Tsegulani malo ogulitsa chilolezo ndi chiyambi chabwino cha bizinesi yopambana. Koma momwe mungatsegule osataya? Tiyeni tiwone. Chifukwa chake, muli ndi chikhumbo ndi ndalama zoyambira kuyambitsa bizinesi yanu. Kuti muchepetse zoopsa ndikusataya ndalama, mwaganiza zogula chilolezo mu sitolo. Koma chilolezo ndi chiyani? Ndi mtundu wa layisensi kapena ufulu woyimira mtundu mumzinda kapena dziko lanu. Wogulitsayo amagulitsa ufuluwu ndikuthandizira wogulitsa ufuluwo kupanga biz, malinga ndi pulani ya biz yomwe idapangidwa kale, pomwe amasunga mfundo zaukadaulo kapena ukadaulo wopanga.

Chifukwa chake, wochita bizinesi wamalonda amayamba ntchito motsogozedwa ndi kampani yodziwika bwino. Zikuwoneka ngati izi, mumatsegula malo ogulitsira malonda kuchokera ku mtundu wodziwika bwino, wolimbikitsidwa mdziko lanu, komanso wodziwika ndi ogula. Franchisor amakupatsirani njira zantchito zokhazikika, matekinoloje, ndi njira zamabizinesi. Ma Franchise amagawika m'magulu: owongoka, okhazikika, aulere, osinthidwa, okonzeka. Mutha kutsegula malo ogulitsira ngati ndalama zanu zili zochepa. Mgwirizano wamtunduwu umapereka ufulu wotsegulira ofesi yoyimira m'modzi kapena awiri. Standard imakhala ndi kuyankha kwathunthu kwa franchisor wanu.

Poterepa, ndikofunikira kutsatira miyezo ndi miyezo yonse yamakampani. Chilolezo chaulere chimakhala ndi malamulo ogwirira ntchito kuchokera kwa franchisor, kuyang'anira m'sitolo kumachitika. Ndi m'malo mwake, oyenera opanga ma franchisee. Poterepa, kampani yamalonda imapereka njira ndi ukadaulo, ndipo mumasankha omwe akukupatsani. Makampani okonzeka, mtundu uwu wama franchising umafuna ndalama zochuluka, mumagula bizinesi yokonzeka, ndipo pobweza mumalipira ndalama zachifumu kapena chiwongola dzanja. Kodi maubwino otsegulira chilolezo ndi otani? Kwa wabizinesi wosadziwa zambiri, tsegulani izi ndizoyenera kwambiri. Kupatula apo, si chinsinsi pomwe simukudziwa kanthu kapena kumvetsa, ndi nthawi yoyenera kutembenukira kwa othandizira omwe amadziwa zomwe zikuchitika ndipo amadziwa njira yothetsera izi.

Kodi wogulitsa chilolezo angatani? Njira zamabizinesi ndi machenjerero, mapulani a biz, zida zotsatsira, ukadaulo wopanga zinthu, makasitomala ndi malo ogulitsa. Zimawononga ndalama zingati kutsegula sitolo? Choyamba, ndalama zimafunikira kuti mugule chilolezo. Mtengo wake umasiyanasiyana kutengera mtundu wa mgwirizano ndi kuchuluka kwa kutsatsa. Muyeneranso kulipira ndalama za mwezi uliwonse pogwiritsa ntchito dzina la kampaniyo. Ngati mukuvomera, mutha kuchotsa chidwi powonjezera ndalama zoyambirira kubizinesi. Njira ina yokopa ndikuwatsimikizira kuti franchisor wanu waluso komanso kutha kupeza phindu kuchokera ku biz mtsogolomo, potero mutha kukopa ndalama koma osayika ndalama zilizonse. Chitani bwino ntchito za mgwirizano kuti musadzakumane ndi mavuto mtsogolo.

Chifukwa chiyani kuli kopindulitsa kutsegula malo ogulitsira? Pali zifukwa zingapo. Mutha kugulitsa m'sitolo ndi malo enieni ogulitsa. Katundu wosiyanasiyana amagulitsidwa ndikugulidwa chaka chonse. Zikuwoneka kuti muyenera kusankha kagawo kakang'ono kanu ndikupatsa ogula zinthu zabwino kuposa zomwe amapikisana nawo. Kugulitsa pa intaneti ndikofunikira makamaka pano, ndizosavuta kwa kasitomala komanso kothandiza kwambiri pakudzipatula. Tsegulani bizinesi yanu pa intaneti ndiyopindulitsa. Simufunikanso kubwereka ofesi, kulipira zofunikira, kulemba antchito ambiri, kulipiritsa ndalama pakukhalira muofesi.

Mukungoyenera kukonzekera kutumiza, mayankho amakasitomala. Kugulitsa chilolezo kumapereka mwayi wotere popeza malonda omwe agulitsidwa adayamba kutchuka ndi ogula. Kodi ndi mitundu iti yomwe ikuchitika tsopano? Kugulitsa chilolezo chodyera, kugulitsanso, kupanga, zopangira ana, zovala ndi nsapato, maphunziro. Madera omwe ali pamwambapa ndi otchuka komanso obwezera mwachangu. Mutha kutsegula malo ogulitsa zovala kapena nsapato mopanda mantha kuti sizinatchulidwe, kachiwiri chinthu chachikulu ndikusankha pazomwe mungachite. Musanayambe bizinesi yokhudzana ndi izi, muyenera kusankha ndalama zoyambira, ndikumvetsetsa zomwe mukufuna kukwaniritsa pamapeto pake. Pangani pulani ndikuchita, werengani nkhani zopambana za wogulitsa ufuluwo, onani mwayi wanu wopambana.

Kabukhu kathu kapadera kamathandizira kupeza mgwirizano woyenera. Zapangidwa m'njira yoti mutha kuyendetsa bwino malingaliro anu ndikuwunika zomwe mungasankhe. Tasonkhanitsa malingaliro kuchokera kumakampani akunyumba ndi akunja. Mutha kupeza zotsatsa zingapo za bajeti. Nthawi yomweyo, timangoyika okhawo omwe amawakhulupilira okha, palibe malo ochitira zachinyengo patsamba lathu. Tsegulani malo ogulitsa kapena bizinesi yomwe mumakonda ndi gawo loti muzindikire kuthekera kwanu, ndife okonzeka kukuthandizani ndi izi.

Chilolezo chodyera nyama chimabweretsa ndalama zambiri ngati wazamalonda yemwe amazigwiritsa ntchito amatsatira miyezo, malamulo a kavalidwe kake. Muyeneranso kukumbukira kuti mukamayendetsa chilolezo, mutha kuyesedwa ndi franchisor. Izi zitha kukhala cheke chotseguka kapena chinsinsi shopper. Woimira chilolezo adzabwera kwa inu monyengerera kasitomala wamba ndikugula chinthu china, mosasamala kanthu za zomwe mumachita, nyama kapena mkaka. Wogulitsa zinsinsi kuchokera kwa woimira chizindikiro adzawona ngati mukutsatira malamulowo komanso mtundu wa zinthuzo. Ichi ndichifukwa chake chilolezocho chiyenera kuchitidwa mosamala pazonse zomwe zafotokozedwa mgwirizanowu.

Kugulitsa zinthu zabwino kukuthandizani kuti musangopititsa patsogolo mpikisano wanu komanso kukhulupirika kwamakasitomala. Muthanso kukhala ndi mbiri yabwino pamaso pa omwe akuyimira chilolezo, zomwe ndizofunikira kwambiri. Muyenera kusamala kwambiri ndi nyama ndi mtundu wake mukamayatsa chilolezo. Izi ndizofala ngakhale mukuchita bizinesi mwachizolowezi.

Chilolezo chodyera nyama chimathandizira kukhazikitsa kwamakasitomala kuti muthe kulumikizana nawo bwino ndikugwiranso ntchito ndi malipoti amagetsi, mutaphunzira kale. Izi zikuthandizani kumvetsetsa kuchuluka kwa zofunikira m'gawo lomwe mwapatsidwa. Chilolezo chanyama chimagwira bwino ntchito ngati mungasankhe mtundu wokongola kwambiri. Anthu amakonda kupatsidwa ntchito zamsika zomwe ndizodziwika padziko lonse lapansi. Mukamasankha chilolezo chodyera nyama, muyenera kutsogozedwa ndi njira zonse kuti mukhale ndi bizinesi yabwino kwambiri. Palinso chopereka cha ndalama, chomwe chimaperekedwa mukangoyamba bizinesi yanu.

Ndalama zoperekera ndalama mukamagwira ntchito ndi chilolezo chodyera nyama zitha kukhala mpaka 11%, koma, mwalamulo, osachepera 9%. Komabe, ngakhale mfundo iyi itha kuthetsedwa kudzera pakukambirana bwino ndi wogulitsa. Mwachitsanzo, pogulitsa chilolezo chodyera nyama, mutha kutenga zina zofunika kugula zinthu pamitengo ina pamtunduwu. Kenako, mutha kuchepetsedwa, mwina popereka ndalama pamwezi, kapena kuchepetsa kukula kwa ndalama zonsezo.

Ndalama yogulitsa malo ogulitsira nyama ndi ntchito yosangalatsa. Mukamagwira ntchito ndi chilolezo chotere, muyenera kudziwa zoopsa zonse zomwe zingakuwopsezeni, komanso mwayi womwe mudzakhale nawo. Mukamapanga chilolezo, muyenera kumvetsetsa kuti kuphwanya malamulo am'deralo sikuvomerezeka. Ndipo, ngati mumagwira ntchito ndi zinthu zanyama, pochita izi pa chilolezo, mutha kuwunika mosavuta. Mwachitsanzo, malo azaukhondo ndi matenda okonda matenda okonda matenda amakonda kuchita macheke mosayembekezereka, zomwe zikutanthauza kuti muyenera kukhala okonzeka. Ngati mwasankha kuyambitsa shopu yogulitsa ndalama, ndiye kuti muyenera kusamalira kupezeka kwa malo osungira.

Izi ziyenera kukhala mafiriji kapena mitundu ina ya mafiriji. Kuti nyama izizizira kapena kuzizira, muyenera mitundu yazipinda zosungira zozizira. Sitolo yogulitsira nyama yamalonda imafunikanso malo abwino. Kupatula apo, kugulitsa kuyenera kukwaniritsa zosowa za ogula. Kuti mukope makasitomala ochulukirapo, mudzafunikiranso kugwiritsa ntchito malonda otsatsa. Pofuna kuyendetsa bwino, franchisor atha kukupatsani ma tempuleti amakono. Muyenera kutsatira malangizo ochokera kwa franchisor popeza amadziwa zoyenera kuchita.

Chifukwa chake, mutha kukulitsa kwambiri kuchuluka kwama risiti a bajeti.

Bungwe logulitsira bwino lomwe limagwira ntchito bwino ndi bizinesi yomwe mungalipire ndalama zoyendetsera dzina lodziwika bwino. Choyamba ndi udindo wolipira ndalama pamwezi. Kuphatikiza apo, pamakhala zotsitsa zingapo. Woyamba wa iwo amatchedwa mafumu ndipo ndi mtundu wa renti ya ufulu wogulitsa malo ogulitsa nyama m'malo mwa chilolezo. Chotsatira, muyenera kukumbukiranso zopereka zotsatsa padziko lonse lapansi. Kuchuluka kwake kumasiyanasiyana ndipo zimatengera mgwirizano womwe udakwaniritsidwa.

Monga lamulo, ngati mukugulitsa chilolezo, ndiye kuti ndalama zotsatsa siziposa 3% ya ndalama zanu pamwezi. Sinthani malo ogulitsira nyama kuti mupite nawo kumalo ena atsopano. Mudzakhala ndi mwayi wodziveka akatswiri malinga ndi kavalidwe, kuwonjezera apo, ma kapangidwe azinyumba adzafunikiranso kugwiritsidwa ntchito mosamala. Kukhazikitsa chilolezo mu shopu yogulitsira nyama kumatha kukhala bizinesi yayikulu kwambiri kwa inu. Ikhoza kugawidwa ndi franchisor popanga kuchotsera komwe mukuyenera kusamutsa. Pachiyambi cha chilolezocho, malo ogulitsa nyama amayenera kulipira ndalama zambiri. Izi zikwana mpaka 11% yazachuma chonse chomwe mukuyembekezera chitukuko.

M'ndandanda wamasitolo ogulitsa amakupatsani mwayi kuti mutsegule bizinesi yanu yamagulu ogulitsa. Gawo la bizinesi ili ndilotchuka kwambiri, makamaka pakati pa mabizinesi ang'onoang'ono komanso apakati. Kugulitsa sikufuna ndalama zochuluka komanso kugula zida zopangira, chifukwa chake zochitika zamtunduwu zimadziwika ndikubweza ndalama mwachangu komanso kuchuluka kwa ndalama.

M'ndandanda wamasitolo ogulitsa ali ndi zotsatsa zokongola kwambiri: mutha kusankha njira yogulitsira, kutsegula chilolezo ndikuyendetsa bwino bizinesi yanu. Malo odziwika kwambiri ndi monga malo ogulitsira zakudya, masitolo azovala, nsapato, katundu wa ana, zida, ndi zina zambiri. Zonsezi zimapezeka m'ndandanda yathu. Kuphatikiza apo, m'ndandanda wazamalonda, mutha kupeza mwayi wogulitsa masitolo paintaneti, kufunikira kwake sikungasinthike masiku ano. Mu 2020-2021 mulingo wopeza malonda pa intaneti wakula kwambiri, zomwe zidapangitsa malo ogulitsira pa intaneti kukhala osangalatsa kuchokera pamalonda: ndalama zochepa, kubweza mwachangu, phindu lalikulu popanda kufunika kodziyimira pawokha pazinthu, ndipo palibe chifukwa zida zapadera.

Bwanji osankha chilolezo chosungira ndikugwiritsa ntchito kabukhu? Choyambirira, m'ndandanda, mutha kupeza mndandanda wazogulitsa zonse zoperekedwa ndi malo ogulitsa abwino kwambiri padziko lonse lapansi. Kachiwiri, kubweza ndalama kumachitika kale mchaka choyamba cha bizinesi. Zachidziwikire, mulingo wampikisano m'gawo lazamalonda uyeneranso kuganiziridwa. Pazifukwa izi, njira yabwino kwambiri ikanakhala kuwunika ma intaneti onse omwe alipo ndi zotsatsa zawo.

Kodi m'ndandanda wathu ndi kugulitsa chilolezo kungapereke chiyani?

• Zopereka kuchokera kuzinthu zodziwika bwino;

• Kutha kugulitsa zinthu zabwino m'masitolo abwino kwambiri;

• Pindulani munthawi yobwezera, kukula kwa ndalama, komanso mitengo yokongola;

• Makampani omwe amapereka chilolezo amapereka njira zawo zotsatsa bwino komanso zotsatsa - simukuyenera kuyambitsa bizinesi yanu kuyambira pomwepo.

M'ndandanda yathu yamasitolo ogulitsa, mutha kupeza mosavuta ndikusankhira zopereka zosangalatsa komanso zopindulitsa zomwe zingakupatseni ndalama komanso chisangalalo kuchokera kuntchito. Chifukwa cha kabukhuko, mudzatha kulumikizana mwachindunji ndi eni malo ogulitsa chilolezo. Bizinesi yanu ili m'manja mwanu, maziko a bizinesi yanu ali m'ndandanda wathu wazamalonda!

Chilolezo cha fakitole yosamalira nyama ndichinthu choyenera komanso chopindulitsa, munthawi yogwira ntchito yomwe mungakhale nayo pamaudindo ena. Kuyanjana ndi nthumwi za chilolezocho, pambuyo pomaliza mgwirizano, mudzakhala ndi ndalama. Choyamba, iyi ndi ndalama yochuluka, yomwe imayenera kutumizidwa kumaakaunti a woimira chizindikiro koyambirira. Kuphatikiza apo, pogulitsa chilolezo cha fakitale yopanga nyama, muyenera kulipira ndalama pamwezi. Yoyamba mwa izi ndi mafumu, voliyumu yake imasiyanasiyana ndipo imatha kuyambira 2 mpaka 6%. Kapenanso, pogwira ntchito yogulitsa nyama yopanga nyama, mutha kudalira kufunikira kogawananso ntchito zotsatsa, zomwe wogulitsayo azichita pawokha.

Kutsatsa kwapadziko lonse lapansi kumasiyananso ndipo kumatha kuyambira 1% mpaka 3% pamwezi. Ichi ndichizolowezi chofala, kuphatikiza apo, limodzi ndi zopereka mwezi uliwonse, mutha kudzipereka kuti mukwaniritse zina zofunika. Mwachitsanzo, muyenera kugula zowerengera kuchokera kwa wogulitsa kapena kugwiritsa ntchito ntchito zilizonse. Zonsezi zimakambilana payekha malinga ndi mgwirizano ndipo muyenera kudziwa bwino ntchito yomwe mukukumana nayo. Gwiritsani ntchito chilolezo chogwiritsa ntchito nyama ndi mulingo woyenera kwambiri wophatikizira kuti musasiyane ndi choyambirira. Izi zidzakupatsani mwayi wopeza bwino ndikukhala wabizinesi wopambana kwambiri.

Ngati mukuchita fakitale yopanga nyama ndipo mukuyang'ana chilolezo chokwanira kuti mukwaniritse bwino njira zamabizinesi, muyenera kupita kuzinthu zapadera zomwe zimapereka zosankha zosiyanasiyana. Muyenera kusankha zosankha zabwino kwambiri poyerekeza mikhalidwe. Fakitale yanu yokonza nyama sidzafunikiranso kuwonongeka, chifukwa, pogulitsa pansi pa chilolezo, mudzatha kugwiritsa ntchito matekinoloje opanda zingwe, zida, kudziwa kosangalatsa, komanso kuchita zinthu pansi pa dzina lodziwika bwino. Izi zitha kupanga kusiyana kwabwino pakukwaniritsa kampani yanu kwakanthawi. Njira yabwino yogwiritsira ntchito nyama ndiyo njira yanu yopambana. Muyenera kudutsamo ndi magwiridwe antchito pazonse kenako mudzakhala bwino.

Osanyalanyaza zizindikilo zingapo, kuwawerenga ndikupanga zisankho zoyenera pakuwunika. Chilolezo cha fakitole wogwiritsa ntchito nyama chimatha kukubweretserani zabwino zazikulu ngati simulakwitsa pakukula kwa chilolezo. Izi zimafuna kukonzekera bwino. Njira zowunikira ziyenera kuchitika pasadakhale, kuti muphunzire ziwerengero. Ma graph ndi zithunzi ndi oyenera kotero kuti popanga chilolezocho, kuchuluka kwa chidziwitso chomwe mwaphunzira kumakulitsidwa.