Tsegulani malo ogulitsa chilolezo ndi chiyambi chabwino cha bizinesi yopambana. Koma momwe mungatsegule osataya? Tiyeni tiwone. Chifukwa chake, muli ndi chikhumbo ndi ndalama zoyambira kuyambitsa bizinesi yanu. Kuti muchepetse zoopsa ndikusataya ndalama, mwaganiza zogula chilolezo mu sitolo. Koma chilolezo ndi chiyani? Ndi mtundu wa layisensi kapena ufulu woyimira mtundu mumzinda kapena dziko lanu. Wogulitsayo amagulitsa ufuluwu ndikuthandizira wogulitsa ufuluwo kupanga biz, malinga ndi pulani ya biz yomwe idapangidwa kale, pomwe amasunga mfundo zaukadaulo kapena ukadaulo wopanga.

Chifukwa chake, wochita bizinesi wamalonda amayamba ntchito motsogozedwa ndi kampani yodziwika bwino. Zikuwoneka ngati izi, mumatsegula malo ogulitsira malonda kuchokera ku mtundu wodziwika bwino, wolimbikitsidwa mdziko lanu, komanso wodziwika ndi ogula. Franchisor amakupatsirani njira zantchito zokhazikika, matekinoloje, ndi njira zamabizinesi. Ma Franchise amagawika m'magulu: owongoka, okhazikika, aulere, osinthidwa, okonzeka. Mutha kutsegula malo ogulitsira ngati ndalama zanu zili zochepa. Mgwirizano wamtunduwu umapereka ufulu wotsegulira ofesi yoyimira m'modzi kapena awiri. Standard imakhala ndi kuyankha kwathunthu kwa franchisor wanu.

Poterepa, ndikofunikira kutsatira miyezo ndi miyezo yonse yamakampani. Chilolezo chaulere chimakhala ndi malamulo ogwirira ntchito kuchokera kwa franchisor, kuyang'anira m'sitolo kumachitika. Ndi m'malo mwake, oyenera opanga ma franchisee. Poterepa, kampani yamalonda imapereka njira ndi ukadaulo, ndipo mumasankha omwe akukupatsani. Makampani okonzeka, mtundu uwu wama franchising umafuna ndalama zochuluka, mumagula bizinesi yokonzeka, ndipo pobweza mumalipira ndalama zachifumu kapena chiwongola dzanja. Kodi maubwino otsegulira chilolezo ndi otani? Kwa wabizinesi wosadziwa zambiri, tsegulani izi ndizoyenera kwambiri. Kupatula apo, si chinsinsi pomwe simukudziwa kanthu kapena kumvetsa, ndi nthawi yoyenera kutembenukira kwa othandizira omwe amadziwa zomwe zikuchitika ndipo amadziwa njira yothetsera izi.

Kodi wogulitsa chilolezo angatani? Njira zamabizinesi ndi machenjerero, mapulani a biz, zida zotsatsira, ukadaulo wopanga zinthu, makasitomala ndi malo ogulitsa. Zimawononga ndalama zingati kutsegula sitolo? Choyamba, ndalama zimafunikira kuti mugule chilolezo. Mtengo wake umasiyanasiyana kutengera mtundu wa mgwirizano ndi kuchuluka kwa kutsatsa. Muyeneranso kulipira ndalama za mwezi uliwonse pogwiritsa ntchito dzina la kampaniyo. Ngati mukuvomera, mutha kuchotsa chidwi powonjezera ndalama zoyambirira kubizinesi. Njira ina yokopa ndikuwatsimikizira kuti franchisor wanu waluso komanso kutha kupeza phindu kuchokera ku biz mtsogolomo, potero mutha kukopa ndalama koma osayika ndalama zilizonse. Chitani bwino ntchito za mgwirizano kuti musadzakumane ndi mavuto mtsogolo.

Chifukwa chiyani kuli kopindulitsa kutsegula malo ogulitsira? Pali zifukwa zingapo. Mutha kugulitsa m'sitolo ndi malo enieni ogulitsa. Katundu wosiyanasiyana amagulitsidwa ndikugulidwa chaka chonse. Zikuwoneka kuti muyenera kusankha kagawo kakang'ono kanu ndikupatsa ogula zinthu zabwino kuposa zomwe amapikisana nawo. Kugulitsa pa intaneti ndikofunikira makamaka pano, ndizosavuta kwa kasitomala komanso kothandiza kwambiri pakudzipatula. Tsegulani bizinesi yanu pa intaneti ndiyopindulitsa. Simufunikanso kubwereka ofesi, kulipira zofunikira, kulemba antchito ambiri, kulipiritsa ndalama pakukhalira muofesi.

Mukungoyenera kukonzekera kutumiza, mayankho amakasitomala. Kugulitsa chilolezo kumapereka mwayi wotere popeza malonda omwe agulitsidwa adayamba kutchuka ndi ogula. Kodi ndi mitundu iti yomwe ikuchitika tsopano? Kugulitsa chilolezo chodyera, kugulitsanso, kupanga, zopangira ana, zovala ndi nsapato, maphunziro. Madera omwe ali pamwambapa ndi otchuka komanso obwezera mwachangu. Mutha kutsegula malo ogulitsa zovala kapena nsapato mopanda mantha kuti sizinatchulidwe, kachiwiri chinthu chachikulu ndikusankha pazomwe mungachite. Musanayambe bizinesi yokhudzana ndi izi, muyenera kusankha ndalama zoyambira, ndikumvetsetsa zomwe mukufuna kukwaniritsa pamapeto pake. Pangani pulani ndikuchita, werengani nkhani zopambana za wogulitsa ufuluwo, onani mwayi wanu wopambana.

Kabukhu kathu kapadera kamathandizira kupeza mgwirizano woyenera. Zapangidwa m'njira yoti mutha kuyendetsa bwino malingaliro anu ndikuwunika zomwe mungasankhe. Tasonkhanitsa malingaliro kuchokera kumakampani akunyumba ndi akunja. Mutha kupeza zotsatsa zingapo za bajeti. Nthawi yomweyo, timangoyika okhawo omwe amawakhulupilira okha, palibe malo ochitira zachinyengo patsamba lathu. Tsegulani malo ogulitsa kapena bizinesi yomwe mumakonda ndi gawo loti muzindikire kuthekera kwanu, ndife okonzeka kukuthandizani ndi izi.

M'ndandanda wamasitolo ogulitsa amakupatsani mwayi kuti mutsegule bizinesi yanu yamagulu ogulitsa. Gawo la bizinesi ili ndilotchuka kwambiri, makamaka pakati pa mabizinesi ang'onoang'ono komanso apakati. Kugulitsa sikufuna ndalama zochuluka komanso kugula zida zopangira, chifukwa chake zochitika zamtunduwu zimadziwika ndikubweza ndalama mwachangu komanso kuchuluka kwa ndalama.

M'ndandanda wamasitolo ogulitsa ali ndi zotsatsa zokongola kwambiri: mutha kusankha njira yogulitsira, kutsegula chilolezo ndikuyendetsa bwino bizinesi yanu. Malo odziwika kwambiri ndi monga malo ogulitsira zakudya, masitolo azovala, nsapato, katundu wa ana, zida, ndi zina zambiri. Zonsezi zimapezeka m'ndandanda yathu. Kuphatikiza apo, m'ndandanda wazamalonda, mutha kupeza mwayi wogulitsa masitolo paintaneti, kufunikira kwake sikungasinthike masiku ano. Mu 2020-2021 mulingo wopeza malonda pa intaneti wakula kwambiri, zomwe zidapangitsa malo ogulitsira pa intaneti kukhala osangalatsa kuchokera pamalonda: ndalama zochepa, kubweza mwachangu, phindu lalikulu popanda kufunika kodziyimira pawokha pazinthu, ndipo palibe chifukwa zida zapadera.

Bwanji osankha chilolezo chosungira ndikugwiritsa ntchito kabukhu? Choyambirira, m'ndandanda, mutha kupeza mndandanda wazogulitsa zonse zoperekedwa ndi malo ogulitsa abwino kwambiri padziko lonse lapansi. Kachiwiri, kubweza ndalama kumachitika kale mchaka choyamba cha bizinesi. Zachidziwikire, mulingo wampikisano m'gawo lazamalonda uyeneranso kuganiziridwa. Pazifukwa izi, njira yabwino kwambiri ikanakhala kuwunika ma intaneti onse omwe alipo ndi zotsatsa zawo.

Kodi m'ndandanda wathu ndi kugulitsa chilolezo kungapereke chiyani?

• Zopereka kuchokera kuzinthu zodziwika bwino;

• Kutha kugulitsa zinthu zabwino m'masitolo abwino kwambiri;

• Pindulani munthawi yobwezera, kukula kwa ndalama, komanso mitengo yokongola;

• Makampani omwe amapereka chilolezo amapereka njira zawo zotsatsa bwino komanso zotsatsa - simukuyenera kuyambitsa bizinesi yanu kuyambira pomwepo.

M'ndandanda yathu yamasitolo ogulitsa, mutha kupeza mosavuta ndikusankhira zopereka zosangalatsa komanso zopindulitsa zomwe zingakupatseni ndalama komanso chisangalalo kuchokera kuntchito. Chifukwa cha kabukhuko, mudzatha kulumikizana mwachindunji ndi eni malo ogulitsa chilolezo. Bizinesi yanu ili m'manja mwanu, maziko a bizinesi yanu ali m'ndandanda wathu wazamalonda!

Chilolezo chokhala ndi kampani yoyang'anira ndi bizinesi yoyenera, pakukhazikitsa komwe muyenera kutsatira malamulowo ndi miyezo yoyenera. Mukuvomera kwa franchisor kuti azitsatira mosamalitsa malamulo omwe akupatseni. Izi sizidzangopatsa mwayi wopikisana nawo komanso kusakhala ndi madandaulo kuchokera kwa anzanu. Mukamagwira ntchito ndi chilolezo, muyenera kudziwa kuti iyi ndi ntchito yolipidwa. Ufulu woyang'anira bungwe liyenera kulipidwa potulutsa gawo linalake la phindu lomwe amalandila mwezi uliwonse. Izi ndizofunikira kwambiri ndipo munthu sayenera kuiwala kuti bizinesiyo iyenera kuchitidwa motsatira malamulo.

Konzani bwino kampani yanu yoyang'anira, ndikugwira ntchito yolondera, ndiye kuti mutha kuchepetsa kwambiri zolemetsa pamabuku ake. Komanso, ogwira ntchito amasangalala mukamagwiritsa ntchito njira zokha. Izi zimafuna pulogalamu yoyenera. Mutha kuzipeza nokha pakati pa omwe amaperekedwa pamsika, kapena mudzalandira mu seti ndi zida zina zonse kuchokera kwa franchisor.

Kampani yoyang'anira idzagwira ntchito mosasamala ngati mutagwiritsa ntchito bwino chilolezocho. Ndikofunikira kutsatira mosamalitsa malamulo, kutsatira malamulo amchigawo ndikuchitira ogula bwino. Mukungoyenera kuchitira kasitomala zochulukirapo kuposa anzanu kenako, mudzakondedwa. Bizinesi yokonzedwa bwino ya kampani yoyang'anira idayamba kale kukhala yopambana, ndipo ndiyofunika kwambiri pamenepo. Chilolezo cha kampani yoyang'anira chimapereka kufunika kwa zopereka mwezi uliwonse. Choyamba, ndi ndalama zolipiritsa zomwe zingakuthandizeni kuti muyambe mgwirizano ndi wogulitsa ndalama.

Kuphatikiza apo, pali ma royalties ndi kuchotsera zotsatsa zamtundu wapadziko lonse, zomwe zimaperekedwa mwezi uliwonse. Chilolezo cha kampani yoyang'anira chidzagwira ntchito mosasamala pokhapokha ngati azitsatira kwathunthu malamulo aboma ndikugwirizana kwambiri ndi franchisor. Mutha ngakhale kuyesa popanda mavuto ngati muli okonzeka nthawi iliyonse kuti mupereke ntchito zapamwamba pamlingo woyenera womwe mukufuna.

Kampani yoyang'anira nyumba ndi ntchito zantchito ndi njira yatsopano yopangira bizinesi yazogulitsa, kugawidwa mwachangu, ndikupangitsa kuti nzika zikhulupirire. Kampani yoyang'anira nyumba ndi ntchito zothandizirana ndi anthu, makamaka, ndi njira ina yosamalira nyumba zanyumba, m'malo mwa 'zachikale', mabungwe azanyumba zanyumba zothandizirana ndi omwe amakhala ndi nyumba zogona. Pazoyang'anira nyumba, kampani yoyang'anira nyumba chilolezo ndi bizinesi yovuta yomwe imafunikira gulu lalikulu lazantchito, ukatswiri, komanso kudziletsa kwa ogwira ntchito, kutsatira mosamalitsa malamulo am'ntchito. Nyumba zanyumba zamakono, zokhala ndi nyumba zambiri zosanjikiza, zopangidwira nyumba ndi maofesi amabizinesi, malo ogulitsira, malo ogulitsa, ndi malo ogwira ntchito zaboma, zimangofunika tsiku ndi tsiku, kuyang'anira mwadongosolo ndikuwunika momwe zinthu zilili kuchokera ku mbali ya nyumba - zofunikira, kuphatikizapo kusonkhanitsa zinyalala ndikusunga malo ovuta kukhala oyera. Chilolezo cha kampani yosamalira nyumba ndi mabungwe ndi njira yabwino kwambiri, pamilandu yolipirira komanso yolipira, kuonetsetsa kuti ntchito sizingasokonezedwe ndikukhala mokhazikika m'malo okhala ambiri. Eni nyumba omwe achita mgwirizano wazoyang'anira ndi bungwe loyang'anira akuwonekeratu ndikuwuza poyera zotsatira za ntchito yomwe yachitika.

Nzika zimakhala ndi mwayi wowona zokolola komanso zabwino zake pakubweza ndalama zomwe mwawononga pang'onopang'ono. Zochita za bungwe loyendetsa ntchito zachitukuko pansi pa chilolezo nthawi zonse zimayang'aniridwa ndikuwongolera nzika, zomwe, malinga ndi mgwirizano womwe waperekedwa, ali ndi ufulu wopempha lipoti lathunthu la mweziwo ndikuwunika ntchito yapamwezi zidachitidwa. Wobwereka aliyense amene ali mgwirizanowu atha kufunsa kampaniyo lipoti lathunthu pazomwe zachitika pokonza nyumbayo. Chilolezo cha chinthu chamtunduwu chimalola nzika kuti zithandizirenso bungweli pokonzanso malo osewerera, madenga, zolowera, gawo, ndi zina zambiri. Kugwira bwino ntchito kwa kampani yoyang'anira nyumba ndi ntchito zapa franchise, kukhutiritsa zosowa zonse zaomwe akukhalamo, kumapangitsa malonda kutsatsa pagulu, zomwe zimathandizira kukulitsa kuchuluka ndi kuperekera ntchito malo okhala, ndikupititsa patsogolo phindu la bungwe.

Ma Franchise ku Bangladesh athandiza makampani ambiri kuti azigulitsanso zinthu zatsopano, pogwiritsa ntchito malingaliro kuti apange ntchito zawo. Kuti mupeze chilolezo ku Bangladesh, mudzatha kuchita njira zingapo zosiyanasiyana ndikumasulira mu mtundu wa chitukuko, womwe udzafunika kwa oyamba kumene. Bangladesh imatha kugwiritsa ntchito chilolezo chamakono, chokhala ndi mndandanda wawo wamabizinesi omwe aphunzira mwakhama njira zomwe zilipo, komanso kufunsa mtengo wamapulojekiti. Makampani ambiri amvetsetsa kuti ndizolondola komanso zopindulitsa bwanji kugula chilolezo chokonzekera kuposa kupanga ndi kupanga bizinesi paokha kuyambira koyamba. Chifukwa chake, ndikofunikira kuti nthawi yomweyo muyambe kudziwitsa za malonda ndi zotsatsa zomwe zimathandizira kukulitsa malonda. Akatswiri operekera polojekiti akampani athandizira kuyambitsa njirayi, ndikuchulukirachulukira nthawi zonse.

Mukayamba kupanga bizinesi yanu ku Bangladesh, ziyenera kunenedwa kuti mwasankha bwino kwambiri kuti mupeze chilolezo.