Tsegulani malo ogulitsa chilolezo ndi chiyambi chabwino cha bizinesi yopambana. Koma momwe mungatsegule osataya? Tiyeni tiwone. Chifukwa chake, muli ndi chikhumbo ndi ndalama zoyambira kuyambitsa bizinesi yanu. Kuti muchepetse zoopsa ndikusataya ndalama, mwaganiza zogula chilolezo mu sitolo. Koma chilolezo ndi chiyani? Ndi mtundu wa layisensi kapena ufulu woyimira mtundu mumzinda kapena dziko lanu. Wogulitsayo amagulitsa ufuluwu ndikuthandizira wogulitsa ufuluwo kupanga biz, malinga ndi pulani ya biz yomwe idapangidwa kale, pomwe amasunga mfundo zaukadaulo kapena ukadaulo wopanga.

Chifukwa chake, wochita bizinesi wamalonda amayamba ntchito motsogozedwa ndi kampani yodziwika bwino. Zikuwoneka ngati izi, mumatsegula malo ogulitsira malonda kuchokera ku mtundu wodziwika bwino, wolimbikitsidwa mdziko lanu, komanso wodziwika ndi ogula. Franchisor amakupatsirani njira zantchito zokhazikika, matekinoloje, ndi njira zamabizinesi. Ma Franchise amagawika m'magulu: owongoka, okhazikika, aulere, osinthidwa, okonzeka. Mutha kutsegula malo ogulitsira ngati ndalama zanu zili zochepa. Mgwirizano wamtunduwu umapereka ufulu wotsegulira ofesi yoyimira m'modzi kapena awiri. Standard imakhala ndi kuyankha kwathunthu kwa franchisor wanu.

Poterepa, ndikofunikira kutsatira miyezo ndi miyezo yonse yamakampani. Chilolezo chaulere chimakhala ndi malamulo ogwirira ntchito kuchokera kwa franchisor, kuyang'anira m'sitolo kumachitika. Ndi m'malo mwake, oyenera opanga ma franchisee. Poterepa, kampani yamalonda imapereka njira ndi ukadaulo, ndipo mumasankha omwe akukupatsani. Makampani okonzeka, mtundu uwu wama franchising umafuna ndalama zochuluka, mumagula bizinesi yokonzeka, ndipo pobweza mumalipira ndalama zachifumu kapena chiwongola dzanja. Kodi maubwino otsegulira chilolezo ndi otani? Kwa wabizinesi wosadziwa zambiri, tsegulani izi ndizoyenera kwambiri. Kupatula apo, si chinsinsi pomwe simukudziwa kanthu kapena kumvetsa, ndi nthawi yoyenera kutembenukira kwa othandizira omwe amadziwa zomwe zikuchitika ndipo amadziwa njira yothetsera izi.

Kodi wogulitsa chilolezo angatani? Njira zamabizinesi ndi machenjerero, mapulani a biz, zida zotsatsira, ukadaulo wopanga zinthu, makasitomala ndi malo ogulitsa. Zimawononga ndalama zingati kutsegula sitolo? Choyamba, ndalama zimafunikira kuti mugule chilolezo. Mtengo wake umasiyanasiyana kutengera mtundu wa mgwirizano ndi kuchuluka kwa kutsatsa. Muyeneranso kulipira ndalama za mwezi uliwonse pogwiritsa ntchito dzina la kampaniyo. Ngati mukuvomera, mutha kuchotsa chidwi powonjezera ndalama zoyambirira kubizinesi. Njira ina yokopa ndikuwatsimikizira kuti franchisor wanu waluso komanso kutha kupeza phindu kuchokera ku biz mtsogolomo, potero mutha kukopa ndalama koma osayika ndalama zilizonse. Chitani bwino ntchito za mgwirizano kuti musadzakumane ndi mavuto mtsogolo.

Chifukwa chiyani kuli kopindulitsa kutsegula malo ogulitsira? Pali zifukwa zingapo. Mutha kugulitsa m'sitolo ndi malo enieni ogulitsa. Katundu wosiyanasiyana amagulitsidwa ndikugulidwa chaka chonse. Zikuwoneka kuti muyenera kusankha kagawo kakang'ono kanu ndikupatsa ogula zinthu zabwino kuposa zomwe amapikisana nawo. Kugulitsa pa intaneti ndikofunikira makamaka pano, ndizosavuta kwa kasitomala komanso kothandiza kwambiri pakudzipatula. Tsegulani bizinesi yanu pa intaneti ndiyopindulitsa. Simufunikanso kubwereka ofesi, kulipira zofunikira, kulemba antchito ambiri, kulipiritsa ndalama pakukhalira muofesi.

Mukungoyenera kukonzekera kutumiza, mayankho amakasitomala. Kugulitsa chilolezo kumapereka mwayi wotere popeza malonda omwe agulitsidwa adayamba kutchuka ndi ogula. Kodi ndi mitundu iti yomwe ikuchitika tsopano? Kugulitsa chilolezo chodyera, kugulitsanso, kupanga, zopangira ana, zovala ndi nsapato, maphunziro. Madera omwe ali pamwambapa ndi otchuka komanso obwezera mwachangu. Mutha kutsegula malo ogulitsa zovala kapena nsapato mopanda mantha kuti sizinatchulidwe, kachiwiri chinthu chachikulu ndikusankha pazomwe mungachite. Musanayambe bizinesi yokhudzana ndi izi, muyenera kusankha ndalama zoyambira, ndikumvetsetsa zomwe mukufuna kukwaniritsa pamapeto pake. Pangani pulani ndikuchita, werengani nkhani zopambana za wogulitsa ufuluwo, onani mwayi wanu wopambana.

Kabukhu kathu kapadera kamathandizira kupeza mgwirizano woyenera. Zapangidwa m'njira yoti mutha kuyendetsa bwino malingaliro anu ndikuwunika zomwe mungasankhe. Tasonkhanitsa malingaliro kuchokera kumakampani akunyumba ndi akunja. Mutha kupeza zotsatsa zingapo za bajeti. Nthawi yomweyo, timangoyika okhawo omwe amawakhulupilira okha, palibe malo ochitira zachinyengo patsamba lathu. Tsegulani malo ogulitsa kapena bizinesi yomwe mumakonda ndi gawo loti muzindikire kuthekera kwanu, ndife okonzeka kukuthandizani ndi izi.

M'ndandanda wamasitolo ogulitsa amakupatsani mwayi kuti mutsegule bizinesi yanu yamagulu ogulitsa. Gawo la bizinesi ili ndilotchuka kwambiri, makamaka pakati pa mabizinesi ang'onoang'ono komanso apakati. Kugulitsa sikufuna ndalama zochuluka komanso kugula zida zopangira, chifukwa chake zochitika zamtunduwu zimadziwika ndikubweza ndalama mwachangu komanso kuchuluka kwa ndalama.

M'ndandanda wamasitolo ogulitsa ali ndi zotsatsa zokongola kwambiri: mutha kusankha njira yogulitsira, kutsegula chilolezo ndikuyendetsa bwino bizinesi yanu. Malo odziwika kwambiri ndi monga malo ogulitsira zakudya, masitolo azovala, nsapato, katundu wa ana, zida, ndi zina zambiri. Zonsezi zimapezeka m'ndandanda yathu. Kuphatikiza apo, m'ndandanda wazamalonda, mutha kupeza mwayi wogulitsa masitolo paintaneti, kufunikira kwake sikungasinthike masiku ano. Mu 2020-2021 mulingo wopeza malonda pa intaneti wakula kwambiri, zomwe zidapangitsa malo ogulitsira pa intaneti kukhala osangalatsa kuchokera pamalonda: ndalama zochepa, kubweza mwachangu, phindu lalikulu popanda kufunika kodziyimira pawokha pazinthu, ndipo palibe chifukwa zida zapadera.

Bwanji osankha chilolezo chosungira ndikugwiritsa ntchito kabukhu? Choyambirira, m'ndandanda, mutha kupeza mndandanda wazogulitsa zonse zoperekedwa ndi malo ogulitsa abwino kwambiri padziko lonse lapansi. Kachiwiri, kubweza ndalama kumachitika kale mchaka choyamba cha bizinesi. Zachidziwikire, mulingo wampikisano m'gawo lazamalonda uyeneranso kuganiziridwa. Pazifukwa izi, njira yabwino kwambiri ikanakhala kuwunika ma intaneti onse omwe alipo ndi zotsatsa zawo.

Kodi m'ndandanda wathu ndi kugulitsa chilolezo kungapereke chiyani?

• Zopereka kuchokera kuzinthu zodziwika bwino;

• Kutha kugulitsa zinthu zabwino m'masitolo abwino kwambiri;

• Pindulani munthawi yobwezera, kukula kwa ndalama, komanso mitengo yokongola;

• Makampani omwe amapereka chilolezo amapereka njira zawo zotsatsa bwino komanso zotsatsa - simukuyenera kuyambitsa bizinesi yanu kuyambira pomwepo.

M'ndandanda yathu yamasitolo ogulitsa, mutha kupeza mosavuta ndikusankhira zopereka zosangalatsa komanso zopindulitsa zomwe zingakupatseni ndalama komanso chisangalalo kuchokera kuntchito. Chifukwa cha kabukhuko, mudzatha kulumikizana mwachindunji ndi eni malo ogulitsa chilolezo. Bizinesi yanu ili m'manja mwanu, maziko a bizinesi yanu ali m'ndandanda wathu wazamalonda!

Chilolezo chogulitsira sitolo yotsika mtengo ndi bizinesi yapadera, yomwe mungagwiritse ntchito zomwe mungachite kuti mukhale ndi thanzi labwino. Izi zidzachitika osati kokha chifukwa choti mugwiritsa ntchito matekinoloje apamwamba ndikugwira ntchito pansi pa dzina lodziwika bwino. Kukhala ndi logo sikutanthauza kutsimikizika kwanthawi yayitali. Kuti mukwaniritse izi, chilolezo chanu chikuyenera kutumizidwa moyenera. Kuphatikiza apo, muyenera kulipira chindapusa china, koyambirira komanso pamwezi. Mukamagwira ntchito ndi chilolezo chogula mtengo wotsika, mudzafunika kulipiritsa ndalama zoyamba.

Kuchuluka kwake kumatha kusiyanasiyana ndikudalira kuchuluka kwa ndalama zomwe mukufuna kugulitsa koyambirira. Komanso kuchuluka kwa ndalama zitha kukhala zosiyana, kuyambira 9 mpaka 11%. Sitolo yotsika mtengo yazogulitsa imakhala ndi katundu wambiri wokwanira. Kuphatikiza apo, onse ndiokwera mtengo kwambiri. Komabe, kusiyana kwa ogula kumathandizira kumvetsetsa shopu yotsika mtengo. Kugwiritsa ntchito chilolezo, muyenera kuonetsetsa kuti mukufunikiradi. Kuti muchite izi, muyenera kuyika zigawo zazikulu kwambiri pamitengo.

Lonjezani assortment yanu pogulitsa masitolo wotsika mtengo. Mutha kupitilira pazinthu zingapo zomwe mumalandira kuchokera kwa franchisor. Komabe, pakukulitsa mtunduwo, ndikofunikira kufunsa ndi woimira chilolezo. Kupatula apo, kulimba mtima kwanu kumatha kutsutsana ndi mfundo zamakampani. Chilolezo chotsika mtengo ndi mwayi wanu wofikira anthu ambiri chifukwa anthu amakonda kupulumutsa. Chilolezo chokwanira chimakupatsirani mtundu wopangidwa bwino, matekinoloje ogwira mtima, kudziwa kwake kwapadera, ndi maubwino ena osiyanasiyana.

Chilolezo chogulitsira sitolo yotsika mtengo sizomwe zimakhala zopanda chiyembekezo chotere. Kupatula apo, chifukwa cha kuchuluka kwamitundu yambiri, mudzatha kudzipezera ndalama zochulukirapo kwa woperekayo. Zachidziwikire, kugwiritsa ntchito chilolezo chogulira sitolo yotsika mtengo, sikuti mungangowonjezera ndalama zanu komanso kulipira mosavuta kwa franchisor. Kupatula apo, amayembekeza kuchokera kwa inu chiwongola dzanja cha mwezi uliwonse monga chopereka chotchedwa mafumu ndi kuchotsera kutsatsa kwapadziko lonse.

Msika wogulitsa masheya amapeza makasitomala ake mumzinda komanso m'chigawo chaching'ono. Pakadali pano, pankhani yakuchepa kwamakhalidwe, kuchuluka kwa ulova, kukwera kwamitengo, ndi zovuta zina pazovuta zachuma, mliri, komanso kusokonekera komwe kumachitika chifukwa cha izi, zinthu zikuyenda bwino kwambiri m'sitolo yomwe ikupereka chuma zinthu za msinkhu. Chifukwa chake, kwa amalonda omwe amasankha chilolezo kuti ayambe bizinesi yawo, ndizomveka kulabadira zosankhazi ndikuwunikanso mosamala mwayi ndi chiyembekezo cha malo ogulitsirawo mdera lawo. Kuti mupatse chilolezocho kuyamba mwachangu ndi kubweza, ndikofunikira kuphunzira mosamala zomwe makasitomala amakonda komanso mulingo wofunikira wogwira. Sitolo yamagulu azachuma ili m'gawo la mtengo wapakatikati komanso wapakatikati, koma atha kupereka zinthu zosiyanasiyana, zomwe zimafunikira zimatha kusiyanasiyana m'mizinda, kutengera zizolowezi ndi zokonda za anthu. Chifukwa chake, posankha chilolezo, ndikofunikira kusankha magulu azinthu zoyenera ndikukonzekera bwino masitolo osiyanasiyana.

Kusankhidwa kwa chilolezo chambiri kapena chimodzi chazogulitsa zamagulu azinthu zophatikizira ndi zinthu zina kumawonekeranso kukhala kolonjeza.

Sitolo yokhala ndi chilolezo chotsika mtengo yatchuka kwambiri m'zaka zaposachedwa, chifukwa chakuchulukirachulukira kwachuma, kukwera kwa ulova pakati pa mliri komanso kusokonekera, kukwera kwamitengo, komanso kutsika kwa miyoyo ya anthu pafupifupi m'maiko onse . Tsoka ilo, unyinji waukulu wa anthu amakakamizika kulingalira za basiketi awo ogula kuti akonde zotsika mtengo, zomwe zimakhudzanso kupezeka kwa chilolezo. Izi zikugwiranso ntchito m'misika yayikulu yogulitsa zakudya komanso malo apadera ogulitsa nsapato, zovala, mipando, ndi zina zambiri. Chifukwa chake, chilolezo chogulitsira malo ogulitsira katundu wotsika mtengo chikufunikanso masiku ano. Kuphatikiza apo, izi ndizodziwika osati kokha kumidzi yaying'ono komanso madera akuluakulu. Anthu okhala m'mizinda ikuluikulu akugwiritsa ntchito sitolo yapaintaneti, yomwe imapereka mpata wogula zovala zotsika mtengo (makamaka za ana), zida zapanyumba, zida zamasewera, ndi zina zambiri.

Izi ziyenera kukumbukiridwa mukamagwira ntchito ndi chilolezo ndikusankha Njira yabwino kwambiri. M'matawuni ang'onoang'ono, chidwi cha anthu m'mashopu oterewa omwe amatsata zinthu zotsika mtengo ndizotsimikizika kwambiri. Zachidziwikire, mitengo yotsika, mbali imodzi, imapangitsa kuwerengera ndalama zochepa zomwe zimaperekedwa ndi chilolezocho. Koma, kuchokera pamalingaliro ena, ndalama zochokera ku chilolezocho zitha kukhala zosasunthika komanso zosasunthika, zomwe zimasungira zomwe zimapereka katundu m'magulu amitengo yayikulu sizingadzitamande lero.

Ma Franchise ku Italy amagwira ntchito malinga ndi bizinesi yomwe amavomereza ku Europe. Ufuluwo uyenera kukwezedwa malinga ndi malamulo omwe mumalandira kuchokera kwa franchisor. Italy ndi dera lokongola lomwe lili ndi zosungunulira komanso limakopa alendo nthawi zonse. Italy imakondedwa padziko lapansi, zomwe zikutanthauza kuti chilolezo chokhala m'dera lake chitha kugwiritsidwa ntchito ndi phindu lalikulu. Makamaka ngati ndi mndandanda wama hotelo kapena malo odyera mwachangu. Ngakhale mutasankha chilolezo chiti, Italy ndi malo abwino kopezera ndalama.

Malamulo aufulu, omwe agwirizana ndi miyezo yaku Europe, adzakulolani kukhazikitsa chilolezo ku Italy pamlingo watsopano waluso. Uwu si mwayi woyipa kwambiri kuti mupeze ndalama popeza mumangopeza bizinesi yokonzekera, mtundu wolimbikitsidwa, muyenera kungoyambitsa, zomwe zingakupatseni ndalama zambiri.

Chilolezo ku Italy, monga kwina kulikonse, chidzagwira ntchito molingana ndi mtundu wina. Mwachitsanzo, poyambitsa bizinesi iyi, muyenera kulipira ndalama zingapo kwa franchisor ngati chopereka cha ndalama. Kuphatikiza apo, polimbikitsa chilolezo, mutha kuperekanso zopereka zapadera zotchedwa mafumu. Koma si zokhazo, popeza mukamayanjana ndi chilolezo ku Italy, mufunikanso kugawa ndalama zina zotsatsira eni akewo. Ndalamazi zithandizira kulimbikitsa mtunduwo padziko lonse lapansi. Ma Franchise ku Italy ali ndi mwayi wopambana chifukwa ndiopambana, alendo ku Europe.

Mumagwira ntchito ndi chilolezo ndipo mudzatha kupititsa patsogolo bizinesi yanu mwachangu pogwiritsa ntchito mtundu woyesedwa kale, wokonzeka kale komanso wogwira bwino ntchito. Izi ndizosavuta kwa iwo omwe akufuna kuyendetsa bwino ndalama popititsa patsogolo bizinesi.