Nta francise yubusa nkuko 'nta mugitondo cya mugitondo'. Ubufaransa bwubusa nigikorwa cyo kwamamaza cyisosiyete yubufaransa kugirango isinyane byihuse amasezerano yubuguzi bwa francise na ba rwiyemezamirimo bashya no gukurura abakiriya badafite uburambe, bayoboka kwagura imiyoboro yamamaza ibicuruzwa bicuruzwa kugirango bakwirakwize kandi bamenyekanishe ikirango cya franciser. Hashyizweho imishinga mito mito yiyemeje gutangira ibikorwa byabo byo kwihangira imirimo hamwe na franchise biz kandi idafite igishoro cyo gutangiza, 'kugwa kuriyi nyambo', utarebye kandi ntusome rwose ibikubiye mumasezerano yubufaransa, shyira umukono utekereza ko aribyo amahirwe adasanzwe, icyifuzo kinini nigabanywa biratangwa, bityo 'gushira' muri 'bait' byashyizwe mbere. Iyo bagiranye amasezerano na francise yubuntu, bivuze ko hatabayeho kwishyura inshuro imwe, iyo urebye neza, kubyiyumvo byamarangamutima no kwishima, bisa nkibitekerezo byoroshye. Ariko, mubikorwa, ibi ntibibaho, kuko buri francisor azanga gutakaza amafaranga ateganijwe kubiciro bya francise. 'Amayeri' yuburyo bwo kwamamaza no gucuruza 'amayeri' ni uko amafaranga yambere yimurirwa kubiciro byubuguzi bwibicuruzwa byinshi cyangwa igiciro kimwe cyibicuruzwa, bishobora kurenga cyane igiciro cyisoko.

, gukora ukurikije ihame, mu buryo bw'ikigereranyo, ukurikije 'amategeko yo gutumanaho amato', yavuye ahantu hamwe, ageze ahandi. Na none, francisor arashobora, akurikije inshingano zamasezerano yasinywe, 'guhambira' rwiyemezamirimo-francisee, kugura ibicuruzwa, nibicuruzwa bivuye muri francisor gusa, akoresheje ingingo nibiteganywa namasezerano yasinywe, ntabwo arenga kubiteganijwe mumasezerano. amasezerano yemewe. Umu francisor arashobora kandi gukoresha inzira yubucuruzi, akoresheje amayeri nubujiji bwa rwiyemezamirimo muburyo bwihishe bwubufaransa bwubuntu, tumuha kwiyongera gake kwijanisha ryamafaranga yimisoro n'amafaranga yo kwamamaza, uhereye kumafaranga yinjira mumafaranga yatanzwe na francise uruganda, kureka umubare uteganijwe, iyo, iyo ingano yo kugurisha, ishobora kongera cyane umubare wamafaranga yagabanijwe. Mu ncamake igitekerezo, francise yubuntu, ikirusiya kizwi cyane kivuga ngo 'foromaje yubusa iba muri mousetrap gusa' iza mubitekerezo. Abahagarariye ubucuruzi ntibagomba kwishima no 'kwihutisha umutwe' kugirango bemererwe nogutanga francise kubuntu. Birakenewe kwiga witonze inzira zose zo gutangira, guteza imbere francise biz yaguzwe no gukoresha neza ikirango cyubucuruzi bwa nyirubwite, ikoranabuhanga ryacyo, hamwe nubucuruzi bwashyizweho.

Mugihe cyambere cyo gushiraho francise biz, ugomba kwiga shingiro ryibanze ryo gukora biz, amahugurwa akomeye ya tekiniki, kandi byibuze umushinga muto wo gutangiza. Ugomba kumenya ko uruganda rwaba francisor rutitabira ibikorwa byubugiraneza, rutanga icyitegererezo cyubucuruzi cyateguwe neza cyangwa cyuzuye, kugisha inama, gutanga izindi 'bling', no gutangiza umushinga wawe ntabwo ari ubuntu. Kubura francise, amafaranga rimwe, cyangwa ubwami mumasezerano ntabwo biha uburenganzira abahagarariye ubucuruzi buciriritse bashya bashaka kwihangira imirimo yabo, kabone niyo byaba byinjiza amafaranga kubuntu kubuntu, kwihutira kutibuka kubwibyishimo 'gusinya amasezerano yo kugura francise. Kugirango iterambere rirambye ryubucuruzi, hategurwe gahunda kandi itunganijwe neza mumitunganyirize yumuteguro birakenewe, kandi kubatangira ubucuruzi bwa franchisee, ni ngombwa kumenya ikirango ahabwa, gukora ubushakashatsi bwimbitse no gusesengura isosiyete francisor itanga ubufatanye nubucuruzi nubucuruzi.

Franchises muri Biyelorusiya ni amahirwe akomeye kubakozi bose kwipimisha mubikorwa bishya byubucuruzi. Nka rwiyemezamirimo. Kuri benshi, intego nkiyi isa nkaho yifuzwa, ariko akenshi ihura numubare munini wo kwivuguruza no gushidikanya, kuko ntabwo abantu bose bumva biteguye ubucuruzi bunini. Kubwibyo, Biyelorusiya iracyari mu mpinduramatwara ya francise, igihe bazatangira gukoreshwa cyane. Urashobora kuba uwambere mugukingura ubucuruzi bwawe bushingiye kumurango witeguye!

Rero, kugirango utangire, ugomba gukomeza gutekereza kumpamvu francises ikenewe nicyo aricyo. Noneho uzasobanukirwa amahirwe ufite yo guteza imbere ubucuruzi bwawe neza. Rero, mbere yuko dutangira kwerekana icyo francises aricyo, turashaka kongeraho ko ubu hariho benshi muribo kandi hafi ya bose bashya cyangwa umucuruzi wateye imbere bazashobora kubona ikintu mubushobozi bwabo bwamafaranga kandi bakunda, ikintu cyujuje ibisabwa byombi ube mwiza. Kubera ko bizahuza neza nibyo bategereje kandi bakeneye. Ubwinshi bwisoko rya francise butanga amahirwe meza yo gukora ibi. Ikintu cyingenzi nukwegera ubushakashatsi bwawe neza kandi ukirinda ikosa ryica.

Noneho mubyukuri ni francise? Ubufaransa nubucuruzi bwiteguye ubona kugirango uteze imbere mubindi bihugu, umujyi, cyangwa akarere. Mubisanzwe, wishyura ikirango, paki yinyandiko, uburyo bwateguwe bwuburyo bukoreshwa, inama zo kuzamurwa, hamwe nicyubahiro kizwi. Emera ko ibyo bidahagije, kuko ikintu kigoye cyane muri iki gihe ni ukuvana mu bitazwi kandi ukagera ku cyubahiro cyiza no kwizera muri sosiyete. Ubusanzwe, francise, iguha amahirwe kuva mugitangira cyo kuba umugurisha uzwi cyane muri Biyelorusiya kandi ntabwo ari umuntu utavuzwe izina mubigo byinshi bisa. Biragoye cyane rero gusuzugura imikorere ya francises.

Byongeye kandi, nkuko byavuzwe haruguru, uzakira uburambe budasanzwe bwikigo gikuru, muri Biyelorusiya gishobora kuba kitarigeze cyumvikana na gato. Inzira nyamukuru kuva gutangira kwihangira imirimo kugeza kumenya ibyibanze byambere bizaba bimaze kugukorerwa. Ntugomba gukora amakosa menshi yifuza kuba ba rwiyemezamirimo wowe ubwawe, bidatwara igihe gusa ahubwo binakubita cyane mumufuka! Amafaranga uzigama kubyemezo bitatsinzwe birashobora kwishura kugura francise muri Biyelorusiya, kubwibyo rero bisa nkaho byunguka nonaha. Ariko, urashobora kugira ibibazo byemewe kuriyi ngingo. Kurugero, kuki umuntu yashaka gukorana na Biyelorusiya na ba rwiyemezamirimo bayo? Kuki wagurisha ubucuruzi bwawe kubandi? Nibyiza kubacuruzi?

Yego! Ibi rwose byunguka kuko bitanga amahirwe meza yo kwagura ibikorwa byawe. Ntabwo rwiyemezamirimo wese afite imbaraga zihagije zo guhangana namashami menshi, ariko mugihe kimwe, bashaka kwaguka. Byongeye kandi, umuntu umwe arashobora gusa kuba adafite imbaraga nimbaraga zihagije zo kuyobora amashami menshi, kandi imari imwe nimwe izahora ituruka muri francise. Hanyuma, biragoye rwose kugenzura ubucuruzi mubihugu bitandukanye, urugero, muri Biyelorusiya, mugihe uwashinze ubwe akomoka muri Amerika. Ariko gufungura francise bizatanga imbaraga zo kwaguka, isoko rishya ryinjiza, hamwe numwanya wabonye mugihugu gishya rwose.

Nkuko mubibona, ba rwiyemezamirimo benshi bashobora gushaka gukorana na Biyelorusiya, kuko ibi bifite inyungu nyinshi. Ntabwo rero ubona foromaje muri mousetrap, ariko amasezerano yunguka rwose kumpande zombi. Nukuri, ubu hariho ikibazo kitoroshye cyukuntu utazahura nabashuka, uburyo bwo guhitamo francise ibereye kubwinyungu zawe, imbaraga zawe, nubukungu bwawe, uburyo bwo guhitamo ibereye akarere kawe. Kugirango ugere kubisubizo wifuza, ugomba kwitabaza serivisi zundi muntu. Ariko ntugire ubwoba! Umuturage wa Biyelorusiya azabona inyungu nyinshi zituruka ku bahuza mpuzamahanga kuruta uko azakoresha mu kubaha akazi.

None umuhuza agomba gutanga iki kumpande zombi? Isosiyete yacu ikora muburyo bwo guhitamo neza abafatanyabikorwa bizewe kandi bemejwe. Duhitamo gusa ibigo bikomeye dukusanya amakuru yose akenewe. Kandi ibi ntabwo bivuze gusa guhuza, ariko kandi bizwi, ingano yumusaruro, imari. Ibi byerekana inyungu zingenzi kubaguzi bazashobora guhitamo muburyo butandukanye butangwa neza kuri bo, aho amahitamo meza kandi yizewe yamaze gutorwa.

Hariho inyungu kubashinze isosiyete nugurisha, zifatanije cyane ninyungu zumuguzi ushobora kuva muri Biyelorusiya. Ikigaragara ni uko guhera mu ntangiriro tuzakora urwego rukomeye rw'akazi hamwe nawe, aho tuzagaragaza ingengo yimari yawe, tukagena ibyifuzo byawe, tugakora urutonde rwaba francises babereye mbere tukakwereka. Mubyukuri, isosiyete izabona umuguzi mwiza wenyine, nayo iraboroheye. Nkuko mubibona, kwishora mubandi bantu bitanga inyungu kubashinze no kugura francise. Kwishora mubandi bantu birashobora kandi kwemeza kwizerwa, umutekano, hamwe nuburyo bwemewe.

Franchises muri Biyelorusiya ninzira nziza yo guhagarika kuba office plankton no gufungura ubucuruzi bwawe bwite. Muri Biyelorusiya, iyi ngingo iracyari shyashya kandi irashobora gutera umunezero mwinshi, urashobora kuba umwe mubambere, francise yawe izatera akavuyo, kandi uzafata umwanya wingenzi mumasoko ya Biyelorusiya. Nkuko mubibona, francising muriki kibazo isa neza cyane. Hasigaye gusa kutwandikira kugirango tujye inama!

Ubucuruzi bwubucuruzi burasanzwe mubucuruzi bwumunsi. Mubisobanuro rusange byijambo, francises ni amasezerano yagiranye na nyiri ikirango (inzira yikoranabuhanga, umutungo wubwenge, ikirango, imiterere yubucuruzi, nibindi) kuburenganzira bwo gukoresha ikirango cyagenwe mubihe bimwe. Mubyukuri, franchisee (ishyaka rifite uburenganzira bwo gukoresha) rihinduka umufatanyabikorwa wa francisor (nyiri ikirango) mumushinga wubucuruzi witeguye, utezwa imbere. Ntabwo ari ubuntu. Amasezerano ya francises ntashobora kuba akubiyemo ikoranabuhanga gusa nuburenganzira bwo kurekura ibicuruzwa cyangwa gutanga serivisi mwizina runaka ariko nanone gutanga ibikoresho byamamaza, imikoranire yubucuruzi, gahunda zubucuruzi, amahugurwa yabakozi, nibindi. inyungu.

Ubwa mbere, umuntu abona ubucuruzi bwiteguye hafi, bwamamajwe bihagije, hamwe nabakiriya b'indahemuka nabafatanyabikorwa mubucuruzi. Icya kabiri, nk'itegeko, inzira zose z'ubucuruzi zimaze gukorwa, gusobanurwa neza, no kugeragezwa kenshi mubikorwa. Icya gatatu, francisee mubisanzwe ntabwo ihura numurimo wo gukora ubushakashatsi kumasoko nibyifuzo byabaguzi, guteza imbere ibicuruzwa nibirango. Inshingano zayo ni ugutanga ibikorwa byubucuruzi byumusaruro kandi byateguwe kandi bizwi cyane mubucuruzi (cyangwa serivisi), nkuko bisanzwe, bivuze ko byinjijwe neza kandi byunguka bisanzwe nyuma yo gutangira akazi. Nibyo, francising nayo ifite ingaruka zayo ningaruka mbi zishobora kubaho mubikorwa byubucuruzi. Mbere ya byose, turavuga ko ari ngombwa kwishyura amafaranga yimisoro (amafaranga ateganijwe yo gukoresha ikirango). Akenshi ibarwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa.

Serivisi zinyongera (kwamamaza no gushyigikira amakuru, inkunga yubucuruzi ninkunga yubuyobozi, ubufasha muguhitamo no guhugura abakozi, nibindi) nabyo ntibitangwa kubuntu. Igiciro cya francises giterwa nigiciro cyibicuruzwa byatanzwe muri ubu bwoko bwubukode kandi birashobora kubarwa mubihumbi na miriyoni z'amadorari (urugero, nka McDonald's). Twabibutsa ko ibigo binini kandi bizwi, bifite francises bihenze, akenshi biha francisees zabo amahirwe yo kwishyura ayo mafaranga mubice, ibyo bikaba bigabanya umutwaro kubucuruzi mumezi yambere ndetse nimyaka yabayeho.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.

Franchising iratera imbere cyane, yinjira mumasoko yuburasirazuba bwo hagati, Uburayi, na Afrika, bityo francise muri Phnom Penh irakenewe muri iki gihe. Kwagura ibizenguruka, igipimo, kongera ibyifuzo no gukundwa, ntabwo imurikagurisha ribera gusa muri Phnom Penh, ahubwo kataloge nayo irashirwaho aho francises yubu yibirango bitamenyekana cyangwa bizwi cyane. Inzego zizwi cyane ni ibiryo byihuse (McDonald's, KFC, Burger King), uburezi, resitora, Spa na centre de fitness, salon. Muri kataloge ya francises, irahari guhitamo francise yifuza, ukurikije umutungo wamafaranga, umaze kumenyerana na Phnom Penh. Abafaransa bashoboye kunguka uburambe namakuru menshi abafatanyabikorwa basangiye. Byongeye kandi, impande zombi zunguka, kuko gushyira amatangazo ya francise ni ingirakamaro nkiyamamaza, urebye traffic SEO.

Na none, francisee agomba kumenya amafaranga yambere mbere, adasubizwa mugihe hari ikintu. Mugukingura ibicuruzwa byinshi byamamaza, ntabwo wagura abakiriya bawe kwisi yose ahubwo wongera amafaranga winjiza. Mugura francise muri Phnom Penh, irahari kugirango wirinde ingaruka, ingorane munzira yo guhaguruka, kimwe no kugabanya amafaranga yimari, gukoresha amasaha yakazi, no gukoresha imitsi. Kugirango ubone inama zinzobere muri kataloge yacu ya francises, ukeneye kuvugana numero zabigenewe. Na none, urashobora gutsinda 'Phnom Penh' muri moteri ishakisha hamwe namakuru kuri francises yerekanwe kuri ecran, mugihe nyacyo. Ntugatakaze umwanya, shaka amafaranga mugura francises muri Phnom Penh cyangwa undi mujyi uwo ariwo wose mubihugu wahisemo. Twishimiye inyungu zanyu kandi dutegereje ubufatanye butanga umusaruro.