Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chopanda ndalama zonse ndi mwayi wabwino kwambiri. Masiku ano, makampani ambiri amagwira ntchito popanda ndalama zolipira ndalama zambiri, poganizira za mpikisano womwe ukukula nthawi zonse, wopatsa omwe ali ndi mwayi pazinthu zosiyanasiyana. Kuti mumve bwino za zomwe amafalitsa, komanso kupezeka kwa zolipiritsa, muyenera kupita ku mndandanda wama franchise odziwika bwino mderali. Mutu wa ntchito m'ndandanda wa chilolezo ndi kuthandiza amalonda novice kupeza malonda awo, kupeza anthu a maganizo ofanana, kupanga bizinesi mu mtundu wina uliwonse wa ntchito. Mwachitsanzo, wophunzira, mayi wapanyumba, kapena wabizinesi wosadziwa zambiri yemwe akufuna kuyambitsa bizinesi yake, pali ndalama, koma osakumana nazo. Kapena, m'malo mwake, ndalama sizokwanira kuyambitsa bizinesi panokha.

Chifukwa chake, malo ogulitsa masheya amagwirira ntchito molingana ndi malamulo omveka bwino, kupereka mabizinesi pamtengo wotsika, wapakatikati, komanso wokwera kwamakampani, omwe nawonso, ali ndi chidwi chothandizana nawo, kufikira zigawo.

Kupatula apo, ndibwino kuti ma franchisor afunefune chilolezo kumadera ena, komwe onse atha kutsegula malo ogulitsira, kuwongolera ntchito zonse za omwe ali pansi pawo, ndikuwongolera mofananamo pansi paufulu wofanana, kuti athandizire mbali zonse ziwiri. Ndalama zolipirira zokha ndi zomwe zimatsimikizira wolandila ufuluwo, panthawi yomwe amasaina kontrakitalayo komanso asanayambe ntchito, kupereka chidziwitso, njira yothandizira, kulumikizana, komanso kubisa zinsinsi. Ndalama zolipirira chilolezocho zimatsimikizika kutengera mtengo womwe ungalandiridwe pang'onopang'ono, mutakambirana zonse ndi mnzake.

Ngati chilolezocho ndichokwera mtengo kuchokera ku mtundu wodziwika bwino, ndiye kuti muyenera kutenga zoperekazo mozama kwambiri, chifukwa sizabweza. Ndalama zoperekera ndalama zitha kutchedwa kuti ndalama zonse zomwe zimatuluka kuchokera kwa franchisor poyerekeza ndi wogulitsa, potengera dzina, dzina, kuchezera misonkhano, kuthandizira kupeza ntchito, kupereka mwayi kwa kasitomala, kanthu pulani, komanso maulendo kuti mutsegule mfundo zatsopano, ndi zina zambiri. Mukamagula chilolezo kudzera m'ndandanda, kapena mulibe ndalama, muyenera kumvetsetsa kuti, choyamba, kutsatsa, kupeza chidziwitso, kuchuluka kwa makasitomala atsopano, ndi zina zambiri. Komanso, m'ndandanda wazamalonda, ndizotheka kuwerengera pasadakhale mtengo wa ndalama, kubweza, ndi zina zomwe zimasokoneza bizinesi iliyonse.

Kuti mudziwe bwino zomwe zingatheke, zopereka zomwe zilipo pakadali pano, werengani ndemanga za makasitomala athu, ingotsatirani ulalowu mwachindunji ku sitolo yogulitsa katundu. Mutha kufunsa mafunso ndikufunsira akatswiri athu pogwiritsa ntchito zidziwitso zomwe zingapezeke pamenepo.

Chilolezo chopanda kulipira ngongole chimakhalanso ndi ufulu wokhala. Chofunikira ndikuti mukambirane zofunikira zonse ndi wogulitsa musanamalize mgwirizano. Ngati mukufuna kugula chilolezo, muyenera kuyang'ana m'ndandanda kapena webusayiti, yomwe ndi malo ogulitsira amtunduwu. Kulipira koyambirira sikofunikira nthawi zonse kuchotseredwa. Izi zimatengera momwe zinthu zilili, momwe amafotokozera payekha. Nthawi zambiri, zimakhala zosatheka kupeza ndi kulimbikitsa chilolezo popanda kubweza.

Wogulitsa sakugwirizana ndi izi, Komabe, mlandu uliwonse ndiwokha. Mwambiri, mtunduwu umagwira bwino kwambiri ndipo wabweretsa kale ndalama zambiri kwa iwo omwe akuchita nawo.

Malipiro oyambilira nthawi zambiri amapatsidwa chidwi chapadera chifukwa sialiyense amene atha kugulitsa chilolezocho ndikupatsanso wogulitsa nthawi yomweyo. Ndicho chifukwa chake oimira ambiri odziwika bwino ali okonzeka kukambirana ndikukambirana za mgwirizano. Malipiro apansi nthawi zambiri amapangidwa mukamaliza mgwirizano mukalandira zonse zofunika pa chilolezo. Izi ndizosavuta kugwiritsa ntchito malamulo ambiri odziwika bwino komanso opambana. Komabe, mutha kupeza mayankho ovomerezeka kuchokera patsamba loyenera, pomwe palinso zosankha zingapo. Nthawi zonse kumakhala bwino kusankha pamitengo yambiri kuti mupeze zabwino pamapeto pake.

Ngati mukufuna chilolezo chopanda malipiro, nthawi zambiri muyenera kukhala okonzeka kuti zina mwazomwe zikuperekedwazo sizikukuyenderani.

Chilolezo chopanda malipiro ndichosowa. Komabe, kuti mupange chisankho cholondola kwambiri, muyenera kukambirana mwachangu kulumikizana kwina ndi boma komwe mungapeze ufulu wogwiritsa ntchito logo ndi mabizinesi. Chilolezo ndi ndalama zabwino kwambiri. Wogula amangotenga mtundu womwe ulipo ndikuugwiritsa ntchito kuti apeze ndalama. Malipiro oyamba mukamagula chilolezo chitha kukhala pakati pa 9 mpaka 11%, Zonse zimadalira momwe zimayendera ndi chizindikiritso china. Palinso zosankha zina pamene chilolezo chimaperekedwa popanda kulipiritsa koyamba.

Zimangodalira momwe mumakwanitsira kukambirana komanso momwe zinthu zilili pakadali pano.

Chilolezo chopanda kubweza chimatha kukhala chipulumutso chenicheni kwa ena mwa omwe angakhale mabizinesi.

Chilolezo. Maphwando a ana ndi gawo lalikulu pakuwonetserako luso lazamalonda - wogulitsa chilolezo. Maphwando a ana a Franchise ndi mipata yopanda malire yochitira zochitika zilizonse zokongola za ana, kasupe wambiri wamaganizidwe ndi malingaliro ophulika amoto. Chilolezo cha maphwando a ana ndi gawo lomwe silinakhazikitsidwe lokhala ndi zochitika zosangalatsa, zosangalatsa kwa ana, ndi gulu lake lazopanga makanema, ndipo bizinesi yopindulitsa kwambiri yopanga ndalama mu dzina lomwe lili ndi mbiri yabwino. Pamsika wamsika, wokonzekera zochitika zikondwerero za ana, pali anthu okwanira omwe akufuna kupanga mgwirizano ndi amalonda. Komabe, si onse omwe ali ndi chilolezo chokhala nawo bizinesi yovomerezeka.

Ambiri a iwo amangodziwa momwe angatolere ndalama zochuluka, ndiyeno "kusamba m'manja" ndipo amaletsedwa kupereka chithandizo chenicheni. Mtsutso waukulu wosankha wokwatirana naye - kugulitsa chilolezo, ndi ulemu waukadaulo wogulitsa, kugwiritsa ntchito malingaliro ake ovomerezeka ndi ntchito yopanga zochitika zapadera za ana, zisangalalo zenizeni za chisangalalo ndi chisangalalo cha ana, osamenyedwa, zochitika zonse zosangalatsa ndi gulu likuyenda mozungulira. Malinga ndi magwero otseguka azachuma, ndalama zomwe zimakonzedwa kuti zikonzekeretse chisangalalo cha ana zimalipira miyezi itatu. Koma kuti bizineziyi ichitike bwino komanso kuti isayime, ndikofunikira kusintha mosiyanasiyana zochitika ndi malamulo okhudzana ndi tchuthi. Miyezo yakukhazikitsidwa kwa malonda ndi kulumikizana ndi makasitomala-ana ndi makolo awo ayenera kusinthidwa mwadongosolo. Ochita malonda aku Franchisee akuyenera kupitiliza kuchita kafukufuku wotsatsa pamsika wogwirira ntchito mdera lawo, mzinda wawo, komanso kutalika kwa omwe akupikisana nawo popereka zisangalalo zabwino kwa ana, mosangalala komanso mosangalala.

Bungwe la maphwando a ana limachita chilolezo moyenera, koma pokhapokha ngati lingakwaniritsidwe moyenera. Pakukonzekera, pamafunika kuchita zinthu zingapo zingapo zomwe zimathandizira kuchepetsa kutayika. Kukhala ndi pulani, pozindikira kuti chilolezo ndi mwayi wofunikira kwambiri. Muyenera kuchigwiritsa ntchito kwambiri. Konzani zochita zanu kutengera momwe msika ulili. Ngati mwasankha kugwiritsa ntchito chilolezo, ndiye kuti bungwe lanu liyenera kulingalira moyenera.

Ndizowona makamaka pamapangidwe akunja. Khodi yovalira ya ogwira ntchito, kapangidwe kanyumba ka nyumba kuyenera kuwonedwa potsatira malamulo onse. Ngati mukuyendetsa bungwe lazamalonda ndikukonzekera maphwando a ana, muyenera kuganizira za chitetezo cha ana. Kupatula apo, muli ndi udindo kwa iwo omwe mudapatsidwa ntchito. Chifukwa chake, zikondwerero zaphwandazi siziyenera kukhudzana ndi zochitika zilizonse zosavomerezeka kwa omvera. Perekani chidwi tchuthi cha ana cha bungwe lawo, ndikupita ku franchise agency kumlingo watsopano waluso. Ndikofunikira kugwira ntchito mwamphamvu komanso moyenera popewa zolakwika mu dongosolo lofunikira.

Tsatirani malamulo a franchisor ndipo sadzakhala ndi chilichonse. Ngati mukuchita nawo madzulo a ana monga gawo la chilolezo chazamalonda, ndiye kuti zambiri zomwe mumalandira kuchokera kwa woimira mtundu zimakuthandizani kuti mufikire luso lina latsopano. Ikani izi moyenera momwe mungathere.

Kugwira ntchito ndi bungwe la maphwando achichepere ndi ntchito, yomwe muyenera kuchita, muyenera kuzindikira kuti muyenera kupeza mulingo woposa wina aliyense wosagwiritsa ntchito ochita nawo chilolezo. Izi ndichifukwa choti muyenera kulipira ufulu wochita zinthu m'malo mwa chilolezo. Malipiro atha kukhala mpaka 9% mwezi uliwonse. Zachidziwikire, kuchuluka kwa phindu lomwe limaperekedwa ngati zopereka kumatha kukhala ochepera 9%. Nthawi zambiri, magawo awiri mwezi uliwonse amaphatikiza 3 mpaka 9%, yomwe imawerengedwa kuti ndi gawo la ndalama pamwezi. Ndi mchitidwe wabwinobwino, womwe umakhala osati paphwando lokhala ndi ana lokha lokha.

Pafupifupi zochitika zonse zamalonda zimachitika motere. Chifukwa chake, mungokumbukira izi. Chepetsani ndalama zolipirira pokambirana ndi omwe ali ndi mabungwe azisangalalo za ana.

A franchise agency yopanga tchuthi ndi bizinesi yopanda phindu. Pogwira nawo ntchito, monganso ena ambiri, ndikofunikira kudziwa zoopsa ndi zoopseza. Pogwira ntchitoyi, khalani okonzeka kupikisana ndi omwe akupikisana nawo, pewani zovuta, konzekerani pasadakhale. Komanso zoopsa zina, mphamvu, ndi zofooka za chilolezo zimatha kuwonedwa kudzera mu chida chotchedwa SWOT kusanthula. Sinthani bungwe lanu moyenera, ndikupatseni chidwi komanso kubweretsa gulu lanu lotchuthi kukhala mtsogoleri wamsika, zomwe zimapangitsa kuti otsutsa azitsogoleredwa. Nkhani ya tchuthi payokha imapereka zida zabwino zogwirira ntchito.

Malangizo awo komanso ofunikira omwe amaperekedwa ndi Franchisor, yemwe ali ndi chidwi ndi kuchuluka kwachuma pazachinthuchi.

Zochita zamalonda zimaphatikizapo chindapusa zingapo. Yoyamba ndi kubweza ndalama zochuluka. Kale pachigawo choyambirira, bungwe lanu lotchuthi limalipira kwa franchisor. Pambuyo pakwaniritsidwa kwa bungweli, maudindo anu amaphatikizira kulipira kawiri: ndalama zachifumu, mpaka 6% ya ndalama, ndi ndalama zotsatsira. Zonsezi ndizofunikira popeza manejala amapereka zida zambiri zodziwitsa, matekinoloje, maluso, njira, mapulani amabizinesi, ndi zinthu zina. Mukamagwiritsa ntchito bwino zonsezi, mumalandira ndalama zambiri kwa tonde wanu, choncho chilolezo chokhala ndi tchuthi ndi chochitika chotsimikizira kuti mumapeza ndalama zambiri.

Ufulu wa ku Rwanda umatsegulira malo atsopano ndikukulitsa malire, kulola wochita bizinesi woyamba kugwiritsa ntchito dzina lodziwika bwino, osataya nthawi kukweza kapena kumanga kasitomala. Kuti mupeze mwayi wotere ndikugwira ntchito bwino, mutayerekezera msika kale, kuyerekezera nthawi yobweza ndalama zonse, powona zambiri zandalama zoyambirira ndi zisonyezo zina, zilipo kuti mupite ku kabukhu la chilolezo, chomwe chimapereka -Data lazopereka, pachakudya chilichonse, gawo lazogwirira ntchito ndi mthumba . Mtengo wa chilolezo ku Rwanda, Moscow. New York ndi mizinda ina ndi mayiko, zimasiyana kokha kutengera wolowa m'malo yemwe amadziwa bizinesi kuchokera mkati, ndi amene amayang'anira zomwe zaperekedwa, chifukwa, kuwonjezera pa ufulu wakugwira ntchito, zina zowonjezera zidzaperekedwa kwa oyang'anira abwino, kuwongolera, kuwerengera ndalama, ndikuwunika. Kuphatikiza apo, chilolezocho chimapereka mwayi kwa kasitomala, kutsatsa nthambi yanu, kupita kumalo otsegulira masitolo kapena ma salon, nthambi, malo ogulitsira, ndi zina zambiri. Kufunsira kumapezeka ndi wogulitsa kapena ndi akatswiri a sitolo yathu.

Komanso, m'ndandanda wa ma franchise, muwona zambiri pamitengo, ntchito, mgwirizano, ndalama zowonjezera, nthawi yobwezera, ndalama zoyambira, zambiri pamalipiro a ndalama, mafumu, ndi zina zambiri.

Kuti mumve zambiri za Rwanda, tsatirani ulalo wa m'ndandandawu. Komanso, zopereka zonse ku Rwanda, ndemanga za makasitomala athu, ndi kuchuluka kwa ma franchise kudzawoneka m'sitolo. Tili othokoza chifukwa cha chidwi chomwe tawonetsa komanso mwayi wothandizirana nawo.