Ma franchise amabizinesi ang'onoang'ono ndimalonda ambiri. Mabizinesi ang'onoang'ono ndiabwino chifukwa amafunidwa m'mizinda komanso m'matawuni ang'onoang'ono. Kusankha kosankha kumatha kutchedwa kwakukulu popanda kukokomeza. Mwinanso, lero ndizovuta kutchula nthambi yazachuma komanso ntchito (osati yaying'ono chabe) yomwe ma franchise sangaperekedwe. Chifukwa chake chinthu chachikulu ndikupanga chisankho choyenera chifukwa kupambana kwa bizinesi yanu kumadalira kwambiri chisankhochi. Gawo logulitsa ndalama mu GDP yapadziko lonse lapansi likukula chaka chilichonse, ndikupereka ndalama zambiri pachuma chamayiko osiyanasiyana ndikupanga ntchito zatsopano.

Eni ake amakampani ochita bwino komanso otsatsa malonda akuitana obwera kumene kuti adzajowine bizinesi yawo ndikugula chilolezo, kukhala gawo la bizinesi yopindulitsa. Chimodzi mwazinthu zabwino kwambiri mwanjira iyi yochitira bizinesi ndikukhazikika. Matekinoloje onse, mapulani amachitidwe ndi njira, maphikidwe, dongosolo lolumikizirana ndi ogulitsa ndi makasitomala, malingaliro otsatsa, ndi zina zambiri agwiritsidwa ntchito, kuyesedwa pochita, ndikuwonetsa kuti ndiwothandiza. Izi ndizo zomwe zimapangitsa kuchepa kwa nthawi yobwezera bizinesi ndikubweretsa phindu poyerekeza ndikupanga bizinesi, monga akunenera, kuyambira pachiyambi. Ndizomveka kwa amalonda omwe akugwira ntchito ndi mabizinesi ang'onoang'ono kuti azisamalira kwambiri ndalama zogulitsa, kusamalira (malo ogulitsira khofi, tiyi tating'ono ta mabanja, malo ophika buledi, ndi zina zambiri), ogula (oyeretsa owuma, kukonza nsapato ndi zovala, katundu wachikopa, ndi nyumba Zipangizo) . Kutchuka kwa ma franchise okhudzana ndi zosangalatsa komanso kuyenda, masewera, ntchito zamankhwala (kuphatikiza mitundu yosiyanasiyana ya kutikita minofu, zolimbitsa thupi, ndi zina zambiri), komanso ntchito zamagalimoto, kukonza, ndi zomangamanga, zikukula chaka chilichonse. Ndipo ngakhale mavuto azachuma, miliri, ndi zovuta zina zofananira nthawi zambiri sizimangokhala zopinga mabizinesi ang'onoang'ono pamalonda koma zimaperekanso kukula mwachangu poyerekeza ndi nthawi yabata.

Chitsanzo cha mapulojekitiwa ndi sukulu zamaphunziro oyambira kusukulu komanso zamasukulu zomwe zimagwiritsa ntchito ukadaulo wazidziwitso zamakono. Mabungwe osiyanasiyana opititsa patsogolo maphunziro ndi maphunziro amafunikanso kwambiri munthawi yomwe pali zoletsa zosiyanasiyana pantchito zamasukulu akale ndi masukulu apamwamba. Kupanga chakudya chopita komanso kubereka kumatha kukhala chitsanzo cha chilolezo (chaching'ono kapena chachikulu) chomwe chidzalemekezeke panthawi yokhayokha, zoletsa kuyenda kwa anthu ozungulira mzindawo, ndi zina zambiri. Ntchito zonse zokhudzana ndi kutumizidwa Za chakudya, zogula, mankhwala, ndi zina zambiri zimafunikira kwambiri munthawi zotere.

Kuchita bwino kwa bizinesi kumatsimikiziridwa ndikuwunika koyambirira kwa zinthu zazikulu zomwe zimakhudza mabizinesi ang'onoang'ono ndi akulu, mosasamala kanthu kuti amaperekedwa kudzera mu chilolezo, chongogulidwa kwa eni ake, kapena kupangidwa pawokha. Choyambirira, ndikofunikira kuwunika momwe zinthu zilili pakampani yomwe ikusankhidwa ndi ziyembekezo zake, makamaka pazaka zikubwerazi. Chosafunikira kwenikweni ndikulimba mtima kwa mpikisano, kuchuluka kwa omwe akupikisana nawo kwambiri, mitengo yawo ndi ndondomeko yantchito, ntchito zotsatsa, ndi zina zambiri. Zikhala zofunikira kutengera chidwi cha mawonekedwe: kupezeka ndi kuzindikira chizindikiro, maina amtundu, mawu okumbukira, ndi zina zambiri, kupezeka kwa tsamba lawebusayiti, malamulo, ndi mfundo zoyanjanirana ndi ogula (ali okhutira bwanji ndi mtunduwu wonse) ndi magawo ena. Mukapeza chilolezo mu tsamba lapadera la intaneti, mutha kufufuza pang'ono pazowunikira zingapo ndi ndemanga zake. Mwinanso ena amalonda amawona kuti ndikofunikira kugawana zomwe agwirizana ndikuwapatsa zambiri kwa omwe ali ndi chidwi.

Ndipo, zachidziwikire, wochita bizinesiyo ayenera kuchita kuwerengera konse komwe kumakhudzana ndi bungwe la kampaniyo. Malamulo a chilolezo nthawi zambiri amatanthauza kufunika kolipira koyambirira, kuchuluka kwake kumadalira mtengo wa chizindikirocho, kutengera kupambana, kutchuka, komanso phindu pakampaniyo. Kuphatikiza apo, kukonza kampani, ndikofunikira kuyika ndalama zakuthupi muzinthu zosakhazikika (kugula kapena kubwereketsa kwa mafakitale, kugulitsa, ndi malo ena, kugula zopanga ndi zida zamaofesi, kulemba anthu ntchito, kulemba ntchito, ndi kuphunzitsa ogwira ntchito, kampeni yobweretsa malonda kumsika, ndi zina zambiri). P.). Chifukwa chake wogulitsa ngongole ayenera kuyerekezera kukula kwa ndalama zoyambira bizinesi yaying'ono molondola pomanga dongosolo lazachuma. Zimatengera momwe amayambila kupanga phindu lenileni.

Malipiro a mwezi uliwonse nthawi zambiri amawerengedwa ngati kuchuluka kwa chiwongola dzanja. Nthawi zambiri, ndondomeko yoyendetsera ndalama komanso kuwerengera kwa nthawi yobwezera ya bizinesi yaying'ono (osati yokhayo) imaperekedwa limodzi ndi kufotokozera chilolezocho pamndandanda wapaintaneti. Zomwe mabizinesi akupikisana omwe akugwiritsa ntchito chilolezo chofananira kapena m'magulu ofanana amsika atha kukhala gwero lazidziwitso zothandiza kwambiri ndikuthandizira ma franchisee kusankha bwino. Mukamasankha bwenzi logulitsira, muyenera kukumbukira kufunitsitsa kwake kupereka upangiri pantchito zopanga ukadaulo, kutsatsa, kupititsa patsogolo, kayendetsedwe kabwino ka zochitika zatsiku ndi tsiku, maphunziro antchito, kulembetsa malo ogulitsa, ndi zina zambiri, perekani othandizira ndi zida zidziwitso ndikupereka thandizo lina pokhudzana ndi chitukuko cha bizinesi . Kawirikawiri, kufunsira kotereku kumaphatikizidwanso pamndandanda wazantchito zaulere (mogwirizana ndi mgwirizano wogulitsa). Komabe, palinso zosankha mukamapereka zokambirana zilizonse payokha malinga ndi mndandanda wamitengo yapadera (eni mabizinesi ena amayamikira kwambiri zidziwitso zawo ndipo sali okonzeka kuzipereka kwaulere ngakhale kwa omwe amakhala nawo nthawi zonse). Mwa njira, upangiri ndi upangiri wokhudzana ndi kukhathamiritsa misonkho, kukhazikitsa njira yotsatsira makampani, kuthekera koti wogulitsa ngongole abwereke ku bizinesi ya mnzake wachinyamata zitha kukhala zofunikira kwambiri kumabizinesi ang'onoang'ono.

Mwa njira, palinso ma franchise aulere omwe samapereka ndalama zoyambilira kapena zolipiritsa pamwezi (makamaka m'mabizinesi ang'onoang'ono m'malo opezera anthu chakudya ndi ogula).

Mwambiri, potchula zonsezi pamwambapa, titha kunena kuti bizinesi yaying'ono yamalonda ili ndi maubwino ambiri kuposa mitundu yamabizinesi apamwamba. Pali, zachidziwikire, mtengo, zoopsa, ndi mavuto, koma sizowonekera kwambiri ndikuwopseza zotsatira zomaliza. Ndi bizinesi yaying'ono yolinganizidwa bwino komanso yowerengeredwa pansi pa pulogalamu yogulitsa ndalama, wochita bizinesi amatha kukhala wolimba mtima mumzinda wawukulu komanso mdera laling'ono kapena malo ochepa okhala ndi tanthauzo m'deralo. Chinthu chachikulu ndikusankha gawo labwino pamsika ndikuyesetsa kuti likule bwino.

Franchise yakusisita ndi ntchito yomwe ingakhale yopindulitsa, yomwe iyenera kuchitidwa moganizira zinthu zosiyanasiyana, zowoneka ngati zazing'ono, komanso kwa iwo omwe amafunikira njira yapadera. Kugwira ntchito ndi chilolezo ndikosavuta kuposa kuyambitsa bizinesi kwathunthu kuyambira pomwepo. Zowonadi, pogwiritsa ntchito chilolezo, muli ndi zabwino zambiri, kuyambira kupezeka kwa mtundu wodziwika mpaka pamiyeso yosiyanasiyana, matekinoloje, ndi kudziwa. Njira zonse zokhazikitsira chilolezo chofikisa minofu zidzafotokozedwa bwino ndipo mutha kuzitsatira mukakhala wochita bizinesi wopambana kwambiri. Ngati mumachita masewera olimbitsa thupi, ndiye kuti chilolezocho chiyenera kugulidwa molingana ndi zigawo zina. Zomwe ogula amafunikira ziyenera kudziwika bwino ndikutsatiridwa, ndiye kuti mudzachita bwino.

Pezani kutikita minofu kudzera pachilolezo chodziwika bwino. Izi zikuthandizani kuti musangowonjezera phindu pamipikisano komanso kuti musagwiritse ntchito nthawi yambiri mukupanga dongosolo lazamalonda kuyambira pachiyambi. Uvas adzakhala kale ndi ziphaso zovomerezeka zomwe zangoyenera kukhazikitsidwa moyenera. Kugwira ntchito ndi chilolezo cha kutikita minofu ndi ntchito yomwe siyenera kukhala yovuta kwa inu konse. Kupatula apo, mudzakhala ndi chitsanzo pamanja, chomwe mungagwiritse ntchito moyenera, ngakhale mutakhala ovuta bwanji.

Franchise yakusisita ndi bizinesi yomwe mudzafunika kulipira ndalama zambiri. Kuphatikiza apo, mafumu amaperekedwanso, limodzi ndi kuchotsera kutsatsa. Ndalama zonsezi zimagwiritsidwa ntchito ndi franchisor mwakufuna kwawo, kupatula ndalama zomwe mudasamutsa zotsatsa. Ndalama izi zimagwiritsidwa ntchito podziwitsa anthu za mtundu womwe mumalumikizana nawo padziko lonse lapansi, kuphatikiza m'dziko lanu. Gwiritsani ntchito chilolezo chanu cha kutikita minofu moyenera komanso moyenera, ndikupereka chithandizo chapamwamba kwa ogula omwe akugwiritsa ntchito. Anthu ambiri amabwera kwa inu chifukwa chakuti amakhulupirira logo yotchuka padziko lonse lapansi.

Zachidziwikire, adzafunika kuthandizidwa molingana ndi miyezo yapadziko lonse lapansi. Muyeneranso kukumbukira kuti mukamayendetsa chilolezo chokhala ndi misala, mumakhala pachiwopsezo chotsutsidwa ngati sichikwaniritsidwa bwino. Mwachitsanzo, antchito anu ayenera kuvala mogwirizana ndi kavalidwe, apo ayi, mutha kukhala ndi mavuto mukayang'aniridwa ndi wogulitsa. Amatha kutumiza komiti yovomerezeka, kapena kungotumiza chinsinsi. Munthuyu amadzinamizira kuti ndi kasitomala ndipo amalandira ntchito kuchokera kwa inu, kenako amauza woimira masisitimu oyimitsa misinkhu wamgwirizano wolumikizana ndi bizinesi yanu. Ngati simugulitsa chilolezocho, mutha kulandidwa ufulu wogawa okha.

Chilolezo chokhala ndi malo othandizira kutikita minofu ndichinthu chofunikira komanso chopindulitsa mtsogolo. Kuti muchite bwino, sankhani chilolezo chabwino kwambiri. Kuti muchite izi, muyenera kupita ku malo ogulitsira apadera kapena malo ogulitsira, pokhapokha mukapeza njira yoyenera, yomwe mungafunikire kusankha yabwino kwambiri. Chilolezocho chimakupatsirani mwayi wofunikira pakukula kwa zochitika pansi pa dzina lodziwika bwino. Kugwiritsa ntchito chizindikirocho kukupatsani mwayi wothana ndi bizinesi yomwe ikukhudzana ndi kukopa ogula. Mukamagwiritsa ntchito malo ogulitsira minofu mumapeza mpikisano.

Izi zimachitika chifukwa choti muli ndi mwayi wogwiritsa ntchito logo yolimbikitsidwa, kugwiritsa ntchito matekinoloje apamwamba kwambiri ndikugwiritsa ntchito luso lapadera. Koma izi sizimathera ndi mndandanda wa maubwino a chilolezo chanu chakutikita minofu. Mumalandiranso zofunikira kuchokera kunja kwa zinthuzo ndi zofunikira zomwe mukufuna. Monga mwalamulo, izi ndi zida zawo zapadera, zomwe zingagwiritse ntchito zomwe mungathe kukwaniritsa zotsatira zabwino. Malo ogulitsira katundu wanu amafunika ogula ambiri kuti akope, muyenera kuchita bwino zotsatsa. Zachidziwikire, chilolezocho chimapereka malangizo oyenera kuti agwire ntchito ndi ogula. Mutha kuyambitsa kampeni yotsatsa ndi magwiridwe antchito apamwamba pogwiritsa ntchito zomwe zachitika posachedwa.

Ngati mukuchita masewera olimbitsa thupi kuti mulandire chilolezo, ndiye kuti muyenera kudziwa bwino kuti izi zikugwirizana ndi zoopsa zina. Ochita nawo mpikisano atha kugwiritsa ntchito njira zina zoyeserera zolimbana. Izi ndizofala zomwe zimagwiritsidwa ntchito pafupifupi m'maiko onse, ngakhale otukuka kwambiri. Muyenera kukonzekera bwino kenako kuti muchepetse zoopsa zamtunduwu. Ndikofunika kudziwa mwayi ndi kuopsa kwa chilolezo chanu chodzikongoletsera pasadakhale. Pazifukwazi, chida chapamwamba chotchedwa swot analysis ndichabwino.

Pogwira ntchito zosiyanasiyana mothandizidwa ndi chida chotere, mumakhala ndi mwayi wopambana pachipikisano. Chilolezo chogwirira ntchito mochitira masewera olimbitsa thupi chimakupatsani mpata wopambana ndi ndalama zochepa chifukwa chakuti mukugwiritsa ntchito njira yoyeserera kale yoyeserera. Samalani tsatanetsatane kenako zonse zidzakuyenderani ngati wotchi. Simusowa kuti mudzavutike chifukwa choti simunakhale ndi chidziwitso chofunikira. Zowonadi, monga gawo la chilolezo cha malo ogulitsira minofu, wogulitsayo adzagawana zomwe akudziwitsani ndikukupatsani mwayi wokhoza kuthana ndi ntchito iliyonse yaofesi.

Chilolezocho ndi mnzake ayenera kulumikizana bwino kuti akwaniritse ntchito yogwirira ntchito limodzi. Ngati mukufuna chilolezo, muyeneranso kufunafuna bwenzi loyenera kuti bizinesiyo ikhale yothandiza kwambiri. Ma franchise osiyanasiyana amagwira ntchito m'njira yomwe imakulolani kuti mukonze bizinesi yanu moyenera, osadzetsa chilichonse chatsopano kuchokera kwa inu. Munthu amatenga kale bizinesi yokonzedwa kale ndipo amaigwiritsa ntchito kuti iwongolere msika. Njirayi ndiyabwino kwambiri kwa anthu omwe amangofuna ndalama komanso njira zina zopezera ndalama. Chilolezo chitha kugulidwa motchipa ngati mungakambirane bwino.

Kuphatikiza apo, ndikofunikira kuchita zonse potsatira malamulo operekedwa ndi mnzake. Izi ndizofunikira kwambiri kuti mukwaniritse zotsatira zabwino. Ngati muli mnzake wa chilolezo, ndiye kuti mutha kukulitsa kuchuluka kwa ndalama zomwe mungapeze pongotsogozedwa ndi zikhalidwe ndi malamulo omwe akhazikitsidwa molingana ndi malamulo oyenera. Kugwiritsa ntchito zinthu zomwe zidayesedwa kale kumapereka kuyambika mwachangu. Chilolezo chimagwira bwino ntchito ngati wogula akuganizira momwe mabizinesi akhalira mdera lomwe akufuna kuti akwaniritse ntchitoyi. Wothandizana naye chilolezo ayenera kukhala tcheru pakusiyana kwam'magawo ndikuwapindulitsa kwambiri. Chifukwa chake, kupezeka kwa chilolezo ndikulingalira zakomweko kumamupatsa mwayi mwayi wopanga bizinesi yawo molingana ndi zomwe apatsidwa.

Chilolezocho chimagwira bwino ntchito ngati mnzakeyo atsatira malangizowo kuchokera pakati. Kuphatikiza apo, simuyenera kuyambitsa china chatsopano munjira zamabizinesi, potero ndikupulumutsa nthawi. Chilolezocho chimagulidwa izi kuti muthe kugwiritsa ntchito mtundu wina wa biz ndikupanga ndalama nthawi yomweyo. Chilolezo choyenera chiyenera kuchitika nthawi zonse ndi manja a anzawo omwe ali ndi malingaliro amomwe angagwiritsire ntchito ofesi. Zida zokhazokha zoperekedwa ndi mwini chilolezo zitha kukhala zabwino. Komabe, izi sizofunikira, popeza mnzake amene ali ndi ufulu wogwiritsa ntchito ufuluwo amatha kugwiritsa ntchito mayankho ake ngati pakufunika kutero.

Franchising imagwiritsidwa ntchito m'mabizinesi osiyanasiyana. Mosakayikira, ikukula mwakhama m'makampani ndi ntchito monga makampani opanga magalimoto ndi ntchito zamagalimoto, kuthandizira kukonza bizinesi (zowerengera ndalama, ntchito zaofesi, kutsatsa, ndi zina zambiri), zomangamanga, ntchito zokhudzana ndi kukonza ndi kukonza nyumba , ntchito zamaphunziro, zosangalatsa, zosangalatsa, malo odyera mwachangu, malo odyera, malo ogulitsira zakudya, malo ogulitsa, zamankhwala ndi zokongola, ntchito zapakhomo, kugulitsa, monga USU Software bungwe.

Chilolezo ku Ivano-Frankivsk ndi bizinesi yowopsa ngati chizindikirocho ndichaku Russia. Ponena za ena onse, chilolezo ku Ivano-Frankivsk chitha kukwezedwa popanda zoletsa zapadera, popeza kufunikira kwa kuchuluka kwa anthu ku Ukraine posachedwapa kwatsika kwambiri. Komabe, ichi ndi chimodzi mwazinthu zomwe sizingakhudze chilolezo ku Ivano-Frankivsk. Ngakhale mavuto azachuma, Ukraine akadali ndi anthu osungunulira, komanso alendo ambiri omwe ali okonzeka kupita ku Ivano-Frankivsk. Ivano-Frankivsk, ngati mzinda wakale wakale, amadziwika ndi zomangamanga zokongola. Chifukwa chake, mutha kudalira alendo ambiri omwe angafune kukaona mzinda wokongolawu.

Mumzindawu, mutha kuwerengeranso anthu ambiri omwe amabwera kudzachita bizinesi yawo ndipo mutha kugwiritsanso ntchito ntchito ya chilolezo chanu.

Musanayambe bizinesi yokhudzana ndi chilolezo, ndikofunikira kuti mufufuze bwino. Ikuthandizani kumvetsetsa zosintha ndi zoopsa zomwe muli nazo polimbikitsa chilolezo. Kupititsa patsogolo bizinesi yamalonda ku Ivano-Frankivsk kuyenera kuchitika poganizira kuti mufunika kusamutsa gawo lina la ndalama kuchokera ku kuchuluka kwa ndalama kupita kwa franchisor kale koyambirira. Ndalama zoperekera ndalama kumayambiriro kwa chilolezo ku Ivano-Frankivsk zitha kukhala 9, 10, kapena 11%. Kuphatikiza apo, mukamagwira ntchito ndi chilolezo ku Ivano-Frankivsk, muyenera kukumbukira kuti muyenera kulipira mwezi uliwonse. Izi ndi ndalama zachifumu ndi kuchotsera malonda, zomwe ndizofunikanso.

Kupatula apo, ndalama zonse zomwe mukufunikira kuyeneranso kuziganizira mukamayendetsa ntchito kuofesi. Chilolezo ku Ivano-Frankivsk ndi mwayi wanu wopambana bwino pogwiritsa ntchito dzina lodziwika bwino.