono, basiketi ya ogula, mulingo wapakati wa malipiro, ndi magawo ena ofunikira.

Ma franchise m'matawuni ang'onoang'ono masiku ano amapezeka pamitundu iliyonse yazachuma. Chidwi pama franchise chikukula chaka chilichonse ndipo msika wazamalonda ukukula mwachangu kwambiri. Zowonjezera ndalama zimapereka zofunikira pakukula uku. M'malo mwake, kuyambitsa bizinesi yamalonda ndizosavuta kuposa kuyambitsa bizinesi yanu. Chifukwa chakuti mtundu, malonda, kapena ntchito zimaperekedwa ndi franchisor munjira yokonzekera, ndikupanga ndi kugulitsa matekinoloje, njira zotsimikizirika zamakampani pakukonzekera, kuwongolera, ndikuwerengera ndalama, malingaliro othandizira kusankha ndi kuphunzitsa anthu ogwira ntchito, kayendetsedwe kabungwe kali mwachangu komanso kopambana. Zachidziwikire, zambiri zimadalira kukula kwa gawo lomwe akukonzekera kukhazikitsa kampani.

Matauni ang'onoang'ono pankhaniyi ali ndi zoperewera zochepa poyerekeza ndi megalopolises. Zikuwonekeratu kuti mzinda wawung'ono ndi woyenera kubizinesi yaying'ono pamalonda kuposa bizinesi yayikulu. Ndipo gawo la mtengo liyenera kukhala loyenera (pakati komanso pansipa). Katundu wapamwamba, zovala zapamwamba, ndi nsapato, magalimoto apamwamba, ndi zina zambiri sangapeze ogula zosungunulira m'tawuni yaying'ono. Chifukwa chake, wogulitsa ngongole ayenera kuphunzira pamsika mumzinda womwe akufuna kukagwira ntchito, kuwunika kuthekera ndi chiyembekezo cha kufunikira kwa ogula, mpikisano, ndi zina zambiri. kuwerengera. Kupatula apo, chilolezo chimapezeka ndikuyembekeza kuchita bwino ndikupindulitsa bizinesi.

Kuwona kolakwika pamsika, nthawi yobwezera ndalama zoyambirira, kuchuluka kwa ndalama zapakhomo pamisonkho, misonkho, malipiro, ndi zina zogwiritsira ntchito zitha kuthetsa ziyembekezo zonse ndi ziyembekezo. Nthawi zambiri, zinthu zapaintaneti zomwe zimakhala ndi ma catalogs a franchise, kuwonjezera pamafotokozedwe ndi kulumikizana kwa omwe ali ndi chilolezo, zimaperekanso chidziwitso pakulipira koyambirira, nthawi yolipira, komanso zina zowonjezera zoperekedwa ndi eni mabizinesi (mfundo zabwino, mitundu yaukadaulo ndi malingaliro, maphunziro mapulogalamu antchito, zambiri zamalonda, ndi zina zambiri). Chifukwa chake, chilolezocho nthawi zonse chimakhala ndi mwayi wopeza chilolezo. Kuchita bwino kwa bizinesi yaying'ono (ndi ina iliyonse) kudalira kwathunthu chisamaliro, udindo, ndipo, pamlingo winawake, zaluso za wochita bizinesi woyamba.

Chilolezo cha tawuni yaying'ono chimakhala ndi zinthu zingapo zomwe ziyenera kuwerengedwa pofufuza msika, zokonda za ogula, kukhazikika kwa kufunikira koyenera, ndi zina zomwe zimakhudza chiyembekezo cha bizinesi komanso kuchuluka kwa phindu lake. Kukhazikika kwakung'ono sikumapangitsa kuti zinthu zizikhala bwino pakukula kwamalonda. Ambiri aiwo ndimakampani ang'onoang'ono, nthawi zambiri amakhala ndi mabanja omwe amamvetsetsa bwino zosowa ndi zofunikira za okhala m'mizinda. Chifukwa chake, m'tawuni yaying'ono chonchi, pamafunika ma franchise osakwera mtengo kwambiri, osafunikira zofunikira kwambiri pakuchita bizinesi, malamulo owerengera ndalama, kusankha, ndi kuphunzitsa ogwira ntchito.

Tawuni yaying'ono imalingalira njira yosavuta yolumikizirana ndi ogulitsa ndi ogula, nthawi zambiri njira yodziyimira payokha kwa kasitomala aliyense. Popeza kuchuluka kwa makasitomala m'makhalidwe oterewa ndi ochepa, kupambana kwa chilolezo chonse kumadalira mtundu wa ntchito. Pogwira ntchito yamalonda, wochita bizinesi safunika kupanga bizinesi yake, amalandiranso maphikidwe okonzedwa bwino, njira zamabizinesi, momwe angapangire zochitika zatsiku ndi tsiku zowerengera ndalama, zida zidziwitso, komanso zofunikira kwa ogwira ntchito, kuphatikiza mapulogalamu awo . Komabe, ndi iye yekha amene angathe kuphunzira pamsika ndikuwona ngati katundu ndi ntchitozi zikufunika mtawuni yaying'ono iyi, ngati kufunikira kokwanira ndikokwanira, ngati pali mwayi wopititsa patsogolo bizinesi, ndi zina zambiri. Kumbali imodzi, ndi ufulu wosankha chilolezo, mzinda wawung'ono umapereka kuchepa kwa zoopsa zamabizinesi, popeza kuuma kwa mpikisano, kuwopseza olanda, ndi zina zoyipa zimawonetsedwa pang'ono poyerekeza ndi mzinda waukulu . Bizinesi yaying'ono mtawuni yaying'ono imakhalapo mwamtendere komanso modekha, popanda ma spike ambiri ndi zolephera ngati, kumene, ipeza ogula ake odalirika.

Kawirikawiri, mndandanda wamagetsi wama franchise samangofotokoza mwatsatanetsatane mbiri ya bizinesiyo komanso kulumikizana ndi eni ake kulumikizana, komanso kuwerengera kwakubwezeredwa kwa ntchito yamalonda. Kuwerengetsa kumeneku kumaganizira zolipirira ndalama zoyambilira, kutengera mtengo wamtundu, komanso ndalama zapakhomo pamwezi, zomwe zimawerengedwa kuti ndi gawo la ndalama zomwe akuyerekezera. Ndikofunika kuti katswiri wazamalonda aziyang'ana mapulani ndi kuwerengera, ndalama zosasinthika ndi zosinthika, ndalama, kusintha kwakanthawi kofunikira, ndi zina zambiri mwatsatanetsatane kuti asasochere pazomwe amayembekezera.

Chilolezo chazitseko ndi bizinesi yopindulitsa yomwe ingabweretse ndalama zambiri ku kampani yomwe yasankha kuchilimbikitsa. Mukamagwiritsa ntchito chilolezo, muyenera kumvetsetsa kuti iyi ndi ntchito yolipidwa ndi mtundu wokhawo. Chifukwa chake, mudzayenera kulipira ntchito za franchisor mosalekeza, ndikutenga ndalama zina kuchokera ku ndalama zomwe mwapeza. Kuchuluka kwa chilolezo chazitseko pakukhazikitsa bizinesi kudzakhala mpaka 11%, iyi ndiye ndalama yotchedwa lump-sum, yomwe imayenera kulipidwa koyambirira kwa mgwirizano wabwino. Kuphatikiza apo, mukamagwira ntchito yolandila pakhomo, mudzalandira ndalama zachifumu komanso zotsatsa. Ndalamazi zipita kwa wopereka ndalama kwa wochotsayo ndipo adzagawa mwakufuna kwake.

Ngati mukugwira ntchito m'nyumba, ndiye kuti chilolezocho chiyenera kuchitidwa malinga ndi malamulo. Ichi ndichifukwa chake mumakhala ndi ufulu wogwiritsa ntchito mitundu yamabizinesi kuti musadzakhale ndi zovuta mtsogolo, ndipo mutha kutsatira molondola malamulo oyenera. Lumikizanani ndi zitseko kuti musakhale ndi zovuta zokhudzana ndi malamulo. Ochita bizinesi yakomweko kapena oimira ma franchise onse ndi ofanana pamaso pa boma, chifukwa chake, muyenera kutsatira lamuloli osaliphwanya.

Chilolezo chazitseko ndi ntchito, momwe muyenera kukumbukira kuti uwu ndi mpikisano wampikisano kwambiri. Chifukwa chake, muyenera kuchita zowerengera zamapikisano pasadakhale kuti mukhale okonzekera chilichonse. Kuphatikiza apo, muyenera kusanthula swot kuti mukonzekere zoopsa zilizonse zomwe zingakuwopsezeni, komanso kudziwa kuthekera kwanu, zofooka zanu, ndi mphamvu zanu. Pogulitsa chilolezo chachitseko, muyenera kunena kuti mwalowa mumsika komanso kuti muli ndi mwayi wofananira. Chimodzi mwamaubwino ampikisano ndicho kukhalapo kwa mwayi wogwiritsa ntchito mtundu wotchuka. Kukhala ndi logo yodziwika bwino pazogulitsa zanu ndi maginito okopa makasitomala ambiri.

Chilolezo chazitseko chimakupatsani mwayi wokonza makasitomala anu pogwiritsa ntchito mawonekedwe ena. Kupatula apo, mudzakhala ndi matekinoloje osiyanasiyana, kudziwa, zokumana nazo, komanso chidziwitso chomwe chingakuthandizeni kuthana ndi vutoli ndikupanga chisankho chokha choyenera. Khazikitsani chilolezo chitseko moyenera komanso mosasunthika pokhala bizinesi yabwino kwambiri komanso mpikisano.

Malo ogulitsira khomo atha kukhala ntchito yofunikira komanso yopindulitsa. Kuti muchite izi, muyenera kugwira nawo ntchito molondola komanso mwaukadaulo. Pazifukwazi, ndikofunikira kugwiritsa ntchito matekinoloje apamwamba, zidziwitso zapadera, komanso kuthekera kochita zinthu m'malo mwa dzina lodziwika bwino. Zonsezi zidzakhala ndi inu ngati mutachita mgwirizano ndi woimira chilolezo chokwanira. Kuti muchite izi, muyenera kusankha njira yabwino kwambiri pamsika. Pitani ku sitolo kapena mndandanda wazamalonda kumeneko mukapeza zonse zomwe mungapezeko ndipo mungafanizire.

Mukayerekezera zosankhazo, sankhani njira yabwino kwambiri. Yendetsani sitolo yanu kuti zitseko zikhale zapamwamba kwambiri. Ngati mukufuna kugwira ntchito ndi chilolezo chazitseko, ndiye kuti nthawi zonse muyenera kutsatira mosamalitsa malamulowo. Sankhani njira zomwe mungakonde zomwe zikugwirizana ndi zomwe mumakonda. Kenako, mudzatha kukhala ndi ndalama zambiri. Ngati mukufuna mitundu yazitseko zosiyanasiyana ndipo mukufuna kutsegula malo ogulitsira, ndiye kuti ndi chisankho chabwino. Zochita zamtunduwu zimalonjeza ndalama zambiri, komabe, kuti mukwaniritse zabwino, muyenera kuthana ndi zovuta zosiyanasiyana.

Monga gawo la chilolezo chosungira pakhomo, mudzakhala mukuchita ndi omwe akupikisana nawo. Izi sizingapewe; Chifukwa chake, muyenera kukonzekera. Ndikwabwino ngati omwe akupikisana nawo atachita mogwirizana ndi chikhalidwe chakumenyana. Choyipa chachikulu ngati chitseko chanu chamasheya chikukumana ndi njira zotsutsana komanso zopanda chilungamo. Komabe, njirayi iyeneranso kuganiziridwa ndipo muyenera kukhala okonzekera chilichonse. Kupatula apo, simungadziwe zomwe zichitike, chifukwa chake, musanapange chilolezo chodyera pakhomo, muyenera kuwunika zonse zomwe mungachite.

Zowopsa ndi mwayi zimayesedwa pogwiritsa ntchito chida chotchedwa swot analysis. Akupatsani malingaliro azomwe zikuchitika mkati ndi kunja kwa kampani yanu. Kafukufuku wamsika ndi chimodzi mwazinthu zopambana. Pangani malo ogulitsira malonda anu moyenera ndikuwonetsetsa kwambiri ziwerengero. Kenako bizinesi ya kampani yanu ipita patsogolo kwambiri, ndipo mudzatha kupikisana ndi otsutsana nawo chimodzimodzi, kapena ngakhale kuwadutsa.

Chilolezo chazitseko zamkati zamkati chimagwira ntchito yake mosasamala, bola ngati chitakonzedwa mwanzeru. Konzani chilolezo chanu kuti ndalama zomwe mumalandira zikhale zazikulu kwambiri. Ngati mukugwira ntchito ndi chilolezo, ndiye kuti sitoloyo iyenera kusamalidwa kwambiri. Amakakamizidwa kugwira ntchito moyenera. Mutha kugwira ntchito zonse mukapeza ogwira ntchito zapamwamba. Chilolezo chazogulitsa mkati chithandizira.

Mutha kuthana nayo bwino ntchitoyi, ndikuigwira mosalakwitsa. Samalani kwambiri zitseko zamkati mukamagulitsa sitolo ngati gawo la chilolezo. Izi zikuthandizani kuthana ndi otsutsana nawo, sangathe kukutsutsani. Zitseko zamkati ziyenera kusamalidwa mwaukadaulo. Izi ziyenera kukumbukiridwa ngati mukugulitsa sitolo pogwiritsa ntchito chilolezo. Pindulani ndi zokumana nazo zapamwamba kwambiri za franchisor. Iye ndi wofunitsitsa kutipatsa.

Izi zidzakuthandizani kukwaniritsa mapulani onse mosavuta. Osanyalanyaza kugwiritsa ntchito zida zowunikira. Mtundu wa zida zamtunduwu umathandizira kuthana ndi zovuta zilizonse zovuta.

Chilolezo chogulitsira khomo lamkati chimabweretsa phindu lalikulu kwambiri. Zidzaonetsetsa kuti mukugwiritsa ntchito zida zapamwamba kwambiri. Mudzawalandira ngati gawo la ntchito ya chizindikiritso komanso mwayi wothandizana nawo. Chilolezo sichimangopatula mwayi woti abwereke ufulu wokhala kazembe wa mtundu. Udzakhala wofalitsa wokha. Mwanjira ina, amatchedwa chilolezo.

Chilolezo chazitseko zamkati zamkati chimabweretsa ndalama zambiri. Kampani yanu isangalala ndi chikondi cha makasitomala ake. Kudzakhala kotheka kugwira bwino ntchito iliyonse ngati mukugulitsa chilolezo. Mudzakhala ndi malamulo anu anu pachilichonse. Ziyenera kuchitidwa ndendende mpaka kalatayo. Zifunikanso kugwira ntchito ndi chilolezo chazitseko zamkati zamkati mwanjira yoti aliyense wa omwe akupikisana nawo sangakhale nawo mwayi wolankhula nanu malinga ndi kuchuluka kwa ntchito. Akatswiri onse ayenera kukhala ndi chidziwitso chomwe angafunike.

Izi zidzakuthandizani kuti mupambane mwachangu. Kugwira ntchito ndi chilolezo chazitseko zamkati sizingakumane ndi zovuta zilizonse. Mutha kusamalira izi polumikizana ndi franchisor mwachindunji.