Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Boutique franchise ndi bizinesi yomwe iyenera kuchitidwa mosamala mwatsatanetsatane. Mukamachita chilolezo, muyenera kukumbukira kuti ntchitoyi imalumikizidwa ndi zina zofunika kuchita. Choyamba, pogulitsa chilolezo cha boutique, muyenera kupereka zopereka zosiyanasiyana. Choyamba chimatchedwa mtanda ndipo chimasamutsidwa kumaakaunti a franchisor mukangomaliza mgwirizano ndikuwona kuchuluka kwa ndalama. Kuchuluka kwa ndalama zomwe zimasamutsidwa ngati ndalama yokhazikitsa chilolezo chogulitsa masitolo kumatha kuyambira 9 mpaka 11%, ndikupitilizabe ntchitoyi, muyeneranso kuchotsera pamwezi. Malo ogulitsira malonda ndi bizinesi yomwe chilolezo chikhala mwayi wopanda chikaiko.

Ngati mukufuna bizinesi yamalonda, pezani chilolezo chabwino chomwe chimakupatsirani mpikisano waukulu. Komanso, osati kokha chifukwa chakuti mumagwira ntchito ndi dzina lodziwika bwino. Mudzakhalanso ndi zabwino zosiyanasiyana zomwe muli nazo.

Boutique franchise ndi bizinesi yomwe imakhudza kuchotsera pamwezi. Pali chopereka chotchedwa mafumu. Zimachitika mpaka kuchuluka kwa 6% yazopeza pamwezi kapena zolowa. Kuphatikiza apo, mukamachita chilolezo chogulitsira malonda, muyeneranso kulipira mpaka 3% mumalipiro oyitanira otsatsa. Zimachitika mwezi uliwonse komanso zopereka zotchedwa mafumu. Mukamayendetsa chilolezo kuti mugulitse malo ogulitsira, muyenera kumvetsetsa bwino kuti, kuwonjezera pa zomwe mungachite posamutsa ndalama, mungafunikire kuchita zolemba zina.

Mwachitsanzo, mukamayanjana ndi chilolezo, nthawi zambiri kumakhala kofunikira kugula zina mwazinthu kuchokera kwa wogulitsa. Ili ndi lamulo wamba logwiritsidwa ntchito ndi makampani omwe akugwira ntchito padziko lonse lapansi ndikufalikira m'misika yoyandikana nayo.

Katundu wogulitsira vinyo amalola kuti apange bizinesi yokhala ndi dzina la zakumwa zokha. Pogula chilolezo, sizingatheke kuyambira pachiyambi koma kuti mupange dzina lomwe lakhazikika pamsika, dzina la kasitomala ndi zinthu zabwino zamitundu ya vinyo m'sitolo. Chilolezo ndi mtundu wa kusamutsa ufulu wogwiritsa ntchito dzina, maphikidwe, ndi matekinoloje muntchito inayake. Mukamagula chilolezo, thandizo lonse limaperekedwa, kupeza anthu ogulitsa sitolo, kuphunzitsira likulu la ogwira ntchito, kuwulula zinsinsi zogulitsa ndi kutsatsa, kasamalidwe, kuwongolera, ndi kuwerengera ndalama. Malo ogulitsira vinyo amapereka zinthu zokhazokha zokhala ndi zokonzekera zokonzedwa kale. Mukamasankha chilolezo, mverani ndalama zolipiritsa kapena ma rousalties, omwe amalipidwa panthawi yosaina mgwirizano pakati pawo.

Malipiro amtundu wonsewo ndi chitsimikizo kwa franchisor. Kuphatikiza apo, wogulitsayo amayesetsa kupereka chidziwitso chathunthu, kupita kukatsegulira malo atsopano, kupereka kwa zinthu zogulitsira vinyo ndi kuchotsera, ndi zinthu zina zotsatsa. Palibe chifukwa choyika ndalama zotsatsa chifukwa wopanga mtundu wapadziko lonse lapansi akuchita izi. Kuti muwone zambiri, pezani zambiri, chonde lemberani akatswiri athu. Komanso, m'ndandanda wa chilolezocho, imapezeka kuti iwunikire, yerekezerani zopereka ndi mitengo ndi magulu komanso kuti mudziwe za makasitomala. Ndife okondwa kumva kuchokera kwa inu ndikuyembekeza mgwirizano wabwino.