Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Nthawi yolipira ngongole yogulitsa, monga malo omwe anthu ambiri amagwiritsa ntchito chilolezo, malinga ndi ziwerengero, zimasiyana miyezi iwiri kapena kupitilira pamene mulandira ndalama za theka la mwezi mpaka 25-35% yazandalama. Kupeza phindu lalikulu chonchi, komanso kuchuluka kwa ndalama zomwe zimatuluka mwachangu, zimakonzekereratu kayendetsedwe ka malonda, kusankha koyenera kwa katundu wopezeka, kupezeka kwa malonda a 'flair' ndi 'vein' yogwiritsira ntchito otchuka mtundu. Okonza ma biz franchise amadziwika ndi kuthekera kokhazikitsa njira zoyendetsera kutsatsa kwapaintaneti pazofunikira pazogulitsa mdera lawo ndi dera lawo. Unikani molondola mpikisano wamsika, pangani zowerengera zolondola zowerengera ndalama za ndalama zomwe akuyerekezera, kuphatikiza ndi kuchuluka kwa 'kutuluka' kwa anthu ndi kutchuka pakati pa anthu ogulitsa, ndiwo njira yopambana ndi chilolezo chatsopano chobwezera mwachangu. Ndiko kukondera kwa bizinesi yokhala ndi chilolezo, njira yophatikizira yowerengera zochitika kubizinesi, zomwe zimatsimikizira nthawi yolipira chilolezo ndikupeza phindu lalikulu pamalonda, katundu wambiri, popereka ntchito kwa ogula ndi anthu okhala m'nyumba ntchito.

Chilolezo chogulitsa masitolo azithunzithunzi ndi ntchito yopindulitsa kwambiri mtsogolo, kuti mukwaniritse zomwe muyenera kukhala ndi dongosolo lokonzekera bwino. Kupatula apo, mutha kufunsa naye nthawi iliyonse ndikumvetsetsa ngati zonse zikuyenda monga mwa pulani, kapena ngati mukufuna kusintha zina ndi zina. Mukamagwiritsa ntchito chilolezo, muyenera kukumbukira kuti iyi ndi ntchito yolipidwa ndi amene amalipiritsa. Choyamba, mukamagula chilolezo mu sitolo, mumalipira ndalama zambiri. Ichi ndiye chidutswa chomwe chimatchedwa mafuta, chomwe chimafika mpaka 11% yazachuma chonse mu bizinesi yolimbikitsidwa. Ngati mungaganize zokhala ndi shopu momwe mudzagulitse nthabwala, ndiye kuti chilolezocho chikuthandizani kukhazikitsa bwino ofesi.

Mudzakhala ndi mwayi wopambana m'kupita kwanthawi ngati mungapeze chidziwitso chonse chomwe mungafune kuchokera kwa franchisor ndipo mutha kuchigwiritsa ntchito moyenera momwe mungathere. Kuphatikiza apo, mudzakhala bizinesi yopambana komanso yotsogola kwambiri yomwe ili ndi mwayi wopambana m'kupita kwanthawi. Zoseweretsa zikhala zowongolera kwathunthu, ndipo sitolo yanu siyiyenera kutayika chifukwa choti oyang'anira analibe chilolezo. M'malo mwake, mudzakhala ndi zabwino zonse zokhudzana ndi kupezeka kwake.

Chilolezo chogulitsa bwino chosangalatsa chikuyenera kumalizidwa mukatha kulingalira. Choyamba ndi kusanthula kwa swot. Kachiwiri, ndi ma analytics kuti azindikire omwe akupikisana nawo ndi zochita zawo. Gwiritsani ntchito moyenera komanso moyenera pokhazikitsa chilolezo chokomera masheya malinga ndi zitsanzo zowoneka bwino. Mudzafika poyambira pa omwe akupikisana nawo ndipo mudzatha kulemba zolemba zonse moyenera momwe mungathere. Kuti mukope makasitomala ambiri, muyenera kuwachitira zochulukirapo kuposa omwe akupikisana nawo.

Mutha kulipira ndalama zachifumu, zomwe zimatchedwa zopereka, zomwe zimaperekedwa mwezi uliwonse. Kuphatikiza apo, amalonda amalipiranso ntchito zotsatsa padziko lonse lapansi. Ngati mukugulitsa sitolo yamabuku azoseketsa, zopereka zanu zotsatsa padziko lonse lapansi zimatha kuyambira 1% mpaka 3% kutengera ndalama zomwe kampani yanu imapeza mwezi uliwonse. Sankhani mwatsatanetsatane kuchuluka kwa katundu amene mukufuna kukhala nawo pamashelefu. Izi zidzakuthandizani kuchepetsa ndalama zothandizira. Kukhazikitsa chilolezo mu malo ogulitsira azithunzithunzi kumakupatsani mwayi wokulitsa bajeti yanu.