Inzu ya francise cyangwa amasezerano yerekeye gukoresha igitekerezo runaka cyubucuruzi, gishyirwa mubikorwa mubyukuri munzu yawe bwite (inzu, icyumba cyingirakamaro, nibindi), ifite ibyiza byayo nibibi bimwe bifitanye isano ningaruka zitandukanye zubuyobozi n’amategeko. Ubwonyine, francise iyariyo yose, niyo francise yo murugo, nkuko imiryango mpuzamahanga izwi izwi, nuburyo bwo kwagura ubucuruzi. Mubyukuri, niba abashizeho umushinga wunguka kandi wizewe wifuza kwihangira imirimo bashaka kwinjira mumasoko mashya kandi ntibashyire imbaraga zidasanzwe mumitunganyirize cyangwa guta umutungo icyarimwe, barashobora kubikora neza bagirana amasezerano yubufaransa na ba rwiyemezamirimo baho. Ibi ni ingirakamaro kubafaransa kuko batishyura gusa ikiguzi cyo guteza imbere amasoko mashya ahubwo bakanabona ubwishyu bwambere hamwe nubukode bwukwezi kuva mukoresha ikirango cya franchisee. Abagura francise mubyukuri babonye ibicuruzwa na serivisi bizwi nabakiriya benshi harimo resept yicyayi, tekinoroji yumusaruro, ibikoresho, hamwe nuburyo bwo kugurisha, ibikoresho byamamaza, ndetse, nibiba ngombwa, ubufasha muguhitamo no guhugura abakozi. Ariko, kubijyanye nibyo bita home francises, izindi ngorane zirashobora kuvuka.

Ku ruhande rumwe, ayo masezerano ya francise, yagenewe kubito, rimwe na rimwe abanyabukorikori, ubucuruzi, nkuko bisanzwe, bikubiyemo kwishyura mbere make hamwe nubukode buke buri kwezi. Ibi birashobora kuba inzu ntoya-imigati, serivisi zubwiza no kwita, gusana ibikoresho bitandukanye, imyambaro cyangwa ibicuruzwa byuruhu, kugisha inama, nibindi. Muri icyo gihe, francisee igomba kumenya neza urwego rwamategeko agiye gukoreramo. Iki kibazo ntigikwiye kwirengagizwa. Kubwamahirwe, ba rwiyemezamirimo benshi bifuza murugo bibagirwa ibi kandi bagahatirwa gusubiza inyuma ibikorwa byabo, urugero, kubera imyigaragambyo yabaturanyi babuzwa nubucuruzi kubana mumahoro. Ntabwo kandi byababaza kubara umutwaro wimisoro mbere. Nubwo uteganya gukemura ikibazo gusa nimbaraga zimiryango yabo, imisoro iracyagomba gutangwa.

Birakwiye kandi kwiga isoko byibuze hejuru. Birumvikana ko ibicuruzwa bitetse (bikozwe murugo) nibicuruzwa bifite ubukana buke bwibisabwa. Burigihe burakenewe kandi, bisa nkaho imigati igomba kuba yunguka gusa (cyane cyane ahantu hatuwe). Ariko, niba hari ibindi bitatu bisa mubihe bikurikira, ibyifuzo bya kane birashidikanywaho. Ariko muri rusange, francise yo murugo irashimishije cyane, urebye ikiguzi gito cyo kuyigura no gushinga umushinga. Hamwe nibikorwa bihagije no kwihangira imirimo ya franchisee, barashobora kureka kuba imishinga mito hanyuma bagahinduka umushinga munini wubucuruzi.