Ibice byimodoka francise izakora neza kandi iguhe amafaranga ahoraho yerekeza kuri bije niba ukurikije intambwe ziteganijwe neza. Birakenewe kwishora muri francise ukurikije impapuro zose uzakenera gukora mugihe cyo kuyishyira mubikorwa. Shyira mubikorwa francise neza kandi neza, witondere ibikenewe byimodoka. Kubikorwa byabo babishoboye, uzakenera software yagenewe izi ntego. Urashobora kwizigira ko mugihe ukorana na francise kubice byimodoka, uzabona amahirwe yo gukora software yihariye yatanzwe na francisor nka bonus. Niba aya mahirwe atagushikirijwe, uzakenera gushakisha umusimbura.

Niba uri mubucuruzi bwimodoka ukaba ushaka gutangira francise, iki nicyemezo cyiza cyane. Uzashobora gukora umushinga wubucuruzi bufite ireme, kimwe no kubona urutonde rwamabwiriza atandukanye ufite.

Ibice byimodoka igurisha francise ntakindi kirenze umushinga wubucuruzi ushobora kwigana neza. Kugirango ukore ibi, ukeneye kuvugana na nyiri francise hanyuma ukamuha kuba umuyobozi kandi ugabura gusa muri leta yawe. Ugomba kwibuka ko niba ukorana nibice by'imodoka francise, ntushobora kwirinda kwishyura icyarimwe. Aya mafranga nigiciro cya francise, ayo mafaranga ateganijwe ugomba kwishyura kugirango umuntu cyangwa umuryango ufite ubuzimagatozi wahimbye kandi azamura ikirango kizwi cyane kwisi yose. Nibikorwa bisanzwe mugukemura ikibazo icyo aricyo cyose.

Ubufaransa bwibice byimodoka birashobora gukora neza muri leta zose. Aho waba uri hose, abantu batwara imodoka zabo. Kubera iyo mpamvu, bakeneye ibice by'imodoka. Niba ukoresha ibice byimodoka francise, ugomba no gutekereza ko ibiciro bigomba kuba bihagije. Niba ugurisha ibicuruzwa byumwimerere, ntibigomba kuba bihenze cyane kuruta mubindi bigo bikora ubucuruzi bumwe. ibice byimodoka francise igomba gutanga inyungu kubakiriya bashobora kuba bashishikajwe no kuvugana nawe.

Ibice by'imodoka francise itandukanye gato nibindi bikorwa, nyamara, muri rusange, ni ibicuruzwa bimwe andi masosiyete agurisha ku isoko. Inyungu zawe ntizizaba gusa ko uzakoresha ikirango kizwi. Na none, kubaka inzira, gushushanya muburyo bwa societe, nibindi byiza bizaboneka kuriwe. Ibi biragufasha gutsinda hamwe na gahunda yizewe kumasoko arushanwa.

Niba ugiye gufungura no kugurisha francise kubice byimodoka, ugomba kumenya neza urwego rwo guturamo rwinzu ufite. Rero, bizashoboka gukwirakwiza umutwaro neza. Hifashishijwe ibice byimodoka francise, urashobora guhuza neza amashami yose yikigo cyawe kumasoko. Nibikorwa byoroshye cyane, mugihe bishyizwe mubikorwa hamwe na software nziza. Irinde igice cyabakiriya bawe niba gitangiye kugirango udatakaza abakiriya bose. ibice byimodoka franchise izagufasha gukorana nibicuruzwa bifitanye isano nayo, kuyigurisha kugirango wongere inyungu.

Ariko, ibi bigomba guhuzwa naba francisor, kuko ibikorwa hafi ya byose bigomba gukorwa hakurikijwe amategeko yahawe. Imodoka ikora neza francise izahinduka ubucuruzi kuriwe buzamura cyane mubukungu bwawe.

Mugihe ukorana na francise kubice byimodoka, uzakenera gukuraho ibicuruzwa bishaje utegura ibiciro bitandukanye cyangwa ibindi bisa. Kuzamurwa mu ntera no kugabanywa birashobora kandi guhuzwa na francisor niba agusabye ingamba nkizo. Hindura ibikoresho byo kubika kandi ugabanye umwanya ukenewe kugirango ubike ibarura. Bizagufasha kandi kuzamura ubushobozi bwibikorwa byawe. Politiki nziza yo kugabura umutungo mugihe ukorana nibice byimodoka francise izagufasha kuganza isoko. Uzakenera kwinjiza bike kurenza umunywanyi wawe udafite uburenganzira.

Ibi bibaho kuko francisor izategereza umubare runaka wamafaranga yagabanijwe kuri wewe buri kwezi. Rero, uzakuramo amafaranga yimisoro, umusanzu ushobora kuba hafi 6% yumushinga winjije. Byongeye kandi, hari n'amafaranga yo kwamamaza, ateganijwe mumasezerano ya francise kubice by'imodoka.

Ubufaransa kuva kera ni intego yifuzwa kandi ni igisitaza kuri benshi mukanya. Bamaze kwihitiramo ubwabo ko badashaka kwiyubakira minus hamwe na zeru mugitangira, benshi bitondera francise. Nyamara, imitego itandukanye igaragara vuba, ishobora kugora cyane ibikorwa bya rwiyemezamirimo mushya. Mubyukuri, nubwo hamwe no kubona francise, ibibazo byinshi birashobora kuvuka, uhereye kumafaranga yabazwe nabi kugeza guhura gusa nabashuka!

Ibyiza bya francise birazwi bihagije kugirango utajya kure mubisobanuro birambuye. Birahagije kuvuga ko murubu buryo ukemura ibibazo byinshi icyarimwe, wagira ngo ukemure kuva kera niba atari ubucuruzi bwiteguye. Ugomba gushora imbaraga zeru mu buryo butaziguye kubaka no guhitamo ingamba. Bagerageza amakosa ashoboka kuri wewe hakiri kare, kuyakosora no gutanga tekinoroji yiteguye. Hanyuma, urashobora kumenya hakiri kare ko francise yatoranijwe ifite akamaro, igitekerezo 'kurasa' kandi cyungutse abumva. Ikibazo gikomeye ni ugutangira.

Nkuko bikunze kubaho, biragoye guhera kubitangira ndetse no kubucuruzi bwarangiye, nka francise. Ikigaragara ni uko ibibazo byinshi bigomba gukemurwa na mbere yo kugura imwe muri francises. Ugomba kubara bije, unyuze kumatangazo menshi, uhanagura kuruhande ushidikanya. Mumaze kuzunguruka, sibyo? Benshi mubatangiye bahura nibi, kandi bisa nkaho nta guhunga iyi ntangiriro iteye ubwoba guhera. Cyangwa sibyo?.

Ubwoba no gutinya nibisanzwe, kuburyo hariho inzira nyinshi zo kwikuramo icyabateye. Nuburyo isosiyete yacu yunga muguhitamo francise yambere, kuva kuyubaka kuva kera kugeza kwishura byuzuye mugihe cyambere. Inzobere zizewe za sosiyete yemejwe ifite uburambe bunini itanga ingengo yimari, gushakisha abafatanyabikorwa bizewe mubipimo byatoranijwe, kwemeza gutangira neza guhera no kugenzura ejo hazaza. Ishyirwa mu bikorwa rya gahunda yawe itinyutse yo gufungura umushinga wawe biba byoroshye kandi byiza, kandi amafaranga yose arishura vuba bishoboka!

Akamaro k'abunzi ni nini niba ushaka gutangiza umushinga guhera. Ubwa mbere, abantu bafite uburambe birashoboka cyane kubona imitego yose ishoboka. Icyakabiri, uhita uhabwa uruziga rwabatanga ibyiringiro badashuka kandi ntibakugurishe impuzu yubusa idafite amafaranga yimisoro irangiye. Hanyuma, kandi icy'ingenzi, wakiriye inama zinyangamugayo kubibazo byose byinyungu zinzobere mubyiciro byabo, bagufasha guhitamo ibisubizo byiza no kugera kubisubizo bitangaje mugitangira urugendo rwawe, mubyukuri guhera. Ubufaransa kuva kera ntabwo aribintu byoroshye. Hamwe nubufasha bujuje ibisabwa bwabunzi, uhita ugera kubisubizo wifuza mugushinga no guteza imbere ubucuruzi bwawe munsi yikimenyetso kizwi.

Umaze kubona ibikoresho byose byo gutangira, hamwe nabafasha bacu uzabona kandi abafatanyabikorwa bizewe, ubone inyungu vuba, kandi byihuse usubize francise yaguzwe. Ibiciro bihanitse byubwiza nubushobozi bwa franchise biragushimisha igihe kirekire, kandi amaherezo urashobora kureka akazi kawe udakunda ugahinduka nyiri sosiyete yawe. Gutangira kubara igishoro, inama zirambuye, urutonde rwa francises yizewe yatanzwe nibindi byinshi bituma intangiriro yawe yoroshye, ikora neza, n'umutekano. Urashobora kandi kwizera neza kwizerwa kwabo bantu mukorana. Twe nk'abunzi, dukurikirana iyubahirizwa ry'amasezerano yose.

Inzu ya francise cyangwa amasezerano yerekeye gukoresha igitekerezo runaka cyubucuruzi, gishyirwa mubikorwa mubyukuri munzu yawe bwite (inzu, icyumba cyingirakamaro, nibindi), ifite ibyiza byayo nibibi bimwe bifitanye isano ningaruka zitandukanye zubuyobozi n’amategeko. Ubwonyine, francise iyariyo yose, niyo francise yo murugo, nkuko imiryango mpuzamahanga izwi izwi, nuburyo bwo kwagura ubucuruzi. Mubyukuri, niba abashizeho umushinga wunguka kandi wizewe wifuza kwihangira imirimo bashaka kwinjira mumasoko mashya kandi ntibashyire imbaraga zidasanzwe mumitunganyirize cyangwa guta umutungo icyarimwe, barashobora kubikora neza bagirana amasezerano yubufaransa na ba rwiyemezamirimo baho. Ibi ni ingirakamaro kubafaransa kuko batishyura gusa ikiguzi cyo guteza imbere amasoko mashya ahubwo bakanabona ubwishyu bwambere hamwe nubukode bwukwezi kuva mukoresha ikirango cya franchisee. Abagura francise mubyukuri babonye ibicuruzwa na serivisi bizwi nabakiriya benshi harimo resept yicyayi, tekinoroji yumusaruro, ibikoresho, hamwe nuburyo bwo kugurisha, ibikoresho byamamaza, ndetse, nibiba ngombwa, ubufasha muguhitamo no guhugura abakozi. Ariko, kubijyanye nibyo bita home francises, izindi ngorane zirashobora kuvuka.

Ku ruhande rumwe, ayo masezerano ya francise, yagenewe kubito, rimwe na rimwe abanyabukorikori, ubucuruzi, nkuko bisanzwe, bikubiyemo kwishyura mbere make hamwe nubukode buke buri kwezi. Ibi birashobora kuba inzu ntoya-imigati, serivisi zubwiza no kwita, gusana ibikoresho bitandukanye, imyambaro cyangwa ibicuruzwa byuruhu, kugisha inama, nibindi. Muri icyo gihe, francisee igomba kumenya neza urwego rwamategeko agiye gukoreramo. Iki kibazo ntigikwiye kwirengagizwa. Kubwamahirwe, ba rwiyemezamirimo benshi bifuza murugo bibagirwa ibi kandi bagahatirwa gusubiza inyuma ibikorwa byabo, urugero, kubera imyigaragambyo yabaturanyi babuzwa nubucuruzi kubana mumahoro. Ntabwo kandi byababaza kubara umutwaro wimisoro mbere. Nubwo uteganya gukemura ikibazo gusa nimbaraga zimiryango yabo, imisoro iracyagomba gutangwa.

Birakwiye kandi kwiga isoko byibuze hejuru. Birumvikana ko ibicuruzwa bitetse (bikozwe murugo) nibicuruzwa bifite ubukana buke bwibisabwa. Burigihe burakenewe kandi, bisa nkaho imigati igomba kuba yunguka gusa (cyane cyane ahantu hatuwe). Ariko, niba hari ibindi bitatu bisa mubihe bikurikira, ibyifuzo bya kane birashidikanywaho. Ariko muri rusange, francise yo murugo irashimishije cyane, urebye ikiguzi gito cyo kuyigura no gushinga umushinga. Hamwe nibikorwa bihagije no kwihangira imirimo ya franchisee, barashobora kureka kuba imishinga mito hanyuma bagahinduka umushinga munini wubucuruzi.

Ubufaransa kububiko bwimodoka kumurongo kumurongo nibikorwa byingirakamaro kandi byunguka. Kugira ngo mugihe cyo kuyishyira mubikorwa utagomba guhura ningorane, kora ibikorwa byibanze kurwego rwo hejuru. Ubufaransa bwawe buzakenera gutangwa mugukora ibice buri kwezi. Byongeye kandi, niba ukorana na francise kurubuga rwa interineti, ugomba rero kumva neza ko mugice cyambere ugomba no kwishyura amafaranga rimwe. Ntabwo izaba irenze 11% yishoramari ryanyu ryose. Gukorana na francise no gukoresha interineti, ugomba guha ibikoresho ububiko bwawe hamwe nibikoresho bikenewe byamakuru hamwe na kataloge.

Nyuma ya byose, ugomba gutanga serivise nziza-nziza, kandi amakuru kurubuga agomba guhura nubwizerwe. Nibikorwa bisanzwe bitagarukira kububiko bwa interineti kubice byimodoka bikora munsi ya francise. Umushinga uwo ariwo wose wubucuruzi uzakorwa ukurikije amabwiriza amwe. Imikoranire n’abaguzi nayo igomba gukorwa neza kugirango ejo hazaza hatabaho ibibazo byabakiriya cyangwa ingorane. Iyo ukorana na francise kububiko bwimodoka kumurongo, uba ufite inshingano runaka, kandi ntabwo ari francisor gusa ahubwo nabakiriya bawe bose. Abaguzi bazashaka gukorana nububiko bwawe bwo kumurongo, aho ugurisha ibice byimodoka niba wandukuye ikirango neza kubintu bito. Birumvikana, ibintu bimwe na bimwe byaho nabyo bigomba kwitabwaho kandi bigashyirwa, nibiba ngombwa, muri kataloge.

Niba ukora ibikorwa byimodoka mububiko bwa interineti, francise izafasha gutunganya ibikorwa byayo kandi ibisa nabyo bizagerwaho. Byongeye kandi, uzakenera gukora neza ibikorwa byo mubiro, ushingiye kumategeko n'amabwiriza yatanzwe na francisor, biratangwa kugirango udatandukira muburyo bwiza bwubucuruzi. Niba ukora byose neza, ntuzabura gutsinda. Ubufaransa kububiko bwimodoka kumurongo kumurongo ni umushinga wubucuruzi, ubishyira mubikorwa, ugomba kumenya ingorane ushobora guhura nazo. Imikorere yububiko bwa interineti ikora neza ni amahirwe yo gutsinda igihe kirekire. Ntucikwe, kurundi ruhande, ugomba gukoresha amahirwe kurwego rwo hejuru.

Igenamigambi ryateguwe neza kububiko bwimodoka kumurongo bizakora neza, nubwo hari ibibazo bivutse, birashobora gukorerwa mugihe gito gishoboka kandi ntibizane ikibazo mubihe bikomeye.

Ubufaransa kumaduka yibice byimodoka kumodoka zamahanga ni umushinga wubucuruzi bugezweho, byanze bikunze, bitarimo ibibazo byiterambere. Kugira ngo ubitsinde, fata umwanya munini mubikorwa byo kwitegura - ubu buryo uziha amahirwe menshi, ibihembo hamwe n amahirwe yo kurenga kubari bahari ndetse nabashobora guhangana kumasoko. Ubufaransa bugomba gukorwa hakurikijwe amabwiriza yabigenewe: murubu buryo, intsinzi mugihe kirekire ntabwo izaba iri imbere. Abaguzi rwose bazashaka gufatanya nububiko: ibice byimodoka kumodoka zamahanga birashimishije kubantu benshi. Nibyoroshye cyane, bifatika, kandi, na none, ninyungu yingenzi. Niba ukora mumodoka zamahanga kandi ukagurisha ibice byimodoka mumaduka yawe munsi yubufaransa, ntuzibagirwe kuruhande rwamafaranga yikibazo, kubera ko ugomba kubahiriza inshingano nyinshi kuri francisor.

Imodoka zo hanze zikeneye ibice byimodoka; kubwibyo, iduka ryaba francised ntirizakenerwa. Shiraho igiciro cya demokarasi, kandi ntihazabaho iherezo ryabaguzi. Byongeye kandi, urashobora gukora iyamamaza rigamije rishobora gukurura abakiriya benshi kububiko bwawe. Ibisabwa n'abakozi bo mu iduka rya franchise bigomba kuba bihagije, bagomba kumenya ko ari abakozi ba serivisi. Kubwibyo, iyo utangiye guteza imbere francise, fata umwanya wo guhugura abakozi bawe. Mu nshingano zabo harimo kumenya ibice byimodoka, gukorera umukiriya neza, gukorana neza nawe, no kwitegura gufasha.

Iterambere rya francise kuriyi soko ntirizagira inenge niba ukurikiza byimazeyo ingingo zavuzwe mumasezerano. Iki nigice cyingenzi cyubufatanye butagomba kwirengagizwa.