Umugati wumugati numushinga ushobora kubyara inyungu, ariko, ushobora kugira ingaruka zimwe na zimwe zibangamira mugice cyo gushyira mubikorwa. Izi, ubanza, ingaruka ziterwa nabanywanyi. Ntamuntu numwe wifuza kureka umugabane wigihe kirekire kumasoko, mugihe rero ushyira mubikorwa francise, ugomba kuba usobanutse kubyerekeye igishushanyo mbonera. Mubyongeyeho, mugihe ukorana na francise, ugomba kubona amafaranga make kurenza abo bahanganye. Nyuma ya byose, ufata inshingano zo kwishyura umubare runaka wintererano. Ubwa mbere, uhita wishyura inshuro imwe, ni umubare ugaragara rwose, ubarwa nkijanisha ryishoramari ryawe rya mbere.

Byongeye, mugushyira mubikorwa umugati francise, uzishyura ijanisha ryukwezi kwinjiza.

Niba ukora muri francise yumugati, uzakenera kwishyura kugeza 6% yinjiza yakiriye nkumusanzu witwa royalties. Usibye ubukode, hari nintererano mubikorwa byo kwamamaza ku isi. Aya mafranga yakiriwe bidasubirwaho na francisor kandi aratangiza ubukangurambaga bwo kwamamaza. Umugati ugomba kwitabwaho bikwiye, cyane cyane ni bwiza. Kubwibyo, mugihe ukorana na francise, ugomba kumenya neza ko ibisubizo byose namabwiriza ya boule ari mumaboko yawe. Ubu ni bwo buryo bwonyine ushobora kubona amahirwe yo guhatanira igihe kirekire.

Korana numugati francise hanyuma ubone bonus zose zo gukorana nikirangantego kizwi. Urashobora kwishimira gutembera kwamafaranga kubaguzi, ariko ugomba kugabana ibyinjira. Erega burya, washoboye kwiteza imbere gusa kuko ukorana na francisor.

Mugihe ukorana numugati francise, birakwiye kandi kwibuka ko mubyiciro byambere ugomba gukora analyse zitandukanye. Ibi birimo gusesengura swot no kwiga kubanywanyi, imbaraga zabo, n'intege nke zabo. Hamwe namakuru akwiye, uzashobora kumva neza uburyo bwo gukora kugirango ugere kubisubizo bitangaje. Gushyira mu bikorwa imigati yimishinga ni umushinga wubucuruzi ugomba gukurikizwa gukurikiza amategeko y’ibanze. Nyuma ya byose, uhagarariye ikirango gusa kandi nta burenganzira ufite bwo kurenga ku mategeko. Byongeye kandi, mugihe ugurisha umugati francise, birakwiye kandi kwibuka inshingano kuri francisor.

Ashishikajwe no gukomeza urwego rwubudahemuka bwabakiriya. Urikwirakwiza mukarere gusa wabonye by'agateganyo uburenganzira bwo gukoresha ikirango.

Gukorana numugati francise bigomba kuba byujuje ubuziranenge. Birakenewe kubahiriza ibiciro no gutunganya ibibanza muburyo bwagenwe na francisor. Mubyongeyeho, ugomba kandi kwibuka ko ushobora kugenzurwa igihe icyo aricyo cyose. Ibyo bita kugura amayobera nuburyo bwo kugenzura ishyirwa mubikorwa ryurwego runaka. Umuntu udasanzwe azaza aho uri yitirirwa umuguzi uzagura ibicuruzwa cyangwa kugerageza serivisi zawe. Uyu muntu azashiraho igitekerezo cye kandi aha francisor amakuru agezweho.

Azafata ibindi byemezo.

Umufaransa agomba gushimwa no guhabwa raporo zikenewe mugihe. Na none, mugihe usabana nabaguzi mugihe ugurisha umugati francise, birakwiye ko twibuka ko buriwese ashobora kuba umuguzi wibanga. Kubwibyo, ugomba kuyikorera kurwego rwo hejuru rwubuziranenge. Buri mukiriya aguhindukiriye ni umuguzi wawe, ntashobora kuba umuntu ugenzura ireme rya serivisi. Ashobora kuba umukiriya usanzwe uzishimira serivisi kandi azagaruka. Bamwe bazakoresha umugati wawe buri gihe kandi babe abakiriya basanzwe.

Ni ngombwa cyane kuzirikana ibi kugirango ibyifuzo bihoraho kandi neza. Ibi ni ingirakamaro kumpande zombi, yaba francisor na franchisee.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.