Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwabagore bwagenewe abagore bakora ubucuruzi bashaka ubwigenge bwamafaranga. Byarabaye kuburyo igitsina kidakomeye kidafatanwa uburemere mugihe cyo gutangiza umushinga. Nkuko ibihe byerekana, umutegarugori ugezweho ntashobora kurera abana gusa no guteka isupu yimyumbati ahubwo anayobora neza. Ikintu gishimishije kubyerekeye abategarugori francise, muri Amerika, buri franchisee ya kane numugore. Abagore batandukanye nabagabo nukwibiza kwabo mubucuruzi, mugihe aba nyuma bibanda kubisubizo gusa. Uburyo bw'abagore butandukanwa n'imico yo gutumanaho kandi ibyo bigaragarira mubisubizo byanyuma.

Gutangiza umurongo wubucuruzi bwabagore cyangwa kugura francise bisaba igishoro cyambere nubwenge bwiza bwo gusesengura. Kuri interineti, urashobora gusanga benshi batangiye ibyifuzo byawe byubucuruzi. Ni ukubera iki ari byiza kutagira ibyago ugatangira ubucuruzi bwawe ugura francise y'abagore? Ubwa mbere, iyi nzira yamaze kunyuzwa numuntu neza, kandi uyu muntu yiteguye gusangira uburyo nuburyo bwiza bwubucuruzi. Icya kabiri, ingaruka zo gutakaza igishoro ziragabanuka. Nkuko bisanzwe, mugihe utanga francise yabategarugori, francisor yereka umuguzi gahunda ya biz yiteguye, aho amafaranga ateganijwe kwinjiza, amafaranga yakoreshejwe, ndetse ningaruka zishobora kugaragara mbere. Ni izihe nyungu zirenze inyungu zisanzwe mu masezerano y'akazi? Hamwe nigihe kinini cyubusa, amasaha yakazi arashobora guhinduka kugirango uhuze nigitekerezo cyubuzima. Inyungu ikurikira ni amafaranga yinjiza menshi ugereranije no gukorera undi.

Amafaranga yinjiza arashobora kwiyongera nta mbogamizi, kandi kuva kumurimo usanzwe, urashobora kwitega kwiyongera gake gusa mumwaka. Iterambere rihoraho nizindi nyungu zidahakana, niba gusa ari inyungu zawe ubu. Uzahora wiga amahugurwa, amasomo yo kunoza imico yawe no kunoza ubuhanga nubushobozi. Ubwigenge bwamafaranga birashoboka ko bonus yifuzwa cyane mumahirwe yo gukora wenyine. Sisitemu ya francising yubatswe kuburyo buri wese mu bitabiriye amahugurwa abona inyungu zabo, mugihe amasomo ahora akorana kandi akungurana ubunararibonye. Franchisee ibona uburambe bwigihe kirekire cyisosiyete kandi ikubaka biz yayo ikuraho ingaruka zishobora kubaho. Nigute ushobora guhitamo francise y'abagore bawe? Hano ubushishozi bwonyine ni ngombwa.

Reka dusesengure icyerekezo nyamukuru cyimirongo yabagore. Mbere ya byose, iyi ni imyambaro, kwisiga, serivisi zijyanye n'uburere n'uburere bw'abana, gushushanya, kugaburira, n'ibindi. Bibaho ko umugore adatinya gufata francise yabagabo, byose biterwa nimiterere, imico ikomeye-ubushake, hamwe nubucuruzi bwubucuruzi. Cataloge yoroshye iraboneka kurubuga rwacu, aho buri mugore ashobora kwishakira francise ukurikije ubushobozi bwamafaranga. Twishimiye kugufasha muri iki kibazo cyingenzi. Cataloge ikubiyemo ibyifuzo byatanzwe mubirango byamahanga ndetse nimbere mu gihugu. Kugenda neza, igishushanyo kigezweho, uburyo bwa buri muntu - ibi byose birahari murutonde rwacu.

Ubucuruzi bushya bwubucuruzi nuburyo bukurura ibyifuzo byabacuruzi. Ubucuruzi bushya bufite umwihariko wabwo ningaruka. Ku ruhande rumwe, ikintu gishya gihora mu nzira, ariko kurundi ruhande, intsinzi irashobora kuba igihe gito. Abakoresha ibicuruzwa cyangwa serivisi barashobora gutakaza vuba inyungu mubyifuzo bishya bakajya kubanywanyi. Kubwibyo, ubucuruzi bushya bwubucuruzi ntibukwiye gukurura abaguzi gusa ahubwo bugomba no kugaruka kwigihe kirekire mugihe kizaza. Kugirango ukore ibi, ni ngombwa gufata umwanya wawe no gukora isesengura ryuzuye ryateganijwe.

Ubufaransa ni ubwoko bwuruhushya rwubucuruzi hamwe ninkunga yuzuye mugukora ubucuruzi. Umugurisha agurisha uburenganzira bwo gukoresha ikirango cye, yemeza neza ko amategeko shingiro na gahunda byubahirizwa mugutegura no gukurura abaguzi. Ibirango bizwi cyane ndetse bikora isuzuma ryabakozi cyangwa bifasha kubaha akazi. Gukora ubucuruzi bwawe biroroshye cyane niba ufite uburyo nibikoresho byagaragaye kuva muri francisor. Ubufaransa bushya bugabanijwemo ibicuruzwa, umusaruro, serivisi. Mubyukuri, amahitamo yunguka cyane ni francising yibicuruzwa. Nukugurisha ibicuruzwa, amafaranga arakenewe gusa gukodesha no guhemba abakozi.

Gukora francising bikubiyemo ishoramari ryinshi kuva ibicuruzwa byakozwe kandi bigomba guhuza neza nikirangantego. Muri icyo gihe, franchisee igura gukora ikoranabuhanga ryibicuruzwa byihariye, francisor irasaba ibikoresho bigomba gukoreshwa, ndetse birashobora no gusaba abatanga ibikoresho fatizo. Urwego rwa serivisi rushobora kubahenze cyangwa rukagira verisiyo yoroshye, byose biterwa namasezerano ya francise na serivisi zitangwa. Kurugero, itangwa rya serivise nshya mubijyanye na gahunda, kugura uruhushya ntibishobora kuba bihenze cyane, kandi kubaka icyumba gishya cyimyitozo ngororamubiri bishobora kuvamo franchisee amafaranga menshi. Ubucuruzi bushya bushobora kuboneka no kugurwa ukoresheje interineti, ugomba kujya mubikoresho byizewe, kurugero, nkurutonde rwa francise. Twakusanyije ibitekerezo byose bishya byagiye muburyo bwo gutsinda. Urakoze kuri catalog, urashobora kubona francise ijyanye nibyo ukunda na bije yawe.

Kugenda neza byoroshya cyane inzira yo gushakisha ibicuruzwa mpuzamahanga ndetse no murugo. Twakiriye gusa francises yagenzuwe kuko tudashaka koroshya uburiganya. Shakisha ubucuruzi bwawe bushya hamwe natwe.