Chilolezo chofalitsa nkhani ndi ntchito yabizinesi inayake, yomwe imafunikira zinthu zambiri kukumbukira. Choyamba, mudzakhala mukugwiritsa ntchito bizinesi yanu molumikizana ndi chilolezo. Adzakulamulirani, komanso kukupatsirani chidziwitso chonse chofunikira kuti muthane ndi zochitika muofesi. Kuphatikiza apo, mukamayanjana ndi chilolezo, mumakhala ndi maudindo osiyanasiyana omwe amakhudzana ndi ndalama za wolandila, pomwe ena ndi osiyana pang'ono. Mwachitsanzo, pogulitsa chilolezo chofalitsa nkhani, mumavomera kuyanjana ndi masamba ena kapena kuchita zina. Ngati mukugwira ntchito ndi chilolezo chogwiritsa ntchito pulogalamu yamapulogalamu, ndiye kuti pakhoza kukhala udindo wanu kugula zogulitsa kuchokera kwa omwe amagawa mwatsatanetsatane, kapena kwa franchisor mwachindunji.

Malamulo amasiyanasiyana, ndipo muyenera kuwatsatira mosamalitsa kuti musadzavutike pomwe ufulu wanu wokhala wogawa nokha watengedwa chifukwa chakuphwanya zomwe mukuyenera kuchita.

Kugwira ntchito ndi media franchise ndi mtundu wa bizinesi yomwe ingachitike pokhapokha ngati muli ndi luso komanso moyenera. Njira yodalirika imamvedwa ngati kupezekanso kwakanthawi kwazachuma zomwe mwayamba kugwiritsa ntchito. Gwiritsani ntchito chilolezo chofalitsa nkhani mopanda chilema komanso moyenera, kulipira ndalama kwa wogulitsa nthawi. Royalty ndi malipiro omwe amafanana ndi kubwereka. Kuchuluka kwake kumachokera pa 2 mpaka 6% yazomwe mumapeza pamwezi. Zitha kuwerengedwanso ngati kuchuluka kwa chiwongola dzanja ndipo izi ziyenera kufotokozedwa pomaliza mgwirizano.

Kuphatikiza pa zolipiritsa mukamagulitsa chilolezo chofalitsa nkhani, mutha kusamutsanso ndalama zotsatsa kwa franchisor pazotsatsa zapadziko lonse lapansi. Wogulitsayo adzawonjezera kuchuluka kwa chidziwitso m'dziko lanu komanso padziko lonse lapansi. Ndikokwanira kuti angolandila ndalama kuchokera kwa inu, ndipo izi zonse azichita moyenera.

Palinso chopereka chambiri, chomwe chimamasulira kuchokera ku chilankhulo cha anthu aku Germany ngati chidutswa chokulirapo. Ndi chidutswa chakuda ichi chomwe chikuyimira kuyamba kwa kulumikizana ndi chilolezo chofalitsa nkhani. Mumalipira kuchuluka kwa 9 mpaka 11% ya ndalama zomwe bizinesi yanu imapereka. Tiyenera kukumbukira kuti chilolezo chofalitsa nkhani chikuyenera kulipira chifukwa simukugwiritsa ntchito ndalama zochepa pakukhazikitsa. Kuphatikiza pakukhazikitsa dongosolo la bizinesi, muyeneranso kupatsa wogulitsa chilolezo ndalama zina osabweza. 10% yazandalama sizocheperako, chifukwa chake, payenera kukhala chifukwa chakuyambitsa ntchito yotereyi.

Gwirani ntchito moyenera komanso mosadodometsa, ndiye kuti wolamulirayo, komanso akuluakulu aboma, sangakhale ndi zodandaula zilizonse zotsutsana nanu. Ngakhale pangakhale mikangano, padzakhala zotheka kutsimikizira mlandu wanu.

Ndikofunikira kuti mufufuze koyambirira kwa omwe akupikisana nawo ngati mungasankhe kuchita nawo chilolezo chofalitsa nkhani. Izi zikuthandizani kudziwa kuthekera kwanu kothana ndi omwe akupikisana nawo pomenyera misika. Muthanso kugwiritsa ntchito kusanthula kwa swot, chomwe sichinthu china koma chida chamtengo wapatali chomwe chimakupatsani mwayi wodziwa mphamvu ndi mwayi womwe mungadalire mukamachita ntchito yomwe mwapatsidwa. Kuphatikiza apo, kuwunika kwa swot kukuwonetsani zofooka zanu pazofalitsa, ndipo mutha kuziletsa, kapena kuzigwiritsa ntchito kuti mupeze mpikisano. Kupatula apo, ngakhale zofooka zimatha kukupindulitsani, kapena mutha kumvetsetsa momwe mungagwirire nawo ntchito ndikugwira ntchito zonse muofesi moyenera kwambiri.

Kugwira ntchito ndi chilolezo chofalitsa nkhani kumaphatikizapo kufunikira kolumikizana ndi omvera ambiri. Uwu ndi mtundu wa ntchito yomwe siili ngati kulumikizana ndi sitolo kapena malo ogulitsira. Chifukwa chake, chilolezocho chikhoza kukhala chosiyana kwambiri ndi magwiridwe ake. Komabe, muyenera kukambirana mavuto onse ndi wogulitsa pasadakhale kuti musakhale ndi mfundo zotsutsana. Momwemonso, pogwiritsa ntchito chilolezo chofalitsa nkhani, mudzachita mgwirizano. Idzawongolera momveka bwino maudindo onse ndi mwayi wa zipani.

Kuti musavutike, muyenera kumvetsetsa bwino zomwe mukufuna kukwaniritsa pogwiritsa ntchito chilolezo chofalitsa nkhani. Ndondomeko yamabizinesi yomangidwa bwino ndichimodzi mwazofunikira kuti tikwaniritse zotsatira zabwino polimbana ndi zomwe makasitomala amafuna. Khazikitsani chilolezo chanu chofalitsa nkhani mwaluso pokonzekera koyambirira. Iyi ndi njira yokhayo yomwe mungamvetsetse zomwe ziyenera kuchitidwa kuti mukwaniritse bwino pano komanso mtsogolo. Njira yomangidwa bwino ndichimodzi mwazinthu zoyenera kuchita; Muyeneranso kutsatira mosamalitsa malingaliro ochokera kwa franchisor. Mwachitsanzo, pogulitsa chilolezo chofalitsa nkhani, mungafunike kutsatira malamulo okhwima ovala kwa antchito anu. Zidzakhala zofunikira kutsatira zonse zomwe zikupezeka.

Kuphatikiza apo, ngati mukugwira ntchito ndi media franchise, mapangidwe amkati adzafunikanso kuchitidwa molingana ndi ma code omwe mumalandira kuchokera kwa omwe akuyimira mtunduwo. Palibe chovuta pankhaniyi ndipo mungofunika kutsatira mosamalitsa malamulowo ndikutsatira malamulowo. Kenako padzakhala zotsutsana nanu, mupitiliza kukhala ogawa wogawa m'dziko lanu.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chopanda ndalama zonse ndi mwayi wabwino kwambiri. Masiku ano, makampani ambiri amagwira ntchito popanda ndalama zolipira ndalama zambiri, poganizira za mpikisano womwe ukukula nthawi zonse, wopatsa omwe ali ndi mwayi pazinthu zosiyanasiyana. Kuti mumve bwino za zomwe amafalitsa, komanso kupezeka kwa zolipiritsa, muyenera kupita ku mndandanda wama franchise odziwika bwino mderali. Mutu wa ntchito m'ndandanda wa chilolezo ndi kuthandiza amalonda novice kupeza malonda awo, kupeza anthu a maganizo ofanana, kupanga bizinesi mu mtundu wina uliwonse wa ntchito. Mwachitsanzo, wophunzira, mayi wapanyumba, kapena wabizinesi wosadziwa zambiri yemwe akufuna kuyambitsa bizinesi yake, pali ndalama, koma osakumana nazo. Kapena, m'malo mwake, ndalama sizokwanira kuyambitsa bizinesi panokha.

Chifukwa chake, malo ogulitsa masheya amagwirira ntchito molingana ndi malamulo omveka bwino, kupereka mabizinesi pamtengo wotsika, wapakatikati, komanso wokwera kwamakampani, omwe nawonso, ali ndi chidwi chothandizana nawo, kufikira zigawo.

Kupatula apo, ndibwino kuti ma franchisor afunefune chilolezo kumadera ena, komwe onse atha kutsegula malo ogulitsira, kuwongolera ntchito zonse za omwe ali pansi pawo, ndikuwongolera mofananamo pansi paufulu wofanana, kuti athandizire mbali zonse ziwiri. Ndalama zolipirira zokha ndi zomwe zimatsimikizira wolandila ufuluwo, panthawi yomwe amasaina kontrakitalayo komanso asanayambe ntchito, kupereka chidziwitso, njira yothandizira, kulumikizana, komanso kubisa zinsinsi. Ndalama zolipirira chilolezocho zimatsimikizika kutengera mtengo womwe ungalandiridwe pang'onopang'ono, mutakambirana zonse ndi mnzake.

Ngati chilolezocho ndichokwera mtengo kuchokera ku mtundu wodziwika bwino, ndiye kuti muyenera kutenga zoperekazo mozama kwambiri, chifukwa sizabweza. Ndalama zoperekera ndalama zitha kutchedwa kuti ndalama zonse zomwe zimatuluka kuchokera kwa franchisor poyerekeza ndi wogulitsa, potengera dzina, dzina, kuchezera misonkhano, kuthandizira kupeza ntchito, kupereka mwayi kwa kasitomala, kanthu pulani, komanso maulendo kuti mutsegule mfundo zatsopano, ndi zina zambiri. Mukamagula chilolezo kudzera m'ndandanda, kapena mulibe ndalama, muyenera kumvetsetsa kuti, choyamba, kutsatsa, kupeza chidziwitso, kuchuluka kwa makasitomala atsopano, ndi zina zambiri. Komanso, m'ndandanda wazamalonda, ndizotheka kuwerengera pasadakhale mtengo wa ndalama, kubweza, ndi zina zomwe zimasokoneza bizinesi iliyonse.

Kuti mudziwe bwino zomwe zingatheke, zopereka zomwe zilipo pakadali pano, werengani ndemanga za makasitomala athu, ingotsatirani ulalowu mwachindunji ku sitolo yogulitsa katundu. Mutha kufunsa mafunso ndikufunsira akatswiri athu pogwiritsa ntchito zidziwitso zomwe zingapezeke pamenepo.

Chilolezo chopanda kulipira ngongole chimakhalanso ndi ufulu wokhala. Chofunikira ndikuti mukambirane zofunikira zonse ndi wogulitsa musanamalize mgwirizano. Ngati mukufuna kugula chilolezo, muyenera kuyang'ana m'ndandanda kapena webusayiti, yomwe ndi malo ogulitsira amtunduwu. Kulipira koyambirira sikofunikira nthawi zonse kuchotseredwa. Izi zimatengera momwe zinthu zilili, momwe amafotokozera payekha. Nthawi zambiri, zimakhala zosatheka kupeza ndi kulimbikitsa chilolezo popanda kubweza.

Wogulitsa sakugwirizana ndi izi, Komabe, mlandu uliwonse ndiwokha. Mwambiri, mtunduwu umagwira bwino kwambiri ndipo wabweretsa kale ndalama zambiri kwa iwo omwe akuchita nawo.

Malipiro oyambilira nthawi zambiri amapatsidwa chidwi chapadera chifukwa sialiyense amene atha kugulitsa chilolezocho ndikupatsanso wogulitsa nthawi yomweyo. Ndicho chifukwa chake oimira ambiri odziwika bwino ali okonzeka kukambirana ndikukambirana za mgwirizano. Malipiro apansi nthawi zambiri amapangidwa mukamaliza mgwirizano mukalandira zonse zofunika pa chilolezo. Izi ndizosavuta kugwiritsa ntchito malamulo ambiri odziwika bwino komanso opambana. Komabe, mutha kupeza mayankho ovomerezeka kuchokera patsamba loyenera, pomwe palinso zosankha zingapo. Nthawi zonse kumakhala bwino kusankha pamitengo yambiri kuti mupeze zabwino pamapeto pake.

Ngati mukufuna chilolezo chopanda malipiro, nthawi zambiri muyenera kukhala okonzeka kuti zina mwazomwe zikuperekedwazo sizikukuyenderani.

Chilolezo chopanda malipiro ndichosowa. Komabe, kuti mupange chisankho cholondola kwambiri, muyenera kukambirana mwachangu kulumikizana kwina ndi boma komwe mungapeze ufulu wogwiritsa ntchito logo ndi mabizinesi. Chilolezo ndi ndalama zabwino kwambiri. Wogula amangotenga mtundu womwe ulipo ndikuugwiritsa ntchito kuti apeze ndalama. Malipiro oyamba mukamagula chilolezo chitha kukhala pakati pa 9 mpaka 11%, Zonse zimadalira momwe zimayendera ndi chizindikiritso china. Palinso zosankha zina pamene chilolezo chimaperekedwa popanda kulipiritsa koyamba.

Zimangodalira momwe mumakwanitsira kukambirana komanso momwe zinthu zilili pakadali pano.

Chilolezo chopanda kubweza chimatha kukhala chipulumutso chenicheni kwa ena mwa omwe angakhale mabizinesi.

Ufulu wa ku Rwanda umatsegulira malo atsopano ndikukulitsa malire, kulola wochita bizinesi woyamba kugwiritsa ntchito dzina lodziwika bwino, osataya nthawi kukweza kapena kumanga kasitomala. Kuti mupeze mwayi wotere ndikugwira ntchito bwino, mutayerekezera msika kale, kuyerekezera nthawi yobweza ndalama zonse, powona zambiri zandalama zoyambirira ndi zisonyezo zina, zilipo kuti mupite ku kabukhu la chilolezo, chomwe chimapereka -Data lazopereka, pachakudya chilichonse, gawo lazogwirira ntchito ndi mthumba . Mtengo wa chilolezo ku Rwanda, Moscow. New York ndi mizinda ina ndi mayiko, zimasiyana kokha kutengera wolowa m'malo yemwe amadziwa bizinesi kuchokera mkati, ndi amene amayang'anira zomwe zaperekedwa, chifukwa, kuwonjezera pa ufulu wakugwira ntchito, zina zowonjezera zidzaperekedwa kwa oyang'anira abwino, kuwongolera, kuwerengera ndalama, ndikuwunika. Kuphatikiza apo, chilolezocho chimapereka mwayi kwa kasitomala, kutsatsa nthambi yanu, kupita kumalo otsegulira masitolo kapena ma salon, nthambi, malo ogulitsira, ndi zina zambiri. Kufunsira kumapezeka ndi wogulitsa kapena ndi akatswiri a sitolo yathu.

Komanso, m'ndandanda wa ma franchise, muwona zambiri pamitengo, ntchito, mgwirizano, ndalama zowonjezera, nthawi yobwezera, ndalama zoyambira, zambiri pamalipiro a ndalama, mafumu, ndi zina zambiri.

Kuti mumve zambiri za Rwanda, tsatirani ulalo wa m'ndandandawu. Komanso, zopereka zonse ku Rwanda, ndemanga za makasitomala athu, ndi kuchuluka kwa ma franchise kudzawoneka m'sitolo. Tili othokoza chifukwa cha chidwi chomwe tawonetsa komanso mwayi wothandizirana nawo.