Tsegulani malo ogulitsa chilolezo ndi chiyambi chabwino cha bizinesi yopambana. Koma momwe mungatsegule osataya? Tiyeni tiwone. Chifukwa chake, muli ndi chikhumbo ndi ndalama zoyambira kuyambitsa bizinesi yanu. Kuti muchepetse zoopsa ndikusataya ndalama, mwaganiza zogula chilolezo mu sitolo. Koma chilolezo ndi chiyani? Ndi mtundu wa layisensi kapena ufulu woyimira mtundu mumzinda kapena dziko lanu. Wogulitsayo amagulitsa ufuluwu ndikuthandizira wogulitsa ufuluwo kupanga biz, malinga ndi pulani ya biz yomwe idapangidwa kale, pomwe amasunga mfundo zaukadaulo kapena ukadaulo wopanga.

Chifukwa chake, wochita bizinesi wamalonda amayamba ntchito motsogozedwa ndi kampani yodziwika bwino. Zikuwoneka ngati izi, mumatsegula malo ogulitsira malonda kuchokera ku mtundu wodziwika bwino, wolimbikitsidwa mdziko lanu, komanso wodziwika ndi ogula. Franchisor amakupatsirani njira zantchito zokhazikika, matekinoloje, ndi njira zamabizinesi. Ma Franchise amagawika m'magulu: owongoka, okhazikika, aulere, osinthidwa, okonzeka. Mutha kutsegula malo ogulitsira ngati ndalama zanu zili zochepa. Mgwirizano wamtunduwu umapereka ufulu wotsegulira ofesi yoyimira m'modzi kapena awiri. Standard imakhala ndi kuyankha kwathunthu kwa franchisor wanu.

Poterepa, ndikofunikira kutsatira miyezo ndi miyezo yonse yamakampani. Chilolezo chaulere chimakhala ndi malamulo ogwirira ntchito kuchokera kwa franchisor, kuyang'anira m'sitolo kumachitika. Ndi m'malo mwake, oyenera opanga ma franchisee. Poterepa, kampani yamalonda imapereka njira ndi ukadaulo, ndipo mumasankha omwe akukupatsani. Makampani okonzeka, mtundu uwu wama franchising umafuna ndalama zochuluka, mumagula bizinesi yokonzeka, ndipo pobweza mumalipira ndalama zachifumu kapena chiwongola dzanja. Kodi maubwino otsegulira chilolezo ndi otani? Kwa wabizinesi wosadziwa zambiri, tsegulani izi ndizoyenera kwambiri. Kupatula apo, si chinsinsi pomwe simukudziwa kanthu kapena kumvetsa, ndi nthawi yoyenera kutembenukira kwa othandizira omwe amadziwa zomwe zikuchitika ndipo amadziwa njira yothetsera izi.

Kodi wogulitsa chilolezo angatani? Njira zamabizinesi ndi machenjerero, mapulani a biz, zida zotsatsira, ukadaulo wopanga zinthu, makasitomala ndi malo ogulitsa. Zimawononga ndalama zingati kutsegula sitolo? Choyamba, ndalama zimafunikira kuti mugule chilolezo. Mtengo wake umasiyanasiyana kutengera mtundu wa mgwirizano ndi kuchuluka kwa kutsatsa. Muyeneranso kulipira ndalama za mwezi uliwonse pogwiritsa ntchito dzina la kampaniyo. Ngati mukuvomera, mutha kuchotsa chidwi powonjezera ndalama zoyambirira kubizinesi. Njira ina yokopa ndikuwatsimikizira kuti franchisor wanu waluso komanso kutha kupeza phindu kuchokera ku biz mtsogolomo, potero mutha kukopa ndalama koma osayika ndalama zilizonse. Chitani bwino ntchito za mgwirizano kuti musadzakumane ndi mavuto mtsogolo.

Chifukwa chiyani kuli kopindulitsa kutsegula malo ogulitsira? Pali zifukwa zingapo. Mutha kugulitsa m'sitolo ndi malo enieni ogulitsa. Katundu wosiyanasiyana amagulitsidwa ndikugulidwa chaka chonse. Zikuwoneka kuti muyenera kusankha kagawo kakang'ono kanu ndikupatsa ogula zinthu zabwino kuposa zomwe amapikisana nawo. Kugulitsa pa intaneti ndikofunikira makamaka pano, ndizosavuta kwa kasitomala komanso kothandiza kwambiri pakudzipatula. Tsegulani bizinesi yanu pa intaneti ndiyopindulitsa. Simufunikanso kubwereka ofesi, kulipira zofunikira, kulemba antchito ambiri, kulipiritsa ndalama pakukhalira muofesi.

Mukungoyenera kukonzekera kutumiza, mayankho amakasitomala. Kugulitsa chilolezo kumapereka mwayi wotere popeza malonda omwe agulitsidwa adayamba kutchuka ndi ogula. Kodi ndi mitundu iti yomwe ikuchitika tsopano? Kugulitsa chilolezo chodyera, kugulitsanso, kupanga, zopangira ana, zovala ndi nsapato, maphunziro. Madera omwe ali pamwambapa ndi otchuka komanso obwezera mwachangu. Mutha kutsegula malo ogulitsa zovala kapena nsapato mopanda mantha kuti sizinatchulidwe, kachiwiri chinthu chachikulu ndikusankha pazomwe mungachite. Musanayambe bizinesi yokhudzana ndi izi, muyenera kusankha ndalama zoyambira, ndikumvetsetsa zomwe mukufuna kukwaniritsa pamapeto pake. Pangani pulani ndikuchita, werengani nkhani zopambana za wogulitsa ufuluwo, onani mwayi wanu wopambana.

Kabukhu kathu kapadera kamathandizira kupeza mgwirizano woyenera. Zapangidwa m'njira yoti mutha kuyendetsa bwino malingaliro anu ndikuwunika zomwe mungasankhe. Tasonkhanitsa malingaliro kuchokera kumakampani akunyumba ndi akunja. Mutha kupeza zotsatsa zingapo za bajeti. Nthawi yomweyo, timangoyika okhawo omwe amawakhulupilira okha, palibe malo ochitira zachinyengo patsamba lathu. Tsegulani malo ogulitsa kapena bizinesi yomwe mumakonda ndi gawo loti muzindikire kuthekera kwanu, ndife okonzeka kukuthandizani ndi izi.

Franchise yakusisita ndi ntchito yomwe ingakhale yopindulitsa, yomwe iyenera kuchitidwa moganizira zinthu zosiyanasiyana, zowoneka ngati zazing'ono, komanso kwa iwo omwe amafunikira njira yapadera. Kugwira ntchito ndi chilolezo ndikosavuta kuposa kuyambitsa bizinesi kwathunthu kuyambira pomwepo. Zowonadi, pogwiritsa ntchito chilolezo, muli ndi zabwino zambiri, kuyambira kupezeka kwa mtundu wodziwika mpaka pamiyeso yosiyanasiyana, matekinoloje, ndi kudziwa. Njira zonse zokhazikitsira chilolezo chofikisa minofu zidzafotokozedwa bwino ndipo mutha kuzitsatira mukakhala wochita bizinesi wopambana kwambiri. Ngati mumachita masewera olimbitsa thupi, ndiye kuti chilolezocho chiyenera kugulidwa molingana ndi zigawo zina. Zomwe ogula amafunikira ziyenera kudziwika bwino ndikutsatiridwa, ndiye kuti mudzachita bwino.

Pezani kutikita minofu kudzera pachilolezo chodziwika bwino. Izi zikuthandizani kuti musangowonjezera phindu pamipikisano komanso kuti musagwiritse ntchito nthawi yambiri mukupanga dongosolo lazamalonda kuyambira pachiyambi. Uvas adzakhala kale ndi ziphaso zovomerezeka zomwe zangoyenera kukhazikitsidwa moyenera. Kugwira ntchito ndi chilolezo cha kutikita minofu ndi ntchito yomwe siyenera kukhala yovuta kwa inu konse. Kupatula apo, mudzakhala ndi chitsanzo pamanja, chomwe mungagwiritse ntchito moyenera, ngakhale mutakhala ovuta bwanji.

Franchise yakusisita ndi bizinesi yomwe mudzafunika kulipira ndalama zambiri. Kuphatikiza apo, mafumu amaperekedwanso, limodzi ndi kuchotsera kutsatsa. Ndalama zonsezi zimagwiritsidwa ntchito ndi franchisor mwakufuna kwawo, kupatula ndalama zomwe mudasamutsa zotsatsa. Ndalama izi zimagwiritsidwa ntchito podziwitsa anthu za mtundu womwe mumalumikizana nawo padziko lonse lapansi, kuphatikiza m'dziko lanu. Gwiritsani ntchito chilolezo chanu cha kutikita minofu moyenera komanso moyenera, ndikupereka chithandizo chapamwamba kwa ogula omwe akugwiritsa ntchito. Anthu ambiri amabwera kwa inu chifukwa chakuti amakhulupirira logo yotchuka padziko lonse lapansi.

Zachidziwikire, adzafunika kuthandizidwa molingana ndi miyezo yapadziko lonse lapansi. Muyeneranso kukumbukira kuti mukamayendetsa chilolezo chokhala ndi misala, mumakhala pachiwopsezo chotsutsidwa ngati sichikwaniritsidwa bwino. Mwachitsanzo, antchito anu ayenera kuvala mogwirizana ndi kavalidwe, apo ayi, mutha kukhala ndi mavuto mukayang'aniridwa ndi wogulitsa. Amatha kutumiza komiti yovomerezeka, kapena kungotumiza chinsinsi. Munthuyu amadzinamizira kuti ndi kasitomala ndipo amalandira ntchito kuchokera kwa inu, kenako amauza woimira masisitimu oyimitsa misinkhu wamgwirizano wolumikizana ndi bizinesi yanu. Ngati simugulitsa chilolezocho, mutha kulandidwa ufulu wogawa okha.

Chilolezo chokhala ndi malo othandizira kutikita minofu ndichinthu chofunikira komanso chopindulitsa mtsogolo. Kuti muchite bwino, sankhani chilolezo chabwino kwambiri. Kuti muchite izi, muyenera kupita ku malo ogulitsira apadera kapena malo ogulitsira, pokhapokha mukapeza njira yoyenera, yomwe mungafunikire kusankha yabwino kwambiri. Chilolezocho chimakupatsirani mwayi wofunikira pakukula kwa zochitika pansi pa dzina lodziwika bwino. Kugwiritsa ntchito chizindikirocho kukupatsani mwayi wothana ndi bizinesi yomwe ikukhudzana ndi kukopa ogula. Mukamagwiritsa ntchito malo ogulitsira minofu mumapeza mpikisano.

Izi zimachitika chifukwa choti muli ndi mwayi wogwiritsa ntchito logo yolimbikitsidwa, kugwiritsa ntchito matekinoloje apamwamba kwambiri ndikugwiritsa ntchito luso lapadera. Koma izi sizimathera ndi mndandanda wa maubwino a chilolezo chanu chakutikita minofu. Mumalandiranso zofunikira kuchokera kunja kwa zinthuzo ndi zofunikira zomwe mukufuna. Monga mwalamulo, izi ndi zida zawo zapadera, zomwe zingagwiritse ntchito zomwe mungathe kukwaniritsa zotsatira zabwino. Malo ogulitsira katundu wanu amafunika ogula ambiri kuti akope, muyenera kuchita bwino zotsatsa. Zachidziwikire, chilolezocho chimapereka malangizo oyenera kuti agwire ntchito ndi ogula. Mutha kuyambitsa kampeni yotsatsa ndi magwiridwe antchito apamwamba pogwiritsa ntchito zomwe zachitika posachedwa.

Ngati mukuchita masewera olimbitsa thupi kuti mulandire chilolezo, ndiye kuti muyenera kudziwa bwino kuti izi zikugwirizana ndi zoopsa zina. Ochita nawo mpikisano atha kugwiritsa ntchito njira zina zoyeserera zolimbana. Izi ndizofala zomwe zimagwiritsidwa ntchito pafupifupi m'maiko onse, ngakhale otukuka kwambiri. Muyenera kukonzekera bwino kenako kuti muchepetse zoopsa zamtunduwu. Ndikofunika kudziwa mwayi ndi kuopsa kwa chilolezo chanu chodzikongoletsera pasadakhale. Pazifukwazi, chida chapamwamba chotchedwa swot analysis ndichabwino.

Pogwira ntchito zosiyanasiyana mothandizidwa ndi chida chotere, mumakhala ndi mwayi wopambana pachipikisano. Chilolezo chogwirira ntchito mochitira masewera olimbitsa thupi chimakupatsani mpata wopambana ndi ndalama zochepa chifukwa chakuti mukugwiritsa ntchito njira yoyeserera kale yoyeserera. Samalani tsatanetsatane kenako zonse zidzakuyenderani ngati wotchi. Simusowa kuti mudzavutike chifukwa choti simunakhale ndi chidziwitso chofunikira. Zowonadi, monga gawo la chilolezo cha malo ogulitsira minofu, wogulitsayo adzagawana zomwe akudziwitsani ndikukupatsani mwayi wokhoza kuthana ndi ntchito iliyonse yaofesi.

M'ndandanda wamasitolo ogulitsa amakupatsani mwayi kuti mutsegule bizinesi yanu yamagulu ogulitsa. Gawo la bizinesi ili ndilotchuka kwambiri, makamaka pakati pa mabizinesi ang'onoang'ono komanso apakati. Kugulitsa sikufuna ndalama zochuluka komanso kugula zida zopangira, chifukwa chake zochitika zamtunduwu zimadziwika ndikubweza ndalama mwachangu komanso kuchuluka kwa ndalama.

M'ndandanda wamasitolo ogulitsa ali ndi zotsatsa zokongola kwambiri: mutha kusankha njira yogulitsira, kutsegula chilolezo ndikuyendetsa bwino bizinesi yanu. Malo odziwika kwambiri ndi monga malo ogulitsira zakudya, masitolo azovala, nsapato, katundu wa ana, zida, ndi zina zambiri. Zonsezi zimapezeka m'ndandanda yathu. Kuphatikiza apo, m'ndandanda wazamalonda, mutha kupeza mwayi wogulitsa masitolo paintaneti, kufunikira kwake sikungasinthike masiku ano. Mu 2020-2021 mulingo wopeza malonda pa intaneti wakula kwambiri, zomwe zidapangitsa malo ogulitsira pa intaneti kukhala osangalatsa kuchokera pamalonda: ndalama zochepa, kubweza mwachangu, phindu lalikulu popanda kufunika kodziyimira pawokha pazinthu, ndipo palibe chifukwa zida zapadera.

Bwanji osankha chilolezo chosungira ndikugwiritsa ntchito kabukhu? Choyambirira, m'ndandanda, mutha kupeza mndandanda wazogulitsa zonse zoperekedwa ndi malo ogulitsa abwino kwambiri padziko lonse lapansi. Kachiwiri, kubweza ndalama kumachitika kale mchaka choyamba cha bizinesi. Zachidziwikire, mulingo wampikisano m'gawo lazamalonda uyeneranso kuganiziridwa. Pazifukwa izi, njira yabwino kwambiri ikanakhala kuwunika ma intaneti onse omwe alipo ndi zotsatsa zawo.

Kodi m'ndandanda wathu ndi kugulitsa chilolezo kungapereke chiyani?

• Zopereka kuchokera kuzinthu zodziwika bwino;

• Kutha kugulitsa zinthu zabwino m'masitolo abwino kwambiri;

• Pindulani munthawi yobwezera, kukula kwa ndalama, komanso mitengo yokongola;

• Makampani omwe amapereka chilolezo amapereka njira zawo zotsatsa bwino komanso zotsatsa - simukuyenera kuyambitsa bizinesi yanu kuyambira pomwepo.

M'ndandanda yathu yamasitolo ogulitsa, mutha kupeza mosavuta ndikusankhira zopereka zosangalatsa komanso zopindulitsa zomwe zingakupatseni ndalama komanso chisangalalo kuchokera kuntchito. Chifukwa cha kabukhuko, mudzatha kulumikizana mwachindunji ndi eni malo ogulitsa chilolezo. Bizinesi yanu ili m'manja mwanu, maziko a bizinesi yanu ali m'ndandanda wathu wazamalonda!

Ma Franchise ku Italy amagwira ntchito malinga ndi bizinesi yomwe amavomereza ku Europe. Ufuluwo uyenera kukwezedwa malinga ndi malamulo omwe mumalandira kuchokera kwa franchisor. Italy ndi dera lokongola lomwe lili ndi zosungunulira komanso limakopa alendo nthawi zonse. Italy imakondedwa padziko lapansi, zomwe zikutanthauza kuti chilolezo chokhala m'dera lake chitha kugwiritsidwa ntchito ndi phindu lalikulu. Makamaka ngati ndi mndandanda wama hotelo kapena malo odyera mwachangu. Ngakhale mutasankha chilolezo chiti, Italy ndi malo abwino kopezera ndalama.

Malamulo aufulu, omwe agwirizana ndi miyezo yaku Europe, adzakulolani kukhazikitsa chilolezo ku Italy pamlingo watsopano waluso. Uwu si mwayi woyipa kwambiri kuti mupeze ndalama popeza mumangopeza bizinesi yokonzekera, mtundu wolimbikitsidwa, muyenera kungoyambitsa, zomwe zingakupatseni ndalama zambiri.

Chilolezo ku Italy, monga kwina kulikonse, chidzagwira ntchito molingana ndi mtundu wina. Mwachitsanzo, poyambitsa bizinesi iyi, muyenera kulipira ndalama zingapo kwa franchisor ngati chopereka cha ndalama. Kuphatikiza apo, polimbikitsa chilolezo, mutha kuperekanso zopereka zapadera zotchedwa mafumu. Koma si zokhazo, popeza mukamayanjana ndi chilolezo ku Italy, mufunikanso kugawa ndalama zina zotsatsira eni akewo. Ndalamazi zithandizira kulimbikitsa mtunduwo padziko lonse lapansi. Ma Franchise ku Italy ali ndi mwayi wopambana chifukwa ndiopambana, alendo ku Europe.

Mumagwira ntchito ndi chilolezo ndipo mudzatha kupititsa patsogolo bizinesi yanu mwachangu pogwiritsa ntchito mtundu woyesedwa kale, wokonzeka kale komanso wogwira bwino ntchito. Izi ndizosavuta kwa iwo omwe akufuna kuyendetsa bwino ndalama popititsa patsogolo bizinesi.