Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Ibikorwa bitandukanye byo gusana francise nubwoko bwibikorwa, kubishyira mubikorwa, ugomba gusobanukirwa neza niterabwoba rigomba guhagarikwa nuburyo amahirwe aboneka kugirango ube umucuruzi uhanganye cyane. Ubufaransa ni ubwoko bwubucuruzi mugihe wowe, nkuko byari bimeze, ukodesha uburenganzira bumwe na francisor kugirango ukore ibikorwa munsi yikirango. Byongeye kandi, niba ukorera munsi yubufaransa, ugomba kumenya inshingano ugomba kuzuza byimazeyo. Uburyo butandukanye bwa francises butangwa kumurongo wabigenewe. Hano ntushobora gusanga gusa francise yo gusana gusa, ariko nibindi byinshi bitanga kumiterere yubu. Hitamo uburyo bukwiye, butanga amafaranga ahoraho kuri konti yawe.

Nibyo, ibyinjira bigomba gusaranganywa, ariko, birakwiye rwose.

Gusana ibintu bitandukanye bigomba gukemurwa mubushobozi, bityo, umaze kubona ibikoresho nkenerwa bivuye muri francise, urashobora gutangira gukora ibikorwa bitandukanye byo mubiro. Usibye gusana gutandukanye, ukora francise kuburyo utazakora amakosa. Nyuma ya byose, ufite amabwiriza yose akenewe ukurikiza gusa, hanyuma ntakibazo ufite. Birumvikana ko ugomba no gukorana ninzego za leta, kuko zishobora kugira ibirego bitandukanye. Birashobora gutunganywa niba wiga amategeko neza kandi ugakurikiza amabwiriza atandukanye yo gusana francise. Ntakintu kigoye muribi, bivuze ko ari ngombwa gukora kugeza igihe abanywanyi barangije imyanya yose yubusa.

Gushyira mubikorwa gusana francises zitandukanye, urashobora guhura ningorane zimwe kuva abanywanyi badasinziriye kandi ntibishoboka ko baguha imyanya bamaze igihe kinini. Ufite amahirwe yose yo kugera kubisubizo bitangaje mumarushanwa gusa niba uhanganye neza nimirimo yose yashizweho. Icyambere, isesengura ryambere ryirushanwa rirakenewe. Iremera gusobanukirwa nimwe mubahanganye ugomba guhura nabyo mumasoko atavuguruzanya hamwe nibyifuzo byabaguzi. Ububiko butandukanye bwo gusana buraguha ibyiza byinshi byingenzi mururwo rugamba. Ubwa mbere, uzagira ikirango cyiza kandi cyamamajwe neza ufite.

Icya kabiri, ikoranabuhanga, kumenya-uburyo, hamwe nubucuruzi bizaguha, kandi uzashobora gufata icyemezo gikwiye cyo kuyobora. Shyira mubikorwa byo gusana francise ukurikije amategeko n'amabwiriza, hanyuma n'umuguzi w'amayobera ntashobora kugira icyo akurwanya.

Guhaha Amayobera nibikorwa bisanzwe mugihe ukorana na francise. Uhagarariye ikirango yohereza umuntu udasanzwe, yitirirwa umuguzi, aje kubutaka bwikigo agura ibicuruzwa cyangwa yakira serivisi zitandukanye. Byongeye, ashingiye kubisubizo byimikoranire, atanga ibitekerezo kandi francisor izi neza ibyo ukora nabi. Niba ukora byose ukurikije amategeko, noneho ntacyo ufite ubwoba. Korera gusa buri mukiriya nkaho ari umuguzi wamayobera. Gukorana na francise ni umushinga wubucuruzi utoroshye, ariko, urashobora kubishyira mubikorwa neza bishoboka niba ukurikiza byimazeyo ibipimo.

Birumvikana ko wakiriye amakuru yose akenewe ako kanya umaze kwishyura icyarimwe. Yishyurwa nyuma yamasezerano arangiye, aho inshingano nuburenganzira bwimpande zombi byanditse.

Imikorere ikora neza yo gusana francise iguha amahirwe yo gukorana nibice bitandukanye. Ugomba gukora ukurikije gahunda yubucuruzi ushushanya. Mubyongeyeho, gukora isesengura ryibanze ryabanywanyi nabyo biguha urwego rukenewe muri uku guhangana, biganisha kumahirwe yo gukurura abaguzi benshi bashoboka. Niba utanze serivise nziza, noneho abantu bazongera baza aho uri kugirango bakire serivisi. Ndetse bazasaba isosiyete bakunda inshuti n'umuryango, ndetse n'abavandimwe na bagenzi babo. Ijambo ryitwa umunwa ritangira gukora.

Kubwibyo, imikorere yawe ikora neza yo gusana francise ibasha gukurura abaguzi benshi. Birumvikana ko bakeneye serivisi byihuse kandi kurwego rwo hejuru. Ibi birashobora kugerwaho niba abakozi bawe bafite urwego rwo hejuru rwumwuga. Bakeneye kandi gutozwa kuvugana ikinyabupfura kandi neza nabaguzi. Kora francise yawe itandukanye ukurikije amabwiriza, amategeko, namategeko yaho. Noneho ntuzabura rwose kugira ibibazo, kandi urashobora guhangana neza nabatavuga rumwe nawe. Birashoboka kwishimira urwego rwohejuru rwibisabwa niba ukora ibikorwa byawe byo kwamamaza neza.

Ndetse no gushyira mubikorwa francises zitandukanye kwamamaza byandikiwe kuva ikigo gifata ibyemezo. Urabona amakuru akenewe yamakuru kandi urashobora kuyakoresha mubushake bwawe. Gusa ntukore amakosa, ukurikize rwose ibipimo, hanyuma, uzatsinda.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Gusana ibikoresho francise imikorere hamwe ninyungu nyinshi zamafaranga, ukurikije ishyirwa mubikorwa ryayo kandi ryatekerejweho. Ugomba kwiga ibyangombwa byakiriwe francisor itanga. Aya makuru aragufasha kumenya francise yawe mubushobozi bushoboka udakoze amakosa akomeye. Birashoboka gusana kurwego rushya rwumwuga, kandi urashobora gukoresha francise kugirango uhindure ibikorwa byabanditsi. Ufite ubushobozi bwawe bwihariye, ubumenyi butagereranywa-burya, ndetse na tekinoroji yo mu rwego rwo hejuru. Murwego rwo gusana francise, urashobora kubona hafi ya byose, harimo ibikoresho byujuje ubuziranenge.

Byose biterwa n'amasezerano ushobora kugeraho. Mugihe c'imishyikirano, mbere yuko ishyirwa mubikorwa rya francise, ugomba kumva neza igihe amasezerano ateganijwe azubahirizwa igihe cyose. Kubwibyo, tekereza mbere kubyo wemera gukora ndetse nicyo ushaka kwakira mubisubizo bivuye muri francisor.

Ubukorikori bwakozwe neza buzana gusana urwego rushya rwumwuga. Urashobora gutanga ibikoresho byihuse kandi ubuhanga. Ibi biraguha inyungu zingenzi muguhangana kurushanwa, niba ushishikajwe nikoranabuhanga kandi ukaba ushaka kwisana munsi ya francise, hitamo amahitamo yatanzwe neza. Ikirangantego kizwi cyane gifite amahirwe yo kuzamura mubutaka bwumujyi wawe. Gusa ugera kumasezerano meza kandi ukayashyira mubikorwa ku buryo burambye. Gukoresha ibikoresho byo gusana ni umushinga wubucuruzi.

Niba ubikora neza, ntihazabaho ingorane zikomeye. Birakenewe guhora dukurikiza byimazeyo amahame n'amabwiriza yagenwe. Nubuyobozi bukuru bwibikorwa. Igishushanyo mbonera cyateguwe kandi cyateguwe neza bituma bishoboka gutsinda neza ibibazo ushobora guhura nabyo mugihe cyo kuzuza francise yo gusana. Kora ufite ikizere uhora usubiramo imibare iheruka. Ibi biguha ubushobozi bwo guhora no gukomera kuganza abo muhanganye, kuguha ibice byunguka cyane. Shikira abo ukurikirana bose utangiza amatangazo yamamaza.

Ndetse kubwibyo, ufite amakuru ukeneye muri francise ya hardware.