Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubutaliyani bwa resitora yubutaliyani nigikorwa gishobora kwinjiza inyungu, kandi birakwiye kwibuka kwibuka gukorera abakiriya bawe neza. Hitamo francise ibereye mubitangwa kugirango ukore umushinga wunguka cyane mugihe kizaza. Urashobora guhitamo francise ya cafe yo mubutaliyani kumurongo uhuye na enterineti. Hazabaho amahitamo atandukanye ushobora guhitamo neza. Iyi resitora yubutaliyani yubufaransa irangwa na menu idasanzwe irimo ibyokurya bitandukanye bikomoka muri iki gihugu cyamajyepfo yuburayi. Niba uhisemo kujya muri resitora yo mubutaliyani ukaba ushaka francise, ugomba rero kuganira kubijyanye nimikoranire nabahagarariye ibicuruzwa byose.

Hitamo uburyo butanga ibihe byiza. Birumvikana ko bigomba kumenyekana mumujyi wawe kugirango ugabanye ingaruka za francise kuri resitora y'Ubutaliyani.

Ariko birakwiye ko twibuka ko ushobora kugenzurwa igihe icyo aricyo cyose ninzego za leta. Iri genzura rishobora gukorwa na sitasiyo y’isuku n’ibyorezo kugira ngo hubahirizwe ibipimo by’akazi. Mubyongeyeho, niba ukora francise muri resitora yo mubutaliyani, verisiyo irashobora kandi kuva kuruhande rwa francisor. Ni ikintu kimwe niba ari komisiyo yemewe. Ni ikindi kibazo rwose niba ibi byitwa umuguzi wamayobera uza kwitwaza umukiriya kandi agategeka ibiryo no gusuzuma serivisi, ndetse nubwiza bwibiryo. Mugihe ukorana na francise yo mubutaliyani, ugomba gukorera buri mukiriya uza aho uri nkaho atanga raporo muburyo butaziguye uhagarariye ikirango.

Noneho ntushobora gutinya cheque kandi, byongeye, kongera umubare winjiza ingengo yimari kubera umubare munini wibyateganijwe. Nibyunguka cyane, ikora neza, kandi itanga serivise nziza. Uzashobora kubaka izina ryiza no kubyishimira mugihe runaka.

Ubufaransa muri Abu Dhabi ntakindi kirenze umushinga wubucuruzi ugomba gukorwa neza kandi udakoze amakosa akomeye ya gahunda. Hafi ya buri wese arashobora gukoresha francise, atitaye aho atuye. Yaba Abu Dhabi cyangwa undi mujyi, francise igomba gukemurwa cyane witonze. Kurugero, niba abaturage bo muri kano karere batarya ingurube, ntabwo byumvikana gutanga burger zirimo inyama zingurube. Kubera iyo mpamvu, niba muri serivisi runaka ya leta ibujijwe cyangwa kuzamurwa mu ntera bikabangamirwa, noneho francise ntigomba gufungurwa. Niyo mpamvu, ugomba kwiga mu buryo burambuye ibishoboka byo gukoresha amahirwe muri Abu Dhabi kugirango utazagira ibibazo bitavugwaho rumwe.

Na none kandi, ibibazo byo gufungura inyungu muri Abu Dhabi bigomba kuganirwaho n’ubuyobozi bwa leta hakiri kare. Ugomba gusobanura ibintu byose mbere yuko utangira umushinga wubucuruzi. Kugira gahunda nziza yubucuruzi itanga intsinzi yawe yigihe kirekire. Abu Dhabi francise ikora ntamakemwa mugihe ibikorwa byose byubwanditsi byimiterere bigezweho bikorwa neza.

Fata umwanya wo gufungura francise muri Abu Dhabi kugirango ukore neza imirimo yose yo mu biro. Byongeye kandi, francise iguha amahirwe yo gukora neza kumasoko, ukaguma imbere yabanywanyi bose bariho kubera gahunda nziza yubucuruzi. Ubufaransa muri gahunda yubucuruzi ya Abu Dhabi burashobora kubakwa hashingiwe ku makuru agezweho, ukoresheje ushobora kugera ku bisubizo bitangaje. Kwemererwa muri Abu Dhabi bitwara ibyago n'amahirwe. Byaba byiza gukora isesengura ryibanze rya swot kugirango umenye imbaraga zawe nintege nke zawe. Imikorere ya francise neza kandi ikwemerera gukemura imirimo yose yo mu biro niba ukurikiza amabwiriza yateganijwe neza kandi ubishoboye.

Byongeye kandi, ntugomba kwitondera gusa gutanga francisor gutanga ikirango ahubwo no mubuyobozi bwa leta. Bakwishura aho ukorera ubucuruzi, haba Abu Dhabi cyangwa undi mujyi. Mugihe utezimbere francise ugomba kandi kwitondera abanywanyi nimbaraga zabo nintege nke kugirango umenye ingaruka zabo n'amahirwe. Twabibutsa ko kubijyanye nubukungu bwacu, francising uyumunsi nikintu gishya ugereranije, mugihe mubihugu byashyizweho byatejwe imbere ibinyejana byinshi nkuburyo bwo gusuhuza ibyifuzo byabaturage muri rusange mubicuruzwa na serivisi zitandukanye.