Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Franchise yamagetsi yamagetsi ndi ntchito yodalirika, koma yowopsa. Mukayigwiritsa ntchito potengera zomwe franchisor adachita, mumakhala ndi mwayi wopambana, chifukwa tsatirani ndondomeko yoyenerera yamabizinesi, gwiritsani ntchito matekinoloje apamwamba, komanso mukhale ndi dzina lodziwika bwino komanso lotchuka lomwe muli nalo. Gwiritsani ntchito chilolezo moyenera, popewa zolakwika zazikulu, kenako, mulibe zovuta zazikulu. Ngati simukutsatira malamulo omwe atchulidwa mu mgwirizano, ndiye kuti ufulu wogulitsa katundu wongogawira ena akhoza kungochotsedwa kwa inu. Chilolezocho chiyenera kukhazikitsidwa m'njira yoti zitsimikizire kufunikira kwakukulu kwa mtundu wosungunulira. Ngati mukugulitsa zotenthetsera matenthedwe, chifukwa chake, omvera akuyenera kusankhidwa m'njira yoti ogula zosungunulira aliponso.

Patsani chisamaliro chomwe mumafunikira mukamagwiritsa ntchito chilolezo. Izi zitha kukhala ndi zotsatira zabwino pakukula kwanu kwakanthawi. Ndi bwino kugwiritsa ntchito ntchito yoyambira mwachangu kuti muyambe pomwepo. Chifukwa chake, mumawonetsetsa kuti mutha kuyankha mwachangu pamikhalidwe yosiyanasiyana, kuphatikiza yowopsa, osawasamutsira m'gulu lazovuta.

Pulogalamu yamagetsi yamagetsi ndi ntchito yofananira, momwe muyenera kukumbukira kuti gawo limodzi la phindu liyenera kuperekedwa kwa wogulitsa ngati chindapusa chotsatsira ndi ndalama. Koma palinso chopereka chambiri, chomwe chimamasulira kuchokera ku Chijeremani ngati chidutswa chakuda. Chidutswa chakuda ichi chimaperekedwa malinga ndi zotsatira za bizinesi yomwe idapangidwa koyambirira kwa ntchito yotentha. Muyenera kusamutsa mpaka 10 kapena 11% yazachuma choyambirira kwa mwiniwake wama franchise otentha. Ndalamayi imagwiritsidwa ntchito ndi franchisor pafunso lake ndipo sabwezeredwa kwa inu. Zili ngati chindapusa, koma kuti mugwire ntchito ndi chilolezo chodziwika bwino chazakudya ndikulandila zabwino zambiri, zokonda, ndi mabhonasi kuchokera pamenepo.

Mwachitsanzo, mumatha kugwiritsa ntchito zinthu zokhazokha, kugulitsa zomwe zingakuthandizeni kwambiri kukhala ndi thanzi labwino. Zachidziwikire, ma thermic panels franchise amawononga ndalama, komabe, kukhazikitsa bizinesi pansi pa dzina lodziwika bwino kumakupatsaninso zabwino zambiri zosiyanasiyana. Muyenera kugwira bwino ntchito kuofesi kenako musadzakhale ndi zovuta. Gulani chilolezo chotere ndikugwiritsa ntchito zonse zofunikira pakuwunika kwanu, ndikupanga zolemba zamapepala malinga ndi zomwe zakhazikitsidwa.

Chilolezo chanyama chimakhala funso lofunikirabe pakufufuza. Chifukwa chiyani izi zikuchitika? Pali zifukwa zambiri, zomwe tikambirana pansipa. Koma zikuwonekeratu kuti mitu yokhudzana ndi nyama ikukhala yotchuka kwambiri, komanso mtundu womwewo wopangira bizinesi potengera chilolezocho. Ambiri amalonda amafika pamalingaliro kuti ndizopindulitsa kwambiri kupeza bizinesi yokonzedwa bwino, osati kuti ayisonkhanitse kuyambira pachiyambi, kudutsa misampha yambiri ndikuwonongeka kwakukulu chifukwa chosadziwa zambiri, kusatsimikizika, mpikisano, ndi zina zambiri zomwe zimapangitsa kulowa mu malo amabizinesi ovuta kwambiri.

Chifukwa chake, tibwerereni chifukwa chake ma franchise adatchuka kwambiri. Chowonadi ndi chakuti pafupifupi 80% ya anthu aku Russia amasunga izi kapena nyamazi m'nyumba zawo, ndipo buluwu wa ziweto ukukula: awa ndi amphaka ndi agalu wamba, ndi nsomba, ndi zolengedwa zosowa monga mbalame, akangaude, ndi abuluzi. Zolengedwa zonsezi zimafunikira chakudya, zida, mankhwala, ndi zina zambiri kuti zisamalire. Chiwerengero cha eni ziweto chikuwonjezeka. Chifukwa chake, kupeza chilolezo chazinyama kungatchedwe kochitika m'zaka zaposachedwa, chifukwa zikufunikiradi. Chilolezo chodyera ziweto chimathandizanso kupanga shopu yayikulu komanso yapadera komanso malo ogulitsira ang'onoang'ono omwe mwina adzawonongeka.

Chilolezo chanyama chabwino chimapereka njira zosiyanasiyana zokulitsira bizinesi yanu. Mutha kulandira ndalama mosalekeza, ndipo patapita kanthawi, mumalipiratu ndalama zoyambirira. Pankhani ya bizinesi ya ziweto, izi ndizofunikira monga dera lina lililonse. Chilolezo chomwe chimasankhidwa choyenera m'mizinda yambiri, yonse yayikulu (pomwe kufunika kumakhala kokulirapo) ndi yaying'ono (pomwe sipangakhale mpikisano, makamaka ndi dzina lodziwika, ndi kufunsa, poganizira ziwerengero, zidzakhala). Chifukwa cha zochitika zazing'ono zonsezi, lingaliro lakugulitsa nyama likuyamba kukopa.

Chilolezo chanyama, monga tanena kale, chitha kuwoneka ngati lingaliro labwino. Koma wochita bizinesi wachinyamata amakumana ndi funso lalikulu lokhudzana ndi kupeza chilolezo chodalirika. Mwamwayi, mutha kulumikizana ndi akatswiri athu omwe amakhala otetezera anu. Mutiuza za zokhumba zanu, onani zambiri zomwe mwapereka ndikusankha zomwe zikuwoneka zokongola kwambiri pamtengo ndi mawonekedwe. Mgwirizanowu udatha kudzera mwa ogwira ntchito athu odalirika komanso otetezeka. Mutha kukhala otsimikiza kuti simunanyengedwe, ndipo chilolezo chanu mwalamulo chili ndi ufulu wokhala ndikubweretsa zomwe mwagwirizana.

Kupanga kwa matenthedwe oyendetsera chilolezo kuyenera kugwira ntchito mopanda cholakwika, ndiye kuti mudzakhala ndi mwayi. Khazikitsani ntchito yonse yopanga mwanjira yolumikizirana kwathunthu ndi mitundu ya bizinesi ya franchisor. Amakupatsani chidziwitso chofunikira ndipo mumachigwiritsa ntchito kwambiri kuti mukwaniritse zotsatira zabwino. Chitani ndi magawo otentha opangira chilolezo mwanjira yoti palibe zomwe anzanu aku bizinesi anganene. Kuphatikiza apo, makasitomala amafunika kutumikiridwa mwaluso kwambiri kuti akhale osangalala. Pokhapokha, ngati mukuyendetsa chilolezo chopanga, makasitomala ena atha kukhalabe osasangalala.

Komabe, antchito anu amafunika kuphunzitsidwa m'njira yoti athe kupereka mayankho okwanira. Akatswiri ayenera kukhala aulemu, makamaka omwe amalumikizana ndi ogula. Mukamachita chilolezo, muyenera kusamala ndi zokolola. Matenthedwe otentha ayenera kukhala apamwamba kwambiri ndipo amafanana ndi mulingo wopanga zitsanzo zoyambirira. Kenako franchisor alibe zodandaula ndipo mumapitiliza ntchito yanu yogawa yokha. Ngati mukuchita bizinesi yamafuta otentha, ndiye kuti chilolezocho chimakuthandizani kuti mupange zopanga zapamwamba, kuchita zinthu ndikupikisana ndi bungwe lililonse, ngakhale lamphamvu kwambiri. Kukhala ndi chilolezo chogwiritsa ntchito kumakuthandizani.

Ngati mungaganize zokhala ndikupanga matenthedwe otentha, ndiye kuti muyenera kuchita analytics pasadakhale. Mwachitsanzo, kusanthula kwa swot kumapereka mpata wodziwa molondola zovuta zomwe mungakumane nazo komanso mwayi wotani. Kuphatikiza apo, zida zokhazokha zomwe zimakupatsani mwayi wogawa zabwino ndi zoyipa za projekiti yanu. Mtsogolomu, mutha kugwiritsa ntchito izi kuti mupindule ndi ntchitoyi. Makina opanga matenthedwe ndi njira yochitira bizinesi komwe mungakumane ndi zovuta zosiyanasiyana. Iyi ndi njira yovuta kwambiri yaumisiri. Komabe, muli ndi matekinoloje onse ofunikira, malamulo, miyezo, ngakhale zida.

Kuphatikiza apo, mkati mwa chilolezo chazopanga, mnzake wokondedwa akugawana zomwe akumana nanu, ali ndi chidwi ndi kuchuluka kwa ndalama zomwe mukukula nthawi zonse. Ichi ndichifukwa chake amathandizira kuchokera pansi pamtima, kupereka zonse zofunikira ndi mayankho aumisiri. Kugwira ntchito ndi mtundu wa chilolezo chokha kumakupatsirani mwayi wopeza ziphuphu zotsogola mwachangu ndikuthandizira ogula.